济南经济开发区发展面临的挑战探析,mba战略管理论文

济南经济开发区发展面临的挑战探析,mba战略管理论文本篇论文目录导航：【题目】济南经济开发区发展面临的挑战探析【第一章】【第二章】【第三章】【4.1】【4.2-4.4】【第五章】【结论/以下为参考文献】摘要：工业园区是工业发展的重要载体，在政策扶持、资金投入，基础设施建设、人才引进、技术等方面具有得天独厚的优势。工业园区的发展对推进城市化建设、加快发展区域经济、合理分配社会资源等方面起到了积极作用，并已成为城市经济发展的名片。济南经济开发区自1999年成立以来，园区基础设施不断完善、招商引资工作稳步推进，经过十七年的发展，逐步构成了机械装备制造、新型材料、当代服务三大支柱产业。园区在快速发展的同时，也存在着众多问题，土地资源供需矛盾、园区资本运营形式单一、盈利水平较低、缺乏企业发展平台、不能构成有效合力等，致使园区的区位优势和资源优势得不到充分发挥，发展滞涨，就其本源实则战略管理的缺位。因而，对济南经济开发区的发展战略的研究显得尤为重要。本文认真研究了我们国家工业园区的发展历程，详细将我们国家工业园区的发展分为前期、中期、后期和跨越式发展四个阶段，同时对每个阶段园区的主要盈利方式做出了分析，明确指出了济南经济开发区就当前的整体发展水平而言，尚处于发展中期阶段。文章讨论了具有代表性的国内外工业园区成功案例，总结了相关国家的发展形式，提炼了他们发展形式的特点，各工业园区不同的发展战略对济南经济开发区的发展具有借鉴意义。本文立足济南经济开发区实际，认真分析了济南经济开发区的发展现在状况以及内外部环境，应用SWOT分析方式方法，明确了园区发展经过中存在的优势、劣势、机遇和面临的挑战；确定了园区将来发展的战略定位，将园区战略目的细化为短期、中期和长期三部分，并明确了产业集群战略、招商营销战略、人才储备战略和环境优先战略。在这里基础上，借鉴国内外工业园区发展的先进经历体验，调研国内先进工业园区发展形式和发展思路，结合济南经济开发区发展目的，从投资管理、运营管理、文化建设、政策优化、人才引进五个方面提出加快济南经济开发区发展的一系列切实可行的详细措施。本文关键词语：济南经济开发区战略分析战略施行Abstract：IndustrialParkisanimportantcarrierofindustrialdevelopment,thepolicysupport,capitalinvestment,infrastructureconstruction,theintroductionoftalent,technologyandotheraspectsofauniqueadvantage.Thedevelopmentofindustrialparkhasplayedapositiveroleinpromotingurbanizationconstruction,acceleratingthedevelopmentofregionaleconomy,rationalallocationofsocialresources,andhasbecomeabusinesscardofurbaneconomicdevelopment.JinanEconomicDevelopmentZonesinceitsinceptionin1999,theparkinfrastructurecontinuestoimprove,theinvestmentworksteadily,after17yearsofdevelopment,andgraduallyformedamachineryandequipmentmanufacturing,newmaterials,modernserviceindustryof3bigpillar.Parkintherapiddevelopmentatthesametime,therealsoexistmanyproblems,thecontradictionbetweensupplyanddemandoflandresources,parkcapitaloperationmodeissingle,theprofitlevelislow,lackofenterprisedevelopmentplatform,cannotformaneffectiveforce,resultingintheadvantagesoflocationandresourcesoftheparkcangivefullplaytothedevelopmentofstagflation,thesourceactuallystrategicmanagementofabsence.Therefore,theresearchonthedevelopmentstrategyofJinaneconomicdevelopmentzoneisparticularlyimportant.Arestudiedcarefullyinthispaperthedevelopmentofindustrialparksinourcountry,thespecificdevelopmentofindustrialparksinourcountryisdividedintoprophase,metaphase,anaphase,andleapingdevelopmentoffourstages,atthesametimemakeanalysistothemainprofitpatternofeachphaseinthepark,andpointsoutthatJinanEconomicDevelopmentZoneintermsoftheoveralllevelofdevelopmentisstillinthemiddlestageofdevelopment.Isdiscussedinthispaperisrepresentativeoftheindustrialparksathomeandabroadsuccessfulcase,summedupthedevelopmentmodelofrelevantcountries,refiningthecharacteristicsoftheirdevelopmentpattern,theindustrialparkdevelopmentstrategyofJinanEconomicDevelopmentZonedevelopmenthasdrawlessonsfromameaning.Inthispaper,basedontheactualJinanEconomicDevelopmentZone,acarefulanalysisofthecurrentsituationofthedevelopmentofJinanEconomicDevelopmentZoneandtheinternalandexternalenvironment,usingSWOTanalysismethod,cleartheexistingintheprocessofdevelopmentoftheparkadvantages,weaknesses,opportunitiesandfacethechallenges;determinethestrategicorientationofthefuturedevelopmentofthepark,theparksstrategicgoalistorefinetheshort-term,medium-termandlong-term,andclearlythestrategyofindustrycluster,businessmarketingstrategy,talentreservestrategyandenvironmentalprioritystrategies.Onthisbasis,drawlessonsfromtheadvancedexperienceofthedevelopmentofindustrialparksathomeandabroad,researchdomesticadvancedindustrialparkdevelopmentmodelandthedevelopmentofideas,combinedwithJinanEconomicDevelopmentZoneDevelopmentGoals,fromtheoptimizationofinvestmentmanagement,operationmanagement,culturalconstruction,policy,talentintroductionfiveaspectsforspeedingupthedevelopmentofJinanEconomicDevelopmentZoneofsomepracticalandfeasiblemeasureswereputforward.Keyword:JiNanindustrialParkStrategicanalysisStrategyimplementation.目录第1章绪论.......................................................................................................................................11.1选题背景................................................................................................................................11.2选题意义................................................................................................................................21.3国内外研究现在状况..................................................................................................................31.3.1国外研究现在状况...............................................................................................................31.3.2国内研究现在状况...............................................................................................................41.4研究方式方法..61.5创新点....................................................................................................................................61.6论文框架..............7第2章国内外工业园区成功案例分析.............................82.1国内外工业园区成功案例分析.....82.2.1国外工业园区成功案例......82.2.2国内工业园区成功案例.............................................112.2国内外工业园区发展成功案例启示......11第3章济南经济开发区的发展环境分析............153.1济南经济开发区发展大概情况....153.2外部环境分析.........163.2.1政治法律环境.............163.2.2经济环境.............173.2.3社会文化环境.....183.2.4技术环境.....................................................................................................................183.2.5对济南经济开发区的影响.........................................................................................193.3内部环境分析.....203.3.1成本优势.203.3.2人才资源.203.3.3技术气力.203.3.4劳动力供求矛盾.213.3.5建设资金缺乏.21第4章济南经济开发区的战略选择...................224.1济南经济开发区SWOT分析...............224.1.1内部优势分析.........................224.1.2内部劣势分析.........................................244.1.3机遇分析.........................304.1.4挑战分析.............324.1.5SWOT分析结论...334.2战略定位............................................344.2.1总体定位...............................344.2.2产业定位...............................344.3战略目的............................................354.4战略确定............................................354.4.1产业集群战略...........................354.4.2