冲刺-阅读课件

P69-歌ByOne/博/博2我们要学什么？长篇阅读长篇阅读Exercise1TheChangesFacingFastSomepeopleproposelawsbemadetostopMcDonald'sfromattachingtoystoitsfoodspecialsforchildren. firmsmaynotbeabletocopewithpressuresfromfoodregulationinthenearfuture.BurgerKingwillstarttosellSeattle'sBestcoffeetoincreaseSomefast-foodfirmsprovidehealthyfoodtogivetheimpressiontheyare totackletheobesityproblem.Duringtherecession,manycustomersturnedtofastfoodtosaveExercise1ManypeopleeatoutlessoftentosavemoneyintimesofDuringtherecession,BurgerKing'spromotionalstrategyofofferinglow-priceditemsoftenprovedineffective.Fast-foodrestaurantscanmakealotofmoneybysellingManyfast-foodcompaniesnowexpecttoincreasetheirrevenueintroducinghigher-pricedAnewly-passedlawasksbigfast-foodchainstospecifythecaloriecountofthattheyserveonthe Exercise1McDonald’s//toys//itsfoodspecialsforpressuresfromfoodregulation//inthenearSeattle'sBestcoffee//increasehealthyfood//theobesityturnedtofastfood//tosaveeatoutlessoften//tosaveBurgerKing'spromotionalstrategy//low-pricedmakealotofmoney//increasetheirrevenue//higher-pricedAnewly-passedlaw//thecaloriecount// Exercise1P69-McDonald’s//toys//itsfoodspecialsforpressuresfromfoodregulation//inthenearturnedtofastfood//tosaveeatoutlessoften//tosaveBurgerKing'spromotionalstrategy//low-pricedA)Fast-foodfirmshavetobeathick-skinnedbunch.Healthexpertsregularlycriticisethemseverelyforsellingfoodthatmakespeoplefat.CriticsevencomplainthatMcDonald's,whoselogosymbolisescalorieexcess,shouldnothavebeenallowedtosponsortheWorldCup.Thesearethingsfast-foodfirmshavelearnttocopewith.Butnotperhapsformuchlonger.Theburgerbusinessfacesmorepressurefromregulatorsatatimewhenitisalreadyadaptingstrategiesinresponsetoshiftsintheglobal37.37.Fast-food firmsmaynotbeabletocopewith pressuresfromfoodregulationinthenearfuture.TheChangesFacingFastFast-foodfirmshavetobeathick-skinnedbunch.Healthexpertscriticisethemseverelyforsellingfoodthatmakespeoplefat.CriticsevencomplainthatMcDonald's,whoselogosymbolisescalorieexcess,shouldnothavebeenallowedtosponsortheWorldCup.Thesearethingsfast-foodfirmshavelearnttocopewith.Butnotperhapsformuchlonger.Theburgerbusinessfacesmorepressurefromregulatorsatatimewhenitisalreadyadaptingstrategiesinresponsetoshiftsintheglobaleconomy.Exercise1P69-36.McDonald’s//toys//itsfoodspecialsforturnedtofastfood//tosaveeatoutlessoften//tosaveBurgerKing'spromotionalstrategy//low-priced44.increasetheirrevenue//higher-pricedFastfoodwasoncethoughttoberecession-proof.Whenconsumersneedtocutspending,thelogicgoes,cheapmealslikeBigMacsandWhopperseevenmoreattractive.Such“tradingdown”provedtrueformuchofthelatestrecession,whenfast-foodcompaniespickedupcustomerswhocouldnolongeraffordtoeatatcasualrestaurants.TrafficwasboostedinAmerica,thehomeoffastfood,withdiscountsandpromotions,suchas＄1sandcheapcombinationmeals.40.40.Duringtherecession,manycustomersturnedtofastfoodtosaveB)Fastfoodwasoncethoughttoberecession-proof.Whenconsumersneedtocutspending,thelogicgoes,cheapmealslikeBigMacsandWhopperseevenmoreattractive.Such“tradingdown”provedtrueformuchofthelatestrecession,whenfast-foodcompaniespickedupcustomerswhocouldnolongeraffordtoeatatcasualrestaurants.TrafficwasboostedinAmerica,thehomeoffastfood,withdiscountsandsuchas＄1sandcheapcombinationExercise1P69-36.McDonald’s//toys//itsfoodspecialsfor38.Seattle'sBestcoffee//increase41.eatoutlessoften//tosave42.BurgerKing'spromotionalstrategy//low-priced44.increasetheirrevenue//higher-pricedAsaresult,fast-foodchainshaveweatheredtherecessionbetterthantheirmoreexpensivecompetitors.In2009salesatfull-servicerestaurantsinAmericafellbymorethan6%,buttotalsalesremainedaboutthesameatfast-foodchains.Insomemarkets,suchasJapan,FranceandBritain,totalspendingonfastfoodincreased.Same-storesalesinAmericaatMcDonald's,theworld'slargestfast-foodcompany,didnotdeclinethroughoutthedownturn.PaneraBread,anAmericanfast-foodchainknownforitsfreshingredients,performedwell,too,becauseitoffershigher-qualityfoodatlowerpricesthanrestaurants.Exercise1P69-36.McDonald’s//toys//itsfoodspecialsfor38.Seattle'sBestcoffee//increase41.eatoutlessoften//tosave42.BurgerKing'spromotionalstrategy//low-priced44.increasetheirrevenue//higher-pricedButnotallfast-foodcompanieshavebeenasfortunate.Many,suchasBurgerKing,haveseensalesfall.Inasevererecession,whilesomepeopletradedowntofastfood,manyotherseatathomemorefrequentlytosavemoney.DavidPalmer,anystatUBS,abank,sayssmallerfast-foodchainsinAmerica,suchasJackintheBoxandCarl'sJr.,havebeenhitparticularlyhardinthisdownturnbecausetheyarecompetingwiththeglobalgiantMcDonald's,whichincreasedspendingonadvertisingbymorethan7%lastyearasotherscutback.41.41.ManypeopleeatoutlessoftentosavemoneyintimesofButnotallfast-foodcompanieshavebeenasfortunate.Many,suchasBurgerKing,haveseensalesfall.Inasevererecession,whilesomepeopletradedowntofastfood,manyotherseatathomemorefrequentlytosavemoney.DavidanystatUBS,abank,sayssmallerfast-foodchainsinAmerica,suchasJackintheBoxandCarl'sJr.,havebeenhitparticularlyhardinthisdownturnbecausetheyarecompetingwiththeglobalgiantMcDonald's,whichincreasedspendingonadvertisingbymorethan7%lastyearasotherscutback.Exercise1P69-36.McDonald’s//toys//itsfoodspecialsfor38.Seattle'sBestcoffee//increase42.BurgerKing'spromotionalstrategy//low-priced43.makealotofmoney//Anewly-passedlaw//thecaloriecount// Somefast-foodcompaniesalsosacrificedtheirownprofitsbytryingtogivecustomersbettervalue.Duringtherecessioncompaniessetpriceslow,hothatoncetheyhadtemptedcustomersthroughthedoortheywouldbepersuadedtoordermoreexpensiveitems.Butinmanycasesthatstrategydidnotwork.LastyearBurgerKingfranchisees(特许经营人)sued( companyoveritsdouble-cheeseburgerpromotion,claimingitwasunfairforthemtoberequiredtosellthesefor＄1whentheycost＄1.10tomake.…Exercise1P69-36.McDonald’s//toys//itsfoodspecialsfor38.Seattle'sBestcoffee//increase42.BurgerKing'spromotionalstrategy//low-priced43.makealotofmoney//45.Anewly-passedlaw//thecaloriecount// E)...InMayajudgeruledinfavourofBurgerKing.Nevertheless,thecompanymaystillbecursingitsdecisiontopromotecheapchoicesovermoreexpensiveonesbecauseitemsonits“value ”nowaccountforaround20%ofallsales,upfrom12%lastOctober.42.42.Duringtherecession,BurgerKing'spromotionalstrategyofofferinglow-priceditemsoftenprovedineffective.Somefast-foodcompaniesalsosacrificedtheirownprofitsbytryingtogivecustomersbettervalue.Duringtherecessioncompaniessetpriceslow,hothatoncetheyhadtemptedcustomersthroughthedoortheywouldbepersuadedtoordermoreexpensiveitems.Butinmanycasesthatstrategydidnotwork.LastyearBurgerKingfranchisees(特许经营人)sued( companyoveritsdouble-cheeseburgerpromotion,claimingitwasunfairforthemtoberequiredtosellthesefor＄1whentheycost＄1.10tomake.…Exercise1P69-36.McDonald’s//toys//itsfoodspecialsfor38.Seattle'sBestcoffee//increasemakealotofmoney//Anewly-passedlaw//thecaloriecount// ystsexpectthefast-foodindustrytogrowmodestlythisyear.Butthedownturnismakingcompaniesrethinktheirstrategies.Manyarenowintroducinghigher-priceditemstoentice(引诱)consumersawayfrom1specials.KFC,adivisionofYum!Brands,whichalsoownsTacoBellandPizzaHut,haslaunchedachickensandwichthatcostsaround5.AndinMayBurgerKingintroducedbarbecue(烧烤)porkribsat＄7foreight. companiesnow expecttoincreasetheirrevenuebyintroducinghigher-priceditems.ystsexpectthefast-foodindustrytogrowmodestlythisyear.Butthedownturnismakingcompaniesrethinktheirstrategies.Manyarenowintroducinghigher-priceditemstoentice(引诱)consumersawayfrom1specials.KFC,adivisionofYum!Brands,whichalsoownsTacoBellandPizzaHut,haslaunchedachickensandwichthatcostsaround5.AndinMayBurgerKingintroducedbarbecue(烧烤)porkribsat＄7foreight.Exercise1P69-36.McDonald’s//toys//itsfoodspecialsfor38.Seattle'sBestcoffee//increase39.healthyfood//theobesity43.makealotofmoney//45.Anewly-passedlaw//thecaloriecount// Companiesarealsotryingtogetcustomerstobuynewandmoreitems,includingdrinks.McDonald'sstartedsellingbettercoffeeasachallengetoStarbucks.Its“McCafé”linenowaccountsforanestimated6%ofsalesAmerica.StarbuckshassoldrightstoitsSeattle'sBestcoffeebrandtoBurgerKing,whichwillstartsellingitlaterthisyear.38.38.BurgerKingwillstarttosellSeattle'sBestcoffeetoincreaseG)Companiesarealsotryingtogetcustomerstobuynewandmoreitems,includingdrinks.McDonald'sstartedsellingbettercoffeeasachallengetoStarbucks.Its“McCafé”linenowaccountsforanestimated6%ofsalesAmerica.StarbuckshassoldrightstoitsSeattle'sBestcoffeebrandtoBurgerKing,whichwillstartsellingitlaterthisyear.Exercise1P69-36.36.McDonald’s//toys//itsfoodspecialsfor39.healthyfood//theobesity43.makealotofmoney//45.Anewly-passedlaw//thecaloriecount// Asfast-foodcompaniesshiftfrom“supersize”to“morebuys”，theyneedtokeepcustomertraffichighthroughouttheday.Manyseebreakfastasabigopportunity,andnotjustforfattyfood.McDonald'swillstartsellingporridge(粥）inAmericanextyear.Breakfasthasthepotentialtobeveryprofitable,saysSaraSenatoreofBernstein,aresearchfirm,becausethemarginscanbehigh.Fast-foodcompaniesarealsoaddingmiddayandlate-nightsnacks,suchasblendeddrinksandwraps.Theideaisthatbyhavingagreaterrangeofthingsonthe,“wecanselltoconsumersproductstheywantallday，”saysRickCaruccithechieffinancialofficerofYum!Brands.43.43.Fast-foodrestaurantscanmakealotofmoneybysellingH)Asfast-foodcompaniesshiftfrom“supersize”to“morebuys”，theyneedtokeepcustomertraffichighthroughouttheday.Manyseebreakfastasabigopportunity,andnotjustforfattyfood.McDonald'swillstartsellingporridge(粥）inAmericanextyear.Breakfasthasthepotentialtobeveryprofitable,saysSaraSenatoreofBernstein,aresearchfirm,becausethemarginscanbehigh.Fast-foodcompaniesarealsoaddingmiddayandlate-nightsnacks,suchasblendeddrinksandwraps.Theideaisthatbyhavingagreaterrangeofthingsonthe,“wecanselltoconsumersproductstheywantallday，”saysRickCarucci,thechieffinancialofficerofYum!Brands.Exercise1P69-36.McDonald’s//toys//itsfoodspecialsfor39.healthyfood//theobesity45.Anewly-passedlaw//thecaloriecount// I)Butwhataboutthosegrowingwaistlines?Sofar,fast-foodfirmshavecleverlyavoided ernmentregulation.Byprovidinghealthyoptions,likesaladsandlow-caloriesandwiches,theyhaveatleastgiventheimpressionofngsomethingabouthel tofightobesity(肥胖症).Theseofferingsarenotnecessarilyloss-leaders,astheybroadentheappealofoutletstogroupsofdinersthatinclude peoplewhodon't toeata customerscannotbeforcedtoordersaladsinsteadof39.39.Somefast-foodfirmsprovidehealthyfoodtogivetheimpressiontheytotackletheobesityButwhataboutthosegrowingwaistlines?Sofar,fast-foodfirmshavecleverlyavoided ernmentregulation.Byprovidinghealthyoptions,likesaladsandlow-caloriesandwiches,theyhaveatleastgiventheimpressionofngsomethingabouthel tofightobesity(肥胖症).Theseofferingsarenotnecessarilyloss-leaders,astheybroadentheappealofoutletstogroupsofdinersthatinclude peoplewhodon't toeata customerscannotbeforcedtoordersaladsinsteadofExercise1P69-36.McDonald’s//toys//itsfoodspecialsfor45.Anewly-passedlaw//thecaloriecount// Inthefuture,simplyofferingahealthyoptionmaynotbegoodenough.packaged-foodandrestaurantcompanyIknowisconcernedaboutregulationrightnow,”saysMr.PalmerofUBS.America'shealth-reformbill,whichCongresspassedthisyear,requiresrestaurantchainswith20ormoreoutletstoputthecalorie-contentofitemstheyserveonthe .AstudybytheNationalBureauofEconomicResearch,whichtrackedtheeffectsonStarbucksofasimilarcalorie-postinglawinNewYorkCityin2007,foundthattheaveragecalorie-countpertransactionfell6%andrevenueincreased3%atStarbucksstoreswhereaDunkinDonutsoutletwasnearby—asign,itissaid,that-labellingcouldfavourchainsthathavemorehealthyofferings.45.Anewly-passedlawasksbigfast-foodchainstospecifythecaloriecountofthattheyserveonthe.Inthefuture,simplyofferingahealthyoptionmaynotbegoodenough.“Everypackaged-foodandrestaurantcompanyIknowisconcernedaboutregulationrightnow,”saysMr.PalmerofUBS.America'shealth-reformwhichCongresspassedthisyear,requiresrestaurantchainswith20ormoreoutletstoputthecalorie-contentofitemstheyserveonthe.…Exercise1P69-36.36.McDonald’s//toys//itsfoodspecialsforInordertoavoidotherlegislationinAmericaandelsewhere,fast-foodcompanieswillhavetocontinueinnovating(创新）.WaltRikerofMcDonald'sclaimsthechangeithasmadein meansitoffersmorehealthythanitdidafewyearsago.“Weprobablysellmorevegetables,moremilk,moresalads,moreapplesthananyrestaurantbusinessintheworld,”hesays.ButtherecentproposalbyacountyinCaliforniatobanMcDonald'sfromincludingtoysinitshigh-calorie“HappyMeals”,becauselegislatorsbelieveitattractschildrentounhealthyfood,suggeststhereisalotmorelefttodo.36.36.SomepeopleproposelawsbemadetostopMcDonald'sfromattachingtoystoitsfoodspecialsforchildren.K)…“Weprobablysellmorevegetables,moremilk,moresalads,moreapplesthananyrestaurantbusinessintheworld,”hesays.ButtherecentproposalbyacountyinCaliforniatobanMcDonald'sfromincludingtoysinitshigh-calorie“HappyMeals”,becauselegislatorsbelieveitattractschildrentounhealthyfood,suggeststhereisalotmoreleftto仔细阅读仔细阅读读题干：划出问题类型，圈出定 组读原文：通过题干定 读选项：分析选项的不同之处再读原文：比对原文与选项，选出正确答 读读选项，读原文，比对选项和名词词从属成相互关整整段话题换（同时带着两个问题读原文ExerciseExercise2P73-Whatdoestheauthorthinkofthephrase“midlifeHowdoesBarbaraHagertyviewHowismidlifepicturedinthebookLifeAccordingtoKarlBarth,midlifeisthetime WhatdoestheauthorsayaboutmidlifeExerciseExercise2P73-46.46.Whatdoestheauthorthinkofthephrase“midlifeThephrasealmostcompletesitself:midlifecrisis.It'sthestageinthemiddleofthejourneywhenpeoplefeelyouthvanishing,theirprospectsnarrowinganddeathapproaching.There'sonlyoneproblemwiththeclichéItisn't46.46.Whatdoestheauthorthinkofthephrase“midlifeA)IthasledtoalotofC)ItisnolongerB)ItiswidelyD)ItmisrepresentsrealThephrasealmostcompletesitself:midlifecrisis.It'sthestageinthemiddleofthejourneywhenpeoplefeelyouthvanishing,theirprospectsnarrowinganddeathapproaching.There'sonlyoneproblemwiththeclichéItisn'tExerciseExercise2P73-47.47.HowdoesBarbaraHagertyview“Infact,thereisalmostnohardevidenceformidlifecrisisotherthanafewsmallpilotstudiesconducteddecadesago,”BarbaraHagertywritesinhernewbook,LifeReimagined.Thebulkoftheresearchshowsthattheremaybeapause,orashiftingofgearsinthe40sor50s,butthisshift“canbeexciting,ratherthanterrifying.”ExerciseExercise2P73-47.47.HowdoesBarbaraHagertyviewBarbaraHagertylooksatsomeofthefeaturesofpeoplewhoturnmidlifeintoarebirth.Theybreakroutines,because“autopilotisdeath.”Theychoosepurposeoverhappiness—havingaclearsenseofpurposereducestheriskofAlzheimer'sdisease.Theygiveprioritytorelationships,ascareersoftenrecede(逐渐淡化).HowdoesBarbaraHagertyviewItmaybethebeginningofaItcanbeanewphaseofone'sItcanbeterrifyingfortheItmayseeold-agediseasesBarbaraHagertylooksatsomeofthefeaturesofpeoplewhoturnmidlifeintoarebirth.Theybreakroutines,because“autopilotisdeath.”Theychoosepurposeoverhappiness—havingaclearsenseofpurposeevenreducestheriskofAlzheimer'sdisease.Theygiveprioritytorelationships,ascareersoftenrecede(逐渐淡化).ExerciseExercise2P73-48.48.HowismidlifepicturedinthebookLifeLifeReimaginedpaintsapictureofmiddleagethatisfarfromgloomy.Midlifeseemslikethesecondbigphaseofdecision-making.Youridentityhasbeenformed;you'vebuiltupyourresources;andnowyouhavethechancetotakethebigriskspreciselybecauseyourfoundationisalreadysecure.HowismidlifeHowismidlifepicturedinthebookLifeItcanbequiteItcanbeItundergoesradicalItmakesforthebestpartofone'sLifeReimaginedpaintsapictureofmiddleagethatisfarfromMidlifeseemslikethesecondbigphaseofdecision-making.Youridentityhasbeenformed;you'vebuiltupyourresources;andnowyouhavethechancetotakethebigriskspreciselybecauseyourfoundationisalreadysecure.Exercise2P73-49.49.Accord