美加CBD创意中心规划建议

美加·光谷CBC-创意广场规划建议WUHANMEIJIACBC-creativePlazaOpticsValleyofplanningproposals非常道·2010.5.31

CreativeSquareBackground1.0创意广场背景InnovativeplanningconceptsSquare2.0创意广场规划理念PlanningDetailingplane3.0规划详图平面CONTENT目录CreativeSquareBackground现状条件创意广场建筑面积约5.328万方，位于整个园区的中心，便于各大商务组团分区便捷享受创意广场中心资源。创意广场既定的功能性划分，分为创意公园、商务会所、两大主题餐厅、艺术馆、商务报告厅与创意商街六大构成部分。CurrentConditions创意广场CreativePlaza创意与文化的商务休闲模式Creativeandculturalbusinessandleisurepatterns先锋现代商务休闲模式独具创新性的商务配套区PioneerofmodernbusinessandleisurepatternsUniqueandinnovativebusinesssupportingarea规划理念PlanningIdea文化环境艺术+CultureEnvironmentart创意Creativity反映光谷新商务文化与新配套模式从艺术中汲取设计元素ReflecttheOpticalValley,supportingnewbusinessmodelsandnewcultureDrawdesignelementsfromtheart规划目标Planningobjectives营造区域特质提升景观品质创意多样的休闲体验艺术气息强化现代都市体验活跃内涵的文化活动Strengthenthemodernurbanexperience+++CreateregionalcharacteristicsActivecontentoftheCulturalactivitiesEnhancethelandscapequality提高商务休闲品质营造风格鲜明的户外景观环境ImprovethequalityofbusinessandleisureCreateadistinctivestyleofoutdoorlandscapeenvironment提供创意体验的商业服务提供趣味多样的休闲活动CreativeexperiencetoprovidebusinessservicesProvideinterestingvarietyofleisureactivitiesCreativevarietyofleisureexperienceArtoftheatmosphere营造独特的艺术氛围Createauniqueartisticatmosphere设计原则DesignPrinciples非规则式自然开放性现代风格主义+++有机构成非对称与自然融合自然环境人工营建公共空间的营造更多开放空间现代海派风格石库门等元素Organiccomposition

Asymmetric

AndthenaturalintegrationNaturalenvironment

ArtificialconstructionPublicSpace

MoreopenspaceModernShanghaistyle

Shikumen,streetelementsNon-rule-styleNaturalOpenMarxistModernShanghaiInnovativeplanningconceptsSquare面积划分Areadivided序号12345功能类型创意商街商务会所休闲公园主题餐厅艺术馆权重比例65%11.2%12.4%3%7%建筑面积34632㎡6000㎡6648㎡1700㎡4300㎡划分原则以商业街区为整个创意广场串联和灵魂，大面积的街区构成，有利于在营造商业的可感度（逛的乐趣），强调体验式。其他五大功能主题则以整个园区的消费群基数比例为参考，提供满足园区使用的适用面积。Commercialdistrictfortheentireseriesandsoulofcreativitysquare,massiveblockstructure,helpincreatingabusinesscanbesensitivity(thefunofshopping),stressedtheexperientialcreative.Fivefunctionsofothertitlesfocusedgroupofconsumersthroughouttheparkcomparedtoreferencebasetoprovidepracticalapplicationtomeettheparkarea.PlanningDetailingplane创意商街CreativeCommerceStreet约3.5万方创意街区整体风格统一，充满现代质感。在统一的风格下，采用多种主题文化相结合的方式将商业街区分为三种不同的情景体验，分别为：袭有海上风华的石库门建筑、现代简约欧式的学院派风尚、质感改造的后现代工业主题。制造景在街中、人在景中、移步换景、变幻而统一的街区形象。与线条冷峻的商务建筑形成对立和统一，将整个园区的氛围调适到最适宜商务办公的轻松心态。建筑风格ArchitecturalstyleAbout3.5blocksasawholestyleofcreativeunity,acontemporarytexture.Undertheunifiedstyle,usingavarietyofthemesandculturalwayofcombiningbusinessdistrictisdividedintothreedifferentscenariosexperience,namely:thepassageofawater-eleganceofShikumenbuilding,modernandsimpleEuropeanstyleofacademicfashion,texturetransformationThepost-modernindustrialtheme.Manufacturinginthestreetscene,inKing,thevenueandtheriver,changingtheimageofaunifiedblock.AndlinesandSternCommercialbuildingoppositetheformationandunificationoftheentireparkatmospherewilladjusttothemostappropriatebusinessofficeoftherelaxedstateofmind,创意商街CreativeCommerceStreet海上风华的石库门风格TheShikumenstyleeleganceatsea创意商街CreativeCommerceStreet创意商街CreativeCommerceStreet参考案例田子坊创意商街CreativeCommerceStreetReferenceCaseTianZiFang参考案例田子坊创意商街CreativeCommerceStreetReferenceCaseTianZiFang规划特色：五元合一十八胜景【五元合一】以海派文化为特色、历史文化风貌为特征、以石库门里弄生后为内涵、以创意和艺术生活为动力、以都市休闲生活为亮点的田子坊，是充满魅力的城市风景线人文风貌创意生态生活城市经典规划特色：五元合一十八胜景参考案例田子坊创意商街CreativeCommerceStreetReferenceCaseTianZiFang【十八胜景】“田子坊”内的一座五层厂房已改建成都市工业楼宇。在5000平方米内引进了10个国家与地区的艺术人群，他们在这里设立了设计室、工作室。若厂门前有10根旗杆上飘着10面不同国家的旗子，象在开一个小型的国际艺术博览会。中西方的文化在这里交融、碰撞，闪烁着光和热。参考案例田子坊创意商街CreativeCommerceStreetReferenceCaseTianZiFang"TianZiFang"withinafive-storyfactorybuildinghasbeenconvertedintoamodernindustrialbuildings.Introducedin5000squaremetersin10countriesandAreaartcrowd,wheretheysetupadesignstudio,studio.Iftheplantflagonthefrontof1010floatingfaceFlagsofdifferentcountries,asinopeningasmallinternationalartfair.Westerncultureblendinhere,collision,

Flashinglightandheat.TaiKangRoadisgraduallytotheworld.以艺术品、特色餐饮、画廊、创意小店为主，是对园区商务氛围合理调适。参考案例田子坊创意商街CreativeCommerceStreetReferenceCaseTianZiFang艺术品店、精致咖啡屋、画廊参考案例田子坊创意商街CreativeCommerceStreetReferenceCaseTianZiFang个性首饰店、时尚书屋、原创工艺品店、创意用品店泰康路上入驻的工作室、设计室有20余家，政府搭台，企业唱戏。政府在艺术街前期启动中，整体规划、功能定位、业态调整、环境的改善和建设方面做了大量工作，投入一定的资金，陈逸飞先生设计的“艺术之门”跨街雕塑已屹立在泰康路的东端，它是上海泰康路艺术街的街标。参考案例田子坊创意商街CreativeCommerceStreetReferenceCaseTianZiFangTaiKangRoadsettledinthestudio,designstudiowithmorethan20,theGovernmentsetupthestageforenterprises.GovernmentArtsStreetearlystartIntheoverallplanning,function,formatadjustments,environmentalimprovementandbuildingalotofwork,putsomeunds,Mr.ChenYifeidesigned"artdoors"CrossStreetsculpturehasbeenstandinginTaiKangRoadintheeastend,itistheShanghaiTaikangRoadArtOperationStreet'sStreetStandard.引入名家进驻，形成群蜂效应。建立市场知名度，也便于创意产业区的快速形成。参考案例田子坊创意商街CreativeCommerceStreetReferenceCaseTianZiFang石库门主题创意街区的场景细节参考案例田子坊创意商街CreativeCommerceStreetReferenceCaseTianZiFang绘制原创地图，张扬品味与格调参考案例黎黄陂路街头博物馆创意商街CreativeCommerceStreetReferenceCaseLihuangpiRoadstreetmuseum参考案例黎黄陂路街头博物馆创意商街CreativeCommerceStreetReferenceCaseLihuangpiRoadstreetmuseum参考案例黎黄陂路街头博物馆创意商街CreativeCommerceStreetReferenceCaseLihuangpiRoadstreetmuseum参考案例黎黄陂路街头博物馆创意商街CreativeCommerceStreetReferenceCaseLihuangpiRoadstreetmuseum综合建筑成本考虑，建议取其形、入其神创意商街CreativeCommerceStreetEuropeanacademicsinmodernminimalisttheme质感改造的后现代工业主题创意商街CreativeCommerceStreet参考案例8号桥创意商街CreativeCommerceStreet８号桥，位于上海市中心城区卢湾区建国中路8-10号，占地7000多平方米，总建筑面积12000平方米。园区由20世纪70年代所建造的上海汽车制动器厂的老厂房改造而成。8Bridge,locatedindowntownShanghai,JianguoRoad,LuwanDistrict,No.8-10,coveringover7000squaremeters,totalconstructionareaPlotof12,000squaremeters.Park,70yearsfromthe20thcentury,builtbyShanghaiAutomotiveBrakeFactorytransformedfromoldfactories.ReferenceCaseNo.8Bridge整个８号桥由7栋房子构成，在房子的二层，设计师以桥作为连接，连通了每一栋房子，也使得人与人之间的沟通有了一个最好的平台。整个园区一共有四座桥，每座桥的造型均不同，极富工业感的铁桥是在厂房原来的设施上扩展的。有着绿色“门”字造型的天桥，是一个放大版的８号桥的logo，非常现代。参考案例8号桥创意商街CreativeCommerceStreetThe8bridgeconstitutedbythesevenhouses,two-storyhousedesignerstobridgeaconnection,connectivity,everyhouse,

Alsomakescommunicationbetweenpeoplewiththebestplatform.Theparkatotaloffourbridges,eachbridgeismade

Typeweredifferent,veryindustrialfeeloftheoriginalironbridgeinplantfacilitiesexpansion.Hasagreen"door“charactermodelingBridges,isanamplifiedversionofthe8bridgelogo,verymodern.ReferenceCaseNo.8Bridge特色一：桥例如沿街１号楼的墙面增加了不锈钢及反光玻璃贴面，夜晚的时候，整个墙面熠熠生辉，很有现代感。２号桥的立面原来是联排的窗口，现在把它做成窗的错落排列，并配以大块面的玻璃。７号楼是网状打孔的装饰立面，整个形象显得时尚大气。参考案例8号桥创意商街CreativeCommerceStreetReferenceCaseNo.8BridgeForexample,Building1,thewallalongthestreetincreasedthestainlesssteelandreflectiveglassveneer,night,theentirewallshine,Verymodern.2,theelevationofthebridgewasoriginallyassociatedrowofthewindow,nowputitintothewindowofthescatteredarrangement,andwithalargeSurfaceoftheglassblock.Building7isperforatedmeshdecorativefacade,thewholeimagelookstylishatmosphere.特色二：外墙参考案例8号桥创意商街CreativeCommerceStreetReferenceCaseNo.8Bridge在连接３号楼、２号楼与１号楼的室外、半室外走廊上，设计师选用了未经处理的木条铺设成地板及装饰外墙。暖色的原木为室外环境增加了无限温暖的感觉，同时亦在视觉上赋予了这个区域强烈的个性特征。InconnectionBuilding3,Building1,Building2,andoutdoor,semi-outdoorcorridors,designerschosethelayingofuntreatedwoodIntoadecorativefloorandwall.Warmcolorsandwoodfortheoutdoorenvironmenthasincreasedtheinfinitewarmth,butalsogivesvisualThisregionastrongpersonality.特色三：木质走廊参考案例8号桥创意商街CreativeCommerceStreetReferenceCaseNo.8Bridge在８号桥，除１号楼大厅外的所有室外、半室外空间都可供租户免费使用。在这些环境中，可以添设咖啡茶座、进行作品展示、时装走秀、举办大型综合活动，是人们最好的交流平台。其中由三个错落的空间中的平台组成的１号楼大厅，则可以依照需要分别用作演讲区、表演区或者贵宾区，功能上的设计非常周到。BridgeNo.8,inadditiontoabuildingoutsidethehall,alloutdoor,semi-outdoorspacesareavailabletotenantsfreeofcharge.Intheseenvironments,Canaddcoffeecafessettocarryoutworksshow,FashionShow,organizedlarge-scaleintegratedactivities,theexchangeofpeaceisthebestoneTaiwan.Whichscatteredinthespaceofthreeconsistingofaplatformforbuildingthehall,youmayneedtobeusedasaspeechaccordingtoareaPerformanceareasortheVIParea,functionaldesignisverythoughtful.特色四：公共空间参考案例8号桥创意商街CreativeCommerceStreet以设计室、工作室为主，形成资源生产型企业与创意产业的商务对接，满足资源生产型企业的市场化转换需求。ReferenceCaseNo.8Bridge创意商街CreativeCommerceStreetAfterthetexturetransformationofthethemeofmodernindustry现代简约欧式的学院派主题参考案例北京橡树无奈底商创意商街CreativeCommerceStreetBeijingOakhelplessCommerceattheBottom

底层架空、屋顶花园、自由平面、横向的长窗、自由立面是新学院派建筑的最大特点，适合各种商业类型。商务会所BusinessClub商务会所BusinessClub参考案例悉尼精品商务会所新贵Beresford现代公共酒吧、餐厅和大户外花园。施工过程中，他们使用了许多技术，包括12个自定义模具设计的弧形砖，黑灰色砂浆。所有部件都定制设计，小到一个烟灰缸。商务会所BusinessClub商务会所楼层及功能设定BusinessClubfloorandfeatureset楼层功能及服务首层大堂、大型餐饮及会所内廷二层KTV、洗浴、健身、室内泳池商务会所BusinessClub商务会所首层BusinessClubGroundFloor商务会所BusinessClub商务会所二层BusinessClublayer休闲公园BusinessClub现代中式风尚公园ContemporaryChineseFashionPark休闲公园BusinessClub公园小品ParkSketches主题餐厅ThemeRestaurants其一面积约为500M2的风尚酒店，满足日常生活及会客聚友功能。Oneareaofabout500M2,tomeetthedailylifeandreceiveJuyoufunction.主题餐厅ThemeRestaurants其一面积约为500M2的风尚酒店，满足日常生活及会客聚友功能。Oneareaofabout500M2,tomeetthedailylifeandreceiveJuyoufunction.主题餐厅ThemeRestaurants一层散台AlayerofpowderTaiwan主题餐厅ThemeRestaurants一层散台AlayerofpowderTaiwan主题餐厅ThemeRestaurants二层包间Secondfloorrooms主题餐厅ThemeRestaurants三层包席Secondfloorrooms艺术馆MuseumofArt外部External艺术馆MuseumofArt外部External艺术馆MuseumofArt外观Exterior艺术馆MuseumofArt内部Internal艺术馆楼层及功能设定BusinessClubfloorandfeatureset楼层功能及服务首层大堂、培训教室、小型会议厅、艺术展馆1600