英语公益广告翻译

上海海事大学外国语学院院

系

航运英语专业年级学生姓名

英航121严明学

号201210811032指导教师

陈书鹏二○一四年六月TheontranslationofChinesePSAfromSkoposTranslationalTheory严明

201210811032

英航121...............................................................................................................................................................................................intheofPSA.........................................................................................................................................2inof..................................................3.........................................................................3of............................................................................3..................................................................................................4........................................................................................................................4meaning.........................................................of..........................................................5of...................................................................................................6.......................................................................................6...........................................................................................63.................................................................................................7..........................................................................................................................8Bibliography...........................................................................................................................81Abstracttheglobalizationtechnologyhavebecomechangingoftheworld.Thecommunicationmoremorewiththedeepeningofthedivisionoflaborofinworld.asoftheWTO,hasestablishedawithcountries.hasimportantmeansandanecessaryforsendingpromotingsocialresponsibility,image.Therefore,translationofPSAhasimportant.PSAisapracticaltypewithpublicityvalue.HowPSAtomakethemunderstand?HowPSAtoupagoodimageincross-culturalcommunication?It’saproblemforustoThetranslationofChinesePSAintoEnglishisn’tneedtobedeveloped.paperismainlyintroducesometranslationinChinesePSAprovidesuggestionsadviceinrespect,word-for-wordtranslation,translation,simplifyinformation.Keywords:characteristics;texttype;cultural

theFunctionalTheory;translation;simplify

word-for-wordtranslation;1.ThedefinitionandimportanceofPSAThedefinitionofcanbeanannouncementforwhichnocommercialisbynon-profitagency,orindividual.Itprovidesas,assistancepublicsoon.ItsgoalistoforpublicguidethemtoTherefore,itainsociety.ItforsometosocietypersuadeaspecificactionoraparticularviewpointonsocialsuchaspreventionofanItenhancesthepublicIna,PSAisofsocial2.TheproblemsandculturaldifferenceinthetranslationofChinesePSA2Withaccelerationofglobalizationprocess,speed.Accordingly,translationhasbecomeanincreasinglysignificantofculturalcommunication.APSAwillreaderstheirantranslatedPSAsometimeswilleffects.canfindlotofwelltranslatedPSA,weshouldalsoawareofproblemsintranslation.VariousofmistakesinevitablyOnemajoroftranslationaregenerallybyculturalofdifferencesintraditionslanguagesbetweenChineseEnglish,therearecustomsofexpressing.2.1TheproblemsinthetranslationofPSAofproblemsoftenfoundinstageoftranslationChinglish.PSAtranslationfromsatisfactory.Itfailsdelivertherealto2.1.1Word-for-WordDuplicationWord-for-wordtranslationistheeasiestforItnotforallthetranslation.Asweknow,becauseofthedifferencebetweenChineseWesternallofthewordscanbetranslated.Inword-for-wordwillinevitablyleadmisunderstanding.For“小草有生命，足下多留心”onearthhavelives,ofhavehearts.translationwithChineseEnglishinaconfusingmanner.“爱我,追我,千万别吻我”“Loveme,runafterme,mustn’tme!”TheChineseoriginalinfactwarningsafetydriving.Here,“吻”meanstohit,strike,run.”Sothepropertranslationshouldbe“yousoundinyourdriving.”2.1.2WrongchoiceofwordsSometimes,wecanseewordsadoptedimproperlyinthetranslationforsomePSAFor珍惜粮食是一种美德.isagoodThe3“treasure“tohavekeepsomethingyoulovethatisvaluableyou”.Accordingtheofthesourcethetranslationshouldbe“onfoodagood”“保护环境，造福子孙后代。“protectionour”The“offspring”usedinveryformalIt’suseaappropriateas,“aenvironmenttoourchildren”2.1.3SyntaxerrorManyoflowaresimplyincorrectThefollowingcasesinForexample,“做可爱的上海人”alovelyofShanghai.“apeople”iswronglyinthetranslation.“lovelyproperItcanbe“Beniceinanicecity”InwecanunderstanditfromsomeonhighwayinHebeiprovince.“严禁疲劳驾驶。Falsetranslation,“Dodrive.”Wecanchangeitinto“Nodriving”“雨雪天，过桥时请减速行使.”“Rainday,Bridge,slow-driving.Wecanalteritinto“Slowdownthebridgeduringrainor”2.2TheculturaldifferencebetweenChinesePSASloganandWesternPSASloganThedifferencesofconditions,socialrealityofuniqueasthecarrierofthoughts,culturalcharacteristicnationalofthewhouseit.languagesaredifferentcultures.2.2.1ThedifferenceofwordmeaningTheincross-culturalcommunicationthe4ofmeaning,goodunderstandingofofthecountryspreadsisthewordsmustbeforitsculturalsuitability.For“龙的传人你我他，文明新风靠大家.translationofthe“龙”isagreatchallengese“”inChineseculturemeansthatopulence,gooditanauspicioussymbol.Whileinwesternculture,“dragon”isamythicalmonsterwithwings,fire,associatedwithevil.Soitis“龙”“dragon”inEnglish,anditisalsotranslate““龙”in2.2.2ThedifferenceofculturalvalueItisbelievedthatthemostbestPSAtranslationthatbestculturalvalues.Itsignificanceofculturalvalue.Forexample,严禁酗酒.Thefalsetranslation,“Dondrinkalchol.”Weshitinto“Noalcohol.”Why?Whatcauseit?Thegreatdifferencetheseistone.Theformerislatterisserious.rootisofculturalvalue.Inthisaspect,theculturalmainlyinofcollectivism.3.theFunctionalSkoposTranslationalTheory3.1DefinitionSkopostheoryisfromfieldoftranslationstudies.ItprovidesanthenatureoftranslationapurposefulwhichapplicabletoeveryItestablishedbyGermanVermeercomprisesideathattranslatinginterpretingshouldprimarilytakeintothefunctionofthe3.2Skopostheorytranslationanactivitywithanaimpurpose,onintendedaddresseeofthetranslation.TomeanstoproduceatextinasettingfortargetaddresseesinInSkopos5statusofsourcetextloweritinequivalence-basedoftranslation.Thean"offerofinformation",whichthetranslatorintoan"offerofinformation"fortheaudience.[PaulKussmaulwritesthis"thehasaaffinitywithSkoposTheoftranslationisonexpectations,valuesofwhoareagainthetheyareinandbytheThesedetermineofsourceorpassagesinthetextcanbepreservedorhavebemodifiedeven4.MeansoftranslationPSAshouldanart,requiresstudyconsiderationPSAtranslationisprocessofreproducingnotonlyalsostyleoftheoriginal.Translators’aestheticvalueswillinfluencetheofPSAtranslation.Translatorsshouldchoosedifferentapproachesinprocessminimizeofthetextforreadersachievethebest4.1word-for-wordtranslationWhileChinesebelongsdifferentlanguagesystem,therearesomesimilaritybetweenthem.Soifyoucanpresenttheofintheoftranslation,youcanuseword-for-wordtranslation.Forexample,ainin“我的盛开需要你的关爱”Youcantranslateitdirectlyinto“Luxuriantneedyourcare.Whileweuse“花团锦簇toinstead“盛开”,thissentencereserveitsstructureandginit’salsoaperfecttranslation.Aslogan,“节约用水就是珍惜生命。”Falsetranslation,“Usingwaterstintinglyischerishinglife.”Thisversionisalsowordtranslation.ofwithidiomaticexpression.itshouldbe“Tosavewaterissavelife.”4.2correspondingtranslation6“Correspondingtranslation”isusingtheacquaintedstructureinthewhichproverbs,on.UsingtranslationcanthepeopleacquireFor“爱心传递你我，文明就在身边It’sasloganinthe2008BeijingOlympicgame’sPSA.Itisintendedtoproposetoasocietythatiscivilizedwithlovingheart,alsopresentChina’snationalimage.Sotranslatorcanadopt“correspondingtranslationtostrengthentheculturalandeducationalexchanges.Mytranslationis“Wherethereisalove,thereisavirtueitappliesthesaying“Wherethereisawill,thereisaway.”Inaddition,PSAin“让世界倾听我们的声音。”Itappliesonesentenceinthe2004Olympicgame’sThememusic“Passtheflame”,“Letourvoicebeheard.”Thetranslationshouldbe“Letourvoicebeheardintheworld.”4.3simplifyinformationInChinesePSA,advertisementpoemstocommunicatefeelingofiftranslatoradopted“word-for-translationinthetranslationoftypeofiteasilytheChineselanguage’sintrinsicbeauty,andweakenthetargettext’sacceptability.loseefficacyinenvironment,thetranslationalwaysafterwithoriginaltexthighly.InChinese-englishtranslation,translatorcompletelydifferentways,soyoushouldtheoriginaltexting,accepttondingobstaclethetargetlanguagereadersmaymeet.Forexample,aslogan下留情花自香，脚下留意草如茵Falsetranslation,“Letflowersstayingontwigstheywillgiveofflonger,letgrassitwillgreener.”Inthisversion,besidesgrammarerrorandspellingerror,italsohastranslationthatclearconcise,weshouldtranslateitinto“Keepawayfromgrassandflowers,please.”Or