module 3剑桥BEC商务英语 中级 课件 答案 词汇

3.1BusinessTopicStartingabusiness词语准备Soletrader独立法人，独立经销店Partnershipn．合伙经营Franchisen．连锁店，特许经销权，特许经营Entrepreneurialspirit企业家精神，进取精神Voilaint.（法）那就是，瞧（表示事情成功或满意之感叹词）Setup建立Grantingofalicence

同意发给许可证Franchisorn．授予特许者Franchiseen．（公司的分店、零售店或联号商店的）特许经营者，加盟者Trademarkn．商标Ludicrousadj.荒谬的，可笑的Chargeone’sownprices自行定价收费Menucontent菜单的内容So1icitorn．律师[注：开业律师以其服务方式不同而分为诉讼律师（barrister）和事务律师（solicitor），诉讼律师按规定不准合伙，只能单独开业，但诉讼律师按照暸例自愿结合组成事务所。]Profitmarginn．利润率，利润幅度，利差Branchout使……分支出来，拓展业务Launchvt．开办（新企业）Investvt．投资Venturen．投机活动；商业冒险；（为盈利而投资其中的）风险公司Feen．费用（如会费、入场费、手续费等）Run(acompany/business)管理公司Luggagen．行李Onlinedatabase网上数据库Subscriptionn．订购，订阅mobilephone移动电话MP3playerMP3播放器Laptopn．手提电脑，便携式电脑schedulen．时间表，计划shuttlebus班车，机场班车Buffetn．冷餐，自助餐叫专有名词BritishFranchiseAssociation英国特许经营联合会（一家非盈利性组织；旨在宣传职业道德、促进公平合理的特许加盟活动）DominoPizza达美乐比萨店（美式比萨连锁店）参考词语和表达：Creditrating信用度，信用评Franchiseagreement特许协议Franchisefee特许证费用Well–establishedadj.公认的，知名的，得到认可的Brandname品牌名称Financialassistance金融支持为独立经销者，你做事独立自主，你是自己的老板。Asasoletrader,youareindependent;youareyourownboss.作为被特许的经销者，你无法完全掌控促销活动、财务记录、员工雇用、产品服务等环节。Asafranchisee,yourpromotionalactivities,financialrecords,hiring,serviceprocedure,etc.arenotincompletecontrolofyourown.合伙经营中你与合伙人风险共担，利益共享。Inpartnershipyousharerisksandprofitswithyourpartner.在决策方面你与合伙人可能会有分歧。Youmaydisagreewithyourpartneronstrategy.特许经营够使人们在拥有公司的同时得到如何经营公司的帮助。Franchisingenablespeopletobothownabusinessandgethelprunningit.经营良好的特许企业可以给从未拥有或经营过企业的人指引方向。Awell-runfranchiseorganizationcanprovideapersonwhohasnevermanagedabusinesswithguidance.特许企业可以提供品牌、产品或服务，甚至金融支持。Franchisorscanprovideabrandname,productsorservices,andfinancialassistance.加盟者必须支付特许证费而且会丧失一定的独立性。Franchiseeshavetopayfranchisefeesandtheylosesomeindependence.有时特许经营者提供的培训课程收效甚微：太简短，而且选派的培训者缺乏授课技巧。Sometimesthetrainingprogramsprovidedbythefranchisorsareweak--toobriefandstaffedbytrainerswhodonothaveinstructionalskill.开头常用的用语有：I’dliketotalkabout..，firstofall..我要说的话题是……，首先……When.，Ithinkthatitisimportantto．.．当……时，我认为……很重要束常用的用语有：Andfinally，…最后…-So，lastly..最后……参考答案：Whensettingupyourownbusiness,Ithinkagoodideaisveryimportant.Youshouldconsiderthemarketdemandandtargetatpotentialcustomers.Undertheguidanceoftheidea,youmaycaterfortheurgentneedofthecustomers,orsolvetheproblemsofthecustomersthatothercompanieshaven’tthoughtof.Agoodideafromtheverybeginningcanavoidfailureofanewcompany.BesidesIthinkknowingyourcustomersisalsoimportant.You’dbetterkeepafileofyourcustomerswiththeirnames,age,professionandhobbiesetc.Basedontheirpersonalinformation,youmayguessthepotentialneedsofthecustomersandinformthemofyourproductlistsatfirsttimepossibleaccordingtotheirpossibleneeds.Knowingyourcustomershelpsyoutoprovidethemwiththeinformationtheyneed.Apartfromthetwopoints,Ithinkadequatestartingcapitalisalsoimportant.Onlyvhenyouhaveenoughmoney,canyouprovidevarietiesofproductswithgoodquality;oryoucanprovidegoodservicewhichisimportanttoattractcustomerstoyourcompany.参考答案：Whenyourbusinessisapartnership,relationshipwiththeotherpersonisveryimportant.Agoodrelationshipwithmutualtrustandfullcooperationbringsoutthepotentialexperienceandcreativitytothefulldegree.Withgoodrelationship,itiseasyforyoutocommunicatewitheachotheranddealwithanynewissuesintime.Besides,itisalsoimportantthatbotharewillingtoshareresponsibilities.Thiswillhavedirectimpactonthesuccessandfailureofthebusiness.Withsharedresponsibilitiesyoucanachieveyourcommonobjectivesbetterandbestronglyunitedagainsttroublesandrisks.Ontopofthat,timelycommunicationanddecisionmakingwillalsohelptoimprovetherunningofabusinesswithpartnership.3.2BusinessSkillsLeavingandtakingmessages词语准备Registrationn．登记，注册Lowercase小写字母，小写体Securityn．保安，安全Setupthebuffet把自助餐准备好Voicemailn．语音信箱Schedulen．时间表，计划，安排Trainingevent培训活动其他常用的电话留言句型：请等一下，我拿支笔。Justaminute.I’llgetapen.我会转告他的，布朗先生。I’lllethimknow,Mr.Brown.不，我真的需要亲自跟他说说。No.Ireallyneedtotalktohimpersonally.那您要不要留话在他的音信箱里？Wouldyouliketoleaveamessageonhisvoicemail,then?稍候，我会帮您转接过去。holdonandI’IItransferyou.我现在不能接您的电话，但请您留下您的姓名、电话号码和简短留言。I’mnotavailabletotakeyourcall,butpleaseleaveyourname,numberandabriefmessage.你回来时请打556-3243找我。Pleasecallmeat556-3243,whenyougetback.电话中常用的表达法：核对细节：Letmecheck.Sothat’s.让我核对一下。那是…Isee.我明白了。WasthatAasinAmsterdam?是Amsterdam中的A吗？CanIjustcheckI’vegotthat?我能确认一下是否记录无误吗？确认行动：I’llhavetocheck..Thencallyouback.我得核对一下……然后再打