天津分公司订货会营运会议模板产品部更新汇总

天津分公司订货会营运会议模板产品部更新汇总第1页/共32页AD07Q3产品采购计划**分公司请更新品牌,季节第2页/共32页说明该模板固定为产品部在全国营运会议上的汇报格式不同季节和不同品牌的会议上，请修正：季节、品牌、品牌相应系列名称等资料所有售罄率排行按90天S/TH排行除品牌及季节等需要更换外,表内其他红色字体请更换成实际数据第3页/共32页概况

一，06Q3采购及实际销售回顾二，07Q3产品采购计划三，07年库存周转计划第4页/共32页06Q3产品回顾第5页/共32页06Q3采购与实际销售回顾----种类售罄率类别8月S/TH9月S/TH10月S/TH06Q3S/THFW-男子58%52%47%51%FW-女子52%50%36%46%FW-TTL56%51%43%48%APP-男子54%43%51%53%APP-女子39%51%39%43%APP-TTL48%46%44%49%ACC49%56%27%44%TOTAL51%51%31%51%第6页/共32页06Q3采购与实际销售回顾----按性别FW-男子FW-女子FW合计APP-男子APP-女子APP-合计采购占比63%37%100%64.75%35.25%100%销售占比66%34%100%71.24%28.72%100%采购单价600587595370304344销售单价521501515329268309采购SKU59359410695201销售SKU56338913097227S/TH51%44%48%53%43%49%第7页/共32页06Q3采购与实际销售回顾----种类结构指零售价FWAPPACC合计采购占比49%46%5%100%销售占比46%51%3%100%采购单价59534494销售单价51530978S/TH48%49%44%第8页/共32页06Q3采购与实际销售回顾

----按系列----鞋类跑步-M篮球-M足球-M网球-M训练-M户外-M室内-M跑步-W网球-W训练-W户外-W采购占比21.1%16.6%2.4%14%4%3%1.2%16%9.4%10.6%1.7%销售占比18.7%16.7%3.6%17%5%4%1%11.6%12.7%8.6%1.6%采购单价618634485552558631908638503613520销售单价548534435495528493884549426577444S/TH46%55.6%76%61%62%80%42%38.7%74%40%60%第9页/共32页06Q3采购与实际销售回顾----按系列----服装篮球-M足球-M网球-M训练-M户外-M跑步-W网球-W训练-W户外-W足球-W采购占比2.5%5.32%5.03%48.62%3.28%0.19%5.06%28.37%1.18%0.46%销售占比0.67%5.23%8.8%54.68%1.9%0.06%1.82%25.990.21%0.64%采购单价3275282953551060370356289760380销售单价2904132843231233354300262624414S/TH15.17%63.25%91.41%62.08%25%16.67%21.52%50.79%11.11%64.29%第10页/共32页06Q3采购与实际销售回顾----按长度----服装男子长袖短袖套衫套服背心夹克棉服长裤短裤合计采购占比6.55%10.55%12.03%3.38%0.68%0.68%11.14%18.31%0.99%64.75%销售占比2.66%7.49%9.09%9.74%0.06%12.02%4.04%24.45%1.68%采购单价328241355677398438888289350销售单价323224324626361389909267327S/TH43.84%58.65%41.62%156.9%5%75.21%17.81%72.83%90.91%女子长袖短袖套衫套服背心夹克棉服长裤中裤短裤短裙合计采购占比6.64%3.96%0.9%2.19%0.56%13.23%2.22%4.65%0.67%0.04%0.2%35.29%销售占比5.35%3.09%0.83%1.8%0.19%10.34%0.51%5.7%0.89%0%0.06%采购单价211206267652385378460351258240380销售单价1971842205853703414372762320361S/TH43.44%43,61%56.41%46.15%17.65%43.49%11.61%78.25%75%016.67%第11页/共32页06Q3采购与实际销售回顾----上下装----男子男子上装长袖短袖套衫套服背心夹克棉服合计采购占比5.39%8.11%19.07%7.62%0.39%19.04%12.16%71.77%销售占比3.9%9.5%13.92%12.52%0.12%16.23%8.33%采购单价328241355677398438888销售单价323224324626361389909S/TH43.84%58.65%41.62%156.9%5%75.21%17.81%男子下装长裤短裤合计采购占比27.06%1.17%28.23%销售占比33.36%2.13%采购单价289350销售单价267327S/TH72.83%90.91%第12页/共32页06Q3采购与实际销售回顾----上下装---女子女子上装长袖短袖套衫套服背心夹克棉服合计采购占比17.57%10.61%2.28%6.33%1.29%39.63%5.65%83.35%销售占比19.76%10.08%2.99%6.57%0.62%35.33%1.59%76.9%采购单价211206267652385378460299销售单价197184220585370341437267S/TH43.44%43,61%56.41%46.15%17.65%43.49%11.61%41%女子下装长裤中裤短裙合计采购占比14.7%1.7%0.25%16.65%销售占比19.95%2.91%0.2%23.1%采购单价351258380336销售单价276232361270S/TH78.25%75%16.67%46%第13页/共32页06Q3采购与实际销售回顾----

FW--采购量—TOP20(一）序号货号月份性别长度零售价采购量30天S/TH70天S/TH90天S/TH14643929女子网球鞋44020018%85%91%24643239男子网球鞋4601641%72%85%377291310男子篮球鞋5201140%60%60%34660969男子篮球鞋52010724%43%54%64649128男子跑步鞋68010624%32%46%74656199男子网球鞋4601060%28%29%85625528男子跑步鞋6209842%45%51%94643918女子网球鞋4409346%53%74%104670968男子篮球鞋5809223%34%55%第14页/共32页06Q3采购与实际销售回顾----

FW--采购量—TOP20(二）序号货号月份性别长度零售价采购量30天S/TH70天S/TH90天S/TH1146576010男子跑步鞋420900%42%42%124643728女子跑步鞋6208521%27%51%1346564610男子跑步鞋680840%18%18%1446497410男子网球鞋460820%57%57%154643228男子网球鞋4608177%79%85%1646423810男子网球鞋580800%13%13%1746521510女子训练鞋440800%28%28%1846301310女子网球鞋560760%37%37%194656348女子训练鞋5807615%22%38%204675499男子训练鞋5987617%39%54%第15页/共32页06Q3采购与实际销售回顾----

服装--采购量—TOP20(一）序号货号月份性别长度零售价采购量30天S/TH60天S/TH90天S/TH10251397609男子套装69812460.48%95.97%100.00%20273595909男子长裤22012142.15%57.02%100.00%30212648109男子园领长袖29812025.83%41.67%93.81%40294487309男子长裤22011930.25%38.66%94.62%50294467309男子园领长袖2981169.48%12.07%67.77%60297954909男子长裤29810122.77%32.67%82.11%70212646908男子长裤2989722.68%43.30%90.70%80294499110男子长裤2989567.37%77.89%83.52%90294281709女子夹克32094100.00%100.00%100.00%100294498710男子长裤2989458.51%69.84%97.22%第16页/共32页06Q3采购与实际销售回顾----

服装--采购量—TOP20(二）序号货号月份性别长度零售价采购量30天S/TH60天S/TH90天S/TH110212646308男子长裤2989315.05%31.18%55.83%120297954709男子长裤2989330.11%43.01%79.33%130212628209女子夹克3409324.73%40.86%90.54%140294311908男子长裤248914.40%23.08%70.21%150294463008女子翻领短袖1609110.99%19.78%49.58%160294312608男子园领套头衫320901.11%11.11%33.70%170294406908男子翻领短袖2608683.72%84.88%90.70%180294277609女子夹克3408223.17%59.76%88.89%190294310210男子棉衣780801.25%11.25%16.25%200294209108男子翻领短袖2207749.35%64.94%71.43%第17页/共32页06Q3采购与实际销售回顾----

采购精确率FWAPPACCTOTAL前30%采购额219424213505761767113721529总采购额250800223254562325475066005采购占比（%）87.49%58.08%75.99%73.46%前30%对应销售额1032789.5969497862209.861789977.45总销售额1169346116938082774.862421500.86S/TH54%49%55%51%销售占比（%）88.32%59.43%75.16%73.92%采购精确率（%）100.9%102.3%98.9%100.6%备注：取采购额前50名款式第18页/共32页06Q3产品销售总结----围绕售罄率进行分析得失备注：1，包括产品买货和销售的得失；

2，包括业务（开店计划与实际比较）和零售（销售额计划与实际比较）的得失3，其他1.采购精确度较理想2.配件的售罄情况较前期进步1.服装的售罄需要提高,主要体现在篮球系列服装和鞋子售罄较差.2.采购前20的售罄情况很不理想第19页/共32页07Q3产品规划第20页/共32页07Q3产品采购计划—月份比重时间段项目月份1月份2月份3合计历史同期销售额实绩138488114099911351320

4146192

季节销售额占比

33.4%

34%32.6%

100%

实际采购占比35%31%

34%100%S/TH51%

51%

31%

47%

本期销售额目标预测1740000

1920000

2130000

5790000季节销售额占比

30%

33%

37%

100%计划采购占比

34%

32%

34%

100%备注:“销售额实绩”指历史同期当月产品90天新品销售额本期”销售额目标预测”指前卫店,中卫店,后卫店销售额第21页/共32页07Q3产品采购计划—月份种类比重月份60时间段项目月份1月份2月份3合计FW历史同期采购额占比40.39%30.57%29.04%100%零售额销售占比40%34%26%100%

S/TH56%

51%43%

本期计划采购占比42%

30%28%

100%APP历史同期采购额占比28.4%31.71%39.63%100%零售额销售占比31%37%32%

100%S/TH

47%46%44%

本期计划采购占比

36%29%35%

100%ACC历史同期采购额占比59.56%22.9%17.53%100%零售额销售占比60%

27%

13%

100%S/TH

49%56%27%

本期计划采购占比

65%

20%

15%

100%备注:零售额销售占比,指各大种类90天实际零售额第22页/共32页07Q3产品采购计划----种类结构FWAPPACCTOTAL06Q3采购占比49%46%5%100%06Q3销售占比46%51%3%100%07Q3采购占比43.5%53%3.5%100%06Q3销售单价5153097807Q3采购单价5503508507Q3计划SKU16022080第23页/共32页07Q3产品采购计划----性别FW-男子FW-女子FW合计APP-男子APP-女子APP-合计06Q3采购占比63%37%100%64.75%35.25%100%06Q3销售占比66%34%100%71.24%28.76%100%07Q3采购占比65%35%100%72%28%100%06Q3销售单价52150132926807Q3采购单价55052033027007Q3计划SKU1045616013090220第24页/共32页07Q3产品采购计划----按系列—鞋类跑步-M篮球-M足球-M网球-M训练-M户外-M室内-M跑步-W网球-W训练-W户外-W06Q3采购占比21.1%16.6%2.4%14%4%3%1.2%16%9.4%10.6%1.7%06Q3销售占比18.7%16.7%3.6%17%5%4%1%11.6%12.7%8.6%1.6%07Q3采购占比16%17%4%18%5.5%4%11%14%9%1.5%06Q3销售单价54853443549552849388454942657744407Q3采购单价58055045050054050055046060045007Q3计划SKU26196251991621145第25页/共32页07Q3产品采购计划----按系列—服装

篮球-M足球-M网球-M训练-M户外-M跑步-W网球-W训练-W户外-W足球-W06Q3采购占比2.50%5.32%5.03%48.62%3.28%0.19%5.06%28.37%1.18%0.46%06Q3销售占比0.67%5.23%8.80%54.68%1.90%0.06%1.82%25.990.21%0.64%07Q3采购占比0.50%5.20%9.50%55.00%1.70%1.60%25.50%0.20%0.80%06Q3采购单价327528295355106035628976038006Q3销售单价2904132843231233300262624414SKU13172460161940125第26页/共32页07Q3产品采购计划----长度—服装男子长裤短裤长袖短袖夹克棉背心棉衣套装翻领套头衫合计06Q3采购占比28.28%1.53%11.36%16.77%19.04%1.19%16.94%5.22%18.58%100%06Q3销售占比34.33%2.36%3.74%10.60%16.87%0.06%5.67%13.62%12.75%100%07Q3采购占比34.50%2.50%3.90%10.50%15.00%5.50%16%12%100%06Q3采购单价289350359255438398888677355

06Q3销售单价267327366234389361909626324

07Q3采购单价275335360236395365900630330

计划SKU20131618185151015

130女子长裤短裙短袖夹克连帽套头杉棉衣套装无袖原领长袖中裤合