从功能对等看英语广告的翻译 四川外语学院外语专业毕业论文范本

经典word整理文档，仅参考，双击此处可删除页眉页脚。本资料属于网络整理，如有侵权，请联系删除，谢谢！AdvertisementTranslationfromEnglishtoChinesein学生姓名指导教师结稿日期2006年5月10日填2OnAdvertisementTranslationfromEnglishtoChineseinLightofFunctionalEquivalence（空一行）Abstract（空一行）ThetheorieswhichproposedbyEugeneA.NidahaveaffectedmanyChineseandforeigntranslatorsforalongtime,especiallythetheoryoffunctionalequivalence.Functionalequivalencereferstotheequivalenceonthefunctionsbutnotontheformsandstructures.有特殊格式要求的Inourdailylife,welivewithdifferentadvertisements,someofwhicharetranslatedworks.Theseadvertisementsareaimedatgivingthepotentialcustomersalastingimpressionandpersuadingthemtobuytheirproduct.Therefore,inordertoexpresstheideasoftheoriginalworksandrealizethegoalforsale,thetranslatorsshouldtakeaccountoftheculturalelementsandsocialelementsinordertoachievefunctionalequivalence.Thispaperconsistsofthreeparts.Thefirstpartdealswiththeconceptoffunctionalequivalenceanditsaimsandprinciples.Themainaimoffunctionalequivalenceistorepresenttheinformationoftheoriginalworkinthetargetlanguageandachievetheequivalenceoffunctionsoflanguages.Inordertomakethisconceptclear,theauthorgivesabriefintroductionofdifferentfunctions.Althoughdifferentlanguageshavedifferentcharacteristics,theirfunctionsarenearlythesame.Thatistonametherealityandtocommunicatewiththepeople.Thesecondpartdealswiththetarget,principles,requirementsandculturalelementsofadvertisementtranslation.Thethirdpart,themostimportantpart,pointsoutthethreemainaspectsoffunctionalequivalence,semanticequivalence,social-culturalequivalenceandstylisticequivalence.Atthemeantime,theequivalenceondifferentlevelsandhowtoachievefunctionalequivalenceinadvertisementtranslationarealsosystematicallyillustrated.（空一行）Keywords:functionalequivalence;advertisementtranslation;culturalelementsiOnAdvertisementTranslationfromEnglishtoChineseinLightofFunctionalEquivalence（空一行）Outline（空一行）ThesisStatement:ThispaperintendstoanalyzehowfunctionalequivalencecanbeachievedinadvertisementtranslationfromEnglishtoChinese.（空一行）IntroductionI.ABriefReviewofFunctionalEquivalenceA.DefinitionofFunctionalEquivalenceB.DifferentFunctionsC.AimsandTargetsII.ABriefReviewofAdvertisementTranslationfromEnglishtoChineseA.TargetsandPrinciplesofAdvertisementTranslationB.RequirementsforAdvertisementTranslationC.CulturalElementsinAdvertisementTranslationIII.AdvertisementTranslationfromEnglishtoChineseinLightofFunctionalEquivalenceA.TheDifferencesBetweenTwoLanguagesB.FunctionalEquivalenceinEnglishAdvertisementTranslation（空一行）Conclusion:Advertisementtranslationcanbeasuccessfulinterculturalactivitywiththeguidanceoffunctionalequivalence.1OnAdvertisementTranslationfromEnglishtoChineseinLightofFunctionalEquivalence（空一行）Introduction（空一行）Inourdailylife,wealwaysseeorhearny5rtisementsontheradio,billboards,magazines,newspaperandsoon.Thetranslationofadvertisementplaysanimportantrolein5theculturalexchangesofdifferentcountries.AfterenteringWTO,Chinahasbeenfacedwithfiercercompetition,sotheadvertisementhasbecomemoreandmoreimportantforitisalwaysusedasthewaytopromotethesalesofgoods.Theexcellentadvertisementisnotonlyunderstandableforeveryone,butalsohasanelegantstyle.Itcaneasilyencouragepeopletobuythegoods.Therefore,agoodtranslationofanadvertisementisalsoimportanttopromotethesalesofthegoodsinthecountryofthetargetlanguage.MosttranslatorsmaybefamiliarwiththetheoryoffunctionalequivalencewhichissystematicallyillustratedbyEugeneA.Nida.Itisstatedprimarilyintermsofacomparisonofthewayinwhichtheoriginalreceptorsunderstoodandappreciatedthetextandthewayinwhichreceptorsofthetranslatedtextunderstandandappreciatethetranslatedtext.1Thatistosay,theadequacyoftranslationsisjudgedonthebasisofthecorrespondenceinlexiconandgrammarbetweenthesourceandtargetlanguages.Functionalequivalenceisapowerfulweaponforinformationexchange.Thetranslationworkwhichfollowstheprinciplesoffunctionalequivalenceismucheasiertounderstand.I.ABriefReviewofFunctionalEquivalence（空一行）ThesimilarityofthethoughtsofhumanbeingsdeterminesthatthesimilaritiesaremorethanthedifferencesbetweenEnglishandChinese.Theequivalenceoflanguagesmakesitpossibletoconvertthesourcelanguageintothetargetlanguage.However,theconvertisnotjustaprocesstotranslatethewordsfromonelanguagetoanotherlanguage.Translationshouldbeatasktorecurtheinformationoftheoriginalworkinamostnaturalway.Thatistosay,translationshouldrebuildthesurficialformsoftheoriginalinformation,converttheviewsofexpressionandreplacethemeaningoftheoriginalworkwiththemeaningofthetranslatedwork.Therefore,equivalenceisthemostimportantbasisfortranslation.Thetranslatedworkcanbeofhigherqualityifitachievesmoreequivalencewiththeoriginalwork.Functionalequivalenceisoriginallytermedasdynamicequivalence,whichistobedefinedbythedegreewherethereceptorofthesourcelanguagemessageshouldrespondinsubstantiallythesamewayasthetargetlanguagereceptortothetranslatedversion.Itisveryimportanttoallkindsoftranslation.ThereasonisthatEnglishandChinesehavemanydifferencesintheirforms,grammars,sentencestructuresandsoon.Therefore,intheprocessoftranslation,toconveytheinformationoftheoriginalworkisthefocusandthemostdifficultpart.Afterall,thereceptorsofthetranslatedworkexpecttoknowthecontentoftheoriginalwork.Functionalequivalencealsoemphasizestheculturalelements.Ifatranslatedworkdoesnotreflecttheculturalelementsoftheoriginalwork,itmustbeafailure.Therefore,thetranslatorshouldbebilingualandbicultural.Nidaalwaysholdsaviewthatsyntaxandlexemearethebiggestbarriersforthetranslators.2ThetranslatorsdevotedtoEnglish-Chinesetranslationmayagreewithhim.MostofthemhavelearnedEnglishthroughthegrammar,sotheirtranslationconceptisoftenaffectedbythegrammarandsentencestructure.Functionalequivalenceisapowerfulweaponforthetranslatorstoovercomethesebarriers.Functionalequivalencecanfallintothreeparts.First,thewordclassesreplacethetraditionalpartsofspeechtodescribethesemantic2relationsofthewords.Second,theconceptofkernelsentenceandtheconceptofsentencetransformationcanovercometherestrictionofsyntaxtoatranslator.Third,isomorphismcanovercomethebarrierscausedbythesocialandculturaldifferences.3（空一行）A.DefinitionofFunctionalEquivalence（空一行）Amaximal,idealdefinitioncouldbestatedas“Thereadersofatranslatedtextshouldbeabletounderstandandappreciateitinessentiallythesamemannerastheoriginalreaders4含did.”44Aminimal,realisticdefinitionoffunctionalequivalencecouldbestatedas“The若readersofatranslatedtextshouldbeabletocomprehendittothepointthattheycanconceiveofhowtheoriginalreadersofthetextmusthaveunderstoodandappreciateit.”5“Poets,”accordingtoShelley,“aretheunacknowledgedlegislatorsofthe6Inthe1950s,forexample,whileEllingtonwasstillalive,RaymondHorrickscomparedhimwithRavel,Delius,andDebussy:（空一行）ThecontinuallyenquiringmindofEllington…hassoughttoextendsteadilytheimaginativeboundariesofthemusicalformonwhichitsubsists….Ellington左边空sincethemid-1930shasbeenengageduponextendingboththeimageryandthe只有一段的长引formalconstructionofwrittenjazz.6字（空一行）Ellingtonsearliestattempttomovebeyondthethree-minutelimitreceived…Figuresinliteratureareeitherflatcharacters（onedimensionalfigures,figureswithsimplepersonalities）orroundcharacters（complexfigures.Thecharactersdescribedinthe2（空一行）空Ineversawthisgreat-uncle,butI’msupposedtolooklikehim----withspecialreferencetotheratherhard-boiledpaintingthathangsinfather’soffice.IgraduatedfromNewHavenin1915,justaquarterofacenturyaftermy3father,andalittlelaterIparticipatedinthatdelayedTeutonicmigrationknownastheGreatWar.7（空一行）However,F.ScottFitzgeraldsucceedsinchangingtheseflatfiguresintoroundonesthroughhismaster-handwritingskillsandin-depthcharacterization.B.DifferentFunctionsThetheoryoffunctionalequivalenceinvolvesninefunctions:expressive,cognitive,interpersonal,informative……4Conclusion（空一行）Withtherapiddevelopmentoftheinternationaltrade,advertisementhasbecomeanindispensablepartinourlife.Tosomeextent,ithasbecomeourguideintheaspectofconsuming.Nodoubt,wearenowlivingintheageofadvertisement.Therefore,totranslateagoodandeffectiveadvertisementisincreasinglyimportantforattractingthepotentialcustomersandpromotingthesaleoftheproductsintheinternationalmarket.SinceChineseandEnglisharetwoquitedifferentlanguages,thetranslationfromEnglishtoChineseisnotaneasytask.Thetranslatorshouldlearnwelltheculturalandsocialbackgroundoftheoriginalwork,thedifferencesoftheirsentencestructuresandalsotheirhabitsofexpression.Althoughtherearesomanydifferencesbetweenthetwolanguages,thefunctionsofallthelanguagesarethesame.Thatistonametherealityandtocommunicativewiththepeople.ItisjustthebasisforthetranslationfromEnglishtoChinese.…,…Througharelativethoroughanalysisoffunctionalequivalenceandadvertisementtranslation,thereadersoftheessaymayhaveaclearunderstandingofthedetailsandaspectsofadvertisementtranslation.Thereadersmayappreciatetheadvantagesoffunctionalequivalenceintheprocessofadvertisementtranslation.Functionalequivalencehelpsthetranslatorsovercomethebarrieroftranslation.Thatistheformsandstructuresofthelanguageoftheoriginalwork.Advertisementtranslationhasitsspecialaims.Itisnotonlyforinformationexchange,butalsoforencouragingthecustomerstobuytheproducts.Thisistheultimateaimofadvertisementtranslation.Therefore,thetranslatorss