分析英文及案例详解

分析英文版及案例ppt课件当前1页，总共24页。

ThefacilitywasoldThestafflackofmotivationThebuildingwasreallysmall……TherewasalotofpaperWorkandbureaucracy31542StartingpositioncaseHealthCenter当前2页，总共24页。

ThesecharacteristicsresultedinthishealthcentrefacinguptoalotofproblemswiththeaccommodationofthepatientsStartingpositioncase当前3页，总共24页。

theestablishmentofanewadvancedhospitalinthecitymadethesituationevenworsecaseStartingposition当前4页，总共24页。

SothehealthCentermaycan’tachieveit’smissionNow,theydecidedtoperforma

SWOTanalysisinordertoperformthebestdecision-makingforalltheproblemsthattheyfaced!caseOfcoursetheyneedyourhelp!?当前5页，总共24页。RulesUsingSWOTanalysisgrid(next2slides)TwogroupsUsingpaper10minutesforanalysis10minutesfordecisionmaking当前6页，总共24页。SWOTAnalysisMatrix

INTERNALFACTORSEXTERNALFACTORSSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATS…………………………………………HARMFULToachievingtheobjectivesHELPFULToachievingtheobjectives当前7页，总共24页。SWOTAnalysisMatrix(recommended)Opportunities………Threats………SOWOSTWTOptions………Options………Options………Options………Weaknesses………Strengths………当前8页，总共24页。stepsStep1:PurposeofconductingSWOTanalysisStep2:ThegatheringofinformationonStrengthsandWeaknessesfocusedontheinternalfactorsofskills,resourcesandassets,orlackofthem.ThegatheringinformationonOpportunitiesandThreatsshouldfocusontheexternalfactors

当前9页，总共24页。stepsStep3:ThemanagerofthehealthcentreencouragedallthemembersofstafftofreelyexpresstheiropinionsaboutwhattheyfelttobeappropriateStep4:SWOTmatrixStep5:AftercompletingtheSWOTmatrixtheSWOTparticipantshadawiderviewofthesituationatthecentresotheywereabletoproposethealternativesthathelpedconsiderablyintheoperationofthehealthcentre当前10页，总共24页。Nowisyourshowtime!当前11页，总共24页。ReviewofSWOTanalysis当前12页，总共24页。ReviewWhatisSWOTanalysis?SWTOStrengthsWeaknessesOpportunitiesThreats当前13页，总共24页。WhatisSWOTanalysisASWOTanalysisisaplanningtoolusedtounderstandtheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorinabusiness.Itinvolvesspecifyingtheobjectiveofthebusinessorprojectandidentifyingtheinternalandexternalfactorsthataresupportiveorunfavorabletoachievingthatobjective.当前14页，总共24页。SWOTAnalysisSWOTStrengthsPositivetangibleandintangibleattributes,internaltoanorganization.Theyarewithintheorganization’scontrol当前15页，总共24页。SWOTAnalysisSWOTWeaknessesFactorsthatarewithinanorganization’scontrolthatdetractfromitsabilitytoattainthedesiredgoal.Whichareasmighttheorganizationimprove?

当前16页，总共24页。SWOTAnalysisSWOTOpportunitiesExternalattractivefactorsthatrepresentthereasonforanorganizationtoexistanddevelop.Whatopportunitiesexistintheenvironment,whichwillpropeltheorganization?

当前17页，总共24页。SWOTAnalysisSWOTThreatsExternalfactors,beyondanorganization’scontrol,whichcouldplacetheorganizationmissionoroperationatrisk.Theorganizationmaybenefitbyhavingcontingencyplanstoaddressthemiftheyshouldoccur.Classifythembytheir“seriousness”and“probabilityofoccurrence”

当前18页，总共24页。SWOTAnalysisMatrixOpportunities………Threats………SOWOSTWT(Offensive)makethemostofthese(Defensive)watchcompetitionclosely(Adjust)restorestrengths(Survive)turnaroundWeaknesses………Strengths………当前19页，总共24页。

ProductevaluationCompetitorevaluationDecisionMaking(withforcefieldanalysis)

StrategicPlanning

SituationalAnalysisSWOTanalysisProblemsolving

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WhentouseSWOTanalysis?

当前20页，总共24页。

step5EvaluatelistedideasagainstobjectivesStep4ListS,W,O,TintheSWOTMatrixStep3CreateaworkshopenvironmentStep2Allocateresearchandinformation-gatheringtasksStep1EstablishtheobjectivesHowtodoSWOTanalysis-5steps当前21页，总共24页。SimplerulesforasuccessfulSWOTanalysisBerealisticaboutthestrengthsandweaknessesofyourorganizationTheAnalysisshoulddistinguishbetweenwhereyourorganizationistoday,andwhereitcouldbeinthefutureBespecific.AvoidgreyareasAlwaysanalyseinrelationtoyourcompetition当前22页，总共24页。SimplerulesforasuccessfulSWOTanalysisKeepyourSWOTshortandsimpleAvoidunnecessarycomplexityandoveranalysisThereislittlepointinlistinganOpportunity(O)ifthesameopportunityisavailabletocompetitorsItispointlesstosayyouhaveStrengths(S)ifyourcompetitorshavethesame当