国际商务谈判英文案例

Word第第页国际商务谈判英文案例国际商务谈判英文案例4

BotanyBay是家生产高科技医疗用品的公司。其产品“病例磁盘”可储存个人病例;资料取用便利，真是到达“一盘在手，妙用无穷”的目的。此产品可广泛使用于医院、养老院、学校等。因此Pacer有意争取该产品软硬件设备的代理权。以下就是Robert与BotanyBay的代表，MarkDavis，首度会面的情形：

M:Mr.Liu,totalsalesontheMedic-DiskwereU.S.$$100,000lastyear,throughouragentinHongKong.

R:Ourresearchshowsmostofyoursales,aremadeintheTaipeiarea.YouragenthasonlybeenabletotargettheTaipeimarket(把……作为目标市场).

M:True,butwearehappywiththesales.Itsanewproduct.Howcouldyoudobetter?

R:Werealreadywell-establishedinthemedicalproductsbusiness.TheMedic-Diskwouldbeagoodadditiontoourproductrange.

M:Canyoutellmewhatyoursaleshavebeenlikeinpastyears?

R:Inthepastthreeyears,ourunitsaleshavegoneupby350percent;profitshavegoneupalmost400percent.

M:Whatkindofdistributioncapabilities(分销力量)doyouhave?

R:Wehavesalespeopleinfourmajorareasaroundtheisland,sellingdirectlytocustomers.

M:Whataboutyoursales?

R:Intermsofunitsales,55percentarestillfromtheTaipeiarea.TherestcomesfromtheKaohsiung,Taichung,andTainanareas.Thatsagreatdealofuntappedmarketpotential(未开发的市场潜力),Mr.Davis.

国际商务谈判英文案例5

DanSmith是一位美国的健身用品经销商，此次是RobertLiu第一回与他交手。就在短短几分钟的交谈中，RobertLiu既感到这位大汉粗犷的外表，藏有狡兔的心思――他确定是沙场老将，自己绝不行掉以轻心。双方第一回过招如下：

D：I’dliketogettheballrolling(开头)bytalkingaboutprices。

R：Shoot.(洗耳恭听)I’dbehappytoansweranyquestionsyoumayhave。

D：Yourproductsareverygood.ButI’malittleworriedaboutthepricesyou’reasking。

R：Youthinkweaboutbeaskingformore?(laughs)

D：(chuckles莞尔)That’snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh，butwhatI’dlikeisa25%discount。

R：Thatseemstobealittlehigh，Mr.Smith.Idon’tknowhowwecanmakeaprofitwiththosenumbers。

D：Please，Robert，callmeDan.(pause)Well，ifwepromisefuturebusiness――volumesales(大笔交易)――thatwillslashyourcosts(大量减低本钱)formakingtheExec-U-ciser，right?

R：Yes，butit’shardtoseehowyoucanplacesuchlargeorders.Howcouldyouturnover(销磬)somany?(pause)We’dneedaguaranteeoffuturebusiness，notjustapromise。

D：Wesaidwewanted1000piecesoverasix-monthperiod.Whatifweplaceordersfortwelvemonths，withaguarantee?

R：Ifyoucanguaranteethatonpaper，Ithinkwecandiscussthisfurther

国际商务谈判英文案例6

行至此处，谈判都还算是在和谐的气氛下进行，双方各自寻求获利的方案。但针对技术转移这一项，Robert所提的保证和要求能否消弭Kevin心中的顾虑，而今此谈判终露曙光呢?以下对话即为您揭晓：

K：Ifwetransferredourtechnicalandresearchexpertise(技术与讨论的专业学问)，whatwouldstopyoufrommakingthesameproduct?

R：We’dbewillingtosignacommitment.We’llputitinwriting(书面保证)thatwewon’tcopycat(仿冒)theSportsCastwithinfiveyearsafterendingourcontract。

K：SoundsO.K.，ifit’sforanysimilarproduct.Thatwouldgiveusbetterprotection.Butwe’dhavetointerestonatenyearlimit。

R：Fine.Wehavenointentionofbecomingyourcompetitor。

K：Great.Thenlet’ssettlethedetailsofthetransferagreement。

R：We’llneedyoutosendoversomekeypersonneltohelpuspurchasetheequipmentandtrainourtechnicalpeople.Howlongdoyouanticipatethatwilltake?

K：Aweektoputtheteamtogether，threeweekstotrainyourpeople.Ifso，whendoyouestimatestartingproduction?

R：Ourfirstproductionrun(一批的生产)shouldbeoneweekafterourteamfinishesitstraining.ButI’dlikeyourteamtostayaful