商业计划书模版4

《商业打算书》编制参考中国风险投资017 商业计划书〔编制参考〕工程名称工程单位〔盖章〕地址电话传真电子邮件联系人中国风险投资编制

保密承诺本商业打算书内容涉及本公司商业隐秘，仅对有投资意向的投资者公开。本公司要求投资公司工程经理收到本商业打算书时做出以下承诺：妥当保管本商业打算书，未经本公司同意，不得向第三方公开本商业打算书涉及的本公司的商业隐秘。工程经理签字：接收日期：_______年____月____日

目录TOC\o“1-3“摘要 1第一局部公司概况 REF_Toc464901035\h4其次局部公司治理层 REF_Toc464901036\h6第三局部产品/效劳 REF_Toc464901037\h9第四局部行业及市场分析 REF_Toc464901038\h12第五局部技术来源及前景 REF_Toc464901039\h14第六局部产品制造 REF_Toc464901040\h16第七局部营销策略 REF_Toc464901041\h18第八局部公司治理 REF_Toc464901042\h20第九局部竞争分析 REF_Toc464901043\h22第十局部财务打算 REF_Toc464901044\h25第十一局部融资打算 REF_Toc464901045\h26第十二局部风险分析 REF_Toc464901046\h27第十三局部战略分析 REF_Toc464901047\h27第十四局部附件 REF_Toc464901047\h27摘要内容主要包括：公司概况；主要经营治理人、技术负责人简介；工程涉及的产品或效劳的先进性、颖性、独特性描述；市场分析；现金流量、投资回报率等财务推想；融资打算，投资后股东构成表等。第一局部公司概况公司名称________________________________________成立时间____________公司宗旨注册资本____________________________实际到位资本____________________其中现金________________________无形资产占股份比例____________%注册地点_____________________________________________________________主营业务公司性质：国有企业、、股份、合伙企业、个人独资、外资企业等，并说明其中国有成份比例、私有成份比例和外资比例。公司沿革：说明自公司成立以来主营业务、股权、注册资本等公司根本情形的变动，并说明这些变动的缘由。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司主要股东状况：公司本公司的独资、控股、参股的公司以及非法人机构的状况及比例：以图形方式表示，如。公司全资Ⅱ全资Ⅰ参股Ⅱ全资Ⅱ全资Ⅰ参股Ⅱ参股Ⅰ控股Ⅱ控股I公司目前职工状况：如：拥有员工________人，其中大专以上文化程度的有________人，占员工总数________%，大学本科以上的有_________人，占员工总数_________%，硕士学位〔含中级职称〕以上的有_________，占员工总数_________%，博士学位〔含高级职称〕以上的有_________人，占员工总数_________%；最好列表说明，如：公司经营财务历史：列表说明〔单位：万元〕项目本年度前1年前2年前3年销售收入毛利润纯利润总资产总负债净资产有形净资产公司外部公共关系〔战略支持、合作伙伴等〕：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其次局部公司治理层董事会成员名单：序号职务姓名工作单位联系1董事长2副董事长3董事4董事5董事6董事7董事8董事9董事治理团队名单及简介：董事长姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系___________主要经受和业绩：着重描述在本行业内的技术和治理阅历和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________总经理姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系___________主要经受和业绩：着重描述在本行业内的技术和治理阅历和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术研发负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系___________主要经受和业绩：着重描述在本行业内的技术水平、阅历和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品生产负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系___________主要经受和业绩：着重描述在本行业内的产品阅历的成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市场营销负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系___________主要经受和业绩：着重描述在本行业内的营销阅历和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________财务负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系___________主要经受和业绩：着重描述在财务、金融、筹资、投资等方面的背景、阅历和业绩。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他重要人员姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系___________主要经受和业绩：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________外部支持〔包括公司聘请的中介机构及法律参谋、投资参谋、财务参谋简介〕：律师事务所会计师事务所投资询问机构法律参谋〔简介〕投资参谋〔简介〕财务参谋〔简介〕第三局部产品/效劳公司目前全部产品清单及适用领域，简要介绍主导产品_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品前期开发争辩进展状况和现实物质根底，包括：产品开发处于何种阶段_____________________________________________________________________产品/效劳的创之处，在国内外领先程度〔供给相关证明材料〕_______________________________________________________________________________________________________________________开发和争辩的设备、条件__________________________________________________________________________________________________________________________产品的市场优势、包括：专利技术说明专利技术类型_____________________________________________________________________________________________________________________________专利技术获得状况、保护范围的相关证明文件与国内外基地专利技术关系，是否成造成侵权行为产品上市的周期_____________________________________________________________________产品自身的影响力或依托单位的品牌形象等_______________________________________________________________________________________________________________________________________________________________________________________________________________该产品是否申请过国家有关基金资助？有无最终验收、鉴定的结论、评奖等___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品/效劳的开发资源与条件状况，包括：产品开发力气的保障：资金_____________________________________开发队伍技术专家__________________________________________________________________________________________________________________________________________协作开发人员设备场地政府许可外协外委单位外部技术专家现在具备条件与目标的差距融资到位后，对所需资源的满足程度第四局部行业及市场分析行业状况〔行业进展历史及趋势，哪些行业的变化对产品利润、利润率影响较大，进入该行业的技术壁垒、贸易壁垒、政策限制等，行业市场前景分析与推想〕_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________过去3~5年各年全行业销售总额：列明资料来源。〔万元〕年份前5年前4年前3年前2年前1年销售收入销售增长率将来3~5年各年全行业销售收入推想：列明资料来源。〔万元〕年份第1年第2年第3年第4年第5年销售收入本公司与行业内五个主要竞争对手的比较：主要描述在主要销售市场中的竞争对手。竞争对手市场份额竞争优势竞争劣势本公司市场销售有无行业管制，公司产品进入市场的难度分析_______________________________________________________________________________________________________________________________________________________________产品/效劳的市场分析，包括：你有哪些类型的顾客现在及将来〔何时〕有多少顾客顾客分布的地方顾客承受产品/效劳的障碍顾客购置〔使用〕标准是什么第五局部技术来源及前景公司近年来的主要争辩的技术领域和相关的技术成果及获奖状况_______________________________________________________________________________________________________________________________________________________________________________________________________________公司参与制订产品或技术的行业标准和质量检测标准状况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________融资工程的研发流程图：产品开发所承受的共性技术、专有技术的相关名称，标明其中的关键技术_______________________________________________________________________________________________________________________________________________________________________________________________________________风险工程技术团队简介请说明，今后为保证产品质量、产品升级换代和保持技术先进水平，公司的开发方向、开发重点和正在开发的技术和产品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司现有技术开发资源以及技术贮存状况_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司寻求技术开发依托〔如大学、争辩所等〕状况，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将实行怎样的鼓舞机制和措施，保持关键技术人员和技术队伍的稳定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将来3~5年在研发资金投入和人员投入打算〔万元〕年份第1年第2年第3年第4年第5年资金投入人员〔个〕第六局部产品制造具体画诞生产流程图，以及从原材料到中试、到规模生产阶段的工作流程和业务内容：产品生产制造方式〔公司自建厂生产产品，还是托付生产，或其它方式，请说明缘由〕____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建厂状况下，购置厂房还是租用厂房，厂房面积是多少，生产面积是多少，厂房地点在哪里，交通、运输、通讯是否便利____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________现有生产设备状况〔专用设备还是通用设备，先进程度如何，价值是多少，是否投保，最大生产力气是多少，能否满足公司产品销售增长的要求？〕______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，假设设备操作需要特别技能的员工，如何解决这一问题____________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保证主要原材料、元器件、配件以及关键零部件等生产必需品的进货渠道的稳定性、牢靠性、质量及进货周期，列出3家主要供给商名单及联系。_______________________________________________________________________________________________________________________________________________________________________________________________________________主要供给商1__________________________________________________________主要供给商2__________________________________________________________主要供给商3__________________________________________________________正常生产状态下，成品率、返修率、废品率把握在怎样的范围内，描述生产过程中产品的质量保证体系、以及关键质量检测设备________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品本钱和生产本钱如何把握，有怎样的具体措施___________________________________________________________________________________________________________________________________________________________________产品批量销售价格的制订，产品毛利润率是多少？纯利润率是多少？______________________________________________________________________________第七局部营销策略请介绍你公司所针对市场，你们有何竞争优势产品销售本钱的构成及销售价格制订的依据_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________你打算实行什么策略使顾客使用、购置你的产品假设产品已经在市场上形成了竞争优势，请说明与哪些因素有关〔如本钱一样但销售价格低、本钱低形成销售价格优势、以及产品性能、品牌、销售渠道优于竞争对手产品，等等〕_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立销售网络、销售渠道、设立代理商、分销商方面的策略与实施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在广告促销、销售价格、建立销售队伍方面的策略与实施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品售后效劳方面的策略与实施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________对销售队伍实行什么样的鼓舞机制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第八局部公司治理请用图表表示公司组织构造公司经营决策程序_______________________________________________________________________________________________________________________________________________________________________________________________________________员工薪酬、福利及鼓舞制度，是否考虑员工持股及高管人员期权__________________________________________________________________________________________________________________________________________公司是否为每位员工购置保险，请说明保险险种_________________________________________________________________________________________________公司是否与每个雇员签订劳动用工合同___________________________________公司是否与相关员工签订公司技术隐秘和商业隐秘的保密合同_______________公司是否与把握公司关键技术及其它重要信息的人员签订竞业制止协议，假设有，请说明协议主要内容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，公司对学问产权、技术隐秘和商业隐秘的保护措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否通过国内外治理体系认证？第九局部竞争分析国内主要竞争对手状况分析，举例五家企业〔请用文献支持〕：同类企业的名称、地域分布_______________________________________________________________________________________________________________________________________________________________________________________________________________目前开发的同类功能产品所处的研发阶段_______________________________________________________________________________________________________________________________________________________________________________________________________________产品在市场上的销售规模、销售价格等状况__________________________________________________________________________________________________________________________________________将来可能对本工程产品的威逼分析_______________________________________________________________________________________________________________________________________________________________________________________________________________列举五家国外主要竞争对手产品开发状况或销售状况，与其相比贵公司的优势或劣势〔要以文献支持〕，包括专利权、技术创性、工艺水平及领先程度_______________________________________________________________________________________________________________________________________________________________________________________________________________产品价格及生产本钱_______________________________________________________________________________________________________________________________________________________________________________________________________________财务指标_______________________________________________________________________________________________________________________________________________________________________________________________________________规模大小及营业额_______________________________________________________________________________________________________________________________________________________________________________________________________________市场促销策略__________________________________________________________________________________________________________________________________________第十局部财务打算请供给：将来3~5年工程盈亏平衡表将来3~5年工程资产负债表将来3~5年工程损益表将来3~5年工程现金流量表将来3~5年工程销售打算表将来3~5年工程产品本钱表〔第一年每个月计算现金流量，共12个月，其次年每季度计算现金流量，共四个季度，第三、四、五年每年计算现金流量，共三年〕产品形成规模销售时，毛利润率为____________%，纯利润率为____________%，并说明推想依据。估量将来3-5年年均资产回所率%。第十一局部融资打算融资额其中，投资额________________，借贷额___________________假设有对外借贷，抵押或担保措施是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________请说明投入资金的用途和使用打算_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________