新时代职业英语传媒英语教学课件Unit6

Unit6RadioandTelevisionBroadcasting1.WarmingUp2.Reading3.UnitProjectUNIT6Contents4.ChinaMoments1.WarmingUp1.WarmingUpTask1Matchthewordsorphrases(1–8)withtheirChinesetranslations(A–H).CAHDEGBF1.WarmingUpTask2Workinpairsandcompletethefollowingtasks.1Doyouknowtheworld-renownedbroadcastingorganizationsinthetablebelow?Searchforrelevantinformationandfilloutthetable.ChinaChinaCentralTelevisionUSANationalBroadcastingCompanyUSA美国广播公司UKBritishBroadcastingCorporationFranceTelevisionFrance1Qatar卡塔尔半岛电视台JapanNipponHosoKyolai日本广播协会SouthKoreaKoreanBroadcastingSystem韩国放送株式会社1.WarmingUpTask2Workinpairsandcompletethefollowingtasks.2Whatjobsareprovidedbytheradioandtelevisionbroadcastingindustry?Givesomeexamples.Newsbroadcasting:newsplanners,newswriters,newsreporters,newseditors,anchors,interviewers…Varietyshows:producers,directors,host/hostess,copywriters,stageartists,lightingdirectors…Technicalservices:broadcasttechnicians,audioandvideoequipmenttechnicians,audiorecordingengineers,soundeditors,videoequipmenttechnicians,cameraoperators…新闻播报：新闻策划、新闻撰稿人、新闻记者、新闻编辑、主播、采访者…综艺节目：制片人、编导、主持人、节目文案、舞美、灯光指导…2.Reading2.Reading中文翻译CommunicationandMediaCareers>CareersforBroadcastandSoundEngineeringTechnicians>BroadcastTechniciansBeingaBroadcastTechnician:ABeginner’sGuideBroadcasttechniciansusetheirknowledgeofcomputersandelectronicstosetup,operate,andmaintainequipmentusedtorecordandtransmitliveandtapedradioandtelevisionprograms.Andtheyarealsocommittedtoproducingonlinebroadcastsandstreamingaudioandvideo.DutiesandResponsibilitiesNowadays,withthedevelopmentofdigitaltechnology,broadcasttechniciansareresponsiblefordealingmainlywithcomputersandrelatedsoftware,aswellashandlingtraditionalaudioandvideoequipment.Theyperformsomeorallofthefollowingduties:●Monitorbroadcastqualityofliveandtapedradioandtelevisionprograms;●Operateandmonitorbroadcastingsystemstobroadcastandreceivesignals;●Controlclarityandtherangeofsoundsandcolorsofrecordingsorbroadcasts;2.Reading中文翻译●ProduceaudioandvideostreamingbroadcastsfortheInternet;●Dealwithemergencyrepairstoequipmentandsubstituteprogramsincaseofsignalfailure;●Maintain,installandtroubleshootvariousbroadcasthardwareandsoftware;●Pickupandselectfeedsourcesfromdifferentlocationstoairradio,televisionprogramsorcommercials.AdvancementRadioandtelevisionstationsandbroadcastingnetworks,broadcastequipmentcompaniesandInternet-basedcommunicationprovidersmaybepotentialemployers.Manybroadcasttechniciansfirstworkinsmallmarketsoratsmallstations.Aftergainingthenecessaryexperienceandskills,theyareoftenemployedbylargerandbetter-payingradioortelevisionstations.Ifbroadcasttechnicianskeeponlearningtomakesurethattheirknowledgeofautomatedsystems,computersandelectronicsisup-to-date,theycanremaincompetitiveinthejobmarket.2.Reading中文翻译MoreCareersforBroadcastandSoundEngineeringTechniciansAudiovisualproductionspecialistBroadcastmaintenanceengineerDubbingroomengineerMultimediaproductionassistantPlaybackoperatorPublicaddresstechnicianRemotebroadcastengineerSoundeffectstechnicianTelecastingengineer...2.Reading原文职业>>传媒职业>>广播音响工程技术员职业>>广播技术员广播技术员入门指南广播技术员使用计算机和电子学知识安装、操作和维修设备，用于记录和传输直播和录播的电台和电视节目，并用于制作在线广播和流媒体音视频。工作职责随着数字技术的发展，广播技术员目前主要负责操作计算机和相关软件，也处理传统音视频设备。他们执行下列部分或全部职责：●监控直播和录播的电台和电视节目的播出质量；●操作和监控播出系统，以播送和接收信号；●调节音像或广播中声音和颜色的清晰度、音域和图层范围；2.Reading原文●为互联网制作音频和视频流媒体广播；●在信号故障情况下，处理紧急抢修和替代节目；●对各种播送硬件和软件进行维护、安装和故障排除；●挑选和筛选来自不同地点的馈源，以播送广播或电视节目及商业广告。职业发展可能的雇主包括电台和电视台及其广播网络、广播设备公司和互联网传播供应商。许多广播技术员一开始在小规模市场或小型电台电视台工作，在积累必要的经验和技能后，他们常服务于更大、薪水更高的电台或电视台。如果广播技术员能不断学习，确保掌握最新的自动化系统、计算机和电子学方面的知识，就能在就业市场保持竞争力。2.Reading原文更多广播音响工程技术人员职业视听制作专员广播维护工程师配音室工程师多媒体制作助理回放操作员公共广播技术员远程广播工程师音效技术员电视广播工程师...2.ReadingWords&PhrasesWordsairv.播放，广播automatedadj.自动化的clarityn.（画面、声音的）清晰，清楚electronicsn.电子学；电子设备emergencyn.紧急情况，不测事件engineeringn.工程（设计）maintainv.维护，保养（机器、建筑物等）monitorv.监视；监测，检测potentialadj.潜在的，可能的remoteadj.远程的streaming

n.串流，流式传播substitutev.用（新的或不同的事物）代替techniciann.技师，技术人员telecastv.电视广播transmitv.传输，传送troubleshootv.排除……的故障Phrasesfeedsource馈源incaseof要是……，在……的时候playback回放（已录制的录音带、录像带等）publicaddress公共广播2.ReadingTask1

Readthepassageandchoosethebestanswer.1

Whatdobroadcasttechniciansusetheirknowledgeofcomputersandelectronicsfor?

AForthesetting-up,theoperation,andthemaintenanceofequipment.

BForthetransmissionofliveandtapedradioandtelevisionprograms.

CFortheproductionofonlinebroadcastsandstreamingaudioandvideo.

DAlloftheabove.2WhichofthefollowingstatementsisNOTtrueaccordingtothepassage?

AThispassageisaguidetotheworkofabroadcasttechnician.

BBroadcasttechniciansnowadaysdealmainlywithcomputersandsoftware.

CBroadcasttechniciansnowadaysdealonlywithcomputersandsoftware.

DBroadcasttechniciansnowadaysdealwithtraditionalaudioandvideoequipment.DC2.ReadingTask1

Readthepassageandchoosethebestanswer.3WhichofthefollowingisNOTincludedinthedutiesofbroadcasttechnicians?

AProducingvideostreamingbroadcastsfortheInternet.

BSolvingproblemsofvariousbroadcasthardware.

CControllingsoundclarityofrecordingsorbroadcasts.

DProducingsubstituteprogramsincaseofsignalfailure.4Whoismostlikelytobethefirstemployerforbroadcasttechniciansaccordingtothepassage?

AApublishinghouse. BAsmallbroadcastequipmentcompany.

CAnelectronicmanufacturinggroup.DAsmallvisualdesigncompany.5Howcanbroadcasttechniciansremaincompetitiveinthejobmarket?

AKeeplearningnewknowledge.

BGainmoreexperienceinbetter-payingstations.

CMakesuretobeemployedbylargeandbetter-payingstations.

DGetskillsofoperatingautomatedsystemsinlargestations.DBA2.ReadingTask2Readthepassageagainandfilloutthetablebelow.BroadcastTechniciansusetheknowledgeofcomputersandelectronicssetup,operate,andmaintainrecordandtransmitproduceonlinebroadcastsandstreamingaudioandvideo2.ReadingTask2Readthepassageagainandfilloutthetablebelow.liveandtapedradioandtelevisionprogrammesbroadcastingsystemstobroadcastandreceivesignalsclarityandrangeofsoundsandcoloursemergencyrepairstoequipmentandsubstituteprogramsaudioandvideo

streamingbroadcastsMaintain,installandtroubleshootairradioortelevisionprogrammesandcommercialsRadioandtelevisionbroadcastingnetworksandstations,broadcastequipmentcompaniesandInternet-basedcommunicationproviders.Smallmarketsorsmallstations.Inlargerandbetter-payingradioortelevisionstations2.ReadingTask3FillintheblankswiththecorrectformofthewordsorphrasesintheWords&Phrasessection.1Youneedtopressthe“play”buttononthe________________control.2Thebroadcastingsignalsare________________

bysatellitetoover15countriesinEurope.3Johnwantedtouseemergingtechnologiestocreatea(n)

________________

broadcastingsystem.4You’dbetterhaveasubstituteplanathand,just

________________

emergency.5ThisstreamingmediatechnologyappliedbyAuroraCommunicationis________________

.uptodatetransmittedautomatedincaseofremote3.UnitProject3.UnitProjectTask1ListentoaconversationinaTVinterviewprogram.Decidewhetherthefollowingstatementsaretrue(T)orfalse(F).录音TTFTF3.UnitProjectTask2Listenagainandfillintheblanks.

录音WelcometoAuroraShow!Hereisawomanwhoisa(n)(1)_________________,operating(2)

_____________tobroadcastradioprograms;aprogram(3)_________,managingthebroadcastingofanationally-knownTVtalkshow;apioneer,creatingashortvideolive(4)_______________platform.Now,herkingdomhasgrowntomorethan140millionusersinlessthantwoyears.Today,we’lltalkaboutJoyceLiuandherkingdom.ThisisJoyceLiu,the(5)_________ofTouchpointOnline.Welcome,Ms.Liu!Thankyou.Hello,everybody!TouchpointOnlineisthenumberoneshortvideobroadcastplatformrightnow.So,canyousharethe(6)_________ofyoursuccess?

Ithink,firstly,amongthebigplayers,westartedearly.Theproductwas(7)

_________onthemarketabouttwoyearsago.Secondly,we’vedoneaverygoodjobinattractingusersfromthebeginning.There’s(8)_________,especiallyfrombigcompanies.But,we’vealreadyestablishedthe(9)_________position.Well,howwouldyoudescribethefutureofTouchpointOnline?

Ithinkouruserswill(10)_________everything.WejusttryourbesttomakethemlikeworkingwithTouchpointOnline.broadcasttechniciantransmittersbroadcastdirectorfoundersecretscompetitionavailableHost:Ms.Liu:Host:Ms.Liu:Ms.Liu:Host:leadingdecideon3.UnitProjectTask3Workinpairs.ActouttherolesinTask2,thenswitchroles.Open-ended3.UnitProjectTask4

Supposethereisaninterviewwithanexcellentbroadcasttechnicianaboutthecareerdevelopment.Completetheinterviewscriptbasedontheinformationinbrackets.AnyreasonabletopicisacceptableAnyreasonabletopicisacceptableRadioandTelevisionBroadcastingProfessionalMaster'sdegreeinCommunicationhadbeenworkingasabroadcasttechnicianhasbecomeaseniorbroadcasttechnicianthetitleofNationalModelWorker3.UnitProjectWelcometoAuroraCommunication!FromabroadcastingbeginnertoaseniorbroadcasttechnicianwiththetitleofNationalModelWorker,XXXhassetanexampleforblueworkerstoachieveasuccessfulcareer.Today,we’lltalkabout(topic).ThisisXXX,theseniorbroadcasttechnicianatAuroraCommunication.Welcome,XXX!WhatwouldyoulikesaytothecollegestudentsofradioandtelevisionbroadcastingmajorHowwouldyoudescribeyourcareerfuture3.UnitProjectTask5Workinpairs.Actouttherolesbasedonthechartbelow,thenswitchroles.StudentA:SupposeyouareMr.Johnson,headoftheadvertisingdepartment.AskStudentBthefollowingquestions.•Whatdothetwotablesshow?•Whichchannelsgainthetopfiveratings?•Whichprogramsarelistedinthetopfour?•Whatistheaudienceratingofthenumberoneprogramandwhatisitsmarketshare?•WhatarethepossiblereasonsforCCTV’shighestaudiencerating?StudentB:SupposeyouareMr.Johnson’sassistant,Lucy.ReadthetablescarefullyandanswerStudentA’squestions.3.UnitProject3.UnitProjectSuggestedAnswers•

ThetwotablesshowtherankinglistoftheaudienceratingsforTVchannelsandthatforTVprogrammesinChinaon18Jan2020.•

CCTV-1,HunanTV,CCTV-8,CCTV-NewsandCCTV-3gainthetopfiveratings.•

CCTVNews,CCTVWeatherForecast,HunanTVSpringFestivalGala,andDirecttotheSpringFestivalGala(8)arelistedamongthetopfourprogrammes.•

CCTVNewstopsthelistwithanaudienceratingof2.82%andthemarketsharesof16.6%.•

AsfarasIamconcerned,themajorreasonisthat,inChina,CCTVisthelargestmedia,constantlygivingup-to-datereportsfromChinaandaroundtheworld.ItisavailabletoamuchlargernumberofaudiencegroupsinMandarin,English,French,Chineseethnicminoritylanguages,etc.3.UnitProjectTask6CompletethepassagebasedontheinformationinTask5withcorrectwords.ThetwotablesshowtherankingsoftheaudienceratingsofTVchannelsandofTV(1)____________inChinaonJanuary24,2020.Accordingtothe(2)____________,CCTV-1,HunanTV,CCTV-8,CCTV-NEWSandCCTV-3gainthe(3)____________fiveratings.CCTV,includingCCTV-1,CCTV-8,CCTV-NEWSandCCTV-3,

isthe(4)____________winner,attracting1.63%ofthe(5)____________intotalandoccupyingoveronefifthofthemarket(6)____________.Meanwhile,CCTVNEWS,CCTVWeatherForecast,HunanTVSpringFestivalGala,andDirecttotheSpringFestivalGalaarethetop(7)

____________programs.CCTVNEWStopsthelistwithaudienceratingsof(8)____________andamarketshareof16.6%.Itisworth(9)____________thatHunanTVSpringFestivalGalaandDirecttotheSpringFestivalGalafromCCTV-1(10)____________inthetopfourratings,respectivelywith1.78%and1.33%ofaudienceratings.Ontheonehand,itisobviousthatCCTVis(11)____________inTVaudienceratings.AsfarasIam(12)____________,themajorreasonisthat,inChina,CCTVisthelargestmedia,constantlygivingup-to-datereportsfromChinaandaroundtheworld.Itis(13)____________toamuchl