北师大英语必修4-Unit-11-Lesson-3公开课课件

Lesson3TheAdvertisingGameCanyouthinkofsomeadvertisementsyouhaveseen?Listsomeplaceswhereyouhaveseenadvertisements.inthestreetatbusstationonthebusadvertisementontheInternet“Whatproductisitfor?”Lookandguesswhattheadvertisementsintroducetous.Justdoit.只管去做吧!(耐克)

Thechoiceofanewgeneration.

新一代的选择（百事可乐）Let’smakethingsbetter.

让我们做得更好。（飞利浦电子）PublicAdvertisementsprotecttheenvironmentWhatdoesthepassagetalkabout?TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.TheeffectofadsonourlifeE.People’sattitudetowardadsFastreadingTrueorFalse1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementsmustbeattractiveandcreative.3.Thepurposeofalladvertisementsistomakecustomerspendmoney.FTF4.Producingpublicadvertisementsmentionedinthetextisfree.5.Thetextinferredthatadvertisementsaretryingtosellyousomethingmakescustomersbored.6.Thepurposeofadvertisementsiscreatingsomethingthathasneverbeenseenbefore.FTF7.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.Tsubjectaimcontentstheclassicadsgiveinformationaboutfinding______________a.thenameofa_________b.whatthecompanies____c.wheretheyare_______andthe_______namesParagraph1companysellbrandlocatedcertainproductsCarefulreadingtheclassicadsbrandnameproductcompanynamelocationParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic___________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectParagraph2aimcontentssubjectParagraph3aimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractiveParagraph4aimcontentsthetopAdsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand________ideascreatefascinatinghumourunusualsubjectParagraph5aimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubject1.Whichoneisnotapublicadvertisement?A.FightingAIDSB.SavingwaterC.HelpingthepoorD.SKⅡFinishthemultiplechoicesaccordingtothetext.Postreading2.Whatideasdotoday’sadvertisementsusetomakeyounoticetheirproducts?a.newb.humorc.unusuald.surprised

A.abcB.abcdC.acdD.bcd3.What’sthetopadvertisers’aim?A.Tocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookat.B.Tomakecontributionstosociety.C.Tousemoderntechniquesofdesign.D.Tomakepeopleknowtheirproducts.1.Itislikelytobejustthenameofacompany,...

它很可能仅仅是公司的名称，……

sb./sth.belikelytodo=Itislikelythat有可能,有希望的e.g.Tickets______________expensive.入场券可能很贵。_____________thethievesdon’tknowhowmuchitisworth.盗贼很可能不知道此物的价值。LanguagepointsarelikelytobeItislikelythat2.Someadvertisementsconsistofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare.

有些广告中含有图片或专家夸耀产品的话语。

consistof=bemadeupof由……组成,构成

其后跟名词或动词-ing形式作宾语

e.g.Hisbreakfast____________drybreadandacupoftea.他的早餐由不涂黄油的面包和一杯茶组成。consistsof【拓展】consistin

在于，存在于consistwith

相符，与……一致【辨析】consistof&bemadeupof两者都表示“由……组成”，但consistof无被动语态。3.Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.

现代广告必须把最高水平的设计和产品理念相结合，以增强吸引力，这样才能从激烈的竞争中胜出。

standout突出；显眼e.g.Thelettering_________wellagainstthedarkbackground.那种字体在深色背景下十分醒目。stoodout坚持，坚持抵抗（常与介词against,for连用）e.g.Thesoldiers_________________theenemyaslongastheycould.

战士尽他们所能地坚持抵抗敌人。stoodoutagainst经受住，顶住

e.g.Thiscompanyfinally__________thecrisisanddevelopedwell.这家公司终于顶住了危机，发展得很好。stoodout4.…,repeatingoldideasisnotasuccessfulapproach.……重复旧的理念已不是有效的办法。approach

n.方法，方法（常与介词to连用）e.g.AsawriterJuliatakesacompletelynewapproachtotheclassiclovestory.作为一个作家，朱丽亚对经典爱情故事采取了全新的方法。观察例句，给出approach的意思。Theapproachestothetownwereblocked.Manykindsofbirdsflysouthattheapproachofwinter.通路，路径，道路（常与介词to连用）接近，走进approach

v.着手处理，对付；（在时间上）靠近，接近e.g.I’mnotsurehowto__________theproblem.怎样处理这个问题，我没有把握。It_______________lunchtime,solet’stakeabreak.

快到午餐时间了，咱们休息一下吧。isapproachingapproach5.Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwiththeproductis....

他们意识到，与产品相关联的理念多么吸引人并不重要……

linkAto/withB与……相联系e.g.TheChannelTunnel_______Britain

____therestofEurope.英吉利海峡隧道把英国和欧洲其他国家连接起来了。links

with翻译下列句子。1.古老的丝绸之路在古代把中国和西方连接了起来。2.这些事件相互间有联系。3.该国现已断绝了和其他国家的一切联系。TheoldSilkRoadlinkedChinawiththeWestinancienttimes.Theseeventsarelinkedtoeachother.Thecountryhasbrokenallthelinkswithothercountries.6.Therearepublicadvertisementswhichencouragecitizenstoparticipateinimprovingtheirneighbourhood,…

公益广告鼓励人们参与改善社区，……participatevi.参加，参与e.g.Everyoneintheclassisexpectedto_____________thediscussion.班里每个人都期待着能够参加这次讨论。participateinattend,join,participate,takepartin均含“参加，加入”之意。attend:侧重参加或出席会议或学术活动等。join:普通用词，指加入党派、团体或游戏活动等。participate:正式用词，特指参加团体活动，暗示以一个积极的角色参加。takepartin:侧重参加某项群众性、集体性的事业、工作或活