Unit-2-International-Ma教学讲解课件

Unit2InternationalMarketing国际营销1ppt课件Unit21ppt课件Unit21ppt课件Unit21ppt课件Unit2InternationalMarketingOverviewVocabulary—marketingcollocationsReading—internationalmarketingmixLanguagereview—nouncompoundsandnounphrasesSkills—brainstorming2ppt课件Unit22ppt课件Unit22ppt课件Unit22ppt课件 Thelaststageoffittingtheproducttothemarketisfittingthemarkettotheproduct.

CliveJames,Australianwriterandbroadcaster3ppt课件 Thelaststageoffittingthe ThelaststageoffittingtheStaringup:Whatproductsdoyouknowthataremarketedinternationally?Discussthesequestions.(groupwork)Whataretheadvantagesforacompanyofexpandingbeyonditsdomesticmarket?Whatkindsproblemdocompaniesfacewhentheygointernational?Whatmethodscancompaniesusetoenteroverseasmarkets?4ppt课件Staringup:4ppt课件Staringup:4ppt课件Staringup:4p(C)Coca-Colahashadseveralsuccessfulslogans.Forexample,I’dliketobuytheworldaCoke;Can’tbeatthefeeling;Cokeaddslife.

Whatslogansforproductshaveimpressedyou?Explainwhy.(Eachgroupfinds3famousslogans)(D)Choosethreeproductsanddiscussideasforsloganswhichcouldbeusedthroughouttheworld.Maotai(eachgroup3slogans,brainstorming)5ppt课件(C)Coca-Colahashadseverals(C)Coca-ColahashadseveralsVocabulary—marketingcollocations(A)Completethestatementswithsuitablemarketingexpressionsfromthebox.buyinghabits,economicsituation,governmentbureaucracy,incomedistribution,monetaryregulations,politicalstability6ppt课件Vocabulary—marketingcollocatiVocabulary—marketingcollocatiBecauseoftight_______________________________companyprofitscouldnotbetakenoutofthecountry.

Redtape(繁琐手续）

andotherexamplesof_______________________hinderacompany’sentryintoamarket.Thecountryisattractivetoexportersbecauseithasenjoyed__________________forthelast50years.monetary/currencyregulationsgovernmentbureaucracypoliticalstability7ppt课件Becauseoftight____________Becauseoftight____________4.Thepurchasingbehaviourofconsumerscanbedescribedastheir______________.5.The______________________isimprovingleadingtoariseinemployment.6._____________________isatermusedbyeconomiststodescribehowwealthissharedinacountry.buyinghabitseconomicsituationIncomedistribution8ppt课件4.Thepurchasingbehaviourof4.Thepurchasingbehaviourof（B）Discussthesequestions:(groupwork)Whataresomeofthemainbenefitsofpoliticalstability?Howwouldyoudescribethepresenteconomicsituationofourcountrycomparedto20yearsago?Wouldyouliketoseeamoreequalincomedistributioninourcountry?Explainwhyorwhynot.9ppt课件（B）Discussthesequestions:(g（B）Discussthesequestions:(g(C)Lookatthewordsandphrasesbelow.Underlinetheoddoneout.a)growingmarketc)expandingmarketb)developingmarket

d)decliningmarket2.a)swampamarketc)floodamarketb)corneramarketd)saturateamarket3.a)opinionpollc)spotcheck（现场检查）

b)focusgroupd)survey

4.a)marketsectorc)marketsegmentb)marketpotentiald)marketniche(环境）10ppt课件(C)Lookatthewordsandphra(C)Lookatthewordsandphra5.a)internationalmarketc)domesticmarketb)overseasmarketd)worldwidemarket6.a)launchaproductc)bringoutaproductb)introduceaproductd)exhibitaproduct7.a)sluggishmarketc)stablemarketb)flatmarketd)volatilemarket8.a)pointofsalec)enduserb)retailoutletd)salesnetwork11ppt课件5.a)internationalmarketc)d5.a)internationalmarketc)d9.a)specialofferc)discountb)freesampled)slogan10.a)intermediaryc)wholesalerb)distributord)exporter12ppt课件9.a)specialoffer9.a)specialofferReading:InternationalmarketingmixThinkofsomeglobalbrands-forexampleinthecar,fastfoodorsoftdrinkindustries.Howaretheytailoredtomeetlocalneeds?(groupdiscussion)Whataretheadvantagesanddisadvantagesofadaptingaproducttodifferentoverseasmarkets?(groupdiscussion)Readthearticle.Thencompletethetablethatfollowsit.13ppt课件Reading:InternationalmarketiReading:Internationalmarketi14ppt课件14ppt课件14ppt课件14ppt课件15ppt课件15ppt课件15ppt课件15ppt课件16ppt课件16ppt课件16ppt课件16ppt课件17ppt课件17ppt课件17ppt课件17ppt课件18ppt课件18ppt课件18ppt课件18ppt课件19ppt课件19ppt课件19ppt课件19ppt课件20ppt课件20ppt课件20ppt课件20ppt课件21ppt课件21ppt课件21ppt课件21ppt课件22ppt课件22ppt课件22ppt课件22ppt课件(D)Whatothercompaniesdoesthearticlemention?Whatdoesitsayabouttheirmarketingapproaches?Rolex,WatchesSameapproacheverywhereforhighachievers,upmarketdistributionoutlets,premiumpriceLine74:miningallmarketsforrelevantinformationGatheringinformationfromdifferentmarketsLine86:Meldingproductideas:Combiningproductideas23ppt课件(D)Whatothercompaniesdoes(D)Whatothercompaniesdoes（E）Discussthefollowingquestions:Howhasnewtechnologycontributedtothedevelopmentofnewproducts,accordingtothearticle?(pairwork)TheadventoftheInternetandIntranetshasthepotentialtoacceleratetheprocessofminingallmarketsforrelevantinformationandforfeaturesthatcanbeincludedinnewproducts.(line71)24ppt课件（E）Discussthefollowingquest（E）Discussthefollowingquest2.HowdoJapanese,USandGermancompaniesdifferintheirapproachestoproductdevelopment?(pairwork)Japanesecompaniestendtobelievemuchmoreingettingnewproductstomarketandthengauge(判断）thereactiontothem.(line96)UScompaniestendtousemoreformalmarketresearchmethods.(line107)ForGermancompanies,productdevelopmentschedulestendtobemoreimportant.(line111)25ppt课件2.HowdoJapanese,USandGe2.HowdoJapanese,USandGe(F)Choosethebestdefinitionofthewordsbelowexorbitantly(line23)muchhigherthanusualmuchlowerthanusualthesameasusual2.spectrum（line52)rangeb)choicec)potential3.customise(line55)designspeciallyorderspeciallytestspecially26ppt课件(F)Choosethebestdefinition(F)Choosethebestdefinition4.compromise(line59)chooseamiddlewaymakeapromiseachieveyouraim5.gauging(line100)assessingguessingpredicting27ppt课件4.compromise(line59)27ppt课件4.compromise(line59)27ppt课件Reading:Unit2InternationalMarketingReadingFindingtherightinternationalmix.寻找适当的国际营销组合28ppt课件Reading:28ppt课件Reading:28ppt课件Reading:28ppt课件Languagereview:NouncompoundsandnounphrasesNouncompoundsarecommoninbusinessbecausetheyareshorterandmoreconvenientthannounphrases.Forexample:anexportlicenseratherthanalicensetoexportaconsumerprotectionlawratherthanalawfortheprotectionofconsumers29ppt课件Languagereview:29ppt课件Languagereview:29ppt课件Languag2.Newcompoundsareformedallthetime.Therearenoabsoluterulesaboutspelling.Sometimestheyaretwowords(withorwithoutahyphen)andsometimes,whenwidelyestablished,theybecomeone.Forexample:Dataprotectiondata-miningdatabase30ppt课件2.Newcompoundsareformedal2.Newcompoundsareformedal3.Longernounphrasesarealsocommon.Theymayconsistofadverbs,adjectivesandcompoundnouns.Thefollowingpatternsaretypical.31ppt课件3.Longernounphrasesareals3.LongernounphrasesarealsFindnounphrasesinthearticleonpage16whichhavesimilarmeaningstothephrasesbelow?thingsthatmakeaproductdifferentforaparticularcountry(para.2)generaltrendsinthewaypeoplebuyandusegoods(para.3)waysofdevelopinganewproduct(para4)country-specificdifferentiatingfeatures

(L16)changingconsumptionpatterns

(Line37)newproductdevelopmentstrategies

(Line53)32ppt课件FindnounphrasesintheartiFindnounphrasesinthearti4.placeswhereworldwidemarketsareinvestigated(para6)5.placeswheresoftwareisproduced(para.7)6.methodsofinvestigatingmarkets(para.7)7.programmesfordevelopinggoods(para.7)8.choicesaboutprice,product,promotion,place(para.8)globalresearchlaboratories(Line78)softwaredevelopmentestablishments(Line88)formalmarketresearchmethods(Line109)productdevelopmentschedules(Line111)marketingmixdecisions(Line127)33ppt课件4.placeswhereworldwidemark4.placeswhereworldwidemark9.aplacewhereexpensivegoodsaresold(para.9)10.ahighpriceforsomethingspecialorunusual(para.9)upmarket(高档的）distributionoutlet(Line150)premiumprice(Line152)(C)Thewordsineachofthenounphrasesbelowareinthewrongorder.Writethephraseinyourtableintheircorrectform(pairwork)1.ImpressivefiguressalesreallyReallyimpressivesalesfigures

adv.+adj+n.+n.34ppt课件9.aplacewhereexpensivegoo9.aplacewhereexpensivegoo2.DepartmentnewpublicrelationsNewpublicrelationsdepartment3.HighlyresearchmarketambitiousprogrammeHighlyambitiousmarketresearchprogramme4.OverseasexpandingoperationsExpandingoverseasoperations5.RapidlysheetbalanceimprovingRapidlyimprovingbalancesheet35ppt课件2.Departmentnewpublicrelat2.Departmentnewpublicrelat6.ExtremelyrateexchangevolatileExtremelyvolatileexchangerate7.HighlymarketingreportconfidentialHighlyconfidentialmarketingreport8.SuccessfulincrediblyfairtradeIncrediblysuccessfultradefair36ppt课件6.Extremelyrateexchangevol6.ExtremelyrateexchangevolSkills:Brainstorming(头脑风暴法）Brainstormingisausefulwayofgeneratingcreativeideasinmeetings.Decidewhichtipsbelowaregoodadviceandwhichonesyoudisagreewith.(pairwork)37ppt课件Skills:Brainstorming37ppt课件Skills:Brainstorming37ppt课件SkExplainthepurposeofthemeetingclearly.Askeachpersontospeakinturn,startingwiththemostsenior.Announcethetimelimitforthemeeting.Avoidcriticisingorjudgingideasduringthesession.Encourageideas,howeverunusualtheymaybe.Don’tinterruptwhenpeopleareofferingsuggestions.Makesureeveryonekeepstothepoint.Don’tspendtimeondetails.38ppt课件ExplainthepurposeofthemeeExplainthepurposeofthemee2.1ListentothefirstpartofanauthenticbrainstormingmeetingbetweenthethreemembersoftheMarketingDepartmentatBusinessSolutionsLimited.Thenanswerthesequestions.Whatisthepurposeofthemeeting?2.Whattypesofpromotionarementionedbyparticipants?39ppt课件2.1Listentothefirstparto2.1Listentothefirstparto2.1ListentothefirstpartofanauthenticbrainstormingmeetingbetweenthethreemembersoftheMarketingDepartmentatBusinessSolutionsLimited.Thenanswerthesequestions.Whatisthepurposeofthemeeting?TodeveloppromotionalideasfortheBusinessSolutionswebsite.40ppt课件2.1Listentothefirstparto2.1Listentothefirstparto2.Whattypesofpromotionarementionedbyparticipants?Advertisingontelevisionandradio;on-linepromotion;directmailing;pressadvertisingintraditionalnewspapers,businessmagazinesandjournals.41ppt课件2.Whattypesofpromotionare2.Whattypesofpromotionare(C)2.2Nowlistentotherestofthemeetingandanswerthesequestions.Whatotherideasforpromotingthewebsitearementionedbyparticipants?2.Whenisthenextmeeting?Whatinformationwilltheparticipantsgetthen?42ppt课件(C)2.2Nowlistentotherest(C)2.2Nowlistentotherest(C)2.2Nowlistentotherestofthemeetingandanswerthesequestions.Whatotherideasforpromotingthewebsitearementionedbyparticipants?Sendamailingtothenamesofthecontactbase,containingabrochureand/oraCDRom;anevent,forexampleonariverboat;billboardadvertising.43ppt课件(C)2.2Nowlistentotherest(C)2.2Nowlistentotherest2.Whenisthenextmeeting?Whatinformationwilltheparticipantsgetthen?Nextmeetinginthreeweeks;informationonthebudgetandthecostofthedifferentpromotionalactivities44ppt课件2.Whenisthenextmeeting?W2.Whenisthenextmeeting?WUsefullanguage:StatingobjectivesThepurposeofthemeetingthismorningis…(Tentative(犹豫地/尝试地）/Neutral（中立地）—T/N)MakingsuggestionsIthinkwecouldsendoutglossybrochures…(Tentative/Neutral—T/N)45ppt课件Usefullanguage:45ppt课件Usefullanguage:45ppt课件UsefulExpressingenthusiasmThat’sgreat!(Strong—S)EncouragingcontributionsAnythinggoes…(Strong—S)AgreeingYes,that'sagoodidea.(Strong—S)46ppt课件Expressingenthusiasm46ppt课件Expressingenthusiasm46ppt课件Ex(D)MatchthecommentsmadebytheparticipantstotheheadingsintheUsefullanguageboxbelow.YoucanusetheAudioscriptsonpage156and157tocheckthecontextofthecomments.(Somecommentscanbeputundermorethanoneheading.)47ppt课件(D)Matchthecommentsmadeby(D)MatchthecommentsmadebyFireaway.Excellent!Ithinkwe’dreachawideaudience…Weshoulddefinitelydosomeofthat.Absolutely!Whataboutpressadvertising?Thatmightbeoneway…Woulditbeworthsponsoringsomekindofevent?Itwouldbegreattodoapresentation…Whataboutthat?SsT/NT/NST/NT/NT/NST/N48ppt课件Fireaway.SsT/NT/NST/NT/NT/NSTFireaway.SsT/NT/NST/NT/NT/NST(E)Chooseoneofthesituationsbelowandholdabrainstormingmeeting.(Groupwork)1.Yourcompanyhasdevelopedanewfabricwhichisexceptionallystrong,lightandwaterproof.Brainstormideasfornewproductsusingthefabric.2.YourcompanywillshortlybereceivingavisitfromsomeimportantChinesebusinesspeoplewhowishtosetupajointventurewithyourfirm.BrainstormideasforsuitablegiftsforthethreeChinesevisitors.49ppt课件(E)Chooseoneofthesituatio(E)ChooseoneofthesituatioUnit2InternationalMarketing国际营销50ppt课件Unit21ppt课件Unit250ppt课件Unit21ppt课件Unit2InternationalMarketingOverviewVocabulary—marketingcollocationsReading—internationalmarketingmixLanguagereview—nouncompoundsandnounphrasesSkills—brainstorming51ppt课件Unit22ppt课件Unit251ppt课件Unit22ppt课件 Thelaststageoffittingtheproducttothemarketisfittingthemarkettotheproduct.

CliveJames,Australianwriterandbroadcaster52ppt课件 Thelaststageoffittingthe ThelaststageoffittingtheStaringup:Whatproductsdoyouknowthataremarketedinternationally?Discussthesequestions.(groupwork)Whataretheadvantagesforacompanyofexpandingbeyonditsdomesticmarket?Whatkindsproblemdocompaniesfacewhentheygointernational?Whatmethodscancompaniesusetoenteroverseasmarkets?53ppt课件Staringup:4ppt课件Staringup:53ppt课件Staringup:4(C)Coca-Colahashadseveralsuccessfulslogans.Forexample,I’dliketobuytheworldaCoke;Can’tbeatthefeeling;Cokeaddslife.

Whatslogansforproductshaveimpressedyou?Explainwhy.(Eachgroupfinds3famousslogans)(D)Choosethreeproductsanddiscussideasforsloganswhichcouldbeusedthroughouttheworld.Maotai(eachgroup3slogans,brainstorming)54ppt课件(C)Coca-Colahashadseverals(C)Coca-ColahashadseveralsVocabulary—marketingcollocations(A)Completethestatementswithsuitablemarketingexpressionsfromthebox.buyinghabits,economicsituation,governmentbureaucracy,incomedistribution,monetaryregulations,politicalstability55ppt课件Vocabulary—marketingcollocatiVocabulary—marketingcollocatiBecauseoftight_______________________________companyprofitscouldnotbetakenoutofthecountry.

Redtape(繁琐手续）

andotherexamplesof_______________________hinderacompany’sentryintoamarket.Thecountryisattractivetoexportersbecauseithasenjoyed__________________forthelast50years.monetary/currencyregulationsgovernmentbureaucracypoliticalstability56ppt课件Becauseoftight____________Becauseoftight____________4.Thepurchasingbehaviourofconsumerscanbedescribedastheir______________.5.The______________________isimprovingleadingtoariseinemployment.6._____________________isatermusedbyeconomiststodescribehowwealthissharedinacountry.buyinghabitseconomicsituationIncomedistribution57ppt课件4.Thepurchasingbehaviourof4.Thepurchasingbehaviourof（B）Discussthesequestions:(groupwork)Whataresomeofthemainbenefitsofpoliticalstability?Howwouldyoudescribethepresenteconomicsituationofourcountrycomparedto20yearsago?Wouldyouliketoseeamoreequalincomedistributioninourcountry?Explainwhyorwhynot.58ppt课件（B）Discussthesequestions:(g（B）Discussthesequestions:(g(C)Lookatthewordsandphrasesbelow.Underlinetheoddoneout.a)growingmarketc)expandingmarketb)developingmarket

d)decliningmarket2.a)swampamarketc)floodamarketb)corneramarketd)saturateamarket3.a)opinionpollc)spotcheck（现场检查）

b)focusgroupd)survey

4.a)marketsectorc)marketsegmentb)marketpotentiald)marketniche(环境）59ppt课件(C)Lookatthewordsandphra(C)Lookatthewordsandphra5.a)internationalmarketc)domesticmarketb)overseasmarketd)worldwidemarket6.a)launchaproductc)bringoutaproductb)introduceaproductd)exhibitaproduct7.a)sluggishmarketc)stablemarketb)flatmarketd)volatilemarket8.a)pointofsalec)enduserb)retailoutletd)salesnetwork60ppt课件5.a)internationalmarketc)d5.a)internationalmarketc)d9.a)specialofferc)discountb)freesampled)slogan10.a)intermediaryc)wholesalerb)distributord)exporter61ppt课件9.a)specialoffer9.a)specialofferReading:InternationalmarketingmixThinkofsomeglobalbrands-forexampleinthecar,fastfoodorsoftdrinkindustries.Howaretheytailoredtomeetlocalneeds?(groupdiscussion)Whataretheadvantagesanddisadvantagesofadaptingaproducttodifferentoverseasmarkets?(groupdiscussion)Readthearticle.Thencompletethetablethatfollowsit.62ppt课件Reading:InternationalmarketiReading:Internationalmarketi63ppt课件14ppt课件63ppt课件14ppt课件64ppt课件15ppt课件64ppt课件15ppt课件65ppt课件16ppt课件65ppt课件16ppt课件66ppt课件17ppt课件66ppt课件17ppt课件67ppt课件18ppt课件67ppt课件18ppt课件68ppt课件19ppt课件68ppt课件19ppt课件69ppt课件20ppt课件69ppt课件20ppt课件70ppt课件21ppt课件70ppt课件21ppt课件71ppt课件22ppt课件71ppt课件22ppt课件(D)Whatothercompaniesdoesthearticlemention?Whatdoesitsayabouttheirmarketingapproaches?Rolex,WatchesSameapproacheverywhereforhighachievers,upmarketdistributionoutlets,premiumpriceLine74:miningallmarketsforrelevantinformationGatheringinformationfromdifferentmarketsLine86:Meldingproductideas:Combiningproductideas72ppt课件(D)Whatothercompaniesdoes(D)Whatothercompaniesdoes（E）Discussthefollowingquestions:Howhasnewtechnologycontributedtothedevelopmentofnewproducts,accordingtothearticle?(pairwork)TheadventoftheInternetandIntranetshasthepotentialtoacceleratetheprocessofminingallmarketsforrelevantinformationandforfeaturesthatcanbeincludedinnewproducts.(line71)73ppt课件（E）Discussthefollowingquest（E）Discussthefollowingquest2.HowdoJapanese,USandGermancompaniesdifferintheirapproachestoproductdevelopment?(pairwork)Japanesecompaniestendtobelievemuchmoreingettingnewproductstomarketandthengauge(判断）thereactiontothem.(line96)UScompaniestendtousemoreformalmarketresearchmethods.(line107)ForGermancompanies,productdevelopmentschedulestendtobemoreimportant.(line111)74ppt课件2.HowdoJapanese,USandGe2.HowdoJapanese,USandGe(F)Choosethebestdefinitionofthewordsbelowexorbitantly(line23)muchhigherthanusualmuchlowerthanusualthesameasusual2.spectrum（line52)rangeb)choicec)potential3.customise(line55)designspeciallyorderspeciallytestspecially75ppt课件(F)Choosethebestdefinition(F)Choosethebestdefinition4.compromise(line59)chooseamiddlewaymakeapromiseachieveyouraim5.gauging(line100)assessingguessingpredicting76ppt课件4.compromise(line59)27ppt课件4.compromise(line59)76ppt课件Reading:Unit2InternationalMarketingReadingFindingtherightinternationalmix.寻找适当的国际营销组合77ppt课件Reading:28ppt课件Reading:77ppt课件Reading:28ppt课件Languagereview:NouncompoundsandnounphrasesNouncompoundsarecommoninbusinessbecausetheyareshorterandmoreconvenientthannounphrases.Forexample:anexportlicenseratherthanalicensetoexportaconsumerprotectionlawratherthanalawfortheprotectionofconsumers78ppt课件Languagereview:29ppt课件Languagereview:78ppt课件Languag2.Newcompoundsareformedallthetime.Therearenoabsoluterulesaboutspelling.Sometimestheyaretwowords(withorwithoutahyphen)andsometimes,whenwidelyestablished,theybecomeone.Forexample:Dataprotectiondata-miningdatabase79ppt课件2.Newcompoundsareformedal2.Newcompoundsareformedal3.Longernounphrasesarealsocommon.Theymayconsistofadverbs,adjectivesandcompoundnouns.Thefollowingpatternsaretypical.80ppt课件3.Longernounphrasesareals3.LongernounphrasesarealsFindnounphrasesinthearticleonpage16whichhavesimilarmeaningstothephrasesbelow?thingsthatmakeaproductdifferentforaparticularcountry(para.2)generaltrendsinthewaypeoplebuyandusegoods(para.3)waysofdevelopinganewproduct(para4)country-specificdifferentiatingfeatures

(L16)changingconsumptionpatterns

(Line37)newproductdevelopmentstrategies

(Line53)81ppt课件FindnounphrasesintheartiFindnounphrasesinthearti4.placeswhereworldwidemarketsareinvestigated(para6)5.placeswheresoftwareisproduced(para.7)6.methodsofinvestigatingmarkets(para.7)7.programmesfordevelopinggoods(para.7)8.choicesaboutprice,product,promotion,place(para.8)globalresearchlaboratories(Line78)softwaredevelopmentestablishments(Line88)formalmarketresearchmethods(Line109)productdevelopmentschedules(Line111)marketingmixdecisions(Line127)82ppt课件4.placeswhereworldwidemark4.placeswhereworldwidemark9.aplacewhereexpensivegoodsaresold(para.9)10.ahighpriceforsomethingspecialorunusual(para.9)upmarket(高档的）distributionoutlet(Line150)premiumprice(Line152)(C)Thewordsineachofthenounphrasesbelowareinthewrongorder.Writethephraseinyourtableintheircorrectform(pairwork)1.ImpressivefiguressalesreallyReallyimpressivesalesfigures

adv.+adj+n.+n.83ppt课件9.aplacewhereexpensivegoo9.aplacewhereexpensivegoo2.DepartmentnewpublicrelationsNewpublicrelationsdepartment3.HighlyresearchmarketambitiousprogrammeHighlyambitiousmarketresearchprogramme4.OverseasexpandingoperationsExpandingoverseasoperations5.RapidlysheetbalanceimprovingRapidlyimprovingbalancesheet84ppt课件2.Departmentnewpublicrelat2.Departmentnewpublicrelat6.ExtremelyrateexchangevolatileExtremelyvolatileexchangerate7.HighlymarketingreportconfidentialHighlyconfidentialmarketingreport8.SuccessfulincrediblyfairtradeIncrediblysuccessfultradefair85ppt课件6.Extremelyrateexchangevol6.ExtremelyrateexchangevolSkills:Brainstorming(头脑风暴法）Brainstormingisausefulwayofgeneratingcreativeideasinmeetings.Decidewhichtipsbelowaregoodadviceandwhichonesyoudisagreewith.(pairwork)86ppt课件Skills:Brainstorming37ppt课件Skills:Brainstorming86ppt课件SkExplainthepurposeofthemeetingclearly.Askeachpersontospeakinturn,startingwiththemostsenior.Announcethetimelimitforthemeeting.Avoidcriticisingorjudgingideasduringthesession.Encourageideas,howeverunusualtheymaybe.Don’tinterruptwhenpeopleareofferingsuggestions.Makesureeveryonekeepstothepoint.Don’tspendtimeondetails.87ppt课件ExplainthepurposeofthemeeExplainthepurposeofthemee2.1ListentothefirstpartofanauthenticbrainstormingmeetingbetweenthethreemembersoftheMarketingDepartmentatBusinessSolutionsLimited.Thenanswerthesequestions.Whatisthepurposeofthemeeting?2.Whattypesofpromotionarementionedbyparticipants?88ppt课件2.1Listentothefirstparto2.1Listentothefirstparto2.1ListentothefirstpartofanauthenticbrainstormingmeetingbetweenthethreemembersoftheMarketingDepartmentatBusinessSolutionsLimited.Thenanswerthesequestions.Whatisthepurposeofthemeeting?TodeveloppromotionalideasfortheBusinessSolutionswebsite.89ppt课件2.1Listentothefirstparto2.1Listentothefirstparto2.Whattypesofpromotionarementionedbypartici