大学英语二学习通超星课后章节答案期末考试题库2023年

大学英语二学习通超星课后章节答案期末考试题库2023年______asurveyisoftenausefulwayoffindingsomethingout.

参考答案:

Conducting

______asurveyisoftenausefulwayoffindingsomethingout.

参考答案:

lighten

_________manytimes,hecouldn''t?understandit.

参考答案:

Havingbeentold

_______nobodyathome,thevisitordecidedtoleaveanotebythedoor.

参考答案:

Seeing

“Can’tyouread?”Marysaid____tothenotice.

参考答案:

angrilypointing

Agoodcareeractionplanshouldincludealltheimportantstepsnecessaryforyoutogetthejobyouwant.

参考答案:

对

A层次学生必须要完成14个章节的学习，B层次学生可以自主选择。

参考答案:

T###正确

A层次学生必须要完成14个章节的学习，B层次学生可以自主选择。

参考答案:

错

A级听力理解分为4部分：短对话、长对话、短文填空和补全句子。

参考答案:

对

A级听力的两个部分：短文填空和补全句子，都读两遍。

参考答案:

对

A级听力的短对话和长对话都读两遍。

参考答案:

错

A级听力考试的第四部分：补全句子，每空填入的英语单词不超过3个。

参考答案:

对

A级考试，没有听力部分。

参考答案:

错

A级考试时长120分钟。

参考答案:

2h10min#对#90分钟#9天

Because?of?my?poor?English?I''m?afraid?I?can''t?make?myself________.

参考答案:

understood?

Careerplanningcanbedoneonceforall.

参考答案:

错

Careerplanningisalifelongprecess,__________includeschoosinganoccupation,gettingajob,growinginthejob,possiblychangingcareers,andeventuallyretiring.

参考答案:

which#对#personaleducationandtrainingbackground#personalskillsandabilities#personalqualitiesandinterests#不同的职位名称通过行业、工作类型、职业、职业领域以及岗位级别进行区分。#F#Whether

Careerplanningisaprocessthatinvolveslearningenoughaboutothersaswellasyourself.

参考答案:

错

carryout

参考答案:

Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.Foreachofthemtherearefourchoicesmarked[A],[B],[C]and[D].Youshoulddecideonthebestchoice.PassageOneAnEnglishschoolboywouldonlyaskhisfriend:“Wassatime,then?”Tohisteacherhewouldbemuchmorelikelytospeakinamorestandardizedaccentandask:“Excuseme,sir,mayIhavethecorrecttimeplease?”Peoplearegenerallyawarethatthephrasesandexpressionstheyusearedifferentfromthoseofearliergenerations;buttheyconcedelessthattheirownbehavioralsovariesaccordingtothesituationinwhichtheyfindthemselves.Notonlythis,butinmanycases,thewaysomeonespeakaffectstheresponseofthepersontowhomheisspeakinginsuchawaythat“modeling”isseentooccur.ThisiswhatMichaelArgylehascalled“responsematching”.Severalstudieshaveshownthatthemoreonerevealsaboutoneselfinordinaryconversation,andthemoreintimatethesedetailsare,themorepersonalsecretstheotherpersonwillletout.Responsematchinghas,infact,beennotedbetweentwospeakersinanumberofways,includinghowlongsomeonespeaks,thelengthofpauses,speechrateandvoiceloudness.Thecorrespondencebetweenthelengthofreporters’questionswheninterviewingPresidentBush,andthelengthofhisreplieshasbeenshowntoincreaseoverthedurationofhis2005-2007newsconferences.Argylesaysthisprocessmaybeoneofimitation.TwoAmericanresearchers,JaffeandFeldstein,prefertothinkofitasthespeaker’sneedforbalance.Neitheroftheseexplanationsseemsparticularlyconvincing.Itmaybethatresponsematchingcanbemoreprofitablyconsideredasanunconsciousreflectionofspeakers’needsforsocialintegrationwithoneanother.Thisprocessofmodelingtheotherperson’sspeechinaconversationcouldalsobetermedspeechconvergence(聚合).Itmayonlybeoneaspectofamuchwiderspeechchange.Inothersituations,speechdivergence(分离)mayoccurwhencertainfactorsencourageapersontomodifyhisspeechawayfromtheindividualheisdealingwith.Forexample,aretiredgeneral’swife,renownedforhercontinuoussnobbishness(势力)，mayreturnhervehicletothelocalgaragebecauseofinadequateservicing,voicinghercomplaintinelaboratelyphrased,yetmechanicallyunsophisticatedlanguage,withahighsoft-pitchedvoice.Thesesuperiorairsandgracesmaysimplymakethemechanicreplywithaflourishofalmostincomprehensibletechnicalterms,andinalouder,moredeeplyloweredvoicethanhewouldhaveusedwithalessangrycustomer.1.TheexampleoftheEnglishschoolboywasusedtoshowthat________.

参考答案:

eventhesamepersonwillspeakindifferentwaysindifferentcontexts

Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.Foreachofthemtherearefourchoicesmarked[A],[B],[C]and[D].Youshoulddecideonthebestchoice.PassageOneAnEnglishschoolboywouldonlyaskhisfriend:“Wassatime,then?”Tohisteacherhewouldbemuchmorelikelytospeakinamorestandardizedaccentandask:“Excuseme,sir,mayIhavethecorrecttimeplease?”Peoplearegenerallyawarethatthephrasesandexpressionstheyusearedifferentfromthoseofearliergenerations;buttheyconcedelessthattheirownbehavioralsovariesaccordingtothesituationinwhichtheyfindthemselves.Notonlythis,butinmanycases,thewaysomeonespeakaffectstheresponseofthepersontowhomheisspeakinginsuchawaythat“modeling”isseentooccur.ThisiswhatMichaelArgylehascalled“responsematching”.Severalstudieshaveshownthatthemoreonerevealsaboutoneselfinordinaryconversation,andthemoreintimatethesedetailsare,themorepersonalsecretstheotherpersonwillletout.Responsematchinghas,infact,beennotedbetweentwospeakersinanumberofways,includinghowlongsomeonespeaks,thelengthofpauses,speechrateandvoiceloudness.Thecorrespondencebetweenthelengthofreporters’questionswheninterviewingPresidentBush,andthelengthofhisreplieshasbeenshowntoincreaseoverthedurationofhis2005-2007newsconferences.Argylesaysthisprocessmaybeoneofimitation.TwoAmericanresearchers,JaffeandFeldstein,prefertothinkofitasthespeaker’sneedforbalance.Neitheroftheseexplanationsseemsparticularlyconvincing.Itmaybethatresponsematchingcanbemoreprofitablyconsideredasanunconsciousreflectionofspeakers’needsforsocialintegrationwithoneanother.Thisprocessofmodelingtheotherperson’sspeechinaconversationcouldalsobetermedspeechconvergence(聚合).Itmayonlybeoneaspectofamuchwiderspeechchange.Inothersituations,speechdivergence(分离)mayoccurwhencertainfactorsencourageapersontomodifyhisspeechawayfromtheindividualheisdealingwith.Forexample,aretiredgeneral’swife,renownedforhercontinuoussnobbishness(势力)，mayreturnhervehicletothelocalgaragebecauseofinadequateservicing,voicinghercomplaintinelaboratelyphrased,yetmechanicallyunsophisticatedlanguage,withahighsoft-pitchedvoice.Thesesuperiorairsandgracesmaysimplymakethemechanicreplywithaflourishofalmostincomprehensibletechnicalterms,andinalouder,moredeeplyloweredvoicethanhewouldhaveusedwithalessangrycustomer.2.Ifonewantstogetmorepersonalinformationfromothers,thebestwayisto___________.

参考答案:

tellothersmoresecretsaboutoneself

Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.Foreachofthemtherearefourchoicesmarked[A],[B],[C]and[D].Youshoulddecideonthebestchoice.PassageOneAnEnglishschoolboywouldonlyaskhisfriend:“Wassatime,then?”Tohisteacherhewouldbemuchmorelikelytospeakinamorestandardizedaccentandask:“Excuseme,sir,mayIhavethecorrecttimeplease?”Peoplearegenerallyawarethatthephrasesandexpressionstheyusearedifferentfromthoseofearliergenerations;buttheyconcedelessthattheirownbehavioralsovariesaccordingtothesituationinwhichtheyfindthemselves.Notonlythis,butinmanycases,thewaysomeonespeakaffectstheresponseofthepersontowhomheisspeakinginsuchawaythat“modeling”isseentooccur.ThisiswhatMichaelArgylehascalled“responsematching”.Severalstudieshaveshownthatthemoreonerevealsaboutoneselfinordinaryconversation,andthemoreintimatethesedetailsare,themorepersonalsecretstheotherpersonwillletout.Responsematchinghas,infact,beennotedbetweentwospeakersinanumberofways,includinghowlongsomeonespeaks,thelengthofpauses,speechrateandvoiceloudness.Thecorrespondencebetweenthelengthofreporters’questionswheninterviewingPresidentBush,andthelengthofhisreplieshasbeenshowntoincreaseoverthedurationofhis2005-2007newsconferences.Argylesaysthisprocessmaybeoneofimitation.TwoAmericanresearchers,JaffeandFeldstein,prefertothinkofitasthespeaker’sneedforbalance.Neitheroftheseexplanationsseemsparticularlyconvincing.Itmaybethatresponsematchingcanbemoreprofitablyconsideredasanunconsciousreflectionofspeakers’needsforsocialintegrationwithoneanother.Thisprocessofmodelingtheotherperson’sspeechinaconversationcouldalsobetermedspeechconvergence(聚合).Itmayonlybeoneaspectofamuchwiderspeechchange.Inothersituations,speechdivergence(分离)mayoccurwhencertainfactorsencourageapersontomodifyhisspeechawayfromtheindividualheisdealingwith.Forexample,aretiredgeneral’swife,renownedforhercontinuoussnobbishness(势力)，mayreturnhervehicletothelocalgaragebecauseofinadequateservicing,voicinghercomplaintinelaboratelyphrased,yetmechanicallyunsophisticatedlanguage,withahighsoft-pitchedvoice.Thesesuperiorairsandgracesmaysimplymakethemechanicreplywithaflourishofalmostincomprehensibletechnicalterms,andinalouder,moredeeplyloweredvoicethanhewouldhaveusedwithalessangrycustomer.3.Accordingtotheauthor,thecorrespondencebetweenthelengthsofreporter’squestionsandBush’sanswersincreasedbecausespeakers_________.

参考答案:

aretryingtobeacceptedbyotherswithoutevenknowingit

Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.Foreachofthemtherearefourchoicesmarked[A],[B],[C]and[D].Youshoulddecideonthebestchoice.PassageOneAnEnglishschoolboywouldonlyaskhisfriend:“Wassatime,then?”Tohisteacherhewouldbemuchmorelikelytospeakinamorestandardizedaccentandask:“Excuseme,sir,mayIhavethecorrecttimeplease?”Peoplearegenerallyawarethatthephrasesandexpressionstheyusearedifferentfromthoseofearliergenerations;buttheyconcedelessthattheirownbehavioralsovariesaccordingtothesituationinwhichtheyfindthemselves.Notonlythis,butinmanycases,thewaysomeonespeakaffectstheresponseofthepersontowhomheisspeakinginsuchawaythat“modeling”isseentooccur.ThisiswhatMichaelArgylehascalled“responsematching”.Severalstudieshaveshownthatthemoreonerevealsaboutoneselfinordinaryconversation,andthemoreintimatethesedetailsare,themorepersonalsecretstheotherpersonwillletout.Responsematchinghas,infact,beennotedbetweentwospeakersinanumberofways,includinghowlongsomeonespeaks,thelengthofpauses,speechrateandvoiceloudness.Thecorrespondencebetweenthelengthofreporters’questionswheninterviewingPresidentBush,andthelengthofhisreplieshasbeenshowntoincreaseoverthedurationofhis2005-2007newsconferences.Argylesaysthisprocessmaybeoneofimitation.TwoAmericanresearchers,JaffeandFeldstein,prefertothinkofitasthespeaker’sneedforbalance.Neitheroftheseexplanationsseemsparticularlyconvincing.Itmaybethatresponsematchingcanbemoreprofitablyconsideredasanunconsciousreflectionofspeakers’needsforsocialintegrationwithoneanother.Thisprocessofmodelingtheotherperson’sspeechinaconversationcouldalsobetermedspeechconvergence(聚合).Itmayonlybeoneaspectofamuchwiderspeechchange.Inothersituations,speechdivergence(分离)mayoccurwhencertainfactorsencourageapersontomodifyhisspeechawayfromtheindividualheisdealingwith.Forexample,aretiredgeneral’swife,renownedforhercontinuoussnobbishness(势力)，mayreturnhervehicletothelocalgaragebecauseofinadequateservicing,voicinghercomplaintinelaboratelyphrased,yetmechanicallyunsophisticatedlanguage,withahighsoft-pitchedvoice.Thesesuperiorairsandgracesmaysimplymakethemechanicreplywithaflourishofalmostincomprehensibletechnicalterms,andinalouder,moredeeplyloweredvoicethanhewouldhaveusedwithalessangrycustomer.4.Whatcanwelearnaboutspeechconvergencefromthepassage?

参考答案:

Itmeanstofollowtheother’sspeakingstyleduringconversations.

Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.Foreachofthemtherearefourchoicesmarked[A],[B],[C]and[D].Youshoulddecideonthebestchoice.PassageOneAnEnglishschoolboywouldonlyaskhisfriend:“Wassatime,then?”Tohisteacherhewouldbemuchmorelikelytospeakinamorestandardizedaccentandask:“Excuseme,sir,mayIhavethecorrecttimeplease?”Peoplearegenerallyawarethatthephrasesandexpressionstheyusearedifferentfromthoseofearliergenerations;buttheyconcedelessthattheirownbehavioralsovariesaccordingtothesituationinwhichtheyfindthemselves.Notonlythis,butinmanycases,thewaysomeonespeakaffectstheresponseofthepersontowhomheisspeakinginsuchawaythat“modeling”isseentooccur.ThisiswhatMichaelArgylehascalled“responsematching”.Severalstudieshaveshownthatthemoreonerevealsaboutoneselfinordinaryconversation,andthemoreintimatethesedetailsare,themorepersonalsecretstheotherpersonwillletout.Responsematchinghas,infact,beennotedbetweentwospeakersinanumberofways,includinghowlongsomeonespeaks,thelengthofpauses,speechrateandvoiceloudness.Thecorrespondencebetweenthelengthofreporters’questionswheninterviewingPresidentBush,andthelengthofhisreplieshasbeenshowntoincreaseoverthedurationofhis2005-2007newsconferences.Argylesaysthisprocessmaybeoneofimitation.TwoAmericanresearchers,JaffeandFeldstein,prefertothinkofitasthespeaker’sneedforbalance.Neitheroftheseexplanationsseemsparticularlyconvincing.Itmaybethatresponsematchingcanbemoreprofitablyconsideredasanunconsciousreflectionofspeakers’needsforsocialintegrationwithoneanother.Thisprocessofmodelingtheotherperson’sspeechinaconversationcouldalsobetermedspeechconvergence(聚合).Itmayonlybeoneaspectofamuchwiderspeechchange.Inothersituations,speechdivergence(分离)mayoccurwhencertainfactorsencourageapersontomodifyhisspeechawayfromtheindividualheisdealingwith.Forexample,aretiredgeneral’swife,renownedforhercontinuoussnobbishness(势力)，mayreturnhervehicletothelocalgaragebecauseofinadequateservicing,voicinghercomplaintinelaboratelyphrased,yetmechanicallyunsophisticatedlanguage,withahighsoft-pitchedvoice.Thesesuperiorairsandgracesmaysimplymakethemechanicreplywithaflourishofalmostincomprehensibletechnicalterms,andinalouder,moredeeplyloweredvoicethanhewouldhaveusedwithalessangrycustomer.5.Theexampleoftheretiredgeneral’swifeandmechanicismentionedinthetexttoshowthat_________.

参考答案:

modelingisnottheonlywaypeoplerespondedindifferentsituations

distinguish

参考答案:

Outsidesalesforce(orfieldsalesforce)consistsofsalespeoplewhotraveltocalloncustomersinthefield.Ontheotherhand,insidesalesforceconsistsofsalespeoplewhoconductbusinessfromtheirofficesviatelephone,theInternet,orvisitsfromprospectivebuyers.

estimate

参考答案:

wereestimated

I_____myhomeworkthistimetomorrow.

参考答案:

willbedoing

I_____totakeagoodholidaythisyear,butIwasn''tabletogetaway.

参考答案:

hadhoped

I_____totakeagoodholidaythisyear,butIwasn'tabletogetaway.

参考答案:

美国

Ihavealotofbooks______.

参考答案:

toread

Ihavelivedhere________atleasttwentyyears.

参考答案:

for

Ihavenodoubt________hewillovercomeallhisdifficulties.

参考答案:

that

I hope you______ the instructions ready before I come tomorrow.

参考答案:

will have gotten

I?hope?you______?the?instructions?ready?before?I?come?tomorrow.

参考答案:

will?have?gotten

Ifwecan'tconnectwiththepeopleworkingaroundus,ourprofessionallifewillnotbesuccessful.

参考答案:

unless#improve#K#us#forever#withoutwhich#对

interpretation

参考答案:

美国

interpretation

参考答案:

n.

解释，说明

Itisagoodwaytoconsultyourfamilyandfriendswhenyoustudyyourselfforcareerplanning.

参考答案:

对

Itistoolate______?it.

参考答案:

todo

Itisverykind_____youtogivemesomehelp.

参考答案:

of

It?was?so?cold?that?they?kept?the?fire?________all?night.

参考答案:

burning

LastyearSamearned_______hisbrother.

参考答案:

twiceasmuchas

LookandMatch

参考答案:

我的答案：

MatchAwithB

参考答案:

我的答案：

Mr.Green,togetherwithhiswifeandchildren,_______cometoChina.应该填have。

参考答案:

F###错误

numerical

参考答案:

True

numerical

参考答案:

numerous

Passage1

Themostnoticeabletrendamongtoday'smediacompaniesisverticalintegration—anattempttocontrolseveralrelatedaspectsofthemediabusinessatonce,eachparthelpingtheother.Besidespublishingmagazinesandbooks,TimeWarner,forexample,ownsHomeBoxOffice(HBO),Warnermoviestudios,variouscableTVsystemsthroughouttheUnitedStatesandCNNaswell.TheJapanesecompanyMatsushitaownsMCARecordsandUniversalStudiosandmanufacturesbroadcastproductionequipment.

Todescribethefinancialstatusoftoday'smediaisalsototalkaboutacquisitions.Themediaarebuyingandsellingeachotherinunprecedentednumbersandformingmediagroupstopositionthemselvesinthemarketplacetomaintainandincreasetheirprofits.In1986,thefirsttimeabroadcastnetworkhadbeensold,twonetworksweresoldthatyear—ABCandNBC.

Mediaacquisitionshaveskyrocketedsince1980fortworeasons.Thefirstisthatmostbigcorporationstodayarepubliclytradedcompanies,whichmeansthattheirstockistradedononeofthenation'sstockexchanges.Thismakesacquisitionsrelativelyeasy.Amediacompanythatwantstobuyapubliclyownedcompanycanbuythatcompany'sstockwhenthestockbecomesavailable.TheopenavailabilityofstockinthesecompaniesmeansthatanybodywithenoughmoneycaninvestintheAmericanmediaindustries,whichisexactlyhowRupertMurdochjoinedthemediabusiness.

Thesecondreasonfortheincreaseinmediaalliancesisthatbeginningin1980,theFederalCommunicationsCommission(FCC)graduallyderegulatedthebroadcastmedia.Before1980,forexample,theFCCallowedonecompanytoownonlyfiveTVstations,fiveAMradiostations,andfiveFMradiostations;companiesalsowererequiredtoholdontoastationforthreeyearsbeforethestationcouldbesold.Thepost-1980FCCeliminatedthethree-yearruleandraisedthenumberofbroadcastholdingsallowedforoneowner.Thistrendofmediaacquisitionsiscontinuingthroughoutthe1990s,aschangingtechnologyexpandsthemarketformediaproducts.

Theissueofmediaownershipisimportant.Ifonlyafewcorporationsdirectthemediaindustriesinthiscountry,theoutletsfordifferingpoliticalviewpointsandinnovativeideascouldbelimited.1.WhatdoTimeWarnerandMatsushitahaveincommon?

参考答案:

Theybothownseveraldifferentbutrelatedmediabusinesses.

Passage1

Themostnoticeabletrendamongtoday'smediacompaniesisverticalintegration—anattempttocontrolseveralrelatedaspectsofthemediabusinessatonce,eachparthelpingtheother.Besidespublishingmagazinesandbooks,TimeWarner,forexample,ownsHomeBoxOffice(HBO),Warnermoviestudios,variouscableTVsystemsthroughouttheUnitedStatesandCNNaswell.TheJapanesecompanyMatsushitaownsMCARecordsandUniversalStudiosandmanufacturesbroadcastproductionequipment.

Todescribethefinancialstatusoftoday'smediaisalsototalkaboutacquisitions.Themediaarebuyingandsellingeachotherinunprecedentednumbersandformingmediagroupstopositionthemselvesinthemarketplacetomaintainandincreasetheirprofits.In1986,thefirsttimeabroadcastnetworkhadbeensold,twonetworksweresoldthatyear—ABCandNBC.

Mediaacquisitionshaveskyrocketedsince1980fortworeasons.Thefirstisthatmostbigcorporationstodayarepubliclytradedcompanies,whichmeansthattheirstockistradedononeofthenation'sstockexchanges.Thismakesacquisitionsrelativelyeasy.Amediacompanythatwantstobuyapubliclyownedcompanycanbuythatcompany'sstockwhenthestockbecomesavailable.TheopenavailabilityofstockinthesecompaniesmeansthatanybodywithenoughmoneycaninvestintheAmericanmediaindustries,whichisexactlyhowRupertMurdochjoinedthemediabusiness.

Thesecondreasonfortheincreaseinmediaalliancesisthatbeginningin1980,theFederalCommunicationsCommission(FCC)graduallyderegulatedthebroadcastmedia.Before1980,forexample,theFCCallowedonecompanytoownonlyfiveTVstations,fiveAMradiostations,andfiveFMradiostations;companiesalsowererequiredtoholdontoastationforthreeyearsbeforethestationcouldbesold.Thepost-1980FCCeliminatedthethree-yearruleandraisedthenumberofbroadcastholdingsallowedforoneowner.Thistrendofmediaacquisitionsiscontinuingthroughoutthe1990s,aschangingtechnologyexpandsthemarketformediaproducts.

Theissueofmediaownershipisimportant.Ifonlyafewcorporationsdirectthemediaindustriesinthiscountry,theoutletsfordifferingpoliticalviewpointsandinnovativeideascouldbelimited.2.WhichofthefollowingisTRUEofthemedia?

参考答案:

Theyaretradingeachotheringreaternumberstoday.

Passage1

Themostnoticeabletrendamongtoday'smediacompaniesisverticalintegration—anattempttocontrolseveralrelatedaspectsofthemediabusinessatonce,eachparthelpingtheother.Besidespublishingmagazinesandbooks,TimeWarner,forexample,ownsHomeBoxOffice(HBO),Warnermoviestudios,variouscableTVsystemsthroughouttheUnitedStatesandCNNaswell.TheJapanesecompanyMatsushitaownsMCARecordsandUniversalStudiosandmanufacturesbroadcastproductionequipment.

Todescribethefinancialstatusoftoday'smediaisalsototalkaboutacquisitions.Themediaarebuyingandsellingeachotherinunprecedentednumbersandformingmediagroupstopositionthemselvesinthemarketplacetomaintainandincreasetheirprofits.In1986,thefirsttimeabroadcastnetworkhadbeensold,twonetworksweresoldthatyear—ABCandNBC.

Mediaacquisitionshaveskyrocketedsince1980fortworeasons.Thefirstisthatmostbigcorporationstodayarepubliclytradedcompanies,whichmeansthattheirstockistradedononeofthenation'sstockexchanges.Thismakesacquisitionsrelativelyeasy.Amediacompanythatwantstobuyapubliclyownedcompanycanbuythatcompany'sstockwhenthestockbecomesavailable.TheopenavailabilityofstockinthesecompaniesmeansthatanybodywithenoughmoneycaninvestintheAmericanmediaindustries,whichisexactlyhowRupertMurdochjoinedthemediabusiness.

Thesecondreasonfortheincreaseinmediaalliancesisthatbeginningin1980,theFederalCommunicationsCommission(FCC)graduallyderegulatedthebroadcastmedia.Before1980,forexample,theFCCallowedonecompanytoownonlyfiveTVstations,fiveAMradiostations,andfiveFMradiostations;companiesalsowererequiredtoholdontoastationforthreeyearsbeforethestationcouldbesold.Thepost-1980FCCeliminatedthethree-yearruleandraisedthenumberofbroadcastholdingsallowedforoneowner.Thistrendofmediaacquisitionsiscontinuingthroughoutthe1990s,aschangingtechnologyexpandsthemarketformediaproducts.

Theissueofmediaownershipisimportant.Ifonlyafewcorporationsdirectthemediaindustriesinthiscountry,theoutletsfordifferingpoliticalviewpointsandinnovativeideascouldbelimited.3.Accordingtothepassage,whatmakesacquisitionseasier?

参考答案:

Theavailabilityofthemedia'sstocksonstockexchanges.

Passage1

Themostnoticeabletrendamongtoday'smediacompaniesisverticalintegration—anattempttocontrolseveralrelatedaspectsofthemediabusinessatonce,eachparthelpingtheother.Besidespublishingmagazinesandbooks,TimeWarner,forexample,ownsHomeBoxOffice(HBO),Warnermoviestudios,variouscableTVsystemsthroughouttheUnitedStatesandCNNaswell.TheJapanesecompanyMatsushitaownsMCARecordsandUniversalStudiosandmanufacturesbroadcastproductionequipment.

Todescribethefinancialstatusoftoday'smediaisalsototalkaboutacquisitions.Themediaarebuyingandsellingeachotherinunprecedentednumbersandformingmediagroupstopositionthemselvesinthemarketplacetomaintainandincreasetheirprofits.In1986,thefirsttimeabroadcastnetworkhadbeensold,twonetworksweresoldthatyear—ABCandNBC.

Mediaacquisitionshaveskyrocketedsince1980fortworeasons.Thefirstisthatmostbigcorporationstodayarepubliclytradedcompanies,whichmeansthattheirstockistradedononeofthenation'sstockexchanges.Thismakesacquisitionsrelativelyeasy.Amediacompanythatwantstobuyapubliclyownedcompanycanbuythatcompany'sstockwhenthestockbecomesavailable.TheopenavailabilityofstockinthesecompaniesmeansthatanybodywithenoughmoneycaninvestintheAmericanmediaindustries,whichisexactlyhowRupertMurdochjoinedthemediabusiness.

Thesecondreasonfortheincreaseinmediaalliancesisthatbeginningin1980,theFederalCommunicationsCommission(FCC)graduallyderegulatedthebroadcastmedia.Before1980,forexample,theFCCallowedonecompanytoownonlyfiveTVstations,fiveAMradiostations,andfiveFMradiostations;companiesalsowererequiredtoholdontoastationforthreeyearsbeforethestationcouldbesold.Thepost-1980FCCeliminatedthethree-yearruleandraisedthenumberofbroadcastholdingsallowedforoneowner.Thistrendofmediaacquisitionsiscontinuingthroughoutthe1990s,aschangingtechnologyexpandsthemarketformediaproducts.

Theissueofmediaownershipisimportant.Ifonlyafewcorporationsdirectthemediaindustriesinthiscountry,theoutletsfordifferingpoliticalviewpointsandinnovativeideascouldbelimited.5.Theissueofmediaownershipisimp