外贸英语函电课件

EnglishLettersforInternationalTrade外贸英语函电EnglishLettersforInternatio1

本课程的目的是:

学习外贸业务书信的标准格式;了解通过哪些途径来发展新客户，开拓新市场;如何进行询购某商品，怎样报盘和还盘;怎样灵活运用付款方式;如何做到重合同守信用;怎样去审查信用证，做到不出差错;在理赔和索赔中做到有理有理有节；学会拟写信函和电传传真的写作技巧。

本课程的目的是:

学习外贸业务书信的标准格式;2学习方法：

《外贸函电》是一门实践操作性很强的课程。也就是说，要达到正确拟写外贸业务信函的目的，仅有理论是远远不够的，学员必须学习大量外贸实务中有一定代表性的信函，深入体会何为七个“C’S”写作的基础理论知识，更重要的是通过学习信例，熟悉大量外贸业务中各个环节中常用语，包括词汇、短语、句型以及习惯表达方式等等，再通过一定量的练习，对常用语进行操练运用，从而达到掌握并熟练使用的目的。学习方法：3Unit1

PartsofBusinessLettersUnit1

PartsofBusin4

学习目标

通过本章学习，了解英文商务信函的各组成部分熟悉英语商务信函的格式能够规范，正确，专业地写好商务信函的每一部分

学习目标

通过本章学习，了解英文商务信函的各组成部5LayoutofBusinessLetter

商业信函格式设计1.Structure2.Form3.AddressingEnvelopesLayoutofBusinessLetter

商业信函6Structure（结构）1Letterhead2Reference(可选)anddate3Insidenameandaddress4Attentionline(可选)5Salutation6Subjectline(可选)7Body8Complimentaryclose9Signature10Enclosure(可选)11Carboncopynotation(可选)12postscript(可选)信头编号和日期封内名称和地址经办人称呼事由正文结尾敬辞签名附件抄送附言Structure（结构）1Letterhe7TheGeneralStructureofaBusinessLetter

LetterHead

Reference

DateInsideNameandAddressSalutation

SubjectLineBodyoftheLetter

ComplementaryClose

SignatureEnclosurePostscriptTheGeneralStructureofaBus8LetterheadReferenceNumberDateInsideAddressAttentionLineSalutationSubjectLine________________________________________________________________________________________________________ComplimentaryCloseSignatureEnclosureCarboncopyPostscriptIdentificationMarksLetterhead9LetterHeadLetterheadincludesthesender’sname,postaladdress,telephonenumber,faxnumberandE-mailaddress,etc.外贸商号的信笺，一般都印有信头，包括:公司名称,地址,联系电话,传真,公司网址E-mail地址,公司标志等,有些会将经营项目，注册商标和公司董事、经理等姓名一并印在信头上。如需打印，则信头位于信笺上中央或右上方。LetterHeadLetterheadinclude10信头例子CIMCContainerCo.Ltd.CIMCIndustrialArea,DaaoTown,XinhuiDistrict,JiangmenCityGuangdongProvince,529144P.R.China.Tel:

0086-750-6245391;Fax:

0086-750-6245555;6245699

E-mail:

peter@信头例子CIMCContainerCo.Ltd.11Date位置：美式：在信头和收信人名称地址之间英式：通常在收信人名称地址之下均可以齐头，也可以靠右写法：美式：月-日-年英式：日-月-年Date位置：12Am.EMonthDate,YearNovember20,2004

Br.EDateMonth,Year20November,2004打印日期注意事项：

A.

日期不能用数字的形式.B.年份应完全写出，不能用(94)代替(1994)

B.

月份要写英文全名称

C.

日期最好用基数字（1，2，3……）。Am.EMonthDate,YearN13InsideNameandAddressThenameandaddressofthereceiveristypedattheleft-handmarginabouttwotofourspacesbelowthedate.Itappearsexactlythesamewayasontheenvelope.组成部分:(1)Nameofpeopleaddressed(收信人姓名)(2)Titleofpeopleaddressed(收信人职位、头衔)(3)Nameoforganization(单位名称)InsideNameandAddressThen14(4)numberandname(门牌号码、街道名称)(5)City,state,code(城市，州和邮编)(6)Country(所达国名称)(4)numberandname(门牌号码、街道名称)15信内地址例子例1：Dr.RobertDixonDeanofStudentActivitiesDistrictofColumbiaPolytechnic945AvenueE.NYWashington,DC20025例2：Ms.LindaCook,AssistantDirectofPublicRelations3117AvenueEWashington20103信内地址例子例1：16salutationSalutationisthecomplimentarygreetingwithwhichthewriteropenshisletter.Thecustomaryformalgreetinginabusinessletteris:

Dearsir,DearMadam,Dearsirs,DearMesdames,

DearGentlemen(不能用单数）DearMr.xxx,DearMs,salutationSalutationistheco17公事函件：“DearSir”对一般机关团体负责人适用此外公事函件还可以用“Tothosewhomaybeconcerned，”称呼后面的的标点，一般使用逗号，美加来信中Gentlemen后用冒号colon：公事函件：18BodyoftheLetterThisisthemainpartoftheletter.Itexpressesthewriter’sidea,opinion,purposeandwishes,etc.,soitshouldbecarefullyplannedForveryshortlettersyoumayadoptdoubleline-spacingexceptforyourcorrespondent’snameandaddressforwhichsingleline-spaceshouldalwaysbeused.BodyoftheLetterThisisthe19Iftherehasbeenpreviouscorrespondence,thereplyletterwillrefertoitinthefirstparagraph.Thewriter’splans,hopesandexpectationswillbeexpressedinthelastparagraph.Whenwriting,payattentiontothefollowing:Writesimply,clearly,courteously,grammatically,andtothepoint.Paragraphcorrectly,confiningeachparagraphtoonetopic.Seethat

yourtypingisaccurateandthedisplayartistic.Iftherehasbeenpreviouscor20Thebodyofabusinesslettertypicallycontainsthreeparagraphs:·

1.introductoryparagraph·

2.oneormorebodyparagraphs3.concludingparagraphThebodyofabusinessletter21注意事项：

段与段之间一般空两行想一想：如果信的正文很长，一页纸不够用而需两张或数张联页，该怎么办？如果信的正文很长，一页纸不够用而需两张或数张联页，应在第一页的右下端打“待续”（tobecontinued),并在联页上端注明收信人的名称、日期、页数，再继续打正文。这是为了避免第一页和第二页，第三页在发信时误置。注意事项：22Eg:正文：ThankyouforyourinquiryofMay20,andappreciateyourinterestinour“Yiren”T-shirt.Wearewritingtoyouinthehopeofestablishingbusinessrelationsbetweenus.

Wehopetoreceiveyourearlyreply.Eg:正文：Thankyouforyourinqu23ComplimentaryCloseComplimentarycloseismerelyapolitewayofendingaletter.Itisinkeepingwiththesalutation.Formal:

DearSir(s),Yoursfaithfully,orFaithfullyyours,Gentlemen:Trulyyours,orYourstruly,Lessformal:DearMrxx,YourssincerelyorSincerelyyours,Informal:Bestregards,ComplimentaryCloseComplimenta24注意：1）结束礼词写在结尾语下隔一行，正中或略向右边写起2）只有第一个字母大写，后面加逗号3）欧洲信函把Yours放前，美国则把副词放前注意：25SignatureItiscommontotypethenameofthewriter’sfirmorcompanyimmediatelybelowcomplimentaryclose.Thenthepersonwhodictatesthelettershouldsignhisname,byhandandinink,belowit.Thenameofthesignerisusuallytypedbelowthesignature,andfollowedbyhisjobtitleorposition.e.g.Yoursfaithfully,TheOverseasCo.,Ltd.(Signature)

W.BlackPresidentSignatureItiscommontotype261.签名者代表公司或者单位时，一般首先打印出公司的名称，然后再签名。Yoursfaithfully,AgriculturalMachineryIndustryCompanyZhangHaijunZhangHaijunGeneralManager1.签名者代表公司或者单位时，一般首先打印出公司的名称，然272.女性签名时，为便于回信人正确使用称呼，应在打印的姓名前用括号注明Miss,Mrs.或MsSincerelyyoursZhangHai(Ms)ZhangHai3.当负责人不在而以授权书或者口头方式授权经办人员代签名时：Yourssincerely,p.p.ZhangMinJohnSmith2.女性签名时，为便于回信人正确使用称呼，应在打印的姓名前用28可选部分(1)参考编号Referencemayincludeafilename,departmentalcodeortheinitialsofthesignerfollowedbythatofthetypistoftheletter.

编号是供参考用的，作用是能使复信与先前发的信函联系起来。a.卷宗号码(afilenumber)、b.部门代号（departmentalcode)，

c.辨认代号（initialsofthesigner)：口述人和打字人的名字缩写。可选部分(1)参考编号29(2)经办人AttentionLineAttentionlineisusedwhenthewriterofaletteraddressedtoanorganizationwishestodirectthelettertoaspecificindividualorsectionofthefirm.Itgenerallyfollowstheinsideaddress.e.g.Attention:Mr.SmithAttention:TheSalesManagerAttention:AccountingDepartment(2)经办人AttentionLineAttenti30(3)事由SubjectLineSubjectlineisactuallythegeneralideaofaletter.作用是让收信人对信的主旨一目了然，写在称呼语下面的两行，一般是在信笺中上部的位置，可在前冠以Subject：或Re：的字样。事由要简单扼要，说明商品名称、数量、信用证或合同号码等即可Subject：NewProductCatalogue(3)事由SubjectLineSubjectline31(4)附件EnclosureIfsomethingisenclosed,noteitbelowthesignature.e.g.Enclosures:4samplesEncl.:PriceList

3Encls.:1B/L

1Photo

1Certificate

(4)附件EnclosureIfsomething32(5)抄送TheCarbonCopyNotationWhencopiesoftheletteraresenttoothers,type“c.c.”belowthesignatureattheleftmargin.e.g.

明抄c.c.Mr.GWellC.C::After-salesServiceDepartment暗抄：bcc/ucMr.Simpson(5)抄送TheCarbonCopyNotation33(6)附言PostscriptIfthewriterwishestoaddsomethingheforgottomentionofforemphasis,hemayaddhispostscripttwospacesbelowthecarboncopynotation.e.g.P.S.:Don’tforgetthedeadlineis13th,June.

TrytoavoidP.S.sinceitmaysuggestthatthewriterfailedtoplanhisletterwellbeforehetypedit.(6)附言PostscriptIfthewriter34(7)内部代号Identification以便日后查对这封信是由何人主稿，由何人速记打字。一般的写法是把主稿人、速记员的姓名的第一个字母连续打出，两者之间加一斜划,或加冒号。

例如一个名叫WillianL.Rich的人向一位名叫MargaretDavis的秘书口授一封信，他们可以缩写成WLR/MDWLR:MDwlr/md(7)内部代号Identification以便日后查对这封信35Form（格式）Themainaimofdesigningaletteristomaketheletternotonlypleasingtotheeye,butalsoconvenienttobetyped.1.FullBlockForm2.ModifiedBlockFormwithIndentedStyle3.ModifiedBlockForm4.SimplifiedFormForm（格式）Themainaimof36各行开头都左边顶格是是齐头式(Blockstyle)，齐头式在极度尊重工作效率的美国很流行，是最易操作现代的一种格式；改良齐头式与齐头式的区别在于日期和客套结束语连同签字部分被移向右边。从视觉上感觉平衡些，改变了齐头式一边倒的感觉。缩进式与改良齐头式的唯一区别在于采用缩进式的信件正文的每段第一个词缩进去4-6个空格，英国常用此格式。各行开头都左边顶格是是齐头式(Blockstyle)37FullBlockFormFullBlockForm译作“平头式”.Inthefullblockform,everypartofaletteristypedfromtheleftmargin,i.e..FullBlockFormFullBl38theHeadLine

ReferenceDateInsideNameandAddressSalutationBodyoftheLetterComplementaryCloseSignatureEnclosuretheHeadLine39Letterhead

March21,2010

IsideAddress

Attention:PurchasingManager

DearSirorMadam:

Re:Hardwoodforfinefurniture

Iwouldliketotakethisopportunitytointroduceourselves.….Allourwoodandproductsare100%FSCcertified.Pleasefeelfreetocontactuswithanyquestionsorcomments.

Sincerelyyours,

PepperStebbinsMarketingManager

DT/cj

Encl.CatalogueCc.PreciousWoodsAmazon,HongkongOfficePS:Pleasevisitourwebsite:/.Letterhead

40ModifiedBlockFormInthemodifiedblockform,allthepartsstartfromtheleftmargin,exceptthedate,complimentaryclose（结尾敬辞）

andsignaturewhicharepositionedthesameasthatinthemodifiedblockformwithindentedstyle，译作“改良式”.ModifiedBlockFormInth41theHeadLine

Reference

DateInsideNameandAddressSalutationBodyoftheLetter

ComplementaryClose

SignatureEnclosuretheHeadLine42

LetterheadMarch21,2010

InsideAddress

Attention:PurchasingManager

DearSirorMadam:

Re:Hardwoodforfinefurniture

Iwouldliketotakethisopportunitytointroduceourselves.…Allourwoodandproductsare100%FSCcertified.Pleasefeelfreetocontactuswithanyquestionsorcomments.Thankyouforyourtime.

Sincerelyyours,

PepperStebbins

MarketingManager

DT/cj

Encl.CatalogueCc.PreciousWoodsAmazon,HongkongOfficePS:Pleasevisitourwebsite:/.

Letterhead43缩进式IndentedStyleLetterheadMarch21,2010

InsideAddress

Attention:PurchasingManager

DearSirorMadam:

Re:Hardwoodforfinefurniture

Iwouldliketotakethisopportunitytointroduceourselves...Allourwoodandproductsare100%FSCcertified.Pleasefeelfreetocontactuswithanyquestionsorcomments.Thankyouforyourtime.Sincerelyyours,

PepperStebbinsMarketingManager

DT/cj

Encl.CatalogueCc.PreciousWoodsAmazon,HongkongOfficePS:Pleasevisitourwebsite:/.缩进式IndentedStyleLetterhead44AddressingEnvelopesAlthoughtheEnglishandtheChineseuseverydifferentsysteminsettingoutanaddressontheenvelope,however,theessentialstandardsarethesame.Theaddressmustbesetoutcorrectlyandneatly.Theenvelopewritingusuallyhastwoforms:1.TheBlockForm;2.TheIndentedForm.AddressingEnvelopesAlthought451.TheBlockFormTheSender’sAddressTheReceiver’sAddress

Stamp1.TheBlockFormTheSender’sA462.TheIndentedFormTheSender’sAddressTheReceiver’sAddress

Stamp2.TheIndentedFormTheSender’47ExampleofanEnvelopeChinaNationalChemicals

(stamp)Import&ExportCo.Beijing,China…………thereturnaddress(寄信人地址)

OverseasTradingCo.153MarketStreetLondon,E.C.3

…………thereceiver’saddress.(收信人地址)ExampleofanEnvelope48SummaryInthischapter,wehavelearntthelayout(sevenprinciplepartsandsixoptionalparts)inabusinessletter.Weshouldatleastrememberthesevenprinciplepartsandsomeusefulandcommonoptionalparts.Weshouldalsorecitetheformatofbusinessletters.Theserulesandprinciplesarecrucialinthebusinessletters,becauseitshowsyourattitudeandabilitytodobusinesscarefullyandsuccessfully.SummaryInthischapter,weha49KeystoExercisesKeystoExercises50WulongInternationalToyCompanyNo.8,Yangzijiang