体验商务英语课后答案unit2

PAGEPAGE4Unit2BrandsPartIBusinessVocabularyDirections:Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thisparttotals20points,onepointforeachsentence.1Abrandcanbeaname,atermorasymbol.Itisusedto_______C_______aproductfromcompetitors’products.AdifferBcompeteCdifferentiateDcompare2Brandsshouldaddvaluetoproducts.It’sa_______B________effectwherebyoneplusoneequalsthree.AenergyBsynergyCcoordinationDcollaboration3Thebetter-knownthebrandname,themorepeoplewantto___D____it_______.Acopy…offBsend…offCbreak…offDrip…off4InthepastCalvinKleintookarelativelypassive________A_______tothecounterfeitproblem.AapproachBmethodCwayDmode5Butassalesandbrand_______B_________haverisen,CalvinKleinhasbecomeanincreasinglypopulartargetforAsianandEuropeancounterfeiters.AimageBawarenessCmanagementDloyalty6I’mworriedaboutthesalesoftherangeoffragranceswe________D________twoyearsago.AsoldBmountedCimpoundedDlaunched7Theadvertstated–jokingly–that7millionpointswereneededforsomeoneto______B______thejet.AdeclareBclaimCannounceDspecify8Abusinessstudent,JohnLeonard,intendstotakePepsiColato________B_______regardingthepromotionbecausehethinkstheyshouldgivehimtheprize.AhomeBpoliceCschoolDoffice9Customershavebecomelessloyaltobrandsandaremorewillingto______D______tolower-pricedcoffeeproducts.消费者越来越对品牌缺乏忠诚度，反而更愿意购买廉价的咖啡。You’dbeamazedathowmanypeoplepay$5foraT-shirtwithoutrealizingit’scounterfeit.你会惊奇有多少人花五美元买一件t恤衫而没有意识到这是假货。Youareaself-employedyoungfashiondesigneratthestartofyourcareer.在事业刚刚起步的时候你是一个年轻的自由职业的时尚设计师ConsumersurveysshowthattheCaferomabrandnolongerconveyafeelingofexcitementandenthusiasm,andthatitdoesnotgivetheimpressionofbeingup-to-dateandcontemporary..消费者调查显示Caferoma的牌子已经不能传达兴奋和热情的感觉，不仅如此它反而让人觉得过气和跟不上时代。PartIVSentenceTranslationDirections:Therearefivesentencesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,fourpointsforeachsentence.1请报我方100公吨大米的最低价CIF广州，并表明最早交货期。PleasemakeusyourlowestquotationCIFGuangzhoufor100metrictonsofrice,statingtheearliestdateofshipment.2我们相信如你方价格有竞争力，我们能向你方大量订购。Webelieveifyourpriceiscompetitive,wecanplacealargeorderwithyou.3若产品质量好，价格与我方市场相符，我们愿意向你方订一大笔货。Ifyourqualityisgoodandthepriceisinlinewithourend,wearewillingtoplacealargeorderwithyou.4目前，我们对各种葡萄酒感兴趣，如果能通过航空邮寄最近的价目表，我们将非常感激。Nowweareinterestingatallkindsofwineandshallbegladifyousendyourlatestpricelistbyairmail.5按惯例，我们通常从欧洲供应商处得到5%的佣金。Asusual,weusuallygeta5%commissionfromEuropeansuppliers.PartVLetterTranslationDirections:Thereisoneletterinthispart.YouarerequiredtotranslateitintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points.敬启者：5月5日来信收悉，要求我们报中国红茶的成本加运费至悉尼价。兹答复，我方现报500箱中国红茶，每箱60澳元CFR悉尼价，2004年7月装船。付款方式为不可撤即期信用证支付。此报盘以你方5月15日前请注意我们的报价非常有竞争力，我们建议你方立即接受。谨上DearSirs:Wehavereceivedyourletteron5thMay,requiringustoofferChineseBlackTeaCIFSydney.Inreply,weareofferingyoufor500casesofChineseBlackTeaatAUD60percaseCIFSydneyforshipmenttobemadeinJuly2004.Thepaymentshouldbemadebyirrevocableletterofcreditatsight.Thisofferisvalidsubjecttoyourreplyhereby15thMay.Pleasenotethatourofferisverycompetitiveandwewouldadviseyoutoacceptitwithoutdelay.YoursSincerelyPartVIBusinessWritingDirections:Forthispart,youarerequiredtowriteontheAnswerSheetamemointhefullcorrectformatbasedontheinformationgivenbelow.Thisparttotals20points.●YouaretheHeadofResearchforaninternationalcarmanufacturer.YouhavetomakeanurgenttriptomorrowtovisitPierreBlanco,acolleaguewhoworksforasubsidiary.●Writeamemotoyoursecretary:*tellingherwhoyouaregoingtoseeandwhen*askinghertobookflightticketsandaccommodation*tellingherwhatworkyouwouldliketodoinyourabsence●Write40-50words.MemoTo:SecretaryFrom:LaneChenHeadofResearchDate:30thOctoberSubject:UrgenttripIamgoing