英语作业：网络购物vs实体购物

shoppingonline

traditionalretail

traditionalretail

vs

shoppingonlineAdvantagesanddisadvantages（优势与劣势）ACustomergroupsanalysis（客户群体分析）BProductqualityassuranceandAfter-salesserviceprotection

（产品质量保障与售后服务保障）Ctraditionalretail

vs

shoppingonline

Advantagesanddisadvantages

（优势与劣势）AAdvantagesAdvantages1.Consumerspendinglower（消费者消费成本的降低）2.Consumershoppingtimereduced（消费者购物时间减少）3.Shoppingtimeandplacerestrictions（购物不受时间地点的限制）4.Productinformationmoreintuitiveandmoretransparent（商品信息更直观、更透明）5.Newchangeshavetakenplaceintheshoppingexperience（购物体验发生了新变化）1.Intuitiveexperienceofthequalityoftheproduct（对商品质量有直观的感受）2After-salesservicemoresecure（售后服务更有保障）3.Experiencethefunofshopping（体会购物的乐趣）DisadvantagesDisadvantages1,Onlythroughthepicturetoselecttheproduct（只能通过图片来选择商品）2,Integrityissues（诚信问题）3,Paymentplatformsecurityissues（支付平台的安全性的问题）4,Shippingcosts,longwaitingtime（运费问题、等待时间长）5,Theproductafter-salesproblems（网购产品的售后问题）1Thecirculationiscomplicatedandthecostofoperationandmanagementishigh,whichleadstothehighpriceofthecommodity（流通环节复杂且运营管理费用高.导致商品价格高）2.Subjecttotime,placeandweatherconstraints（受到时间、地点和天气的约束）3.Spendingmoreontransportationandtime（交通和时间花费更多）4.Alotofwalkingisverytired（走路很多很累）traditionalretail

vs

shoppingonline

Customergroupsanalysis

（客户群体分析）Btraditionalretail

vs

shoppingonline

Productqualityassurance

andAfter-salesserviceprotection

（产品质量保障与售后服务保障）C

Becauseconsumerscannotreallyseethegoodsintheonlineshopping,theycanonlyobtaintheinformationofthegoodsthroughthepictures,videosandwordsprovidedontheproductdescriptionpage.Consumersmayfeelpsychologicalduetotheinformationdeviation(thecolordifferenceofthepicture)Drop,whichledtothesuccessfuldeliveryofgoods,consumersfeeldissatisfiedwiththeproductduetopsychologicalfallandthusrequirethesellertoreturnthesituation.Atthistime,onlineretailersoftenrefusebuyersreturnfromtheirowninterestsforavarietyofreasons,sotheonlineshoppingproductswillnotberealizedintheafter-sales.Inthemeantime,consumersoftenhavedisputesbetweenbuyersandsellersbecausetheycannotcommunicatedirectlywithsellersdirectly.EventheproductsofGeniusarebrutallydiscriminatedbecauseof"onlinepurchase."Inthephysicalstorewillbeabletobasicallyavoidthesetroubles

消费者在网络购物中由于不能实实在在的见到商品而只能通过产品描述页上提供的图片、视频、文字来获取商品的信息，消费者可能因为信息偏差（图片的色差）而产生心理落差，从而导致商品被成功送达后，消费者因心理落差对商品感到不满意从而要求卖家退货的情况。而此时的网络零售商往往