Psychology and Physiology色彩心理学和生理学

PsychologyandPhysiology

ofColour

色彩心理学和生理学Thehumanbodyrespondstocolourpsychologicallyandphysiologically.Colouraffectsanindividual’sfeelinginregardtospace.Lightandcoolcoloursvisuallyexpandspace

浅、冷色放大空间Darkandwarmcoloursvisuallyreducespace

深、暖色缩小空间Generallypeoplearequieterindarkercolouredrooms

深颜色空间：安静Darkcoloursmakeusfeelmoreintimatethenlightcolours

深颜色比浅颜色：感觉更亲密Colouraffectstheeye’sperceptionofweightandsizeDarkandbrightcoloursappearheavierandlargerthanlightandcoolcolours

深颜色比浅颜色：看起来更沉重Colouraffectsaperson’sperceptionoftemperatureWarmcolours(RED-ORANGE–YELLOW)canpsychologicallyraisetheroomtemperaturefromfivetosevendegrees

暖色提高温度感觉：5-7度Coolcolours(BLUE-GREEN-VIOLET)havetheoppositereaction

冷色相反Colourcancausefeelingsofboredom,calmness,stimulationorlivelinessColourcancausethenervoussystemtobecomeagitatedorrelaxed

影响神经系统：不安/放松Warmcolorsarestimulating;coolcoloursarerelaxing

暖色令人兴奋，冷色令人放松Colourcanaffectthebody’sreactiontosound,tasteandtimeperceptionEmotionalreactionsassociatedwithcoloursarespontaneous,positiveornegative,inherentorlearned

依据颜色的情绪反应是自发的、积极的或消极的、先天的或后天的Peoplereactdifferentlytothesamecolor.Thereactionisoftenduetotheperceptionofacolorratherthantothecoloritself.

同个颜色不同人反应不同，由对色彩的感知引起

Red

theSuperstarRed-(theSuperstar)

(extrovert,noisyandpassionate外向/显眼/激情)Associations:Thefirstcolourthatachildsees

婴儿看到的第一个颜色Thecolourofknowledge,courage,passion,excitement,fire,anger,embarrassment,strength,dangerThemostdramatic,emotional,activeandstimulatingofthethreeprimarycoloursItcreatesanatmosphereofexcitement,warmthandeleganceThepeoplethatlikeredareoftengoodnatured,openmindedandlovetoparty

脾气好、开放、喜欢参加聚会Whenworn,redsuggestsaboldconfidentattitude

大胆自信的态度Redstimulatesappetiteandconversation–usedindiningrooms

刺激食欲和谈话–餐厅Ifyouarefeelinglonely,redmakesyoufeelmoresecureIfyouarefeelingshortofenergy,redwillperkyouup,bewarethatitalsocanraisebloodpressureItisbothanegative(violence)andapositive(ripenessandhealth)colourRedThefirstcolorthatchildsees婴儿看到的第一个颜色PASSIONATEPeoplethatlikeredareoftengoodnature,openmindedandlovetoparty.脾气好、开放、喜欢参加聚会WarmthandeleganceRed

stimulatesappetiteandconversationUsedindinningroom刺激食欲和谈话–餐厅Red

ApplicationsWhendecorating,redshouldbeusedwithcare.Ifusedinquantity,itcanmakearoomfeelclaustrophobic

使用红色需小心，大面积应用容易使空间产生幽闭恐怖感Whentinted,redbecomesfeminineanddelicate(pink)Redmixeswellwithothercolours,itisenhancedwhentrimmedwithwhiteRedandTaupelookgreattogether

和灰褐色搭配Redisagreataccentcolourinaneutralcolourscheme

中性色调配色方案中，红色是非常漂亮的背景色MoreappropriateinthecitythaninthecountryThecomplementofredisgreen.Atthesamevalueandintensity,thesetwocoloursareequalinvisualweight.Pink–Inhibitsthesecretionofadrenalin,itcalmsandsoothes,reducingstress.Itstimulatesthedesireforsugar.Pinkisflatteringtomostskintones粉红色–抑制肾上腺素分泌，镇静、舒缓、减轻压力

促进对糖的渴望

衬托大多数肤色RED–(thesuperstar)Redisthesecondmostcommonfavouritecolourbutisthefirstforoutgoinganimated,excitementseekersbecauseredlikestobenotices.第二个人们最喜欢的常见颜色，外向、求刺激者第一喜欢颜色Howdoyouanswerthisquestions?Whatarethreeprimarycolors?Whatarethecoloursoftrafficlights?YouranswerWhatarethecoloursoftherainbow?ChancesareyouranswerstartwithREDRedexcitesandactivatesus.Peopletendtomovemorequicklyinaredroom.刺激人们行动Redincreasesourpulserateandourbrainwavesandstimulatesthemetabolism.Itmakesaexcellentdinningroomcolor.增加脉率和脑电波，刺激新陈代谢Redisanadvancingcolor,bringswallinandmakesroomsmaller.前进色，使空间集中，房间变小Allgoodroomshavealittleredinthen.Red

Whentinted,redbecomesfeminineanddelicate(Pink)调浅后，红色变得女性和精美（粉红）SweetPinkiscalmingandsoothes.平静缓和Stimulatesthedesireforsugar促进对糖的渴望Isflatteringtomostskintones衬托大多数肤色FuninthelivingroomFuninthebedroomGreen,agoodcolourforrelaxationandconcentrationGreen

(nature’s#1colour)Associations:Nature,life,growth,serenity,hope,envy,safety,peace,pride,spiritual,wealthandprestige

自然、生活、成长、宁静、希望、羡慕、安全、和平、骄傲、精神、财富和声望Traditionalcolourforrelaxationandhealing

放松和治疗的传统颜色Soothingenvironmentforsomeonewhohasorisexperiencingstress

舒缓环境Green

(laidback,quietandrestful)Application:Nature’snumberonecolourandtheeasiestpigmentedcolourtolookatIsoftenusedasthedominantcolour

经常作为主色Makesagoodmonochromaticcolorscheme

很好的单色配色方案AlwaysinharmonywithitselfGoeswithanyothercolorandallwoodstainsWhitebringsoutgreen’sbestqualitiesAllvaluesandintensitiesaregoodforbackgroundcoveringsWhentinted(white)andtone(gray),greenbecomesmorerestfulDeepgreensuggestseleganceandsecurityAgoodcolourforconcentrationandrelaxation

集中和放松Thecomplementofgreenisred.Atthesamevalueandintensity,thesetwocoloursareequalinweightandwillcancelouteachother’spersonalityGREEN–(Relaxingtotheeye)Oureyescanrelaxwhentheylookatgreenbecausethegreenwavelengthistheperfectlengthtofitoureyeball.Itlandsperfectlyontheretinawithoutanyfocusingeffortoradjustment.RedlightwavesaretoolongsothecoloradvancesBluearetooshortsobluerecedesGreenareneitherwarmnorcoolbutpoisedbetweenthetwo.Greenisoftenclassedasacoolcolourforthesakeofkeepingthecolourwheelsymmetrical.Schoolandhospitalshaveusedgreenovertheyearsbecauseofitscalmingqualities.Greenisthecolouragainstwhichmoreinterestingthingscatchesoureye.Greenlovesthecompanyofothergreens.Nogreensclash.Acidgreen-yelloworcitrusYellow-greenwillreplaceredasthepunchaccent.LovesthecompanyofotherGreensNoGreensclash.无绿色冲突Acidgreen-yelloworCitrus-yellowgreenwillreplaceredasthepunchaccentcolour亮绿黄色或柑橘黄绿色替代红色凸显背景墙GreenGoeswithanyothercolourandallwoodstains与其他颜色和木色等百搭

Naturalfreshness自然清新Yellow

Associations:Cowardice,deceit,communication,enlightenment,optimism,warmthStimulatesmemory

刺激记忆Evokesasenseofenergyandexcitement

唤起能量和兴奋感Goldiselegant,luxurious,andappropriatefortraditionalstylesBeneficialinkitchenswhereitnourishesthedigestivesystem

增强消化系统–厨房Yellow

Evokesasenseofexcitementandenergy唤起能量和兴奋感Yellow

(thecolorofhappiness…onlyifyouarehappy)Application:Yellow(pigment)makesitthehardestcolorfortheeyetoprocessYellowcanappeartoosharp,tooacidic,ortoocoldPowerfulanddemandingatfullintensity,mostvisibleIncreasesirritabilityandhostility

增加不安和敌意Babiestendtocrymoreinayellowroom

婴儿在黄色的房间哭得多GoodcolourforhallwaysandroomswherelittletimeisspentGreataccentcolourGold(Gilt)finishescanbeoverpowering,usesparinglyDramaticwithblackfurnishingsandaccessories

与黑色家具和配饰搭配GoodinnorthernexposureInsouthandwestfacingrooms,itbecomesbrighterthanthecolorchipIncombinationwith:Green–yellowsuggestsanaturalfreshness

Blue–cleanliness/Red–richnessandhappiness/Violet–reassurance

绿色-自然清新；蓝色–清洁；红色–富裕和幸福；紫色–放心ThecomplementofyellowisvioletyellowPowerfulanddemandingatfullintensity强大、严格Violet/PurpleAssociations:Royalty,nobility,snobbery,power,drama,opulence,mystery,worship,dignity,passion,creativity,innovative,irresponsibility,mourning,sedatingandsoothing

皇族、贵族、势利、权力、戏剧、富裕、神秘、崇拜、尊严、激情、创意、创新、不负责任、悲恸、镇静和舒缓Violet/PurpleApplications:Colorofemotionalcontrasts:Palepurple:Romantic,delicate,fragile,feminine,shynessDeeppurple:Strength,power,royalty,honour,tragedyVividpurple:Excitement,sophisticationLavenderisaverypopularpastelcolorPurpleisadramaticaccentcolor

强大的背景颜色PurplemakesagoodmonochromaticcolorschemeUsedinabedroom,willhelpyousleep

帮助睡眠–睡房Usedonalargesurface,itcanbedramaticordisturbing

用于大的空间，强/不安Unlikered,violetsuppressesappetiteandhelpstolowerbloodpressure

抑制食欲，降低血压ThecomplementofpurpleisyellowPurple/VioletPurple/VioletPurplemakesagoodMonochromaticcolorscheme很好的单色配色方案Purple/VioletLavenderisaverypopularpastelcolour淡紫色（薰衣草色）非常流行的柔和色Purple/VioletPurpleisadramaticaccentcolor强大的背景色Lavender/PalePurpleRomanticFragileDelicateFeminine浪漫、精细、微妙、女性BlueAssociations:SeaandskyThemostpopularcoloramongbothwomenandmenHonesty,truth,sincerity,responsibility,loyalty,formality,sobrietySelfconfidence,meditation,calming,sophisticatedDependingonthevalueandintensity,bluehasthecapacitytoexpressclarity,mystery,joyfulnessorsadnessWillenhancelearning,self-cultivationandclear-thinking

增强学习、修身养性、思维清晰Purityandcleanliness

纯净、清洁Tofeelblueistofeelemptiness,lonelyPurityandcleanlinessBlue

(isrelaxing,ifnotparticularlyfriendly)Applications:Byitself,bluecanseemtoocoolandnon-stimulatingVariesgreatlyunderdifferentlightingLightblueisnotthemostflatteringroomcolourforpeoplewithpaleskin

浅蓝：不适合房间或肤色的颜色Interiorspacecanappearlargerwhenwallsarepaintedblue,evendarkblue

涂刷成蓝色，内部空间感觉较大AceilingpaintedpalebluewillappearhigherCaution:ifnotusedeffectively,bluemaybedepressingIncombinationwith:red,itcreat