顶级方法 如何高效回复询盘和即时沟通

如何高效回复询盘

与即时沟通刘江Linda自我介绍1996~1999年东莞市毅力集团有限公司总公司(港资企业)生产部经理2001~2003年广州可欣饰品厂(台资企业)业务部经理兼厂长2004-至今深圳市恒特尔实业有限公司恒特尔(香港)实业有限公司总经理展会经历：2009年香港湾仔LED灯照明展如何高效回复询盘什么是回盘？回盘有几大要素?回盘---就是我们收到客户询盘后给客户的答复回盘的五要素：标题，称呼，正文，附件，结尾。回盘五要素的重要性标题---决定客户是否会看你的邮件。称呼---客户能感受到你是把他当朋友还是陌生人。正文---决定客户是否有兴趣回复你。附件---决定客户是否有机会能看到它。结尾---决定客户是否能在以后和你取得联系。我们应该怎样去写标题？一个好的标题是能让你的邮件在客户众多邮件中脱颖而出的。例如：产品名称，客户公司名称，产品名称加单价…….标题不要空白，会被误以为是垃圾邮件，会被直接删除。也不要使用中文字符，以免在客户端出现乱码，不能识别。标题不宜太长。什么样的称呼会比较合适？邮件一般使用非正式的文体，因此称呼通常无须使用诸如“DearMr.Jack”之类的表达。可以直呼其名，或使用头衔加上姓，如“Jack”orMr.Jack.什么样的正文能让客户产生兴趣回复你的邮件？正文无须太长，应言简意赅。正文表达要有内容，如客户提到的产品要求，单价等等，应尽可能详细给他什么样的附件客户有机会能被打开？很多附件客户可能会打不开，所以也看不到，像ECXEL,WORD…etc.附件应该尽可能以图片或者PDF方式添加……附件名称应该与正文提到的附件名称相符。什么样的结尾签名比较合适？结尾签名的设置：姓名，职称，公司名，地址，电话，手机，传真，邮箱，网址，MSN，也可以把公司的LOGO加入签名。注意以下两点：电话和传真应尽可能避免使用同一个号码。网址如果没有，应注明website:underconstruction.Photoshop基本处理技巧案例示范即时沟通什么是即时有效沟通?我们是怎么和客户进行即时沟通的？你是怎么做的？如果我们能有效及时把握住客户和订单，这就是有效即时沟通。日期:2010-08-05Tina:(14:46:35):Hello!Please

contact

me

if

you

need

phone

screen

protector

or

other

products'

screen

protector.We

will

give

you

the

high

quality

products

and

best

price.Thanks!

Linda:(15:12:24):hiyes,

we

need

iphone

screen

protectordo

you

have

itTina:(15:31:30):yes,we

sell

itTina:(15:36:08):may

l

ask

you

which

brand

would

you

like

?"Linda:(15:38:38):iphone500pcsTina:(15:39:07):which

stardard?Linda:(15:39:48):3gs???订单---我们是怎样失去的？

案例分析Tina:(15:40:45):what

about

material

and

price?

Linda:………………

日期:2010-08-06Tina:(13:30:37):Hello!That

iphone

3G's

screen

protecter

u

have

bought?Linda:(13:48:01):yesTina:(13:48:59):ok,tanks!Linda:(13:49:39):how

much

is

yoursTina:(13:51:10):Different

kind

of

material

have

different

price!Linda:(13:51:27):cheapestYoushouldtell

mewhatyouhave!她现在才问我，已经是第二天了哦。不觉得有点晚了吗？我不是笨蛋呵Tina:(13:52:05):

Let

me

have

a

lookTina:(13:56:15):

About

1RMB/PCSLinda:(13:56:45):what's

material

of

this日期:2010-08-06Tina:(14:02:34):Crystal

clear

Linda:(14:05:16):I

seethanksyour

price

is

tooooooooooooooooo

highTina:(14:06:21):really?l

don't

think

so.what

about

the

price

that

you

buy?Linda:(14:08:06):0.5rmbTina:(14:08:40):what

size

it

is?Linda:(14:08:52):IPHONE

SIZE不熟悉价格！找价格竟然花了4分钟注意：又隔了一天才回！通常客户报的价格比他的目标价稍低些。唉，又在问同样的问题。Tina:(14:09:15):iphone

has

many

different

sizeLinda:(14:09:15):WITH

PACKAGINGNo,

only

one

size

for

original

iphone

3gsTina:(14:11:25):mabye

l

see

the

wrong

listTina:(14:17:24):what

do

you

think

about

the

quality

that

you

buy?

Linda:(14:18:57):I

have

to

gotalk

to

you

laterTina:(14:19:22):okTina:(14:20:58):If

you

have

bulk

order

and

without

package

we

also

can

supply.日期:2010-08-09Tina:(09:56:20):Hello!Today

is

monday

the

first

day

of

this

week.Good

luck

for

you

!Linda:(09:56:38):thanks真的要大批量的货，才可以拿到这个0.5RMB的价格吗？订单---我们是这样成交的

案例分析日期:2010-08-05jack:(21:36:22):hi

lindaLinda:(21:36:27):hijack:(21:36:32):how

are

you?Linda:(21:36:51):fine,thanksjack:(21:37:54):ok

i

saw

the

pictures?how

are

the

prices?Linda:(21:39:01):3g/gs,

unit

price

is

0.23

for

500pcs3g/gs

mirror,unit

price

is

0.4

for

500pcs给客户多种选择，让客户自已做决定。jack:(21:39:27):i

need

the

mirror

oneok

if

we

take

the

normal

one

with

no

mirrorhow

much

delivered

all

together?Linda:(21:40:36):shipping

cost

is

USD99This

cost

is

for

500pcsjack:(21:42:23):the

postage

sounds

a

bit

expensive.

are

you

sure

shipping

is

that

much?

because

the

weight

is

not

muchLinda:(21:42:44):yes,

it

is

correctI

have

checked

it快速准确的核算成本给客户，很重要。jack:(21:42:55):okjack:(21:44:18):can

you

make

a

listing

for

me

or

just

give

me

the

listing

of

any

one

you

have

and

then

we

can

adjust

the

price系统消息(21:46:35)

因为网络原因,对方可能没有收到你的消息"what

do

you

mean?".Linda:(21:46:35):what

do

you

mean?jack:(21:47:39):I

mean

just

make

a

listing

in

aliexpress

or

just

give

me

the

link

for

any

listing

you

have,

then

i

buy

it

,

then

you

change

the

price,

then

i

pay如果由于网络原因没有发送的信息，要及时再次发送Linda:(21:48:09):ohlike

last

time?jack:(21:48:57):yes

is

there

a

problem?

but

you

don't

have

to

make

a

listing

and

then

wait

one

day..

all

you

have

to

do

is

adjust

the

price

of

any

listing

you

have

alreadyit

is

easyLinda:(21:49:47):if

you

pay

by

aliexpress,

we

havd

to

add

aliexpress

expensie

this

time,is

it

okey?jack:(21:50:50):l