新视野英语教程（第四版）视听说教程2 Unit-7 Secrets of Advertising测试卷、听力原文及答案

UnitTest

Unit7SecretsofAdvertising

PartIListeningComprehension

SectionA

Directions:Listentothequestionsanddecideonthebestanswers.Thequestionswillbespokentwice.

1.A)Yes,Ido. C)Inthesupermarket.

B)Oh,IsawitonTV. D)Nevermind.

2.A)Online. C)It’sforshoes.

B)Idisagree. D)It’sfunny.

3.A)SinceIwasakid. C)Yes,ofcourse!

B)Ihearditonanadvertthismorning. D)It’stoolong.

4.A)Threetimesamonth. C)Becauseshe’sbeautiful.

B)Really?Ididn’tknow. D)She’sthefaceofamake-upcompany.

5.A)It’sfunny. C)Aboutthreeminutes.

B)Catfood. D)Perhaps.

SectionB

Directions:Listentotheshortconversationsanddecideonthebestanswers.Boththeconversationsandthequestionswillbespokentwice.

1.A)Anofflinebooksale. C)Avideo.

B)Advertising. D)Asong.

2.A)Itmadehishairlookshiny. C)Heisstilllosinghishair.

B)Itmadehishairlookdirty. D)Itmadehimlosehishair.

3.A)AdvertisementsonTV. C)Advertisementsinmagazines.

B)Advertisementsonsocialmedia. D)Advertisementsontheradio.

4.A)Inadvertising. C)Ataschool.

B)Infinance. D)Intelevision.

5.A)It’stooexpensive. C)It’snotveryuseful.

B)It’sveryimportant. D)It’scomplicated.

SectionC

Directions:Listentotheshortconversationanddecideonthebestanswers.Boththeconversationandthequestionswillbespokentwice.

1.A)Workinadvertising. C)Buyaproductshe’sseenadvertised.

B)Watchsomeadvertisements. D)Tellherfriendaboutanadvertisement.

2.A)Becauseit’spartofeverydaylife. C)Becauseit’sfast-moving.

B)Becauseit’sfunny. D)Becauseit’sconnectedwithpsychology.

3.A)Watchmoreadvertisements. C)Applyforajob.

B)Writearesume. D)Doacourse.

SectionD

Directions:Listentothepassageandfillintheblanks.Thepassagewillbereadthreetimes.

Advertisingonsocialmediahasbecomea(1)_______forbusinessestoreachtheirtargetaudience.BillionsofpeopleuseplatformslikeFacebook,InstagramandTwitterasit’san(2)_______topromoteproductsandservices.Socialmediaadvertisementscanbetailoredtopeople’sinterestsandbehaviorswhichmeansthatcompaniescan(3)_______thepeoplewhoaremostlikelytobuytheirproductsorusetheirservices.Theseadvertisementscanbeintheformof(4)_______,videosorsponsoredposts.Theyappearinusers’feedsincreasingthechancesofsales.Byusingsocialmediaadvertising,businessescanboostbrandawareness,drive(5)_______andincreasetheirsalesinacost-effectivemanner.

PartIISpeakingup

Directions:Rearrangetheorderofthefollowingsentencestoformaconversation,thenpracticeitwithyourpartner.

M:Doyouthinkyou’re(1)easy/easilypersuadedtobuythingsafterseeinganadvertisement?

W:Idon’tknow.IthinkIamsometimes,(2)especially/specialwhenitcomestoclothesandmake-up.

M:Whydoyouthink(3)that/thereis?

W:Iguessthereareafewreasons.Themodelsalwayslooksogood,foronething.It(4)does/makesmethink,“heyIcouldlooklikethat!”

M:Yeah,Iknowwhatyoumean.Andthemusicinadvertisementscanbevery(5)persuading/persuasive,too.

W:Yeah,it(6)sticks/stuckinyourhead!Andeverytimeyouhearit,youthinkofthelipstickortheT-shirtorwhatever.

M:Right!Iguessthatagoodadvertisementistryingto(7)sell/buyyoumorethanjustaproductthough.

W:Whatdoyou(8)say/mean?

M:Well,it’stryingtosellyouafeeling—likehappiness,orasenseof(9)free/freedomorpopularity.

W:Yeah—likeanadvertisementforjeanswilloftenhavefriendshanging(10)up/outtogether,havingfun!

M:Exactly!Andthat’swhat(11)brings/makesadvertisementssopersuasive.

W:I(12)totally/cannotagreewithyou.

Unit7SecretsofAdvertising

听力脚本

PartIListeningComprehension

SectionA

Directions:Listentothequestionsanddecideonthebestanswers.Thequestionswillbespokentwice.

Numberone:Whydidyoubuythatcereal?

Numbertwo:Whatdoyouthinkofthatadvertisement?

Numberthree:Whydoyoukeephummingthattune?

Numberfour:WherehaveIseenthatactressbefore?

Numberfive:What’sthatadvertisementfor?

SectionB

Directions:Listentotheshortconversationsanddecideonthebestanswers.Boththeconversationsandthequestionswillbespokentwice.

Numberone

M:Isawthatbookadvertisedonline.Itlooksreallyinteresting.

W:Oh,Isawthatadvertised,too.Imightbuyit.

Question:Whatarethespeakerstalkingabout?

Numbertwo

M:Theadvertisementsaidthatthisproductwouldstopmefromlosingmyhair.

W:Well,youshouldn’tbelieveeverythingyouhearinadvertisements.

Question:Whatmightbethereasonwhythemanisunhappywiththeproducthebought?

Numberthree

W:I’mfedupwithmysocialmediafeedsatthemoment.It’sfullofadvertisements.

M:Iknowwhatyoumean.Ihavethesameproblem.

Question:Whatarethespeakerscomplainingabout?

Numberfour

W:Wheredoesyourfatherwork?

M:Heusedtoworkinadvertisingbutnowhe’sinfinance.

Question:Wheredoestheman’sfatherwork?

Numberfive

M:Ifyouwantyourbusinesstobesuccessful,youshouldcreateanadvertisingcampaign.

W:Hm.Theproblemisthatadvertisingissoexpensive.

Question:Howdoesthewomanfeelaboutadvertisingherbusiness?

SectionC

Directions:Listentotheshortconversationanddecideonthebestanswers.Boththeconversationandthequestionswillbespokentwice.

W:IthinkI’dliketoworkinadvertising.

M:Really?Why?

W:I’minterestedinpsychologyandunderstandingwhypeoplewantthings.

M:Iguessthat’swhatadvertisingisallabout,isn’tit?

W:Right!Andwhat’ssocoolaboutitisthatyou’renotnecessarilysellingaproducttosomeone,you’resellingthemthekindofemotionstheywanttofeel.

M:So,you’resellingthemhappinessthroughapairofshoes,forexample?

W:Yeah,that’sit!Orafeelingofbelongingthroughapairofjeans.

M:So,howcanyougetintoacareerinadvertising?

W:Ithinkdoingacourseinmarketingwouldbeagoodstart.

Questionone

Whatdoesthewomanwanttodo?

Questiontwo

Whydoesshefindadvertisinginteresting?

Questionthree

Whatisthewomangoingtodonext?

SectionD

Directions:Listentothepassageandfillintheblanks.Thepassagewillbereadthreetimes.

Advertisingonsocialmediahasbecomeapowerfultoolforbusinessestoreachtheirtargetaudience.BillionsofpeopleuseplatformslikeFacebook,InstagramandTwitterasit’saneffectivewaytopromoteproductsandservices.Socialmediaadvertisementscanbetailoredtopeople’sinterestsandbehaviorswhichmeansthatcompaniescanconnectwiththepeoplewhoaremostl