Design,Innovation and Entrepreneurship 1.0智慧树知到课后章节答案2023年下同济大学

Design,InnovationandEntrepreneurship1.0智慧树知到课后章节答案2023年下同济大学同济大学

第一章测试

Duringtheinvestors’pitch,theinvestorswillcareaboutyourmarket.Isitbigenoughtomakeitinteresting.Howmuchdoyouknowaboutit?

A:错B:对

答案:对

Duringtheinvestors’pitch,theinvestorswouldliketoknowhowyoursolutionaddressesaprobleminthemarketandhowdoesitsolvethatproblem.

A:错B:对

答案:对

Theinvestorsareinvestinginyouandyourteam.

A:错B:对

答案:对

Thefinancialprojectionsshallbebasedonreasonableassumptions.

A:错B:对

答案:对

WhichwordbelowdescribestheVUCAera?

A:UncertaintyB:ViabilityC:CertaintyD:Assurance

答案:Uncertainty

Serendipityisthelucksomepeoplehaveinfindingorcreatinginterestingorvaluablethingsbychance.

A:对B:错

答案:对

第二章测试

CocoChanelrevolutionizedwomen'sclothingbyabolishingcorsets,longskirts,complicatedoutfitsthatrequiredthehelpoftheassistanttobeworn.Thisisalsoanexampleofradicalinnovation.

A:对B:错

答案:对

Whenweencounterthefollowingsituation,weareusing_______reasoning.“·Allmealsarepreparedbythecateringcompanyaccordingtothebookingsonthesystem(rule)•AproportionQ(15%)ofaircraftpassengershavebookedveganmealsonthesystem(case),•wecanpredictthat15%ofpassengers(vegan)willreceivethecorrectmealduringtheflight(conclusion).”

A:InductiveB:Deductive+inductiveC:AbductiveD:Deductive

答案:Deductive

Whenweencounterthefollowingsituation,weareusing_______reasoning.“Apredictiondrawsaconclusionaboutafutureindividualfromapastsample.·ProportionQ(e.g.15%)ofobservedaircraftpassengershavehadinthepastattribute“vegan”.Therefore:•ThereisaprobabilitycorrespondingtoQ(15%)thatfutureaircraftpassengerswillhaveattribute“vegan”onnextflights”.

A:InductiveB:Deductive+inductiveC:DeductiveD:Abductive

答案:Inductive

Abductivereasoninglooksattheresultsfirst,thenittriestoformthebesthypothesistoexplaintheresultandfinallychecksthecasetoseeifitconformstothehypothesis.

A:错B:对

答案:对

Pleasechoosethecorrectstatements

aboutdesigninnovation:

A:OnlychangesinmeaningortechnologycanleadtoradicalinnovationB:Designersuseanemphasisonthefuturecontextinwhichthedesignhastofunction,toswayclientsfromaproblem-solvingapproachtoonethatallowsforthenegotiationofnewframes.C:Expertdesignismoreamatterofdevelopingandrefiningboththeformulationofaproblemandideasforsolutioninconcert,inaprocessofCOEVOLUTIONofboththeProblemspaceandtheSolutionspace.D:Changesinmeaningdefinetheso-calleddesign-driveninnovation

答案:Onlychangesinmeaningortechnologycanleadtoradicalinnovation;Designersuseanemphasisonthefuturecontextinwhichthedesignhastofunction,toswayclientsfromaproblem-solvingapproachtoonethatallowsforthenegotiationofnewframes.;Expertdesignismoreamatterofdevelopingandrefiningboththeformulationofaproblemandideasforsolutioninconcert,inaprocessofCOEVOLUTIONofboththeProblemspaceandtheSolutionspace.;Changesinmeaningdefinetheso-calleddesign-driveninnovation

第三章测试

Pleaseselectthecorrectonesfromthefollowingstatementsaboutstrategy.

A:strategyistodevelopaplantodefeatthecurrentofpotentialcompetitive.B:strategyisanintegrateddecisionthatleadsandpushescompanytoachievesuccess.C:strategydevelopmentneedsacombinationoflogicalanalysisandbusinessintuition.D:strategyusuallywillbebetterforexternaluse.

答案:strategyistodevelopaplantodefeatthecurrentofpotentialcompetitive.;strategyisanintegrateddecisionthatleadsandpushescompanytoachievesuccess.;strategydevelopmentneedsacombinationoflogicalanalysisandbusinessintuition.

Whichtoolorframeworkisnotforstrategyplanning?

A:MichaelPorter’sFiveforcesB:UserJourneymapC:ValuechainanalysisD:BCGMatric

答案:UserJourneymap

When

weassesstheportfolio,wemaytakethemarket-basedperspectivesbyassessingthemarketattractivenessandthecompetitiveposition.

A:对B:错

答案:对

Atypicalstrategyforabusinessunitusuallyincludes

A:newproductlineexpansion,B:geographicallyexpansion,C:acquisitionthedivestmentD:anewcustomergroup,

答案:newproductlineexpansion,;geographicallyexpansion,;anewcustomergroup,

Atypicalframeworktodecidethebusinessunitstrategycanbesplitintotwoparts:diagnosisandselection.

A:对B:错

答案:对

第四章测试

Inherstudyonexpertentrepreneurs,Prof.Dr.Sarasvathyfoundsomepatternsofexpertentrepreneurship:

A:Someofthepeopletheyinteractwithself-selectintotheprocessbymakingcommitmentstotheventure.Eachcommitmentresultsinnewmeansandnewgoalsfortheventure.B:Theybeginwithwhotheyare,whattheyknowandwhomtheyknow,andimmediatelystarttakingactionandinteractingwithotherpeople.C:Asresourcesaccumulateinthegrowingnetwork,constraintsbegintoaccrete.Theconstraintsreducepossiblechangesinfuturegoalsandrestrictwhomayormaynotbeadmittedintothestakeholdernetwork.Assumingthestakeholderaccumulationprocessdoesnotprematurelyabort,goalsandnetworkconcurrentlyconvergeintoanewmarketandanewfirm.D:Theyfocusonwhattheycandoanddoit,withoutworryingmuchaboutwhattheyoughttodo.

答案:Someofthepeopletheyinteractwithself-selectintotheprocessbymakingcommitmentstotheventure.Eachcommitmentresultsinnewmeansandnewgoalsfortheventure.;Theybeginwithwhotheyare,whattheyknowandwhomtheyknow,andimmediatelystarttakingactionandinteractingwithotherpeople.;Asresourcesaccumulateinthegrowingnetwork,constraintsbegintoaccrete.Theconstraintsreducepossiblechangesinfuturegoalsandrestrictwhomayormaynotbeadmittedintothestakeholdernetwork.Assumingthestakeholderaccumulationprocessdoesnotprematurelyabort,goalsandnetworkconcurrentlyconvergeintoanewmarketandanewfirm.;Theyfocusonwhattheycandoanddoit,withoutworryingmuchaboutwhattheyoughttodo.

Pleaseselectthecorrectonesfromthefollowingstatementsaboutteams.

A:Yourteamwillshoulderoneormorecommongoals,eachofthememberplayingacertainroleandtogetherexhibittaskinterdependenciesaswellasmaintainandmanageboundaries.B:Teamarecollectiveswhoexisttoperformorganizationallyrelevanttasks.

C:Yourteamareembeddedinanorganizationalcontextthatsetsboundaries,constrainstheteam,andinfluencesexchangeswithotherunitsinthebroaderentity.D:Teammembersshallperformthesamehobbytosatisfytheirpersonaldemand.

答案:Yourteamwillshoulderoneormorecommongoals,eachofthememberplayingacertainroleandtogetherexhibittaskinterdependenciesaswellasmaintainandmanageboundaries.;Teamarecollectiveswhoexisttoperformorganizationallyrelevanttasks.

;Yourteamareembeddedinanorganizationalcontextthatsetsboundaries,constrainstheteam,andinfluencesexchangeswithotherunitsinthebroaderentity.

Whydowewantdothebusinessplanning?

A:Itistounderstandthecompany'sbusiness.B:Itistheanticipationofthefuturedevelopmentofthecompany.C:ThefinancialBPcreatesthetransparencybetweenthesuccessfulprojectsandtheshareholdervalue.D:Itistosupplyaninstrumentfortheearlyrecognitionofcriticaldevelopment.

答案:Itistounderstandthecompany'sbusiness.;Itistheanticipationofthefuturedevelopmentofthecompany.;ThefinancialBPcreatesthetransparencybetweenthesuccessfulprojectsandtheshareholdervalue.;Itistosupplyaninstrumentfortheearlyrecognitionofcriticaldevelopment.

Pleaseselectthecorrectstatementaboutbusinessplanning.

A:Asuccessfulbusinessplanningcouldonlybeachievedinthebottom-upmannerinoneorganization.B:Eachunitoftheorganizationshallchoosetheirownadvancedtoolstofinalizethebusinessplan.

C:Itisnotnecessarytounderstandthereportinglineoftheorganizationtostartyourbusinessplan.D:Thebusinessplanningismorefromthemanagementperspective,theoperationalperspective,rather