综合商务英语B1 课件 Unit 5 Products

综合商务英语（第1册）Unit5（第二版）Products目录CONTENTS1Lead-inThreeQuestions2TextA

ProductsandServices3ExercisesReferenceKeys4TextB5CounterfeitProductsHurttheConsumerandtheEconomyCaseStudyLead-in第五单元1Lead-inThreequestions1.Canyougivesomeexamplesofproductsandserviceswhichareimportanttoyou?2.Howdoyouthinkoftherelationshipbetweenproductsandservices?3.Whataresomedifferencesbetweenproductsandservices?Open-mindedTextAProductsandServices第五单元2StructureofTextADefinitionProduct:atangibleitemthatisputonthemarketforacquisition,attention,orconsumption.Service:anintangibleitem,whicharisesfromtheoutputofoneormoreindividuals.relationshipDifferencesCorelation:amajorityofproductscarrywiththemanelementofservice.TangibleandIntangibleProductionandInteractionPerishableandImperishableSummaryThedifferencesbetweenproductsandservicesarebasedondifferentfactors.U5:ContentsandQuestionsofTextA1

Aproductisatangibleitemthatisputonthemarketforacquisition,attention,orconsumption,whileaserviceisanintangibleitem,whicharisesfromtheoutputofoneormoreindividuals.Althoughitseemslikethemaindistinctionbetweenthetwoconceptsisfoundedontheirtangibility,thatisnotalwaysthecase.Inmostcasesservicesareintangible,butproductsarenotalwaystangible.Q1:

Howdoyouunderstandthedefinitionof“aproduct”?Aproductcanbedefinedasatangibleitemthatisputonthemarketforacquisition,attention,orconsumption.2

Onethingtokeepinmindisthatproductsandservicesarecloselyaligned.Infact,amajorityofproductscarrywiththemanelementofservice.Forexample,whenaconsumerbuysacar,theproductcomeswithalotofotherserviceresponsibilities,suchastune-up

andmaintenance.3Nonetheless,thereisacleardifferencebetweenthetwoconcepts,andit’simperative

foronetounderstandtheirworkingdefinitions.

Q2:Doyouagreewiththefollowingstatement:Productsandservicesarecloselyaligned?Whyorwhynot?Iagreethatproductsandservicesarecloselyaligned.Infact,amajorityofproductscarrywiththemanelementofservice.Forexample,whenaconsumerbuysacar,theproductcomeswithalotofotherserviceresponsibilities,suchastune-upandmaintenance.Tangiblevs.Intangible4

Assessingthequalityofatangibleproductisveryeasy.Sincemostproductsarecountable,touchable,andvisible,aconsumercanassessitsdurabilitybyexaminingit.

Agoodcaseinpointiswhenanindividualisbuyingahome.Thebuyerwillcheckevery

nookandcrannyofthehouse,includingtheattic,basement,foundation,eachindividualroom,andmore.5

Incontrast,aserviceisnotsomethingthatonecanfeelortryoutbeforepayingforit.Sayanindividualneedsaprofessionalinspectortoidentifyanyhiddenissuesbeforedecidingtopurchaseahome.Justhowexperiencedistheinspectorwithregardto

plumbing,roofing,andotherstructuralmatters?everypartofaplace:Thebuyerwillcheckeverypartofthehouse,includingtheattic,basement,foundation,eachindividualroom,andmore.Q3:Thereisacleardifferencebetween“products”and“services”.Whatisit?Thereisacleardifferencebetweenthetwoconcepts,andit’sthetangibility.Assessingthequalityofatangibleproductisveryeasy.Sincemostproductsarecountable,touchable,andvisible,a

consumercanassessitsdurabilitybyexaminingit.Incontrast,aserviceisnotsomethingthatonecanfeelortryoutbeforepayingforit.Aproductisgenerallytangible,meaningaconsumercaninteractwithitthroughoneormoreoftheirfivesenses.Whenmarketingproducts,youmightusedesignelementsthatindicatethetangibility.Service-basedmarketingrequiresthecreationoftangibleelementsthatcanconnecttheconsumertothebrandorcompanyofferingthatservice.6

Inanutshell,theclientlackssufficientknowledgeabouttheinspector’sexpertiseuntilthetaskisalreadyinprogress.Thecustomercanreadonlinereviews,askfortheinspector’scredentials,aswellasbeforeandafterpicturesofhispreviouswork,butthere’snodefinitewayofevaluatingthequalityofaserviceuntilit’srendered.

usingasfewwordsaspossible;summedupbriefly;inaword:Inaword,theclientlackssufficientknowledgeabouttheinspector’sexpertiseuntilthetaskisalreadyinprogress.render:

/’rendə/v.togivesomethingsuchasaservice,apersonalopinionorexpression,oraperformanceofasongorpoem,etc.topeople

给予，提供；表达；表演(CET-4;TEM-4)eg.在为我们提供优质服务的同时，货运铁路自身也获得了丰厚的利润。—Weseethatfreightrailroadsmakegoodprofitswhilerenderingexcellentservice.Productionvs.Interaction7

Apotentialcarbuyerusuallychecksthecar’sbodylines,feelstheleatherusedontheseats,andtakesthecarforatestdrivebeforedecidingwhethertobuythecarornot.Sinceit’saproduct,thebuyerisawareofthespecificproductionlinethevehiclehailsfrom,andtherearemanymorelikeit.Infact,thereareothercarsidenticaltotheonebeingbought.tocomefromortohavebeenborninaparticularplace:Sinceit’saproduct,thebuyerknowsaboutthespecificproductionlinethatthevehiclecomesfrom,andtherearemanymorelikeit.8Butwhatabouttheservicethecarbuyerreceivesfromthecardealer?Thewayacarsalespersoninteractswithonebuyerisnotthesamewayheinteractswithanotherbuyer.Ifthecarbuyerislucky,hemayfindasalespersonwhoiswell-informed,courteous,andiswillingtonegotiate.Ifhe’snot,thecarsalespersonmightbeonewholacksinformationorbehavesina

nonchalantway.courteous

/’kɜ:tɪəs/adj.politeandshowingrespect有礼貌的；谦恭有礼的(TEM-8;CET-6)eg.她虽然经常不同意我的意见，但一直对我彬彬有礼。—Althoughsheoftendisagreedwithme,shewasalwayscourteous.8Butwhatabouttheservicethecarbuyerreceivesfromthecardealer?Thewayacarsalespersoninteractswithonebuyerisnotthesamewayheinteractswithanotherbuyer.Ifthecarbuyerislucky,hemayfindasalespersonwhoiswell-informed,courteous,andiswillingtonegotiate.Ifhe’snot,thecarsalespersonmightbeonewholacksinformationorbehavesinanonchalantway.nonchalant/’nɒnʃələnt/adj.behavinginacalmmanner,ofteninawaythatsuggestsyouarenotinterestedordonotcare若无其事的；漠不关心的；毫不在乎的(TEM-8;GRE)eg.丹尼斯竭力装出一副若无其事、不感兴趣的样子。—Denistriedtolooknonchalantanduninterested.Perishablevs.Imperishable9Thebestwaytoillustrateperishableproductsistoconsiderarestaurantowner.Ifsuchanindividualdoesnotunderstandtheconceptofspoilageandwastereduction,herisksruininghisbusinesssincemostfreshfoodsspoilwithinafewdays.Anotherexampleistechnology.Evensomeintangibleproductslikesoftwarebecomeobsoleteatsomepoint.Imperishableproductsincludeitemslikejewelryandautomobileparts.spoilage

/’spɔɪlɪdʒ/n.theprocessinwhichfoodorothersubstancesstopbeinggoodenoughtoeatoruse,orthewasteproducedinthisprocess（食物）腐败，变质；变质的食物(IELTS;TOEFL)eg.冰箱空气净化器的使用减少了食物变质和浪费。—Therefrigeratorairpurifierreducesfoodspoilageandwaste.10

However,doesthedistinctionbetweenperishableandimperishableexistinservices?

Servicescanbedescribedasperishablebutnotimperishable.Aperishableservicesimplymeansthatit’sshort-lived.Ideally,suchaserviceisconsumedassoonasitisproduced.Unlikeproducts,theservicecannotbestoredforlateruse.wordformation:im-Theprefixim-usuallymeans“not”.Itisusedinanegativesense,asin,theoppositeofthewordfollowingit,e.g.perishable易消亡的imperishable不朽不灭的mature成熟的immature不成熟的measurable可测量的immeasurable不可测量的polite有礼貌的impolite无礼的11

Perishableservicesareservicessuchasairlineflights,autorepair,theaterentertainment,andmanicures.Ifanindividualpurchasesanairticketforaparticularday,andthenhesuffersacoldandisnotabletotravel,theticketexpires.Theperishableattributeofsomeservicesmakesithardtobalancesupplyanddemand.manicure/’mænɪkjʊə/n.atreatmentforthehandsthatinvolvesmakingtheskinfeelsofterandmakingthenailslookbetterbycutting,smoothing,andpaintingthem修指甲；指甲护理(TEM-8)eg.你可以在美容院做一次美甲或手部护理。—Youcanhavealuxurymanicureorahandtreatmentinasalon.11

Perishableservicesareservicessuchasairlineflights,autorepair,theaterentertainment,andmanicures.Ifanindividualpurchasesanairticketforaparticularday,andthenhesuffersacoldandisnotabletotravel,theticketexpires.Theperishableattributeofsomeservicesmakesithardtobalancesupplyanddemand.expire/ɪk’spaɪə/v.(ofadocument,anagreement,etc.)tobenolongervalidbecausetheperiodoftimeforwhichitcouldbeusedhasended（文件、协议等因到期而）失效，终止；到期(TEM-8;CET-6)

eg.这两家公司的合同将于年底到期。—Thecontractbetweenthetwocompanieswillexpireattheendoftheyear.Q4:Discusswithyourpartnerorgroupmembersanotherdifferencecperishability’thatmayhelpyoudistinguishbetweenproductsandservices.Someproductsareperishablebynature.Foodproducts,forexample,gobadafteracertainperiod.Otherphysicalitemsmightbecometoooldtofunction.Thisperishabilitycancreateausefulmarketforcompanieswhohopetohelpcustomersreplaceoldproductswithnewones.Servicesgenerallyavoidperishabilitybecausetheirintangiblenaturemakesitmorechallengingforthemtoperish

naturally.Thismeansthatsomemarketersmayaddartificialexpirationdatestoservicestoencourageindividualstousetheservicewithinacertaintimeframe.It’salsopossibleforservicestobecomeobsolete.Forexample,anautomotivemechanicwhooffersserviceonacarthat’snolongermanufacturedwouldofferanobsoleteservice.TheGrowingDemandforProductsandServices12

Basedonhistory,itisevidentthatproducersneedtoadaptorreplaceproductsoncetheybecomeoutdated.Considerthewaywebsitesande-bookshavereplacedpaperbooksorhowcompactdiscshavereplacedcassettesandDVDs.Inotherinstances,serviceshavealsobecomeasubstituteforcertainproducts.Forinstance,thestreamingservicesofferedbyentertainmentfirmslikeNetflix[1]arenowpreferredbymanytoDVDandcableor

satellitetelevisionprograms.cable/’keɪbəl/n.asetofwires,coveredbyplastic,thatcarrieselectricity,phonesignals,etc.（传输电、电话信号等的）电缆(TEM-4;CET-4;CET-6)eg.为铺设电缆，需要对道路进行挖掘。—Theroadhasbeendugupinordertolaycables.Summary13

Productsaresimplyobjectsthataremanufactured,stored,transported,advertised,andthensold.Whileproductscaneitherbetangibleorintangible,servicesareintangible.Thedifferencesbetweenproductsandservicesarebasedondifferentfactors,includingtangibility,perishability,variability,andheterogeneity.befoundedon;berootedin;developfrom;evolvefrom;comefrom:Thedistinctionsbetweenproductsandservicesdevelopfromdifferentfactors,includingtangibility,perishability,variability,andheterogeneity.Exercises第五单元33.

Vocabulary:Completethefollowingpassagewiththewordsandexpressionsinthebox,andtrytobefamiliarwithmarketingandpromotinganewproduct.a.purchase

b.objectives

c.distributed.Expandinto

e.marketingplan

f.marketingtactics

g.marketingchannel

h.targetmarket

i.wholesalerj.retailerOnceyouhaveyourproductideadevelopedandreadytosell,you

needastrategyformarketingandpromotingyourproduct.Youcanusemany(1)

topromoteyouridea,butforanewproductyoucantakeaseriesofstepsthatcanhelpsetyouupforfuturesuccess.fa.purchase

b.objectives

c.distributed.Expandinto

e.marketingplan

f.marketingtactics

g.marketingchannel

h.targetmarket

i.wholesalerj.retailerDevelopa(2)

,whichisawrittendocumentthatoutlinesyourmarketingandsalesgoals.First,writedownthe(3)

ofyourmarketingplan.Ensureyourgoalsarespecificand

measurable,suchas“improveprofitswithourhealthcareclientsby12%within

eightmonths.”Next,describeyour(4)

,whichisthegroupofcustomersyouthinkaremostlikelyto(5)

yourproduct.Then,outlinealistofmarketingtacticsyouaregoingtousetopromoteyourproducttothosecustomers,andspecifyatimeframeforeachtactic.ebhaa.purchase

b.objectives

c.distributed.Expandinto

e.marketingplan

f.marketingtactics

g.marketingchannel

h.targetmarket

i.wholesalerj.retailerSelectyour(6)

,whicharetheplacesyouwantto

(7)

yourproduct.Youcanchoosetosellyourproductsusinga(8)

,whichmeansyouhaveaphysicalstorefromwhichtodistributeyourproducts.Youcanalsousea(9)

tosellyourproducts,which

meansyousellyourproductstoamiddleman,whothendistributesthemtoconsumers.gcjia.purchase

b.objectives

c.distributed.Expandinto

e.marketingplan

f.marketingtactics

g.marketingchannel

h.targetmarket

i.wholesalerj.retailerCreateawebsite.Useyourwebsitetocommunicatekeyfeaturesandbenefitsaboutyourproduct,backgroundaboutyourcompany,specialdealsandsavings,wherecustomerscanfindyourproductandyourcontactinformation.Usevariousmarketingtacticsinyourmarketingplantopromoteyourproduct.(10)

newmarkets.Onceyouhaveestablishedyourproductinthemarket_x0002_place,youcanbegintoexpandintolargermarkets,advisesEntrepreneurMagazine.ContactbuyersforlargeretailerslikeTarget,CostcoorWal-Martorspecializedstoresthatwouldbeagoodfitforyourproduct.d4.Cloze:Decidewhichofthechoicesgivenbelowwouldbestcompletethepassageifinsertedinthecorrespondingblanks.[A]consumers

[B]competitors

[C]levelsoff

[D]primitive

[E]decrease

[F]original

[G]extend

[H]reduce

[I]increase

[J]havesold

[K]duration

[L]have

bought[M]before

[N]after

[O]expandThisiswherethenewproductisintroducedtothemarket;the

customersareunawareoftheproduct.Inordertocreatedemand,investmentsaremadewithrespecttoconsumerawarenessandpromotionofthenewproductinordertoget(1)

going.Atthisstage,profitsarelowandthereareonlyfewsales.Whenmoreitemsoftheproductaresold,itentersthenextstageautomatically.B4.Cloze:Decidewhichofthechoicesgivenbelowwouldbestcompletethepassageifinsertedinthecorrespondingblanks.[A]consumers

[B]competitors

[C]levelsoff

[D]primitive

[E]decrease

[F]original

[G]extend

[H]reduce

[I]increase

[J]havesold

[K]duration

[L]have

bought[M]before

[N]after

[O]expandInthisstagethedemandfortheproductincreasessales.Asaresult,theproductioncosts(2)

andhighprofitsaregenerated.Theproductbecomeswidelyknownandcompetitorswillenterthemarketwiththeirownversionoftheproduct.Toattractasmany(3)

aspossible,thecompanythatdevelopedthe(4)

productwillstillincreaseitspromotionalspending.Aftermanypotentialnewcustomers(5)

theproduct,itwillgoonwiththenextstage.EAFL4.Cloze:Decidewhichofthechoicesgivenbelowwouldbestcompletethepassageifinsertedinthecorrespondingblanks.[A]consumers

[B]competitors

[C]levelsoff

[D]primitive

[E]decrease

[F]original

[G]extend

[H]reduce

[I]increase

[J]havesold

[K]duration

[L]have

bought[M]before

[N]after

[O]expandInthematurityphaseoftheproductlifecycle,demand(6)

andsalesvolumeincreasesataslowerrate.Thereareseveralcompetitorsduringthisstageandtheoriginalsuppliermay(7)

pricestomaintainmarketshareandsupportsales.Profitmargins(8)

,butthebusinessremainsattractivebecausevolumeishighandcosts,suchasthoserelatedtodevelopmentandpromotion,arealsolower.CHI4.Cloze:Decidewhichofthechoicesgivenbelowwouldbestcompletethepassageifinsertedinthecorrespondingblanks.[A]consumers

[B]competitors

[C]levelsoff

[D]primitive

[E]decrease

[F]original

[G]extend

[H]reduce

[I]increase

[J]havesold

[K]duration

[L]have

bought[M]before

[N]after

[O]expandThen,howcanbusinessesdoto(9)

theproductlifecycle?Extension

strategiesextendthelifeoftheproduct(10)

itgoesintodecline.Againbusinessesusemarketingtechniquestoimprovesales.Thedurationofeachstagedependsondemand,productioncostsandrevenues.Lowproductioncostsandahighdemandwillensurealongerproductlife.Whenproductioncostsarehighandthereisalowdemandfortheproduct,itwillbewithdrawnfromthemarketviathe“decline”stage.GM5.

E-CTranslation:TranslatethefollowingsentencesintoChinese.(1)Yourproductlaunchislikesendingyourkidofftocollege:You’venurturedit,workedtoconsidereverychallengeitmightface,andpreparedittomeettheworld.产品发布就像送自己的孩子上大学：你花费了很多精力去培养他，并考虑到他可能面临的每一个挑战，为他迎接这个世界做了充分的准备。5.

E-CTranslation:TranslatethefollowingsentencesintoChinese.但是，这些成熟的品牌可能会遭遇不成功的产品发布，一次失败的产品发布可能意味着你的新公司就此关门。(2)However,whileestablishedbrandscanweatheran

unsuccessfulproductdebut,afailed

launchcouldmeanthedownfallofyourstart-up.(3)It’syouropportunitytosnaginvestors’attention,validateyourproduct,andintroduceyourselftotheindustry.这是你吸引投资者的注意力、验证你的产品，并向行业介绍自己公司的好机会。5.

E-CTranslation:TranslatethefollowingsentencesintoChinese.(4)Notonlydidthispavethewayforbroaderadoption,butitalsopreventedserveroverloaduntilitcouldupgradeitsinfrastructure.这不仅为消费者更广泛地运用产品铺平了道路，而且阻止了服务器在其基本系统升级前的超负荷运行。周详的计划对于确保产品在市场上拥有可靠的第一印象至关重要。(5)Thoughtfulplanningisessentialtoensuringyourproductmakesasolidfirstimpressiontothemarket.6.

C-ETranslation:TranslatethefollowingsentencesintoEnglishbasedonthecuewordsinbrackets.(1)产品和服务是密不可分的，离开了一个，另一个便毫无价值。(beinextricablylinked)Theproductandservicewereinextricablylinked—onewasworthlesswithouttheother.Sincemostproductsarecountable,touchable,andvisible,aconsumercanassessitsdurabilityby

examiningit.(2)由于大多数产品都是可计数、可触摸和可见的，消费者可以通过检查产品来评估其耐用性。(assessits

durability)6.

C-ETranslation:TranslatethefollowingsentencesintoEnglishbasedonthecuewordsinbrackets.(3)历史表明，产品一旦过时，生产商需要调整或更换，这是显而易见的。(becomeoutdated)Basedonhistory,itisevidentthatproducersneedtoadaptorreplaceproductsoncetheybecomeoutdated.(4)产品几乎是所有业务的重要组成部分，而且其种类繁多。(awiderangeof...)Productsareanimportantpartofalmostanybusiness,andthere’sawiderangeofproductsthatexist.6.

C-ETranslation:TranslatethefollowingsentencesintoEnglishbasedonthecuewordsinbrackets.(5)我公司经营电子产品的进出口业务，希望与贵公司建立商业联系。(specializein...)Ourcorporationspecializesinimportingandexportingelectronicproductsandwishestoenterintobusinessrelationswithyou.Marketandpromoteanewproduct:Interviewtheproductmanageraccordingtothefollowingquestionsandmakenoteswhennecessary.Wouldyoudescribeyourproductbriefly?What’syourtargetmarket?Whatareyourmarketchannels?Whatareyourmarketandpromotionobjectives?1234Role-playAfteryouhaveinterviewedaproductmanager,writeaparagraphabouttheinterview,andpresentittoyourgroup.Whatisthesellingpointofyourproduct?Howcanthecustomercontactyou?Whatarethepromotionalactivitiesofthenewlaunch?Wherecancustomersfindyourproduct?5678Role-playReferenceKeytoRole-playOurproductisakindoftranslatingmachinewhichcanimprovetranslators’translationefficiency.Ourmarketandpromotionobjectivesaretogettheattentionoftranslationcompaniesandexperiencedtranslatorsinbooktranslationandmakethemfamiliarwithourproduct.Ourspecifictargetistoget100customerstotryourproductsandthenbuyourproductsforthefirstmonthbyholdinganacademicconference.Ourmarketchannelsareonlinestoresandsupermarkets.ReferenceKeytoRole-playOurtargetmarketsaretranslationcompaniesandexperiencedtranslatorsinbooktranslation.Oursellingpointisthatthetranslationefficiencyistenpercenthigherthantheothertranslationmachines.CustomerscanfindourproductsinsupermarketsandonlinestoressuchasJingdongandTaobao.Duringthepromotionperiod,ourproductswillbesoldwith20%discount.CustomerscanlogonourwebsiteandfindalltheinformationorcancallusaTextBCounterfeitProductsHurttheConsumerandtheEconomy第五单元4U5:ContentsandQuestionsofTextB1

Littlethingsaddup.2

Abunchofbricksadduptoahouse.Toomanydrinksadduptoahangover.Soitiswiththeeconomy:Small,seeminglyunrelatedeventscanadduptoimportantinformation—ifyoujustconnectthedots.Theyadduptoadisturbingconclusionforbothconsumersandinvestors.hangover/'hæŋəʊvə/n.thefeelingofheadache,sickness,etc.,thedayafterdrinkingtoomuchalcohol宿醉(TEM-4;CET-4)eg.我在那个美妙的夜晚喝得酩酊大醉。—ItwasagreatnightandIhadamassivehangover.U5:ContentsandQuestionsofTextB1

Littlethingsaddup.2

Abunchofbricksadduptoahouse.Toomanydrinksadduptoahangover.Soitiswiththeeconomy:Small,seeminglyunrelatedeventscanadduptoimportantinformation—ifyoujustconnectthedots.Theyadduptoadisturbingconclusionforbothconsumersandinvestors.disturbing/dI'stɜ:bIŋ/adj.causingdistressorworryoranxiety令人不安的；令人苦恼的(CET-4;CET-6)eg.开车去医院参加下一场会议的路上，我想起了保罗说的那些事，让人心生不安。—Aswedrovetoournextmeetingatthehospital,IthoughtaboutthedisturbingstoriesPaulhadtoldme.CounterfeitCottonPenetratesBigChainRetailers3

RetailgiantTarget(TGT)[1]saidinAugustitwasseveringtieswithtextilecompanyWelspunIndiaLtd[2].TargetsaidWelspunsolditcounterfeitEgyptiancottontowelsandsheets.Theywerecotton,butnotfromEgypt.ThatmattersbecausepeoplethinkEgyptiancottonistheworld’sbest.Itsellsatapremiumprice—asmuchasthreetimesmorethanothercottonvarieties.premium/'pri:mIəm/adj.anadditionalamountofmoney,aboveastandardrateoramount加付款；额外费用(CET-6)eg.消费者愿意多花钱去买有机蔬菜。—Consumersarepreparedtopayapremiumfororganicallygrownvegetables.

CounterfeitCottonPenetratesBigChainRetailers3

RetailgiantTarget(TGT)[1]saidinAugustitwasseveringtieswithtextilecompanyWelspunIndiaLtd[2].TargetsaidWelspunsolditcounterfeitEgyptiancottontowelsandsheets.Theywerecotton,butnotfromEgypt.ThatmattersbecausepeoplethinkEgyptiancottonistheworld’sbest.Itsellsatapremiumprice—asmuchasthreetimesmorethanothercottonvarieties.Q1:HowmuchdoyouknowaboutWelspun’sEgyptiancottontowelsandsheets?Welspun’sEgyptiancottontowelsandsheetsareconsideredastheworld’sbest.Theyarewidelyknowninmostcountriesoftheworld.Itusuallysellsatapremiumprice—asmuchasthreetimesmorethanothercottonvarieties.4

Twoweekslater,Wal-Mart(WMT)alsostoppedbuyingWelspunproductsforthesamereason.5Moreretailersfollowed:BedBath&Beyond(BBBY)[3],JCPenney(JCP)[4],andMacy’s(M)[5]allpulledsupposedlyEgyptiancottonsheetsofftheshelves.AllthesecompanieshadbeenusingWelspunforyears.Theyhaveexpertbuyerswhooughttoknowtheircotton.Yetapparently,noonenoticedaproblemuntilTarget’sactionmadetheminvestigate.6Thatmakesmewonder:Whatothercounterfeitproductsdothesebigchainssell?Afterall,wenowknowthecompaniescan’tpolicetheirsuppliers—ortheyjustdon’twantto.apparently/ə'pærəntli/adv.somethingthatseemstobetrue,

althoughyouarenotsurewhetheritisornot显然地；表面上(TEM-4)eg.显然，销售大师该有的特质我几乎都没有。—Apparently,Ilackednearlyalltheattributesofthemastersalesman.OnlineRetailersAreSellingCounterfeitProducts

7

LastmonthApple(AAPL)ranastingoperationagainstA(AMZN).Apple’sinvestigatorsorderediPhonecordsandotheraccessoriesthatwereportrayedasgenuineAppleproducts.Theirfinding:Nearly90%ofallegedAppleaccessorieswerecounterfeit—notmadebyAppleatall.TheywerelabelledasApple.TheylookedlikeAppleproducts.PeoplepaidApple-likepremiumpricesforthem.Buttheywerefakeones.MostofthefakestracedbacktoMobileStarLLC,asmallNewJerseycompany.Amazonstoppedsellingthem,butnooneknowshowmanymorearefloatingaround,possiblyforsaleelsewhere.accessory/ək'sesəri/n.somethingthatcanbeusedwithoraddedtosomethingelseinordertomakeitmoreefficient,useful,or

decorative附件；配饰(TEM-4;CET-6)eg.它还有一系列的配件，包括太阳镜、手袋和腰带。—Italsohasagoodrangeofaccessories,includingsunglasses,handbagsandbelts.OnlineRetailersAreSellingCounterfeitProducts

7

LastmonthApple(AAPL)ranastingoperationagainstA(AMZN).Apple’sinvestigatorsorderediPhonecordsandotheraccessoriesthatwereportrayedasgenuineAppleproducts.Theirfinding:Nearly90%ofallegedAppleaccessorieswerecounterfeit—notmadebyAppleatall.TheywerelabelledasApple.TheylookedlikeAppleproducts.PeoplepaidApple-likepremiumpricesforthem.Buttheywerefakeones.Mostofthefakestra