Unit 4职通商务英语课件第一册课件

Unit4

BusinessRelationshipObjectivesTogainthecommonsenseaboutcorporateentertainmentTolearntocomposeabusinesscardorgreetingcardTofurthertheknowledgeaboutpresentcontinuoustenseTosocializewithgreeting,introductionandsmalltalksObjectivesanniversary

nyearlyreturnofthedateofanevent;celebrationofthis周年纪念日;周年纪念:thehundredthanniversaryofthecomposer'sdeath1.Talkaboutthecorporateentertainmentactivities.thefirstpicture:anniversarycelebrationthesecondpicture:Christmasstaffpartythethirdpicture:golfthefourthpicture:activityandcompanydayI.Lead-in1.1CuronianSpit(库罗尼安海峡）

立陶宛海岸边的库罗尼安海峡——波罗的海的一颗珍珠，点缀着美丽的海岸。在海水与风力的共同作用下，形成了北欧最高的沙丘，已被世界教科文组织列为世界遗产之一。海峡全长98公里，其中只有50公里位于立陶宛境内，其余部分属于俄罗斯。海峡最宽处在布鲁威克斯海角(CapeofBulvikis)旁边,覆盖面积占70%的是森林，主要是松树，为海峡增添了独特性。划分库波罗的海和罗尼安泻湖的标志正是这个呈半岛状的海峡。

spa

/spɑː;spɑ/n(placewherethereisa)springofmineralwaterwithmedicinalproperties矿泉;有矿泉的地方:spawater

矿泉水.IntroductionSPA一词源于原于拉丁文“Solus

PorAqua”（Healthbywater）的字首，Solus=健康，Por＝经由，Aqua＝水，意指用水来达到健康。方法是充分运用水的物理特性、温度及冲击，来达到保养、健身的效果。1.2spa03米哈伊尔·季莫费耶维奇·卡拉什尼科夫（МихаилТимофеевич

Калашников，,苏俄著名的枪械设计师。以设计“AK-47突击步枪”而闻名遐迩。卡拉什尼科夫的代表作是卡拉什尼科夫自动步枪系列、RPK轻机枪、PK通用机枪系列等

卡拉什尼科夫自动步枪凭借着操作简单、安全可靠、价格低廉的优势，卡拉什尼科夫自动步枪备受青睐。据统计，目前是全世界是世界上生产数量最多的一种自动步枪，有近百个国家的军队在使用或曾经使用卡拉什尼科夫自动步枪，还有6个国家甚至把这种枪的图案印在了本国的国徽国旗上。从某种意义上说，卡拉什尼科夫自动步枪是世界上生产最多、使用最广的自动步枪。

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n.卡拉什尼科夫冲锋枪1.4TheDefinitionofCorporateEntertainmentCorporateentertainmentrelatestoprivateeventsheldbycorporationsorbusinessesfortheirstaff,clientsorstakeholders.Theseeventscanbeforlargeaudiencessuchasconventionsandconferences,orsmallereventssuchasretreats,Christmaspartiesorevenprivateconcerts.Itisalsocommonlyusedtomean,theprocessofentertainingguestsatcorporateevents.ThecompaniesthatprovidescorporateentertainmentarecalledCorporateEventPlannersorCorporateBookingAgencies.IntroductoryRemarksWhataretheaimsofholdingcorporateentertainments?

Offeringarewardto…Creatinganopportunityto…Canbeusedasamarketingtoolto…IntroductoryRemarksIscorporateentertainmentpowerfulinthemarketingmix?Why?

publicrelationPara.2Itisaboutestablishingandstrengtheningrelationshipswithpeoplewhoarevitalto…Customers,employees,potentialcustomers,membersofthepress,membersofthelocalcommunityorgovernmentallaw-makers(legislators)Whyestablishandstrengthen?GettoknowthembetterGetthemknowyoubetter.Para.3Itinvolvesawidevarietyofactivities,themajorityofwhichhaveanimportantanddirect

impact

onthesuccessofamarketingcampaign

onthefinancialhealthofacompany.Whatshallwedotoit?

Indispensable,ScheduleBudgetforitUltimategoal:tohitthetargetspreciselyPara.4Includesanyeventthatisgroupedbyacompanytoamuseotherpeoplewhenthecompanyhasanulteriormotivebeyondthewishsimplytosupplytheirguestswithapleasantexperience.

sufficientandnecessaryconditionPara.5ExternalactivitiesSellingtoexistingcustomersWay:persuadethemtospendtimewithyou,Goals:raisetheirloyalty,findmoreabouttheirneedsandproblemsPara.5ExternalactivitiesTalkingtopotentialcustomersWay:useentertainmenttoattractpotentialcustomerstocomeandmeetyouGoals:givethemthebestpossibleimpressionofyouspecialsellingmessagePara.5ExternalactivitiesTalkingtootherpartiesWay:usingentertainmentoreachotherinfluentialgroups(politician,thepress,localcommunity)Tip:allofthemcanbereachedandinfluencedthroughtheproficientuseofcorporateamusement.Para.5InternalActivitiesAmotivationeventDescription:aprizeattheendofanextendedmotivationalplan(atriptoHawaii,adayatthegolfcourse,acruiseroundtheCaribbean,afestivedinner)Time:atthenendorduringamotivationschemeGoal:inspirethestafftorival(beneficialtothecompany)Para.5InternalActivitiesAconferenceeventGoals:lightentheatmosphereprovideanamusementhelpwithteam-buildingeducationaltasksPara.5InternalActivitiesAfamiliarizationtripinthesamegroupmeetandunderstandhowotherpartiesofthecompanyoperate.toasupplier’soracus