3936国开（电大）2019年1月《商务英语2 》期末试题及答案

试卷代号：3936

国家开放大学（中央广播电视大学）2018年秋季学期“开放专科”期末考试

商务英语2试题

注意事项

2019年1月

一、将你的学号.姓名及分校（工作站）名称填写在答题纸的规定栏

内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带

出考场。监考人收完考卷和答题纸后才可离开考场。

二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答

题纸的指定位置上，写在试卷上的答案无效。

三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。

四、考试时间为60分钟。

一、交际用语（每小题2分，共计10分）

1〜5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。

1.—Ok,whatareyourinitialthoughtsonourcomputersinChina?Isthereamarket?

A.Theyhavethemostneedforcomputers.

B.IamveryoptimisticaboutthemarketopportunitiesinChina.

C.Ourcurrentagentagreementsarebrokenupintoregions.

2.-I'dliketoknowwhatinsuranceyouwillcoverforyourclients.

A.Insuranceisnecessaryforourclients.

B.IsupposeaFreeofParticularAveragePolicy.

C.Sure»butthereisanextrapremiumforbuyer'saccount.

3.一Whatshouldahealthydietcontain?

A.Ahealthydietshouldcontainalltheessentialnutrients.

B.Weshouldn'teattoomuchfastfoodbecauseit'srichinfat.

C.Alotoffoodsafetyissueshavebeenexposedinthefoodindustry.

4.—Isthereanytimerequirementforregistration?

.A.Sure.Wewillregisterwithin30daysafterwereceiveourbusinesslicense.

B.Ofcourse.Wemightregisterwithin30daysafterwereceiveourbusinesslicense.

C.Certainly.Weshouldregisterwithin30daysafterwereceiveourbusinesslicense.

5.——Isuggestthatyouconductacommodityre-inspectioninamonth.

A.Ithinkyoushouldapplyforitassoonaspossible.

B.Theshipmentyouorderedwillarrivenextweek.

C.Thatsoundsgood*butI'dliketoknowhowmuchtimeitwilltake.

二、选择填空（每小题2分，共计30分）

6〜20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答

案序号写在答题纸上。

6.Ouradvertisingratesaresizeandlocation.

A.dependedonB.puton

C.basedon

7.Wethereceiptforthedraft,andbegoodenoughtooverlookourrequestfor

aremittance.

A.encircleB.enclose

C.enrich

8.Itassuresthatyouaredealingwithabusinesspartner.

A.trustworthyB.confidential

C.mysterious

9.Itiseveryone'slegaldutytopaytaxtaxescontributetothecountryand

createbenefitsforeveryone.

A.althoughB.when

C.because

10.Weregrettoyouthatyourrequestofcommodityinspectionhasnotbeen

.

accepted.

A.extendB.inform

C.assure

11.Thequestionwhetherinsuranceagainstallriskswillbenecessary.

A.remainsB.keeps

C.contains

12.Yourkindco-operationthisregardwillbehighlyappreciated.

A.onB.in

C.from

13.Thefinishedproductiscomparabletoonethathasbeenedited.

A.profitablyB.probably

C.professionally

14.Agoodadvertisingprogramtellspotentialcustomers.

A.whytheyneedtheproduct

B.whydotheyneedtheproduct

C.whytheydon'tneedtheproduct

15.Oneofthebasicfunctionsofabankisservicesrelatedtothestoringand

managementofmoney.

A.provideB.toprovide

C.provided

16.Ifcustomers,thereisachancethattheywillberetainedforalongtime

andpossiblypermanently.

A.satisfyB.havesatisfied

C.aresatisfied

17.Abouttenyearsago,weshoppedonlyatlocalstoresinthemarketplace

cash.

A.usedB.using

C.touse

18.NowanewworldtopeoplearoundtheglobethroughtheWorld

WideWeb.

A.hasbeenopenedupB.openedup

C.openup

19.Thesandbagsstoppedherpropertyfrom.

A.tobefloodingB.beingflooded

C.beingflooding

20.NomatteritriTayleadto,theyalwayspursuetheprofitmaximization.

A.whereB.what

C.how

三、阅读理解（每小题4分，共计40分）

21〜25题：阅读对话，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Bob：We'veundertakensomanychangesoverthepastfewmonths.I'dliketoknow

howthingsareshapingup.

John：Therehavecertainlybeensomechallenges,butI'dsaywe'reontracktohitour

targetsfortheyear'send.

Bob：Wheredoyouthinkourgreatestadvantageliesinourcompetition?

John：We'retakingadvantageoftheeconomiesofscale.We'vebeenabletoreduceour

pricepoint,whichgivesustheadvantageoverthecompetitioninpricing.

Bob：Ournewsupplychainhasreallybeenpushedbythemanagement.We,realso

thinkingaboutexpandingthisstrategytoothersegmentsofthemarket.

John：It'sbeentoughonourcompetition,theyjustcan'tkeepup.Notonlythat,but

ouruniqueness（独一无二性）isfinallybeingperceivedbyawideraudience.

Bob：Ourbreadthreallycan'tbebeat.Marketing9salsobeendoingexcellentjobon

gettingthatmessageout.

John：Oursportswearlinecombinesdurability（耐久性），uniquenessandcomfort-at

anincrediblyaffordableprice.Can'tbeatthat!

Bob：We'realsotakingadvantageofsocialmedia,suchastheFacebook,Twitterand

othersocialnetworkingtoolstogetthemessageout.It'sanewterritory（领域）,

butweneedtocontinuetohonethatmessage.

John：Socialmediaisanentirelynewgame.Marketing,sbroughtinsomeconsulting

specialiststohelpustakeadvantageofthesenewtechnologies.

21.Howisthecompanydoingcurrently?

A.Ratherbadly.B.Ratherwell.

C.Moderatelywell.

22.Wheredoesthegreatestadvantagelieintheircompetition?

A.Newmarketingschemes.B.Widerangeofactivities.

C.Economiesofscale.

23.Whatqualityofthecompanyisbeingperceivedbyawideraudience?

A.Thecompany'squality.B.Thecompany'sgrowth.

■

C.Thecompany,suniqueness.

24.Whattoolisthemarketingdepartmentusingtogettheirmessageout?

A.Socialmedia.B.Sportswear.

C.Marketingchain.

25.Whatstepshasthemarketingdepartmenttakentoimprovetheirunderstandingof

socialmedia?

A.Ithascreatedanewjobforsocialmedia.

B.Ithasconsultedsomeconsultants.

C.Ithasignoredsocialmedia.

26〜30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

FarEast：LogisticalSolution

June1,2016

DearMr.Anderson,

Weappreciateverymuchthecooperationyouhavealwaysextendedtous.Iprovidemore

informationbelowaboutourcompanyandtheservicesweofferforyourreference.

FarEastisaspecialistlogisticsserviceprovider.Weoperateinsectorsofcommerceandindustry

whereflexiblesolutionsarerequired.We,reflexible,adaptableandinnovative.Everything

wedoisaboutyourbusiness.Wewilltailorourservicestoyourexactneeds,orprovidea

uniquesolution.

AnexampleofarecentactionwasthedeliveryofsandbagstoRowlandsCastlethis

week.Ourcustomerurgentlyrequiredthedeliveryduetothelocalflooding.

Also,thecustomerworkednights,sowehadtomakethedeliveryfitwithherwork

schedule.Tomakeitmoremanageable,wedividedthesandbagsontotwopallets.

Onarrival,ourstaffparkedinonefootdeepwaterandassistedthecustomerwith

placingthesandbagssothattheystoppedherpropertyfrombeingflooded.Needlesstosay,

ourcustomerwasveryhappywiththequalityofservice.

Thefactisthatwecareaboutourcustomersandwearepassionateaboutcurservices.

Thankyouforyourattention.

Yourssincerely,.

LinHanxue(Ms.)

LogisticsOfficer

26.LinHanxuethanksMr.Anderson.

A.forhiskindnessB.togetmorehelp

C.fortheirjointwork

27.FarEastisaspecialistlogisticsserviceproviderwhich・

A.worksatnight

B.isflexible,adaptableandinnovative

C.providesinformation

28.Thecustomerurgentlyaskedthemtodeliverthesandbags・

A.becausetheycareaboutthecustomer'sbusiness

B.becausetheycansplitdownthesandbagsintotwopallets

C.tostopherpropertyfrombeingflooded

29.Theydividedthesandbagsontotwopallets・

A.tomakethedeliveryfitwiththerequirements

B.becausetheyaretooheavy

C.tomakeiteasytohandle

30.Themainpurposeoftheletteristoshowthat.

A.FarEastcaresabouttheircustomersandtheyarepassionateabouttheirservice

B.theircustomersareveryhappywiththequalityofservice

C.anexampleoftheirlatestactions

四、翻译（每小题4分，共计20分）

31〜35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。

31.Younolongerneedtospendmuchtimeliningupatabanktodoyourtransactions.

A.你不必花许多时间在银行交易，排队等待。

B.你绝不需要花大量时间在银行排队办你的业务.

C.你再也不需要花很多时间在银行排队进行交易。

32.Ouradvertisingagencywilljusthavetocomeupwithathemefortheadvertisement

bytomorrow.

A.明天之前我们广告公司将会索取广告的主题。

B.明天之前我们广告公司将会推出广告的主题。

C.明天之前我们广告公司将会收到广告的主题。、

33.InordertosucceecTinbusiness,thefollowingtwoprinciplesofmarketingshouldbe

keptinmind.

A.为了在商业上取得成功，以下两条营销原则应该牢记在心。

B.企业若想取得盈利，就必须牢记以下营销原则。

C.为了取得商业成功，两条市场原则应当被置于脑海中。

34.There-inspectionshouldbecompletedwithinamonthofthearrivalofthegoods.

A.对货物的重新检查应在到货后一个月内完成。

B.应在一月内到货并完成对货物的重新检查。

C.应在完成对货物的重新检查后一个月内到货。

35.Thereisadifferenceof5milliondollarsbetweenthisyear'ssalesandlastyear's.

A.这里有今年和去年5百万美元的销售额差价。

B.今年和去年的销售额有5百万美元的不同。