版权说明：本文档由用户提供并上传，收益归属内容提供方，若内容存在侵权，请进行举报或认领
文档简介
NewConceptStore
DesignConceptProposal
Update:05-03-2015
6thProposalPresentedon06-03-2015AllRightsReservedDoNotForwardWithoutAuthorization
DOWNTOWNCREATIVE
Content
INTRODUCTION
•
•
WhatisBico?BrandSpirit
DESIGNCONCEPT
CASESTUDY
•
•
•
CompetitorResearchSwissBrandResearchCaseStudyConclusion
NEWRETAILEXPERIENCE
•
•
•
•
•
•
•
MoodBoard
MaterialSuggestion&ColorPortionSpacePlanning
HumanFlow3DRenderings
BeddingDecorationReferencePGDressingSuggestion
6thProposalPresentedon06-03-2015
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
Introduction
6thProposalPresentedon06-03-2015AllRightsReservedDoNotForwardWithoutAuthorization
DOWNTOWNCREATIVE
BrandHistory&Introduction
BICOisaSwisstraditionalbrandfoundedin1861.Withthehistoryofover150years,BICOisfocusingonprovidinginnovativeandadvancedtechnology,reliableandlong-lastingproducts,premiumhomelifeandsatisfiedsleepexperiencetothecustomers.Withconsumers’long-termtrust,itistheNO.1mattressbrandinSwitzerland.
TargetCustomer
BICOistargetinginconsumersagedfromMID30Sto40S,whoareTAKINGCHALLENGINGJOBSwithABOVEAVERAGEINCOME.TheyareenjoyingandabletoaffordHIGH-QUALITYLIFE,suchasbuyingluxurybrands,enjoyingnicefoodandpremiumholidays.TheyconsiderHEALTHYLIFESTYLEisimportantandwillingtopaytoupgradetheirlifequality.
MarketingPosition
BICOisahouseholdnameinSwitzerlandwithhighconsumertrust-builtovermanyyearsandextremelysatisfiedusers.ItispositioningintheChinesehigh-endmarketwiththepricerangefrom15,000to25,000RMB.AsanPREMIUMBUTAFFORDABLEIMPORTEDBRANDwithINNOVATIONANDHIGHTECHNOLOGY,BICOconsidersSertaImported
andSwissFlexasthemaincompetitorsintheChinesemarket.
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
WHATISBICO?
CHALLENGE
NATURE
TECHNOLOGY
ADVENTURE
CLIMBER
WhatisSwissSpirit?
OwningthebeautifulJungfrau,oneofthehighestpeaksoftheAlps,Swisspeoplearedeicedtobebraveandstrong.Theylovetheplacetheylive,inthesametime,theyenjoytochallengethenature.OutdooractivitiesandextremesportsareimportantinSwisspeople’slife.Therefore,theycreatetechnologyandadvancedinventionstohelpandpreventthemfromthedangersintheadventures.
ThechallengingandenvironmentalfriendlySwissSpiritgivesrisetoSwisspeople’spassiontoextremesports.Theyplaygameswithnature,challengenature,inthesametime,loveandrespectnature.
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVE
AllRightsReservedDoNotForwardWithoutAuthorization
BRANDSPIRIT
THESTOREEXPERIENCEMUSTESTABLISH
BICOAS….
“SWISSHI-TECHNOLOGYMATTRESS”
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
BRANDSPIRIT
JustAsSMARTPHONEistoAppleSOUNDSYSTEMistoBoseSANITARYWAREistoKohler
MATTRESSWILLBETOBICO
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
BRANDSPIRIT
DesignConcept
6thProposalPresentedon06-03-2015AllRightsReservedDoNotForwardWithoutAuthorization
DOWNTOWNCREATIVE
ThenaturegivessteepmountainsandclearwatertoSwitzerland.Swisspeoplelovetotakechallengefromthenature:climbing
themountainswithhigh-techoutdoorequipment,hikingwithmulti-functionaltools.Lifeisamassivemission,fullofchallenge.Itislikeclimbingthemountain,fromthebottomtothepeak.Wearefrustratedandstressfulsometimeswhenwearefacingthechallengesonthejourney.Afterchallengingwork,aproperlysupportiveandhigh-techmattressprovideshighqualityresttoreleasebothmentalandphysicalpressure.Wewillwakeupwithnewenergytochallengeanotherpeakinthebrand-newday.Technologyisalwaysacapableandessentialassistant,helpingandsupportingustoclimbhigherandgofurther.
GETSTRENGTHFROMNEW-TECH
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVE
AllRightsReservedDoNotForwardWithoutAuthorization
DESIGNCONCEPT
CaseStudy
CompetitorinChinaMarket
6thProposalPresentedon06-03-2015AllRightsReservedDoNotForwardWithoutAuthorization
DOWNTOWNCREATIVE
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
COMPETITORINCHINAMARKET
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
COMPETITORINCHINAMARKET
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
COMPETITORINCHINAMARKET
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
COMPETITORINCHINAMARKET
CaseStudy
SwissTechnologyinPractice
6thProposalPresentedon06-03-2015AllRightsReservedDoNotForwardWithoutAuthorization
DOWNTOWNCREATIVE
VITORINOX
Lighting
RedColor
GlasswithPattern
SliverMetal
Structure&Layers
TransparentMaterials
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
SWISSTECHNOLOGYINPRACTISE
TISSOT
Lights
ReflectingMaterial
Black&RedColorCombination
Clean&SimpleShapes
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
SWISSTECHNOLOGYINPRACTISE
TAGHEUER
Sliver
Metal
Glass
Clean&
SimpleShapes
SliverMetal
Geometry
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
SWISSTECHNOLOGYINPRACTISE
RADO
RawMaterial
Lighting
Clean&SimpleShape
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
SWISSTECHNOLOGYINPRACTISE
NESPRESSO
Semi-Transparent
Lights
Projection
TVWall
ProposalPresentedon05-03-2014
RedColor
6h
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
SWISSTECHNOLOGYINPRACTISE
THETSCHUGGENBERGOASESPA
Glass
Lighting
Geometry
TechnologyintheNature
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
SWISSTECHNOLOGYINPRACTISE
Accordingtothestudies,thestoredesignofTISSOTissimilartoSwissFlex:cleanshapes,thecolor
schemesandelegantbutsimplestyle.ForBicoconceptstore,theuniqueSwisslifestylespacewiththecombinationofnatureandtechnology,herearesomeelementscouldbeusedforreference:
•
•
•
•
Geometryandcleanlines/shapetocreatesimplebutmodernlookandfeel
Lightingandclearglasstoprovidespecialspaceexperienceandlightingeffects
Theuseofnaturalmaterials(wood,stone,etc.)andtechnicalsensematerials(stainlesssteel,glass,etc.)ThecombinationofSwisscolorsandearthtonecolors
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
CASESTUDYCONCLUSION
NewRetailExperience
6thProposalPresentedon06-03-2015AllRightsReservedDoNotForwardWithoutAuthorization
DOWNTOWNCREATIVE
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
MOODBOARD
C
AF
E
D
B
30%Khaki
30%CharcoalBlack
20%Brown
10%
OffWhite
10%
GradientBlue
5%Red
A
F
B
C
D
E
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
MATERIALSUGGESTION&COLORPORTION
M-01
Stainlesssteel
RedPaintBlackPaintRockFabricCeramicTile
SandSprayPaint
WoodenMarble/OakWoodSliverMirror
ClearGlass
M-01
M-02M-03M-04M-05M-06M-07M-08M-09
M-02
M-03
M-04
07
M-06
M-07
M-05
M-08
M-09
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
MATERIALSUGGESTION&COLORPORTION
LStandardStoreDesign(149sqm)
6thProposalPresentedon06-03-2015
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
ProductDisplayArea
InformationCenter
Demo&
SeasonalDisplayArea
Conference/ConsultingArea
ProductDisplayArea
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
MAINENTRANCE
SPACEPLANNING
SLATBASEMODEL(90*200cm)
2pcs
CLIMALUXE(90*200cm)2pcs
DemoSetSLATBASEMODEL
(90*200cm)2pcs
CLIMALUXE(180*200cm)
CLIMALUXE(180*200cm)
InformationCenter
Conference/ConsultingArea
DemoSetCLIMALUXE(178*197cm)
AIRFORCE(180*200cm)
AIRPULSE(180*200cm)
AIRPULSE(90*200cm)2pcs
AccessoriesDisplayArea
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVE
AllRightsReservedDoNotForwardWithoutAuthorization
MAINENTRANCE
Cashier
SPACEPLANNING
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
HUMANFLOW
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
OVERALLVIEW
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
FACADE
有机片雕刻Layout
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
DEMOAREAINFORMATIONDISPLAY
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
PRODUCTDISPLAYAREA(CLIMALUXE)
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
PRODUCTDISPLAYAREA(CLIMALUXE)
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
PRODUCTDISPLAYAREA(CLIMALUXE)
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
PRODUCTDISPLAYAREA(CLIMALUXE)
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
PRODUCTDISPLAYAREA(AIRPULSE&AIRFORCE)
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
PRODUCTDISPLAYAREA(SLATBASE)
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
ACCESSORIESDISPLAYAREA
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER
PartoftheSlatbase
MattressSample
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–DISPLAY1
FabricSample20x20cm
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVE
AllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–BOARD1
布料
20x20cm
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–BOARD1
蓝色透光
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–BOARD2
蓝色透光
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–BOARD2
灯箱片
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVE
AllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–BOARD3
灯箱片
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–BOARD3
SpringSample
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–BOARD4
LED发光灯带
灯箱片
亚克力diecut
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–BOARD4
LED发光灯带
亚克力diecut
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–BOARD5
Sponge&FabricSample12x12cm
SpongeSample35x25cm
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVE
AllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER-BOARD6
布料展示
12x12cm
海绵实物展示
35x25cm
6h
ProposalPresentedon05-03-2014
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
INFORMATIONCENTER–BOARD6
SOFTDECORATIONSUGGESTION
6thProposalPresentedon06-03-2015
DOWNTOWNCREATIVEAllRightsReservedDoNotForwardWithoutAuthorization
A2
A1
B2
B3
B1
C1
C2
C3
6h
Prop
温馨提示
- 1. 本站所有资源如无特殊说明，都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等，如果需要附件，请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸，网页内容里面会有图纸预览，若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间，仅对用户上传内容的表现方式做保护处理，对用户上传分享的文档内容本身不做任何修改或编辑，并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容，请与我们联系，我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 成品精油项目绩效评价
- 天然气供气管道改造项目可行性研究报告
- 精密仪器产业园项目总体规划方案
- 拨叉加工工艺及专用夹具设计
- 智慧市政产业园项目总体规划方案
- 不动产地籍测绘作业方法与技术标准手册
- 盾构隧道施工质量管控SOP
- 铁路工程无砟轨道施工控制方案
- 钙钛矿太阳能零碳新材料项目环境影响报告书
- 数控车间安全生产作业手册
- 2026年低压电工考试模拟题及答案
- （2026秋）人教版六年级数学上册全册教案
- 多层厂房拆除施工方案
- 新版2026秋季学期新人教版数学四年级上册核心素养教案教学设计 含各单元复习及活动课寻找宝藏合集
- 2026年河南省高考物理真题试卷及答案解析
- 2026年秋季高二数学选择性必修第一册教学计划
- 2026秋新人教版道德与法治四年级上册全册核心素养教案教学设计（含教学反思）
- 外教社中国概况（英文版）课件
- 第1课《开天辟地的大事变》第一课时（教学课件）
- 南京市栖霞区迈皋桥街道招聘考试真题2025
- 初中语文新部编版九年级上册第三单元课外古诗词诵读教案（2026秋详细版）
评论
0/150
提交评论