2022年BEC商务英语《初级阅读》

精品文档-下载后可编辑年BEC商务英语《初级阅读》2022年BEC商务英语《初级阅读》

一、问答题（共10题，共100分）

1.Readthetextaboutcareer-planningservices.Choosethebestsentencefromtheoppositepagetofilleachofthegaps.Foreachgap9–14,markoneletter(A-H)onyourAnswerSheet.Donotuseanylettermorethanonce.Thereisanexampleatthebeginning.(0)YourCareerPathCanLeadYouAnywhereWeusedtobeadvisedtoplanourcareers.Weweretoldtomakeaplanduringthelaterstagesofoureducationandcontinuewithitthroughourworkinglives.(0)_____somepeoplestillseecareersinthisway.However,topursueasingleoptionforlifehasalwaysbeenunrealistic.Planningforasinglecareerassumesthatwesetoutwithafullunderstandingofourlikesanddislikesandtheemploymentopportunitiesopentous.(9)____Formostpeoplethisdegreeofcertaintyaboutthefuturedoesnotexist.Ourinitialchoiceofcareerpathandemployerisoftenbasedoninadequateknowledgeandfalseperceptions.Butwithageandexperience,wedevelopnewinterestsandaptitudesandourprioritiesalter.Thestructureoftheemploymentmarketand,indeedofemploymentitself,issubjecttochangeasbothnewtechnologiesandnewworksystemsareintroduced(10)_____Wemustfacetheuncertaintiesofaportfoliocareer.Itisclearfromtherecentpastthatwecannotforeseethechangeswhichwillaffectourworkinglives.Thepaceofchangeisaccelerating,asaresultofwhichtraditionalcareerplanswillbeofverylimiteduse.(11)_____Theywillneedupdatingtoreflectchangesinourowninterestsaswellasintheexternalworkenvironment.Flexibleworkersalreadyaccountforabouthalftheworkforce.(12)______Wearelikelytofaceperiodsascontractworkers,self-employedfreelances,consultants,tempsorpart-timers.Manyemployersencouragestafftowriteapersonaldevelopmentdevelopment(PDP)(13)_____Althoughsomepeopleuseitonlytoreviewtheskillsneededfortheirjob,aPDPcouldbethenucleusofwidercareerplan–settingoutalternativelong-termlearningneedsandaplanofself-development.AreportissuedbytheInstituteofEmploymentStudiesadvisespeopletoenhancetheiremployabilitybymovingfromtraditionaltechnicalskillstowardstheattainmentofarangeoftransferableskills.(14)_____Instead,specialschemesshouldbeestablishedtoencouragepeopletoexaminetheireffectivenessandtoconsiderawiderrangeofneeds.0ABCDEFGHAThisdualeffectmeansthattherelationshipbetweenemployersandworkershasevolvedtosuchandextentthatwecannolongerexpectalong-termrelationshipwithoneemployer.B.Itcarriesanimplicitassumptionthatweourselves,andthejobsweenter,willchangelittleduringourworkinglives.C.Thisgrowthsuggeststhatacareerplanshouldnotbeexpressedonlyintermsoffull-timeemploymentbutshouldmakeprovisionforthepossibilityofbecomingoneofthe.Dthisisasummaryofone’spersonallearningneedsandanactionplantomeetthem.EConsequently,theymustnowaccommodateanumberofobjectivesandenableustoprepareforeachonacontingencybasis.FHowever,itwarnsthatemployersoftenidentifytrainingneedsthroughformalappraisals,whichtaketoonarrowaviewofdevelopment.G.Suchafreelanceofconsultantwouldbeconstantlyindemand.HWewereexpectedtoworktowardsthatonecleargoalandtoconsideracareerchangeasabadthing.

2.Investingthousandsofpoundsintherecruitmentandtrainingofeachnewgraduaterecruitmaybejustthebeginning.Choosingthewrongcandidatemayleaveanorganisationpayingforyearstocome.Fewcompanieswillhaveescapedallofthefollowingfailures:peoplewhopanicatthefirstsightofstress;thosewithlongimpressivequalificationswhoseemincapableoflearning;hypochondriacswhoseabsenteerecordbecomesastonishing;andtheunstablepersonlaterdiscoveredtobeathieforworse.Lessdramatic,butjustasmuchaproblem,isthepersonwhosimplydoesnotcomeuptoexpectations,whodoesnotquitedeliver;whoneverbecomesahigh-flierorevenasteadyperformer;theemployeewithafinefuturebehindthem.Thefirstpointtobearinmindattherecruitmentstageisthatpeopledon’tchange.Intelligencelevelsdeclinemodestly,butchangelittleovertheirworkinglife.Thesameistrueofabilities,suchaslearninglanguagesandhandlingnumbers.Mostpeopleliketothinkthatpersonalitycanchange,particularlythemorenegativefeaturessuchasanxiety,lowesteem,impulsivenessoralackofemotionalwarmth.Butdatacollectedover50yearsgivesaclearmessage:stillstableafteralltheseyears.Extrovertsbecomeslightlylessextroverted;theacutelyshyappearalittlelessso,butthefundamentalsremainmuchthesame.Personalcrisescanaffectthewaywecopewiththings:wemighttakeupordropdrink,drugs,religionorrelaxationtechniques,whichcanbehaveprettydramaticeffects.Skillscanbeimproved,andnewonesintroduced,butatratherdifferentrates.Peoplecanbegroomedforajob.Justaspoliticiansarecarefullyrepackagedthroughdress,hairstyleandspeechspecialists,sopeoplecanbesentontrainingcourses,diplomasorexperimentalweekends.Butthereisacosttoallthiswhichmaybemorethanthepriceofthecourse.Bettertoselectforwhatyouactuallyseeratherthanattempttochangeit.()1.Thepurposeofthispassageistogivemanagerstheadvicethat.A.Employersshouldselectcandidatesfortheirpotential.B.Employersshouldselectcandidatesforwhattheyareratherthanfortheirpotential.C.Employersshouldselectthenewlygraduatedandsendthemontrainingcourses,diplomasorexperimentalweekends.D.Employersshouldselectexperiencedcandidatestoavoidspendingthousandsofpoundsintraining.()2.Accordingtothepassage,whichofthefollowingstatementsistrue?.A.Absolutely,Peopledon’tchangeduringtheirworkinglives.B.Generally,peoplechangetoalargeextentduringtheirworkinglives.C.Fundamentally,peoplestaythesameduringtheirworkinglives.D.Normally,peopledon’tchangeatallduringtheirworkinglives.()3.Whatdoesafinefuturebehindthem(line3ofparagraph3)means?.A.Somepeoplewillcertainlyhaveapromisingfuturethoughtheyarenotverycompetentintheirpresentwork.B.Somepeopledon’thaveanypotentialfortheirworkthoughtheyareemployed.C.Somepeoplecanhaveabrightfuturethoughtheycan’tdotheirworkwell.D.Somepeoplehavepotentialwhentheyareemployed,butneverrealizethatpotential.()4.Accordingtothepassage,people’sbasicabilitieslikelanguagelearningandnumeracy.A.changelittleovertheirworkinglife.B.neverchangeovertheirworkinglife.C.changefundamentallyovertheirworkinglife.D.changeprofoundlyovertheirworkinglife.()5.Theworddeliver(line2ofparagraph3)means.A.totakegoodstotheplacesorpeopletheyareaddressedtoB.togiveaspeechC.todowhatyoupromisedtodoD.tohelpawomantogivebirthtoababy.

3.Asianeconomieswillcontinuetoexpandrapidlyinthenexttwoyearsonthebackofforeigninvestments,exportsanddomesticdemand,butwillnotbefreeofworries,accordingtoarecentsecuritiescompanyeconomicreport.Massiveinfrastructurespending,thebenefitsofpastinvestmentsandderegulationandgrowingregionaltradewillpushalongregionalgrowth.ThereporttippedChina’sgrossdomesticproducttogrowby9.5percentin1996and10.5percentin1997,andHongKong’stogrowby4.3and5.0percent.Singapore’srealGDPwasforecasttogrowby7.6and7.4percent,Malaysia’sby8.6and8.1percent,Thailand’sby8.8and8.4percent,Indonesia’sby7.3and7.1percentandPhilippines’by5.6and5.8percent.“However,allisnotrosy,”cautionedthereport,whichlistedoverheatingastheregion’sbiggestchallengeintheshorttermandskilled-laborshortagesinthelongrun.Itcitedstrainsfromrapidgrowththathadbeguntostretchcurrentaccountdeficitsandspurinflationinsomeregionaleconomies,whichcouldpreventtheircentralbanksfromloweringinterestrates.“Thisimpliesthateconomicvulnerabilitytounexpectedshockswillremainhigh,”thereportsaid,forecastingafurthertighteningofmonetarypolicyincountriessuchasthePhilippinesandMalaysia,andnosignificanteasinginThailand,IndonesiaandChina.CrosbySecuritiesalsocitedmassivenewinvestmentprogramsgeneratedbydemandsoninfrastructuresuchaspower,telecommunicationsandtransportwhichhadfuelledover-heating.ItsaidAsiawouldalsofaceabiggerchallengefromnewlyderegulatingeconomiesinEasternEuropewhichofferedlowercostsandbetter-educatedworkerstoforeigninvestors.Asia’smainforeigninvestorsshould,however,continuetoexpandtheirpresenceintheregion,thesecuritieshousesaid,notingnewtrendsofintra-Asianinvestment.Singaporeisshiftingitslowervalue-addeddiscdriveandelectronicsindustrytoMalaysia,whichinturnismovingsomeofitsgarment-makingandconsumerelectronicsmanufacturingtoIndonesiaandThailand.Thailand,MalaysiaandSingaporeareincreasinglyinvestinginVietNam,MyanmarandLaos.“Asiawillbenefitfromthistrendinseveralways,”thereportsaid.()1Asiaeconomywillcontinuetogrowbecauseof_____________.A.foreigninvestmentB.demandsinAsiancountries.C.exportD.alloftheabove()2Inthenext2years,thehighesteconomicgrowthwillappearin____________.A.SingaporeB.ThailandC.HongKongD.China()3Yearslater,theprobleminAsianeconomymaybe_________________.A.toolittleinvestmentB.toomuchinvestmentC.notenoughqualifiedlaborsD.monetaryinstability()4Accordingtothisreport,economicchangesinEastEuropeare___________.A.harmfulB.challengingC.helpfulD.useless()5ThereportisabouttheprospectofAsianeconomy.A.optimisticB.pessimisticC.moreoptimisticthanpessimisticD.morepessimisticthanoptimistic

4.Directions:Therearetenblanksinthefollowingpassage.YouarerequiredtochoosethebestonefromthegivenfourchoicesmarkedA,B,C,andD.Thenwritedownthecorrectanswerinthebrackets.Thissectiontotals10points,onepointforeachblank.Beforemarketingyourselfglobally,itisimportantto1yourbusinessisreadytodealwithchallengespresentedbytheinternationalenvironment2languageandculturalbarriers,foreignlaws,orderfulfillment,andpre/postsalessupport.LanguageandCulture-Neithertechnicalaccuracy3perfecttranslationissufficientwhenconsideringthelanguageyouwillcommunicatethrough.Itisimportanttoreallyunderstandhowalanguageisusedbythepeopleinyour4market.RegionalLaws-Allphasesofproduct5areaffectedbyregulations.Theproductitself,suchasitsphysicalandchemicalaspects,issubjecttolaws6toprotectconsumerswithrespecttopurity,safetyorperformance.Productfeaturessuchaspackagingandwarranties,advertising,salespromotiontechniquesarealsosubjecttolocalregulations.OrderFulfillment-Howwillyoudeliveryourproducts?Whatbusinesspartnerswillyouneedtoensuresmoothlogisticsofyourproduct?Canyouhandleyourshipmentcosts?Ifyoucannot7demandorensuresmoothdeliveryofyourproduct,youareatriskofnegativelyaffectingyourbusinessanditsimage.Itisimportanttofindandqualify8distributors,andpayparticularattentiontocontractnegotiationanddistributionmanagement.PreandPostSalesSupport-9withyourcustomersaswellasyourbusinesspartnersisanimportantconsiderationwhenmarketingandsellinginternationally.Manybusinessesareabletomeetcustomerexpectationsthroughstrategicalliancesorforeigndistributorswhodealwiththelocalcustomerbaseontheir10.()1A.ensureB.assureC.reassureD.sure()2A.excludingB.excludedC.includingD.included()3A.soB.norC.andD.or()4A.localB.ownC.targetD.home()5A.salesB.exhibitionC.promotionD.development()6A.plannedB.proposedC.supposedD.designed()7A.meetB.runintoC.encounterD.face()8A.potentB.politeC.ethicalD.potential()9A.ConnectionB.CommunicationC.LinkD.Contact()10A.accountB.partC.behalfD.market

5.SectionDEvenifyougetworkdoneandgenerallygetalongwithco-workers,youcouldhavehabitsthatbugyourboss(nottomentionyourofficemates).Whilethesequirksmaynotnecessarilygetyoufired,theycertainlycankeepyoufromclimbingthecorporateladder.We’veuncoveredanumberofhabitsthatbugyourbossandoffertipsonhowtoavoidthem.AccordingtoLaRhondaEdwards,ahumanresourcesmanagerwiththirteenyearsofHRexperience,tardinessisoneofthebiggestconcernsformanagers.“Ifthenormalworkdaystartsat8o’clock,thentheexpectationisthatyou’reintheofficereadytostartyourday,”sheexplains.Heradvicetothechronicallylate?“Planahead,”sheurges.“Ifyoulive50minutesaway,youdon’tleave50minutesearly.Tagonextratimeandanticipateroadblocks.”Somepeopleevensettheirclocksafewminutesearlytoensurethatthey’reontime.Differentbossespreferdifferentmodesofcommunication.LindseyPollak,aworkplaceexpertandauthorofGettingfromCollegetoCareer,saysifyoutextyourbossandsheprefersin-personmeetings,“eitheryourinformationwon’tgetacrossoryou’llirritate[her].”Fortunately,there’sasimplefix:askyourbosshowandwhentosendupdates.Ifyou’retooshytoaskoutright,thenPollaksuggestsobservinghowtheycommunicatewithyou.“Ifyouhaveabosswhocommunicatesonceadaybyemail,that’stheboss’preferredfrequencyandmethodofcommunication,”explainsPollak.Acluttered,messyworkspacecangiveyourbosstheimpressionthatyou’relazyordisorganized,sotrytokeepyourdeskneat.“Neverputmoreonyourdeskthanyou’regoingtoworkonfortheday,”recommendsEdwards.“Attheendoftheday,makesureyousetupforthenextday.Imaybeworkingonfivethingsatonce,butattheendoftheday,they’regone,andIsetupforthenextday.”Mostmanagerswouldratheryouaskaquestionthanmakeamistake,butmanyquestionscanbeansweredonyourown.“IsthissomethingyoucouldGoogleoraskacolleague?”wondersPollak.“Theinternetissovastthatalotofinformationyoucangetyourself.”Ifyoumustapproachyourbosswithaquestionorissue,thenPollakrecommendsbrainstormingbeforehand.“Ratherthansaying‘Thisclientisterrible.WhatshouldIdo?’thinkaboutpotentialsolutions,”shesays.Cellphonesarepracticallyubiquitousintheworkplacethesedays,butit’sstilldisruptiveanddisrespectfulwhentheygooffduringameeting.Edwardssaysthatyoushould,“putyourcellphoneonvibrateorleaveitinyourownofficesoit’snotadistraction.”Thatwayyouwon’tbetemptedtotexteither()6.Accordingtothearticle,howmanypiecesofadviceareofferedhere?.A.TwoB.ThreeC.FourD.Five(B)()7.Whatisthisarticleabout?.A.Howtobesuccessfulintheworkplace.B.Howtocommunicatewithyourboss.C.Howtoavoidquirksthatannoyyourboss.D.Howtoutilizeyourmobilephonesatwork.()8.Whatdoesthephrase“togetacross”inthesentence“…sheprefersin-personmeetings,“eitheryourinformationwon’tgetacrossoryou’llirritate…”ofthesecondparagraphmean?.A.TobecommunicatedB.TobepassedC.TobepromotedD.Tobeanticipated(A)()9.Accordingtothearticle,whichofthefollowingmodesofcommunicationisthebestwhencommunicatingwithyourboss?.A.Anywaysyouthinkareappropriate.B.In-personmeetings.C.Correspondence.D.Thewayyourbosscommunicateswithyou.(D)()10.Whichofthefollowingstatementsisnotmentioned?A.Employeesshouldpayrespecttotheirbossesanytime.B.Employeesshouldplanbeforehandsoastoshowupatworkontime.C.Employeesshouldnotlettheirmobilephonesgooffduringmeetings.D.Employeesshouldkeeptheirdesksneatandorganized.

6.SectionCWhatalovelyplaceXeroxistoworkKimMoloney,aclientservicesexecutive,can’tsayenoughnicethingsaboutheremployer.‘It’saveryspecialenvironment,’shesays.‘PeopledescribeXeroxasafamilyandIwasamazedatthenumberofpeoplewhohaveworkedhereforsolong.’It’stemptingtotakeMoloney’scommentswithapinchofsalt,especiallyconsideringthatwhenyou’vebeenworkingsomewhereforonlytwoyears,asshehasatXerox,everyoneseemsoldandestablished.Butthere’struthbehindherenthusiasm.TakeCarolePalmer,thegroupresourcesdirector.ShejoinedXeroxin1978asatempandhasbeeninherpresentroleforsevenyears.‘Xeroxhasbeengoodtomeovertheyears,’shesays.‘Ithassupportedmethroughqualifications…andlastyearItookpartinthevice-presidentincumbentprogram.’HumanresourcesistakenseriouslyatXerox,Palmersays,andthecompanyhasapolicyofpromotingfromwithin(whichwouldexplainMoloney’samazementathercolleagues’longevity).ThecompanytakesononlyfifteentotwentygraduateseachyearandMoloneywaspartofanintakewhojoinedhavingalreadyacquiredacoupleofyears’workexperience.ShestartedasaprojectmanagerforXeroxGlobalServicesbeforemovingintosales.Nowherresponsibilityisto‘growandmaintaincustomerrelationships’.MoloneyisbasedattheheadofficeinUxbridge.‘It’sgreatintermsofworkingenvironment,’shesays.‘We’vejustgotanewproviderinthecanteenand…wehavebrainstormingroomsandbreakoutareas.’MuchofMoloney’sroleisvisitingclients,soshedoesn’thaveapermanentdeskatheadoffice.‘I’mahot-desker,whichisgoodbecauseyougettositwithdifferentpeopleinthehot-deskareas.Andyou’regivenaplacetostoreyourthings.’Headofficestaffnumbersbetween1,200and1,500people,Palmersays.ThecompanyhasfourothermainofficesintheUK.Thenatureoftheorganization,whichencompassessalesandmarketing,globalservices(thebiggestdivision),developingmarkets,researchanddevelopmentandmanufacturing,meansthattheopportunitiesatthecompanyvaryfromserviceengineerstosalesrolesandconsultants.Perksincludeafinal-salarypensionschemeandvariousdiscountschemes.Therewardandrecognitionschemeisalittledifferent,andrathernice:‘Eachmanagerhasabudgeteveryyeartorecognizeandrewardstaff,’Palmersays.‘Itcanbeintheformofamealfortwo,orabottleofwine.Itcanbeupto£1,000.There’stherecognition,andthenthere’sputtingmoneybehindit.’Moloney,however,likesthenon-cashrewards.‘Xeroxtakescareofallitsstaffbutitalsorecognizesthepeoplewhoputintheaddedeffort,’shesays.‘Itoffersonce-in-a-lifetimeincentivetrips,andrecentlyIorganizedasailingtripformyteam.’Theideaofworkingabroadwiththecompanyappealstoher,andshesaysthathercareergoalistobepartoftheseniormanagementteam.Here’sanotheremployee,itwouldseem,whoisinitforthelonghaul.()1.Thejournalistofthisarticlethinksthat.A.staffatXeroxarenottellingthetruthabutthecompany.B.Xeroxoffersgreatbenefitstostaff.C.Xeroxisthebestcompanyintheworld.D.Xeroxhasthebestworkingenvironment.()2.Thecompanytendstofinditsnewmanager.A.onlyformgraduatesB.ontrainingcoursesC.fromexistingstaffD.fromjobmarkets()3.Whatdoesthephrase“totakeon”inthesentence“Thecompanytakesononlyfifteentotwentygraduateseachyearand…”ofthesecondparagraphmean?.A.TotrainB.ToemployC.TointerviewD.Tomaintain(A)()4.Aswellasrecognizingitsstaffthroughpromotion,Xerox.A.givescashbonusesB.givesunpaidleavetotaketripsofalifetime.C.providesanumberofperks.D.provideshugeend-of-yearbonuses.()5.OnecommonfeatureofXeroxstaffisthattheytend.A.toworkhardB.togetpromotedC.worklongerhourseachdayD.nottochangeemployer

7.SectionBDirections:Therearetenblanksinthefollowingletter.YouarerequiredtochoosethebestonefromthegivenfourchoicesmarkedA,B,C,andD.Thenwritedownthecorrectanswerinthebrackets.Thissectiontotals10points,onepointforeachblank.DearMr.BushThankyouforyour1ofJanuary5forourBeautyBrandBlouses.Wearenowexporting2ofvariousbrands,amongwhichBeautyBrandisthemostfamous.Theyareingreat3abroadandourstocksarerunning4quickly.Theyarepopularnotonlyfortheirnoveldesign,butalsoforthereasonableprices.Weareconfidentthatonceyouhavetriedourblouses,youwillplacerepeatorderswithus5largequantities.Asyourequested,wearenow6asfollows:Price:US$600perdozenCIFNewYorkTermsofPayment:BysightL/Ctobeopenedthroughabanktobe7bytheSellers.Shipment:InMarch2022.Pleasenotethatwedonotallowanycommission8ourblouses,butadiscountof5%maybe9ifthequantityismorethan1,000dozen.Theaboveofferismadewithout10andissubjecttoourfinalconfirmation.Wehopethatyouwillplaceanorderwithusatanearlydate.Sincerelyyours()1.A.requestB.enquiryC.acquisitionD.requirement()2.A.blousesB.womanblousesC.womanshirtsD.ladyshirts()3.A.needB.wantC.requireD.demand()4.A.upB.offC.downD.away()5.A.atB.forC.inD.with()6.A.orderingB.offeringC.placingD.advising()7.A.agreedB.approvedC.acceptableD.covered()8.A.onB.inC.ofD.at()9.A.providedB.suppliedC.furnishedD.granted()10.A.promiseB.dutyC.engagementD.onus

8.ReadingComprehensionSectionADirections:Therearetenincompletesentencesinthissection.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.Thenwritedowntherightanswerinthebracketsforeachsentence.Thissectiontotals10points,onepointforeachsentence.()1.Wecansupplyallthebicyclesyourequired____________stockandarearrangingshipmentbyM.V.Mermaid.A.forB.fromC.toD.against()2.Wewouldliketoremindyouthatthe__________L/CmustreachusbeforeMarch10sothatwecanmakeshipmentingoodtime.A.coveringB.coverC.coveredD.beingcovered()3.Wehavereceivedyourletterof28March,___________ustomodifythepreviousarrangementsfortheshipmentofthecaptionedorder.A.askedB.toaskC.beingaskedD.asking()4.InourletterofMay5,wemade__________clearthatshipmentistobeeffectedinJune.A.youB.themC.thatD.it()5.Wealwaysdeal_______________paymentbysightL/C.A.withB.inC.atD.on()6.Thisofferis_____________toyourreplyreachingusbeforethe20thofFebruary.A.subjectingB.subjectC.subjectedDtosubject()7.____________weareappreciatingthegoodqualityofyourblacktea,weregretthatyourpriceappearstobeonthehighside.A.WhileB.WhenC.HoweverD.Therefore()8.Weherebyauthorizeyouto___________onusat60daysaftersighttotheextentofUSD20,000.00.A.openB.establishC.drawD.build()9.Ifpartiestoacontractdesiretosettledisputes,anarbitrationclauseisusuallymadeinthecontractwellbeforeadispute_____________.A.risesB.arisesC.lookD.appear()10.Somecustomersrequestedusto_____________ourpricebecausetheyconsideredittoohigh.A.putdownB.getdownC.takedownD.bringdown

9.TheImportanceofGoodCommunicationsEffectivecommunicationisessentialforallorganizations.Itlinkstheactivitiesofthevariouspartsoftheorganizationandensuresthateveryoneisworkingtowardsacommongoal.Itisalsoextremelyimportantformotivatingemployees.Staffneedtoknowhowtheyaregettingon,whattheyaredoingrightandinwhichareastheycouldimprove.Workingalonecanbeextremelydifficultanditismucheasierifsomeonetakesaninterestandprovidessupport.Employeesneedtounderstandwhytheirjobisimportantandhowitcontributestotheoverallsuccessofthefirm.Personalcommunicationshouldalsoincludetargetsetting.Peopleusuallyrespondwelltogoals,providedtheseareagreedbetweenthemanagerandsubordinateandnotimposed.However,firmsoftenhavecommunicationproblemsthatcanunderminetheirperformance.Inmanycases,theseproblemsoccurbecausemessagesarepassedoninaninappropriateway.Thereare,ofcourse,severalwaysofconveyinginformationtoothersintheorganizationwhichincludespeakingtothemdirectly,e-mailing,telephoningorsendingamemo.Themostappropriatemethoddependsonwhatexactlyitisyouarecommunicating.Forexample,anythingthatisparticularlysensitiveorconfidential,suchasanemployee'sappraisal,shouldbedoneface-to-face.Oneofthemainproblemsforseniorexecutivesisthattheydonothavethetimeorresourcesneededtocommunicateeffectively.Inlargecompanies,forexample,itisimpossibleforseniormanagerstomeetanddiscussprogresswitheachemployeeindividually.Obviouslythistaskcanbedelegatedbutatthecostofcreatingagapbetweenseniormanagementandstaff.Asaresult,managersareoftenforcedtouseothermethodsofcommunication,likememosornotes,eveniftheyknowthesearenotnecessarilythemostsuitablemeansofpassingonmessages.Theuseoftechnology,suchase-mail,mobilephonesandnetworksystems,isspeedingupcommunicationimmensely.However,thisdoesnotmeanthatmoreinvestmentintechnologyautomaticallyprovesbeneficial:systemscanbecomeoutdatedoremployeesmaylackappropriatetraining.Therearemanycommunicationstoolsnowavailablebutafirmcannotaffordallofthem.Evenifitcould,itdoesnotactuallyneedthemall.Thepotentialgainsmustbeweighedupagainstthecosts,andfirmsshouldrealizethatmorecommunicationdoesnotnecessarilymeanbettercommunication."Asthenumberofpeopleinvolvedinanorganizationincrease,theuseofwrittencommunicationrisesevenfaster.Insteadofaquickconversationtosortsomethingoutnumerousmessagescanbepassedbackwardsandforwards.Thiscanleadtoatremendousamountofpaperworkandisoftenlesseffectivethanface-to-facecommunication.Whenyouareactuallytalkingtosomeoneyoucandiscussthingsuntilyouarehappythattheyhaveunderstoodandfeedbackisimmediate.Withwrittenmessages,however,youareneverquitesurehowitwillbereceivedwhatyouthinkyouhavesaidandwhattheotherpersonthinksyouhavesaidcanbeverydifferent.Theamountofwritteninformationgeneratedinlargeorganizationstodaycanleadtocommunicationoverload.Somuchin