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optio on导航首小卖备吆喝小卖(圈子(任务(指南(车型(新闻(商城>>smart耍部op>>smart耍部optio onnamin>>smart撒欢屯nami>>smart撒欢屯namin optio tw导航(圈子(任务(指南(车型(新闻(商城>>smart撒欢屯op>>smart撒欢屯optio twnaminOPTIOPTIO ONE>>LAYOU>smartcommunityDemo>smartcommunityDemo请见视频>smartcommunityDemo>smartcommunityDemo请见视频登陆首页动态说明:3秒后车子向左移动,露出缤纷的地图,每个地图区块代表网站的一个版>smartcommunityDemo>smartcommunityDemo请见视频首页>smartcommunity>smartcommunity二级页面:展示该板块的所有任务>smartcommunity>smartcommunityOption三级页面:图文视频展示任务详OPTIOPTIO TW>>LAYOU>smartcommunity>smartcommunity>smartcommunity>smartcommunity登陆首页动画说明:车飘向页面中部,露出全车以及车上气球,不同气球代表网站不同>smartcommunity>smartcommunity首页:点击气球(有炸开效果)或者左侧的导航栏可进入对应的>smartcommunity>smartcommunity二级页面(1):展示该板块的所有话题,每个版块都有自己的颜>smartcommunity>smartcommunityOption二级页面(2):展示该板块的所有话题,每个版块都有自己的颜>smartcommunity>smartcommunityOption三级页面:图文视频展示话题详>>smartcommunity:theurban>>smartcommunity:theurban>产品宣传任务指挥闲扯>>smartcommunity:theurban>>smartcommunity:theurban>产品宣传任务指挥闲扯>>smartcommunity:theurban任务>>smartcommunity:theurban任务疯狂最玩>>smartcommunity:theurbanIntegrating>>smartcommunity:theurbanIntegratingWeibo&> Webcampaign@smart MaterialIntegratewithofflineactivitiesby Speciallydesignedforphoto smart”Badges,stickers,Multi-entrancestocampaign smartCollectfansdatafrom LeveragecelebritytocreatehypeandengageWeChat:EngageWeibo:Drive>>smartcommunity:theurban>>smartcommunity:theurban注册,提供相日常信息推送设>>smartcommunity:theurbanWeiboFullyleveragethemassofsmartWeibo>>smartcommunity:theurbanWeiboFullyleveragethemassofsmartWeibotofurtherpromotetheMaximizethereachofthere-launchWeibotrendingtopicsCombineweibotrendingtopicswith“疯狂最玩家”programtogeneratepublicbuzzmostcustomerattention.smartKOLInvitesmartKOLtoparticipatein疯狂最玩家”campaignandsharetotheirlifeUtilizeKOLstocreatehub>>smartcommunity:theurban>>smartcommunity:theurban任务人在中国,玩在用更smart的方式倒时差>>smartcommunity:theurban>>smartcommunity:theurban任务寻找城市中寻找8辆“躲”在街道上的smart。>>smartcommunity:the>>smartcommunity:theurban任务>>smartcommunity:theurban>>smartcommunity:theurban任务遇见>>smartcommunity:theurban>>smartcommunity:theurban任务>>smartcommunity:theurban任务>>smartcommunity:theurban任务•••>>smartcommunity:theurban>>smartcommunity:theurban>产品宣传任务指挥闲扯>>smartcommunity:theurban>>smartcommunity:theurban指挥smart指挥Top10ForTwoTop10北京胡同潮店、上海弄堂潮店Top10AlexWang推荐必败小店Top10彪马酥推荐FUN音浪聚点Top10smarter••>>smartcommunity:theurban>产>>smartcommunity:theurban>产品宣传任务指挥闲扯乐圈子里吹响集结号角闲扯闲扯闲扯>>HuirongTheultimate闲扯>>HuirongTheultimatesmartmodification>>Die-hardsmartwalkingencylopediaonsmart’shistory,culture,techniqueand闲扯ALEXWANGfashiondesign/闲扯ALEXWANGfashiondesign/王盛JUSTINScience/techcreatorofALEXWANGco-founderBEIJING闲扯indieradio jap-inspired闲扯indieradio jap-inspiredtangsuanradiohostCreatorsof6.305>>MOLLYavidtraveller,blogger,model,author>>MOLLYavidtraveller,blogger,model,author闲扯PANXIAOYEweibosuperstar,foodandtravelcolumnist.authorof《京津有味》《我们俩》.thepersonificationofVivalacuratingthefinerdetailsinlife,onebiteatatime.weibo:/panxiaoye222>>KevinChiefEditorof《MILKX>>KevinChiefEditorof《MILKX》weibo:闲扯王自Self-professedtechfounderofZealer-China,reviewingwithacriticaleyeonallthings>>smartcommunity:theurban>产>>smartcommunity:theurban>产品宣传任务指挥闲扯>>smartcommunity:theurban>>smartcommunity:theurban>产品宣传任务指挥闲扯smart最新热>>smartcommunity:sitemap smart公社网站首 车型信设安技相关推快速链查找经销商预约试驾活动标相关内礼品筛选方式>>smartcommunity:sitemap smart公社网站首 车型信设安技相关推快速链查找经销商预约试驾活动标相关内礼品筛选方式礼品详情页••••去••首内容说★>如何获得积分常见圈子快乐城圈子成话题内回复话题赞话发布话标商户类主题主题主题主题商户详情页想去去过发送至手机赞商分享任务类Smart生任务描赞任分享>>smartcommunity:sitemapa公社网站首 任务类>>smartcommunity:sitemapa公社网站首 任务类Smart生任务详情信息项 商户类主题主题主题主题商户详情页 圈子快乐城圈子名圈子描圈子成 Srt车 车型信设安技相关推快速链查找经销商 与活 活动标相关内 礼品筛选方式礼品详情页 心 回能活动★使回复任务务互•想去市地图,去过下吃喝•发机★户赞商分享SNS对商户:的兴srt情:引发话:其在•发布时间用回复话题赞话发布话标聚合smart的大型活动信息:分换•深入互动,以获分积分常见用户所有去首内容说 >>smartwhereweourcityisahere’s>>smartwhereweourcityisahere’samaptoexplorethegroundssmartdigitalEARNED(SNSplatforms,Forum/BBSofsmartdigitalEARNED(SNSplatforms,Forum/BBSofAutoVerticalSite/PortalAutoOWNEDAUTHORIZEDPUBLICPUBLISHER(2014)LeadsNurturingsmartofficialAUTHORIZEDPUBLICsmartofficialCULTIVATIONOFBRANDCULTUREPLATFORM&CONTENTHUBOFSMARTsmartcommunity(PC&Mobile&IPADOFFICIALINFORMATIONsmartofficialsite(PC&Mobilesite&PAID(Ad,SearchEngine,MediaCo-op,Video>>thesmartersmartcommunitysmartContinuouscommunication>>thesmartersmartcommunitysmartContinuouscommunication(EmotionalPlatformssmartCirclessmartMissionsOnlinetoofflineeventsmartSatisfactionRegularSpecialWOMMGMsmartSuperUGCforsmartMemberDatabase&(smartmemberdata,smartWebsite,CampaignAttractandrecruitEngagewithStimulate玩转>>thesmartersmartcommunitysmartContinuouscommunication>>thesmartersmartcommunitysmartContinuouscommunication(EmotionalPlatformssmartCirclessmartMissionsOnlinetoofflineeventsmartSatisfactionRegularSpecialWOMMGMsmartSuperUGCforsmartMemberDatabase&(smartmemberdata,smartWebsite,CampaignAttractandrecruitEngagewithStimulate玩转>>thesmartersmartcommunity>>thesmartersmartcommunitysmartcarownersandinvolveddeeplyincommunity(needtobeinvitedby,orapplyandbeapprovedbysmart)部smart部smartcar(needtobeverifiedviasmart部smartwithoutasmart>>thesmartersmartcommunity部>>thesmartersmartcommunity部smart部smart部>>MembershipVerificationFlowsmartFanVIN#invalid,outboundandemail>>MembershipVerificationFlowsmartFanVIN#invalid,outboundandemailsmartFanEmail/name/phone1.EmailProvidefanmembershipVIN#2.400Outboundwithin7CommunityinboxWelcomeletterwithdetailedOwnerBenefitsCommunityinboxWelcomeletterwithdetailedFanBenefits>>Community>>CommunityRedemption>>CommunityRedemptionBonusRewards>>CommunityRedemptionBonusRewardsInteractionWatchvideos,Log-infrequency,commentcommunitySharingIntegrateSNSaccount,sharingsmartcommunitycontent/videoonSNS,friendsjointhecommunityviasharedURL…etc.ParticipationRegister,upgradetoowners,participateinonline/offlinecampaignsandactivities,survey,completesmartmissions,createnewplaces/routes/ideasonsmartcitymapandgetSpecialUpgradefromfanstoowners,invitenon-membersmartownerstobecomecommunityownermembers,honorsmartsuperstars,honorKOLmembers>>creative>>iShare–wirelessdata>>creative>>iShare–wirelessdata+WIFIsignal>>VIPcar>>in-caraccessoriespackage>>car-care>>accessories>>air>>ash-RMBRMBRMBRMB>>limitedcaraccessories潮牌合作限量版special>>limitedcaraccessories潮牌合作限量版specialcarmaintenancediscount.collabwithfashionlabels与潮牌合作,发出限量版T:chocoolate/bape>>Member>>MemberAcquisition:Current>>Acquisition:>>Acquisition:>>On-goingMemberAcquisitionsmartBrandsmartFansmartsmartOwner>>On-goingMemberAcquisitionsmartBrandsmartFansmartsmartOwnerEmailand400smartsmartVerticalsosearchsosearchperformanceofsmartdependsonlyonPPC而未做投放的关键词,在自然搜索中则没有smart公SearchUtilizeSEM&SEOstrategytoimprovevisibilityofsmartanddrivemoreusertoSearchEngineEngine用户搜SearchUtilizeSEM&SEOstrategytoimprovevisibilityofsmartanddrivemoreusertoSearchEngineEngine用户搜索意图定多纬度用户搜索意图区隔达成页面关键词最佳可见搜索关键词研目标对象关注为导向的搜Socialmediaoptimization策略社会化媒体优化,促成最佳能见PayPerClick投放策不同营销时期,关键词最佳投放外部链支多维度外部链接介网站可见度符合搜索引擎收录标>>WherewesmartcommunitysmartContinuouscommunication>>WherewesmartcommunitysmartContinuouscommunication(EmotionalPlatformssmartCirclessmartMissionsOnlinetoofflineeventsmartSatisfactionRegularSpecialWOMMGMsmartSuperUGCforsmartMemberDatabase&(smartmemberdata,smartWebsite,CampaignAttractandrecruitEngagewithStimulate玩转integratingcustomerIntegratedcustomerexperienceacrossallsmartSNSintegratingcustomerIntegratedcustomerexperienceacrossallsmartSNSllook&SeamlesssocialsupportingSeamlesssocialsupportingforsmartMonthlysmartcirclessupportforSharefunwithfriendsviaWeibo&Drive-toHottopiconWhat’snewonStimulateettFollowsmart Fanssharecontentweibo&wechat viatheir Bigthing social supportingcommuitllrelevant smartmissioncommunitytobelinktoMonthlyKOLsmartcirclesDrive-toentrance/QRcode Sharingfunctiontotoweibo&wechat weibo&wechatBindingweiboaccounttologinFansmunity Drive-toentrance Sharefuncontent •HottopiconWeibo supportfor withfriendsvia •What’snewon weibo Weibo&Stimulate>>Missioncamp&PhaseIPhaseIIOn-goingMemberAcquisition&smartsmartForTwoCarpoolsmartfriendsTestDriveWorld>>Missioncamp&PhaseIPhaseIIOn-goingMemberAcquisition&smartsmartForTwoCarpoolsmartfriendsTestDriveWorldMemberOn-goingdatabaseanalysisand>>smartcommunitytosmart>>smartcommunitytosmartO2OEventNote:Thiseventiscarriedoutoffline,andisnotpartofthescope.MembershipProgram:RegularsmartWelcomeWelcomesmartcommunitywebsite/wechatQRcodeandhotlineMembereDM(byEventMembershipProgram:RegularsmartWelcomeWelcomesmartcommunitywebsite/wechatQRcodeandhotlineMembereDM(byEventsmartcommunityonline/offlineeventsinfo.Birthdaygreetingfor••••••smartsmartmemberinterviewsmartmembereventsmartpost-eventreportsCommunitybonusreminderCommunity•Pre-event/Onsite••••OnlinecommunityeventsRedemptionProgram••smartsmart(PR smart(PRCommunityevent••RegisteredeventcalendarCommunityeventsannouncementandsupport•Communityevent>>WherewesmartcommunitysmartContinuouscommunication>>WherewesmartcommunitysmartContinuouscommunication(EmotionalPlatformssmartCirclessmartMissionsOnlinetoofflineeventsmartSatisfactionRegularSpecialWOMMGMsmartSuperUGCforsmartMemberDatabase&(smartmemberdata,smartWebsite,CampaignAttractandrecruitEngagewithStimulate玩转>>MGM>>MGMAnnualsmart•VotingSuperstarsfromMembers(somecandidatesfromcommunityrecord,somefrommemberAnnualsmart•VotingSuperstarsfromMembers(somecandidatesfromcommunityrecord,somefrommembercharacter,i.e.•IdentityphysicalcarlicenseplateorframetoshowsmartSuperstarUniqueIdentity(peoplecanrecognizeiteasilyonthestreet)1to1interviewarticleonsmartMGandInterviewvideoonweibo••>>CommunitysmartSuper>>WherewesmartcommunitysmartContinuouscommunication>>WherewesmartcommunitysmartContinuouscommunication(EmotionalPlatformssmartCirclessmartMissionsOnlinetoofflineeventsmartSatisfactionRegularSpecialWOMMGMsmartSuperUGCforsmartMemberDatabase&(smartmemberdata,smartWebsite,CampaignAttractandrecruitEngagewithStimulate玩转OURMEASUREMENTWegettotheknowsilentmajoritythroughweb-tracking.CRMDatabase’sgotournumbers.Whydon’tweintegratebothmethodstopaintaliving{••••••}ContentConsumptionVisitorSilentMajorityMemberEngagementMulti-ChannelFunnelMemberPreferenceMemberActivityScalability:+Digital+Social+•OURMEASUREMENTWegettotheknowsilentmajoritythroughweb-tracking.CRMDatabase’sgotournumbers.Whydon’tweintegratebothmethodstopaintaliving{••••••}ContentConsumptionVisitorSilentMajorityMemberEngagementMulti-ChannelFunnelMemberPreferenceMemberActivityScalability:+Digital+Social+••••••>>CommunityMeasurement>>CommunityMeasurementParticipationandcampaignsurvey)Engagementand(overallandbySpendingPagerate(baysurvey)MemberRatioMember#byOwnerAcquisitionrate%(member#/Activemember>>TIMELINECOMMUNITYDEVELOPMENTPHASE*Note:Pleasenote>>TIMELINECOMMUNITYDEVELOPMENTPHASE*Note:PleasenotethattheagencywillneedtoreceivePOby11otherwiselaunchdateswillbepushedback 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