《跨境电商英语》教案 Unit 3 Pre-sale Services of Cross-Border E-Commerce

教学单元教案设计授课周次第5周授课时间*****计划学时数2教学单元Unit3Pre-saleServicesofCross-BorderE-Commerce(1)授课方式□理论课□实验（实训）课□上机课□其他教学目标1.Masterhowtodescribeane-commercestore;2.Understandhowtoselectappropriateproductsforane-commercestore.教学重点及难点Theunderstandingofthetext.Thenewwordsandusefulexpressions.Putthecontentintopractice.教学方法与手段♠项目式：基于跨境电商不同实践操作环节任务的合作性学习♠小组讨论式：分5-6个学习小组♠展示式：学生小组展示教学过程Review：WhatdoyoulearnfromChapterTwoMainCross-BorderE-CommercePlatforms?TestofChapterTwo3.1StoreDescription(1)Warming-upActivities(2)TextAHowtoMakeYourStoreDescriptionStandOut3.2ProductSelection(1)Warming-upActivities(2)TextAProductSelectingTipsforNewSellersonDHgateHomework课外安排FinishthevocabularyexercisesofTextAin3.1and3.2.FinishpracticeexercisesofTextBin3.1and3.2.教学反思

讲稿复习提问和上章作业典型问题答疑检查第二章的作业情况教学单元名称Unit3Pre-saleServicesofCross-BorderE-Commerce(1)课程导入：WhatdoyoulearnfromChapterTwoMainCross-BorderE-CommercePlatforms?四、分析思路1.Review：WhatdoyoulearnfromChapterTwoMainCross-BorderE-CommercePlatforms?2.TestofChapterTwo3.3.1StoreDescription(1)Warming-upActivities(2)TextAHowtoMakeYourStoreDescriptionStandOut4.3.2ProductSelection(1)Warming-upActivities(2)TextAProductSelectingTipsforNewSellersonDHgate5.Homework五、讲授内容I.ReviewWhatdoyoulearnfromChapterTwoMainCross-BorderE-CommercePlatforms?…（学生讨论及发言环节）II.TestofChapterTwoIII.3.1StoreDescription(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsaboutstoredescriptionandmatchthemtotheirChinesemeaning.()1.businessscopeA.品牌形象()2.corporatecultureB.业务范畴()3.brandimageC.退货政策()4.after-saleserviceD.企业文化()5.returnpolicyE.售后服务DiscussionStoredescriptionisofgreatsignificancetoacross-bordere-commercestore.Discusswithyourpartneraboutwhatinformationisincludedandhowithelpstocreatethebrandimage.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Vince,I’veheardthatyouopenanE-commercestoreonAliExpress.B:Yes.YouknowImajorinbusinessEnglish.IfindthatI’minterestedinCBECandwiththehelpofmyparents,Istartmyownstore.A:Soundsgreat!I’mwonderingifIcanhavealookatyourE-commercestore.B:Ofcourse.Ihaven’tfinishedthestoredescriptionyet.Youknowit’snotaneasytask.A:Yes,maybewecandiscusstogether.YouknowI’vebeenworkinginthisfieldsincegraduation.B:Wow,great.Iwanttochoosebabyproductsasmybusinessscope.A:Thentheoverallstylecanbelovelyandwarm.You’dbetterdecorateyourstorewithpinkandwhite.B:Goodidea.ThenIneedtodesignasignformystore.A:That’sright.Youcanputthenameofthestore,aswellassomeproductinformationinyourshopsign.Andyoucanalsoputalinkinyoursignifyoulike.B:We’resoefficient.ThenIneedtouploadtheadvertisingpictures.A:Good.Let’schoosethepicturesofthefeaturedproducts,thehot-sellingproductsandnewproducts.B:It’sreallykindofyoutohelpmewithmystoredescription.A:Mypleasure.Mayyouhaveasuccessfulbusinesscareer.B:Thankyouverymuch.(2)TextAHowtoMakeYourStoreDescriptionStandOutPre-readingQuestionsDoyouknowhowtowriteagoodstoredescription?Haveyoueverbeenimpressedbyanystoredescriptionwhenbuyingonline?GlobalReadingMainIdeaBesideshardworkandpersistence,showingsomepersonalityisofgreatsignificanceto____________yourbrand.Youcanshowthepersonalityinyour________________.Abrilliantstoredescriptionshouldhave____________,________________,________________and________________.Readingcomprehensionexercise-T/F1.T2.T3.F4.T5.FDetailedReadingNewWordspersistence/pə'sistəns/n.坚持essential/ɪ'senʃl/adj.基本的，必要的differentiate/ˌdɪfə'renʃɪeɪt/v.区分，区别personality/ˌpɜːsə'næləti/n.个性，人格awesome/'ɔːsəm/adj.令人敬畏的；极好的attribute/ə'trɪbjuːt/n.属性，特质quirky/'kwɜːkɪ/adj.古怪的specific/spə'sɪfɪk/n.特性；细节prospective/prə'spektɪv/adj.有望的，潜在的amateur/'æmətə(r)/adj.业余的typographical/ˌtaɪpə'græfɪkl/adj.印刷上的identify/aɪ'dentɪfaɪ/v.确认long-winded/ˌlɒŋˈwɪndɪd/adj.唠叨的handle/'hændl/v.处理；应付reminder/rɪ'maɪndə/n.提醒人的事物inclined/ɪn'klaɪnd/adj.倾向于……的humanize/'hjuːmənaɪz/v.使更人道UsefulExpressionsExpressionsExampleSentencestargetaudience目标受众Thetargetaudienceforthisadvertisementismainlyteenagers.setthetone定下基调Theirfirstexchangesetthetoneforanewrelationship.asidefrom除……以外Asidefromthewebcameras,anumberofotherhigh-techmethodsarebecomingincreasinglypopular.Notes...it’salsocrucialtodifferentiateyourbrandbyshowingsomepersonalitywhereverpossible.通过尽可能展现个性来区分您的品牌也至关重要。此句中it做形式主语，不定式短语todifferentiateyourbrandbyshowingsomepersonalitywhereverpossible才是真正的主语。Theseeffortswillhumanizeyouronlinebusiness,makingiteasiertoconnectwithprospectivecustomers.这些努力将使你的网店更加人性化，更容易与潜在的顾客产生联系。此句中makingiteasiertoconnectwithprospectivecustomers这一现在分词短语做结果状语。WhatyoucandoinsteadisleaveyourcustomersafriendlyremindertoseeyourFAQsorcontactyoudirectlybeforeordering.相反，你能做的就是给顾客留一个温馨提示，让他们去看常见问题（FAQs）或者直接联系你。此句中，what引导的是一个主语从句。IV.3.2ProductSelection(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsaboutstoredescriptionandmatchthemtotheirChinesemeaning.()1.targetmarketA.产品线()2.buyer’spreferenceB.买家的喜好()3.productlineC.目标市场()4.categoryanalysisD.销售量()5.salesvolumeE.类目分析DiscussionTorunasuccessfule-commercestore,it’simportanttochoosetheappropriateproducts.Discusswithyourpartnerhowtoselectproductsforane-commercestore.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vince,it’shardformetodecidewhatproductstosellinmye-commercestore.Canyougivemesomesuggestions?B:Yes.It’snotsoeasy.Firstyoushouldchooseproductsunderacertaincategory.Forexample,ladies’dress,ladies’coat,women’ssweater,women’sjeansandmanyothersunderthecategoryofwomen’swears.A:OK,I’minterestedinsellingladies’dress.B:Good!Youknowmanyfactorsshouldbetakenintoconsiderationwhenchoosingproducts.Beforemakingthefinaldecision,youshouldalsothinkabouttheproductcompetitivenessandforeignbuyers’preference.A:Iknow.That’stosay,Ishoulddoacarefulanalysisofthemarket.B:Yes,what’smore,you’dbetterthinkaboutthetimelysupply,adequatestockandpriceadvantagesetc.A:OK,I’lltry.Thankyouverymuchforyoursuggestions.B:You’rewelcome.(2)TextAProductSelectingTipsforNewSellersonDHgatePre-readingQuestionsDoyouknowhowtoselectappropriateproductsforyoure-store?Whatshouldbetakenintoconsiderationwhenselectingproductsforyoure-store?GlobalReadingMainIdeaTherearetwowaystocheckbest-sellingitemsontheplatform,namely____________and____________.Meanwhilebusinessopportunitiesalsoliein____________productsandproductswith________________.Readingcomprehensionexercise-T/F1.T2.F3.F4.T5.TDetailedReadingNewWordsaccurate/'ækjərət/adj.精确的，准确的button/'bʌtn/n.按钮volume/'vɒljuːm/n.容量，额classification/ˌklæsɪfɪ'keɪʃn/n.分类subcategory/'sʌbkætəɡəri/n.子类别rank/ræŋk/v.排列；把……分等级competitive/kəm'petətɪv/adj.有竞争力的stimulate/'stɪmjuleɪt/v.刺激，促进exposure/ɪk'spəʊʒə(r)/n.暴露highlight/'haɪlaɪt/v.突出，强调flagship/'flæɡʃɪp/n.旗舰bait/beit/n.鱼饵reel/riːl/n.卷轴ratio/'reɪʃɪəʊ/n.比例，比率UsefulExpressionsExpressionsExampleSentenceslogin登录Loginifyoualreadyhaveanaccountorcreateanewaccount.berelatedto与……有关Rememberthatthetopicyouchoosemustberelatedtoyourmajor.besuitablefor对……来说合适的Thisapproachwouldbesuitableforhigh-valuedproducts.makegooduseof好好利用Ihopeyoucanmakegooduseofthisplatformandpracticeyourskills.betargetedat以……为目标Thecompanywillbetargetedattech-savvycustomers.NotesItmaybeacorrectwayforanewsellertoselectproductswhicharebest-sellingontheplatformorother,butitmaybetoocompetitivefornewsellers.对于新的卖家来说，选择这个平台或其他平台的畅销品作为自己店铺的商品是不错的，但这对于新的卖家而言可能竞争太大。此句中it做形式主语，不定式短语toselectproductswhicharebest-sellingontheplatformorother才是真正的主语。这个不定式短语中嵌套了一个which引导的定语从句。Therefore,itisamusttomakegooduseofthenetworkflowofbest-sellingitemstostimulatetheexposureofotherproducts.因此，充分利用店铺热销品的流量来刺激其他产品的曝光是必要的。此句中it是形式主语，tomakegooduseofthenetworkflowofbest-sellingitemstostimulatetheexposureofotherproducts这个不定式短语才是真正的主语。此不定式短语中tostimulatetheexposureofotherproducts表目的。Thenewsellerscanupload20%best-sellingitems,basedon“28rules”,fornetworkflow,tostimulatetheexposureof80%mainproducts.新卖家可以上传百分之二十的热销品，基于二八原则，利用百分之二十的热销品的流量来刺激其他百分之八十的产品的曝光。二八定律又名80/20定律、帕累托法则(Pareto’sprinciple)也叫巴莱特定律、朱伦法则(Juran’sPrinciple)、关键少数法则(VitalFewRule)、不重要多数法则(TrivialManyRule)最省力的法则、不平衡原则等，被广泛应用于社会学及企业管理学等。二八定律是19世纪末20世纪初意大利经济学家帕累托发现的。他表示，任何一组东西中，最重要的只占其中一小部分，约20%，其余80%尽管是多数，却是次要的，因此又称二八定律。V.Homework1.FinishthevocabularyexercisesofTextAin3.1and3.2.2.FinishpracticeexercisesofTextBin3.1and3.2.教学单元教案设计授课周次第6周授课时间*****计划学时数2教学单元Unit3Pre-saleServicesofCross-BorderE-Commerce(2)授课方式□理论课□实验（实训）课□上机课□其他教学目标Improvestudents’presentationskills;Understandtherelatedcontentaboutproductdescriptionandproductpricing.教学重点及难点Students’presentation;Theunderstandingofthetext;Thenewwordsandusefulexpressions.教学方法与手段♠项目式：基于跨境电商不同实践操作环节任务的合作性学习♠小组讨论式：分5-6个学习小组♠展示式：学生小组展示教学过程Explanationofthehomework.Students’presentation.3.3PlacinganOrderWarming-upActivitiesTextAHowtoWriteProductDescriptions4.3.4ProductPricing(1)Warming-upActivities(2)TextAHowtoPricetheProductsReasonably5.Homework课外安排1.FinishthevocabularyexercisesofTextAin3.3and3.4.2.FinishpracticeexercisesofTextBin3.3and3.4.3.Memorizetheimportantwordsandphrasesinthischapter.教学反思

讲稿复习提问和上章作业典型问题答疑VocabularyandStructureexercisesin3.1I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.E2.B3.D4.A5.CII.Choosethebestchoicetocompleteeachofthefollowingsentences.1.B2.C3.A4.D5.AIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.concentrateontargetaudience2.setthetoneforthemeeting3.Asidefromminordifference4.benotinclinedto5.connectwithothersVocabularyandStructureexercisesin3.2I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.C2.D3.A4.B5.EII.Choosethebestchoicetocompleteeachofthefollowingsentences.1.B2.C3.A4.D5.AIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.betargetedatspecificgeographies2.userslogin3.makegooduseofthisplatform4.berelatedtoperformance5.issuitableforacertainregion二、教学单元名称Unit3Pre-saleServicesofCross-BorderE-Commerce(2)三、课程导入：T:Tillnow,wehavelearnedthefirsttwosections.Whathaveyoulearnedaboutstoredescriptionsandproductselection?四、分析思路1.Explanationofthehomework.2.Students’presentation.3.3.3PlacinganOrder(1)Warming-upActivities(2)TextAHowtoWriteProductDescriptions4.3.4ProductPricing(1)Warming-upActivities(2)TextAHowtoPricetheProductsReasonably5.Homework五、讲授内容I.Explanationofstudents’homework.II.Students’presentation.(1)Workingroupsanddiscusseachother’stranslation.Referenceonestopbandagedresssupplierandmanufacturer;15minutes'drive;10years'experience;over1000squaremetersworkshop;offeringglobaltimelyshipping;makingsuretechnologyandcraftsmanshipisthetopgradeinthisindustry;qualitychecking;continuousnewstylesdesignanddevelopment;Variouspaymentandshippingoption;customizedBrandLabelEstablishedin2003,ShenzhenVissonTechnologyisaR&DcompanylocatedinShenzhen,China，whichhasbeenexpandingitsbusinessfieldsgloballyandcontinuouslytowardsnewmilestone.ThemajorproductsareTVBOXbasedonAndroidsystem,AndroidTablet,andotherdigitalproductsandaccessories.WeareabletoofferourclientscustomizedOEMservicetomeettheirspecificrequirements.Withover500staffmembersandoutstandingR&Dteam,wehavebeenprovidingpopularandhighqualityproducts.Wehavestrongqualitycontrolmanagementandmorethantencooperatingfactoriestosupplyuswithverycompetitiveitemstosatisfycustomersthroughouttheworld.Advancedtechniques,goodquality,competitivepriceandprofessionalafter-salesservicesarethecoresofVissonCompany.Fromhardware&softwaredevelopmenttoproductandpackagedesign,weprovideadvancedandhighqualityandroidproductswiththeeffortofouroutstandingR&Dteam.Wearealwaysintheleadingtoofferthenewestandroidsoftwareforourcustomer.Ourprinciple:Honesty,CredibilityandMutualBenefit.III.3.3ProductDescription(1)Warming-upActivitiesLearnthefollowingEnglishexpressionsaboutproductdescriptionandmatchthemtotheirChinesemeaning.()1.sizechartA.热销产品()2.hot-sellingproductsB.盈利产品()3.flow-increaseproductsC.引流产品()4.profitableproductsD.保用单()5.warrantyE.尺码表DiscussionProductdescriptionisessentialtoaproduct.Discusswithyourpartneraboutwhatinformationshouldbeincludedinaproductdescription.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vicky,whatareyoudoingthesedays?B:Oh,I’mbusywiththeproductdescriptionofmyE-commercestore.A:Oh,productdescriptionisveryimportanttoaproduct.Goodproductdescriptioncanhelpyougaintheworld.B:Absolutely.Vince,doyouhaveanygoodsuggestionsaboutproductdescriptionforme?A:Letmethink.Youcanfollowthe“FAB”method.B:Whatis“FAB”method?A:Oh,itreferstoFeature,AdvantageandBenefit.B:Oh,Igotit.A:Andyou’dbetterbeassimpleaspossibleintheproductdescription,between100-300words.B:Wow,someofmyproductdescriptionsneedrewriting,fortheyaretoolong.A:OK,youshouldalsoincludeinformationsuchaslogistics,payment,after-salesserviceinyourproductdescription.B:NowIhaveaclearunderstandingofproductdescription.Thanksamillion,Vince.(2)TextAHowtoWriteProductDescriptionsNewWordstrigger/'trigə/v.引起，触发incomplete/ˌinkəm'pliːt/adj.不完整的，不完全的feature/'fiːtʃə/n.特色，特征optimize/'ɔptimaiz/v.使最优化readability/ˌriːdə'biliti/n.可读性application/ˌæpli'keiʃən/n.运用，应用specification/ˌspesifi'keiʃən/n.规格，说明书parameter/pə'ræmitə/n.参数escrow/'eskrəu/n.暂交第三者保管的款项chain/tʃein/n.链considerate/kən'sidərit/adj.考虑周到的，替他人考虑的continuous/kən'tinjuəs/adj.连续的，持续的UsefulExpressionsExpressionsExampleSentencesbeimpressedby被……留下深刻印象EverybodywillbeimpressedbythesplendidculturecreatedbytheGreeknationandadmiresitverymuch.\o"点击发音"resultin导致Theignoranceofprotectingtheenvironmentwouldresultinalotofsevereconsequences.failtodosth.未做成Ifyoufailtoobeytherules,youwillbepunished.bebasedon根据，以……为基础Ourcooperationisbasedonmutualunderstandingandrespect.indifferentangles从不同角度ThisthesishasalsostudiedindifferentanglesthefactorswhichinfluenceCross-borderMergers.NotesAnysellerthatfailstoprovidegoodandcleardescriptioncan’tmakecustomersplaceorderswiththeirproducts.卖家如果没有提供良好的清晰的产品描述，顾客就难以下单。此句中thatfailstoprovidegoodandcleardescription为定语从句，用来修饰seller。Consideratesellerswinloyalcustomers,whichallowacontinuouswealthflow.考虑周到的卖家会赢得忠诚的客户，这将为他带来源源不断的财富。此句中which引导非限制性定语从句。IV.3.4ProductPricing(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsaboutproductpricingandmatchthemtotheirChinesemeaning.()1.pricerangeA.价格策略()2.variablecostB.汇率()3.netprofitC.净利润()4.pricingstrategyD.价格区间()5.exchangerateE.变动成本DiscussionPricecanserveasanindicatorofaproduct’svalue.Discusswithyourpartneraboutwhatfactorsmayinfluencethepriceofaproductandhowtosetthepriceforaproduct.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vince.Ihavedifficultyinsettingthepricesformyproducts.Canyouhelpme?B:Ofcourse.Isyourproductsupplyfirst-hand?A:No.Igetmyproductsfromthebranddistributor.B:Inthatcase,youcancontroltheprofitbetween5%to30%.A:Wow,itsoundsscientific.B:That’strue.Thereisalsoasimpleandeffectivepricingmethod.A:What’sthat?B:Youcanrefertothepricingrangesoftheproductsunderthesamecategory.Ingeneral,thebestreferencesarethepricingrangesofthebest-sellingproductsonthetopthreepages.Maybeyouneedaspecificexampletounderstanditbetter.A:Yes,exactly.B:OK,takethisdogclothingforexample.WecanclickthelinkofDogApparelcategoryandcheckthepricingrangesofallthedogc