案例文案内容

20142014MBSeasonalRetailPromotionCreativePitch–RoundSeasonalRetailCreativePitch30April2014BriefDuringfestiveholidaysandseasonsthroughouttheyear,Mercedes-Benz’sdealerswillrolloutpromotions.ThebrandwillBriefDuringfestiveholidaysandseasonsthroughouttheyear,Mercedes-Benz’sdealerswillrolloutpromotions.Thebrandwillprovideasetofmasterimageryforeachoccasion,whichthedealerscanthentakeadvantageoftobringmorefootfalltotheshowrooms.THECreateasetofkeyvisualstailoredtothespecialoccasion,whicharethenadaptedtoin-storePOSM,onlinebanners,andWeChat/Weibopictures.THEImprovebrandaffinityandstrengthenbondbetweenbrandandIncreaseshowroomtrafficduringspecialoccasions/festivals,throughinterestingmasterimages,coupledwithattractivepromotions.TARGETDriverswhoareattheConsiderationStageofpurchasingaTheyarewaitingtoadvantageofaretailpromotionbeforefinalisingFansofMercedes-Benzwhoareactiveonsocialmedia2MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr七夕节ChineseValentine’s七夕节ChineseValentine’sDay*中秋节Mid-AutumnDay*教师节Teacher’sDay(9.10)国庆日NationalDay10.1)万圣节Halloween感恩节ThanksgivingDay圣诞节ChristmasDay元旦/新年NewYear情人节Valentine’sDay2.14)妇女节Women’sDay3.8)劳动节LabourDay(5.1)母亲节Mother’sDay5.10)儿童节Children’sDay6.1)父亲Father’sDay(6.21)3MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr七夕七夕ChineseValentine’s4MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese七夕Chinese中秋中秋Mid-Autumn14MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-中秋Mid-其其他节Other国庆国庆National25MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr国National国National国National国National万圣万圣28MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr万圣万圣圣诞圣诞Christmas30MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr圣诞圣诞圣诞圣诞情人情人Valentine’s33MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr情人情人春春Spring35MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr春春春春劳动劳动Labor38MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr劳动Labour劳动Labour儿童儿童Children’s40MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr儿童儿童Totalworkingdaysrequired:Materialtobedelivered7workingdaysbeforeMediaLaunchPleaserefertotimelinebelow,doneforChineseValentine’sDaymastertoolkitNOTE:Timelinebasedonscenarioofpurchasingandretouchingstockimagesonly.Nophotoshoot42MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr123456789123456789ClientKVSign-KVResize&FAinClientSign-FinalToolkitPoP:DealerlocalisationTotalworkingdaysrequired:Materialtobedelivered7workingdaysbeforeMediaLaunchPleaserefertotimelinebelow,doneforChineseValentine’sDaymastertoolkitNOTE:Timelinebasedonscenarioofpurchasingandretouchingstockimagesonly.Nophotoshoot42MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Apr123456789123456789ClientKVSign-KVResize&FAinClientSign-FinalToolkitPoP:DealerlocalisationTeam43MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30Team43MBSeasonalRetailPromotionCreativePitch|Ogilvy&Mather(30AprNext•••ClientNext•••ClienttoClienttoapproveMov