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tiveresultsthewholeThroughinsistingthisbeliefandpersonalpersistentendeavor,NashdevelopedasystematicalThroughinsistingthisbeliefandpersonalpersistentendeavor,Nashdevelopedasystematicaltheorycalled“Nashequilibrium”,whichfundamentallychangedtherealmofeconomics.Duetothebreakthroughofthismagnitude,NashwontheNobelPrizeofEconomicsin1994forhiseminentcontribution.TheTheMethodof•Are•Arepeopleafraidofoutagainstauthority,whethertheauthorityisanindividual,agroup,ora••Jack••JacktheformerCEOof•••••••1981—122001280billionMarketcapital“Nooneshouldallowhimselftobethevictimofaninstitution.”•bureaucracy—tends•bureaucracy—tendsbe•Made•MadeGeneral•shutdownfactories,reducedpayrollsand•shutdownfactories,reducedpayrollsandcutlacklusterold-lineEachyear,Welchwouldfirethebottom10%ofhismanagersdestroyingthenine-layermanagementhierarchy•••adopted•adoptedMotorola'sSigmaqualityprogramlate••••Allowthecompanytomovequickly,tocommunicate•Welch’snetworthisestimated•Welch’snetworthisestimatedat$720million1999:wasnamed“ManageroftheCentury”byFortune••Are•Arepeopleafraidofoutagainstauthority,whethertheauthorityisanindividual,agroup,oraBychallengingBychallengingpeopleinWelchinjectedhealthybloodtoGEandmadeitatopcompany.••SampleoftheSampleoftheDuringtheperiodof1970s,whenJackWelchfirstwentintoGeneralElectric,hefoundoutthatalthoughitwasaprominentcompanywithhighitactuallysufferedfromnumerousproblemsaboutmanagement.••••••Mostnotably,thebureaucracy,which••Mostnotably,thebureaucracy,whichwascharacterizedastheextremeformalityofeverythingintheresultinginthelowefficiencyofmanagementandcommunicationamongthedifferent•••In••IntheyearofwhenhebecametheCEOofGeneralElectric,hewasafraidtomakechangesduringthefirstmonths.••Nevertheless,believingthatnooneshouldallow•Nevertheless,believingthatnooneshouldallowhimselftobethevictimofaninstitution,JackWelchfinallydecidedtochangethebureaucraticformoftomakeGE•••Ulteriorly,heshutdownfactories,reducedpayrolls•Ulteriorly,heshutdownfactories,reducedpayrollsandcutlacklusterold-lineunit.Todestroythenine-layermanagementhierarchy,whichwastheembryoofeachyear,hewouldfirethebottom10%ofhismanagers.••••Despitethe•DespitetheimmenseoppositionfromtheboardofthecompanyattheWelchinsistedhis•••Due••Duetohispersistent20yearslater,themarketcapitalofGEhadgrownfrom12billionin1981to280billioninLikewise,Welch’snetworthwasestimatedat720milliondollarsinthatyearandwasalsonamedas“ManageroftheCentury”byFortune••Should•Shouldpeopleprefernewideas,orvaluestothoseofthepast?HenryHenryModelT(500—AssemblylineGreatlyincreased•••••$••$825in$360in•Should•Shouldpeopleprefernewideas,orvaluestothoseofthepast?ChallengingtheChallengingtheoldandprevalentmethodofmanufacturingHenryFordcreatedamiracleinthehistory,amiraclewhichmadetheluxuryautomobilesnotexclusivetotherich.••SampleofSampleoftheAtthebeginningof20thcentury,duetothelimitsoftraditionalmanufacturingmethod,whichrequiredoneindividualtofinishthewholeprocess,••••theaverage•theaveragehoursspentononesingleautomobilewere500,whichledtoasevereproblemthatthepriceofeachsinglecarwasexorbitantlyhigh.••Isitalwaysbesttodetermineone•Isitalwaysbesttodetermineone’sownviewsofrightandwrong,orcanwebenefitfromfollowingthecrowd?•••Americanclergyman,activistandprominentleaderinthe•Americanclergyman,activistandprominentleaderintheAfricanAmericancivilrightsmovementthroughdisobedienceandnon-violentledthe1955MontgomeryBus•••deliveredhis“IHaveaatLincolnMemorialonWashington,March1963•I•Ihaveadreamthatonethisnationwillriseupandliveoutthetruemeaningofitscreed:"Weholdthesetruthstobeself-evident,thatallmenarecreated•Ihaveadreamthatonedayon•IhaveadreamthatonedayontheredhillsofGeorgia,thesonsofformerslavesandthesonsofformerslaveownerswillbeabletositdowntogetheratthetableof•I•IhaveadreamthatoneeventhestateofMississippi,astateswelteringwiththeheatofinjustice,swelteringwiththeheatofoppression,willbetransformedintoanoasisoffreedomand•I•Ihaveadreamthatmylittlechildrenwillonedayliveinanationwheretheywillnotbejudgedbythecoloroftheirskinbutbythecontentoftheircharacter.•Raisedthepublic•RaisedthepublicconsciousnessthecivilrightsEndracialsegregationandracial1964:theyoungestpersontoreceiveNobelPeacePrize1986:MartinLutherKing,JrDaywasestablishedasaU.S.nationalholiday••••Isitalwaysbesttodetermineone’•Isitalwaysbesttodetermineone’sownviewsofrightandwrong,orcanwebenefitfromfollowingtheThroughtheprocessofquestioningtheThroughtheprocessofquestioningtheracialviewheldbythemajorityofAmericansociety,MartinLutherKingendedracialdiscriminationandthereforebecameoneofthehumanrightsicons.••SampleofSampleoftheBeforethetimeof1950s,themajorsocietyofUnitedStatesheldastubbornprejudicethatduetothecoloroftheirskin,AfricanAmericansweredestinedtobediscriminated,whichledtonumerousdiscriminationandpersecutiontowardsthisvulnerablegroup.•22Pursuingperfection•••Can•Canpeoplesuccessonlyiftheyaimtobeperfect?•Electriclight•Electriclight•••“Genius“Geniusisonepercentofinspiration,andninety-ninepercentof“Wewillmakeelectricitysocheapthatonlytherichwillburn•Can•Canpeoplesuccessonlyiftheyaimtobeperfect?ByseekingByseekingafterThomasendeavoredtofindthemostsuitable•••Is•Isstrivingtoachieveaalwaysthebestcourseofaction,orshouldpeoplegiveupiftheyarenotmaking•••1940:The•1940:ThebusinessbeganwithalittlerestaurantopenedbybrothersDickandMacMcDonaldinSanBernardino,California.Theworld'slargestchainoffastfoodrestaurantserving47millioncustomers••“QSCV”“QSCV”Q:qualityS:serviceC:V:•••••••••Beef>•••••Beef>40Onion:4hours→Fries>7Hamburger>10MainPolicyMainPolicy1:Thecustomerisalwaysright.Policy2:Iftheiseverwrong,readthepolicy1.•••Is•Isstrivingtoachieveaalwaysthebestcourseofaction,orshouldpeoplegiveupiftheyarenotmakingStrivingtoachieveStrivingtoachieveagoal,evenifitmightbeunreachablerightnow,••byanextremelyharshcalled“•which•whichstandsforservice,cleanliness••To••Toensurethequalityofitshamburgers,thebeefmustbeprocessedatleast40stepsbeforebeingsold.Similarly,forthefreshnessofthemilk,itsmilkmustbereservedunderfourcentigradeinrefrigerator.••Likewise,to•Likewise,tomakethebettertasteofitsonionandfries,iftheonionhasbeenreservedmorethan4hoursafterbeingchopped,itmustbethrownawayandifthefrieshasbeenkeptmorethan7minutesafterbeingfried,italsomustbetreatedastrash.••33Turningfailureinto•Can•Cananyanddisadvantagesbeturnedintosomethinggood?•••1954:wasborn•1954:wasbornintopovertyinMississippitoateenagesingleexperiencedconsiderablehardshipduringherchildhoodincludingbeingrapedattheageofnineandbecomingpregnantat14;hersondiedininfancy.•••Highschool:•Highschool:landedajob19:beganco-anchoringthelocaleveningnewsEmotionalad-libdeliveryBetransferredtothedaytimetalkshowarena•••therichestAfricantherichestAfricanAmericanofthe20thcenturythemostphilanthropicAfricanAmericanofalltimeherself-titled,multi-award-winningtalkshowhasbecomethehighest-ratedprogramofitskindinhistory••••Can•Cananyanddisadvantagesbeturnedintosomethinggood?OprahWinfreyOprahWinfrey’sexperienceassuresthat,throughpersistentendeavor,anymisfortuneorhardshipinourlivesarereallytheindispensableroutesto••••Do•Dopeoplelearnfromlosingthanfrom•Ludwig•Ludwig•••26:suffereda•26:sufferedasevereformofa"ringing"inhisearsthatmadeithardforhimtoperceiveandappreciatemusichishabitofimmersinghisheadincoldwatertostayawakeBeethoven'shearinglossdidnotpreventhiscomposingmusic••••toincrease•toincreasehisperceptionofbiteaspecialattachedtothesoundboardonathevibrationswouldthentransferfromthepianotohisjaw•••••••Ninth••••NinthFourthSymphonySixthSymphony4Self-4Self-•IsconscienceaIsconscienceapowerfulthanmoney,fame,or•••Who:was•Who:wasanAlbanianRomanCatholicnunwithIndiancitizenshipWhat:foundedtheMissionariesofCharityWhere,when:inKolkata,Indiain1950How:over45yearsministeredtothepoor,sick,orphaned,anddying•••••guidedtheMissionariesofCharity'sexpansion,•guidedtheMissionariesofCharity'sexpansion,firstthroughoutIndiaandtheninother123countries.••Nobel••NobelPeacePrizeinAtthetimeofherdeath:4,000sisters,anassociatedbrotherhoodof300acrucifix,apairofsandalsandthreeoldclothes•IsconscienceIsconscienceapowerfulthanmoney,fame,orForoverfortyfiveyears,MotherTeresaForoverfortyfiveyears,MotherTeresadidcharityworksallovertheworld,choosingconscienceovermoneyandfame.••SampleoftheSampleoftheBefore1950s,largepartsofIndiawerefilledbythosepeoplesufferingfromfamine,epidemics,homelessnessanddeath.Althoughtheylivedmiserably,theywereactuallyignoredbythegovernmentandtheupperclassofthesociety.•••••Apioneering•Apioneeringnursebeknownas"TheladywiththeCrimean•••••Theally•TheallyofBritainandFranceversusRussiathoroughobservationslinkingsanitaryconditionsandhealingthemortalityratedroppedfrom42.7%to2.2%.••••Has•Hastheacquisitionmoneyandpossessionsreplacedmoremeaningfulwaysofmeasuringour•Princess•Princessof•homeless,youth,•homeless,youth,drugaddictstheApril1987:oneofthefirstpublicfigurestobephotographedtouchingapersoninfectedwith••Changedthe•ChangedthepublicopinionAIDSsufferersduringthesubsequentyearsnotonlyintheUnitedKingdombutinNorthAmerica,AfricaandAsiaaswell.••Do•Dopeopleplacetooemphasison••HealtheHealtheWorld••Foundedinsentmillionsofdollarsaroundtheglobetohelpchildrenthreatenedbywarand••TheDangerous••TheDangerousWorldJune27,1992Novemberperformedto3.5millionpeoplein67concerts.Allprofitsfromtheconcertswenttothe“HealtheWorld••55Subjectiveor•Is•Issuccessinearnedordopeoplesucceedbecausetheyare••t•••••••Augustcontractedanillnesswhichresultedinhistotalpermanentparalysisfromthewaist•refusedto•refusedtoacceptthathepermanentlytriedawiderangeof••Fittinghis•Fittinghishipsandlegswithlaboriouslytaughthimselftowalkashortdistancebyswivelinghistorsowhilesupportinghimselfwitha••createdcreatedtheNewproviderelieffortheProviderecoveryoftheProvidereformoftheeconomicsandbankingsystems•Waselected•Waselectedtofourtermsoffice(1933-theonlyUnitedStatespresidentwhohasservedmorethantwoterms.••Does•Doessuccesshappinessdependonthechoicespeoplemakeratherthanfactorsbeyondtheir•Helen•Helen••was••wasnotbornblindanditwasnotuntilshewasnineteenmonthsoldScarletTheillnessdidnotlastforaparticularlylongtime,butitleftherdeafandblind.••••Anne••AnneteachHelentocommunicatebyspellingwordsintoherhan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