Gartner+如何应用生成式人工智能获得新的竞争优势-英

GartnerWebinarsGartner

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reserved.2Connect

withGartnerHow

to

Apply

Generative

AI

forNew

Competitive

AdvantagesChristian

StephanSrDirector

AnalystRESTRICTED

DISTRIBUTION3©

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Inc.

and/or

itsaffiliates.

All

rights

reserved.Ilove

the

innovative

spirit

touse

autonomous

carsformorningbreaddeliveries.

However,

there

areconcerns

toaddress.Safetyand

navigation

in

local

neighborhoods

areparamount,especially

with

unpredictable

elements

like

kidsorpets.We

shouldalso

consider

the

potential

high

maintenance

costsofthosevehicles,

possible

local

regulations

around

autonomous

delivery,and

timing

challenges

toavoid

early

morning

disturbances.Additionally,

theft

orvandalism

could

bearisk.Starting

with

apilotprogrammight

help

us

iron

out

these

kinks.W

hat

areyour

thoughts

onthese

considerations.ChatGPTprompt:

“Critique

my

idea,todeliver

freshbread

in

the

morning

withan

autonomous

delivery

vehicle.”RESTRICTED

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itsaffiliates.

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rights

reserved.4W

hat

IsGenerative

AI?An

OpenAI

service

that

incorporates

a

conversational

chatbotwith

an

LLMto

create

content.

Itwas

trained

on

a

foundationalmodel

of

billions

of

words

from

multiple

sources

and

was

thenfine-tuned

by

reinforcement

learning

from

human

feedback.ChatGPTLarge

LanguageModels

(LLM)AI

that

istrained

on

vast

amounts

of

text

allowing

it

toto

interpret

and

generate

humanlike

textual

output.Large

machine

learning

models.

They

are

trained

on

abroad

set

of

u​nlabeled

data,

fine-tuned

and

adapted

toa

wide

range

of

applications.FoundationModelsGenerativeAI

techniques

that

learn

froma

representation

of

artifactsin

a

model

&

generate

new

artifactswith

similar

characteristics.AI

(GenAI)Source:

GartnerRESTRICTED

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itsaffiliates.

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rights

reserved.5Generative

AI:

Expanding

theOutputofAI

SystemsSymbolsMostly

ClassifyTodayAI

SystemsLifetime

Va

lue

Score,Intents,

Risk

Levels,

“TurnLeft,ImageCategory,

EmotionTyp

e

…”ArtifactsVideo,

Language,

Pictures,

Designs,

Schematics,Code,NewData,Learning

Methods.Expand

toGenerateEmerging

AI

SystemsSource:GartnerRESTRICTED

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itsaffiliates.

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rights

reserved.Generative

AIExample:

Drug

discovery•

Searchfor

moonshot

drug•

Treatment

for

IPF•

09/2019

Work

on

drug

began•

02/2021

Preclinical

candidate•

11/2021

Phase

1clinical

trial•

06/2023

Phase

2clinical

trialsRESTRICTED

DISTRIBUTION7©

2023

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Inc.

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itsaffiliates.

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rights

reserved.AISolutions

Are

theTop

Emerging

Technolog

yEmerging

Technologies

Deployed

or

Planned

to

Deploy

in

Next

12

Months48%ArtificalIntelligenceDistributedCloudSASEEdgeComputingMultiexperienceDevelopmentPlatformn=

2,186;

CIOs

and

technology

executivesSource:2023GartnerCIO

andTechnology

Executive

SurveyRESTRICTED

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Inc.

and/or

itsaffiliates.

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rights

reserved.Barriers

to

AIimplementationRESTRICTED

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Inc.

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itsaffiliates.

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rights

reserved.Secondary

researchsuggest

that

theusefulness

ofgenerative

AIincreases

as

theframework

reachesinnovation

process.RESTRICTED

DISTRIBUTION10

©

2023

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Inc.

and/or

itsaffiliates.

All

rights

reserved.Chat-based

AIsupportMarketBusinessSizing

and

segmentationProduct

and

competitorlandscapeCustomerexpectationsAssumption

mappingsCompetitive

advantagesVa

lue

proposition

creationCustomerjourneysHuman+

AIconversationaliterationsMarketing

StrategyPlanBusiness

model

canvasBusiness

planRESTRICTED

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itsaffiliates.

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rights

reserved.Generative

AIExample:

Summarization•

Tool

idea:

conversational

explorationof

scientific

papers.•

Cross-document

summarization

of

toppapers.•

Exploration

of

topics

without

domainspecific

vocabulary.•

In-document

conversation

to

find

quickanswers.RESTRICTED

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itsaffiliates.

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rights

reserved.Generative

AIsupported

explorationindustrializedinnovationstatedproblem/challengeempathizeexploreideateprototypeevaluateProblem

spaceSolution

spaceRESTRICTED

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itsaffiliates.

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rights

reserved.Generative

AIExample:

Product

design•

Collaboration

with

Autodesk•

Manufacturing

constraint:

injectionmolding•

Productionaimedcase•

„AI:

How

canyou

support

our

bodywith

theleast

amount

of

material

andenergy

possible.“RESTRICTED

DISTRIBUTION14

©

2023

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Inc.

and/or

itsaffiliates.

All

rights

reserved.„The

immediacy

of

theresults

ver

sus

theideahas

never

been

thatquick.”Architect

Arthur

Mamou-ManiImage:

MidjourneyRESTRICTED

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itsaffiliates.

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rights

reserved.Impr

ove

ideaevaluationRESTRICTED

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itsaffiliates.

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rights

reserved.Generative

AIExample:

Pretotyping•

Rapidproto-/pretotyping

app•

Text-to-app

designtoolfor

mobile,tabletor

web•

Tw

o

types

ofprompt,

one

for

content,concept,

callto

actions

and

anotherprompt

for

visual

style•

Enabledfor

human

to

machinecollaboration

and

iterationRESTRICTED

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itsaffiliates.

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rights

reserved.Generative

AIExample:

User

testing•

Generative

user

interviews

based

on

atailored,

simulated

audience•

Provides

qualitative

and

quantitativeresearch•

Increase

feedback

on

ideas

withouttheeffort

of

conductinguser

tests•

Interactive

„participants“•

Synthetic

resultsRESTRICTED

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itsaffiliates.

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rights

reserved.Maximizing„What-ifs

per

hour“Image:

MidjourneyImage:

MidjourneyRESTRICTED

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itsaffiliates.

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rights

reserved.Headstartinto

industrializationRESTRICTED

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itsaffiliates.

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rights

reserved.Generative

AIExample:

Industrialization•

ImprovingSEO

and

uplift

conversion•

Product

descriptions

generated

fromtabular

featuredata•

Initial

start

with

500.000

products

in400

categories.•

Estimated

savings

per

productdescription

10$RESTRICTED

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itsaffiliates.

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rights

reserved.Generative

AIIs

Changing:

Innovation

ProductivityHumanonlyHuman+AIEarly

pruning

foranachievablesolutionExploiting

the

completesolutionspaceforoptimalsolutionBasedonindividual

experienceand

trainingRelying

onthe

whole

extractedknowledge

ofmanyAiming

foraminimum

viableproduct

(MVP)Enabled

with

aminimummarketable

product

(MMP)Fewiterations

and

samplesMaximized

“What-ifs

perhour“Redesign

forindustrialization

ofinnovation

is

neededTrained

modelsand

designs

canoftenbeused

directlyFor

more

information,

see

Use

Generative

AI

in

Applied

Innovation

to

Drive

Business

ValueRESTRICTED

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itsaffiliates.

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rights

reserved.Innovation

centaurs:

half

human

and

half

AIX+AI

will

betheformula

for

thenext

generation

of

disruptionsHuman+AI

will

be

the

formula

fortheirdevelopmentSource:

GartnerRESTRICTED

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©

2023

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Inc.

and/or

itsaffiliates.

All

rights

reserved.RecommendationsLead

Generative

AI

adoption

for

the

enterprise

by

making

it

a

clearinnovation

practice

with

allocated

resources

and

funding,

definedguardrails

and

overarching

governance.Generate

more

and

better

solutions

by

combining

human

experts

withsupporting

generative

AI

to

improve

exploration

and

understanding

ofthesolution

space.Improve

idea

evaluation

with

generative

AI

by

co-developing

with

the

finalcustomers,

shifting

from

minimum

viable

products

(MVP)

to

minimummarketable

products

(MMPs).Realize

value

frominnovations

by

leveraging

trained

AI

models

to

scaleinto

business.RESTRICTED

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rights

reserved.GartnerConferences2023-2024Access

moreresearch-backedinsights

to

master

yourrole

andtransform

your

business.View

theglobal

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/calRESTRICTED

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itsaffiliates.

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rights

reserved.StrategicPlanningEssentialsHowto

avoid7costly

planningmistakes

—

featuring

aonetemplate

to

communicate

your

planDownloadNow4Q23GartnerBusinessQuarterlyNewOperating

Models

for

aFractured

WorldDownloadNowRESTRICTED

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