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★A
阅读下面短文,从每题所给的A、B、C、D四个选项中选出最佳答案.
EveryyearonApril1,AprilFools1Dayiscelebratedinmanycountriesaround
theworld.InFrance,it'scalledPoissond'Avrilor"FishofApril."InScotland,the
holidayisoftencalled"GowkieDay."InIraq,theholidayiscalledKithbetNeesanor
"AprilLie.”
HistoryexpertssaypeoplehavecelebratedAprilFools1Dayforalongtime.
SomebelievethetraditioncomesfromtheancientRomansmorethantwothousand
yearsago.Itwasadayofplayinggamesandpretendingtobesomeoneelse.
OtherssaythedayforfoolingbeganinFrancein1564,whenKingCharles
changedtheyearlycalendar.HemovedNewYear'sDayfromApril1toJanuary1.
Manypeopledidnotknowaboutthechangebecauseofcommunicationproblems
backthen.SomepeoplecontinuedtocelebrateNewYear'sDayonApril1.Other
peoplecalledthemAprilFoolsandplayedjokesonthem.
IntheUnitedStates,AprilFools1Dayisjustadayofjokingandplayingtricks
onfriends.Thesekindsofjokesarealsocalledpranks.Thesejokestypicallyendin
theprankstershouting"AprilFools'!”
Simplepranks,liketellingafriendafunnylieormakingprankphonecalls,are
stillcommon.But,majorcompaniesalsogetinonAprilFools*Dayfuninamuch
biggerway.Afewyearsago,onApril1,Starbucksannounceditwasintroducingnew
coffeecupsizes—PlentaandMicra.Theverylargecups,biggerthanahumanhead,
remainedusefulforcustomersevenafterfinishingallthatcoffee.Accordingto
Starbucks,thecupscouldbeusedasarainhat,apotforplants,oralampshade.Itdid
nottakelongforcustomerstocatchontotheprank!
1.HowmanyothernamesofAprilFools'Dayarementionedinthepassage?
A.3
B.4
C.5
D.6
2.TheearliestpeopleenjoyingAprilFools'Daymightbethe.
A.French
B.Scottish
C.Americans
D.Romans
3.WhatdidtheFrenchpeopledoonApril1before1564?
A.TheycelebratedNewYear'sDay.
B.Theyplayedjokesonothers.
C.TheycelebratedAprilFools*Day.
D.Theydressedupasothers.
4.Theunderlinedwordtricksinparagraph4probablyhasthesamemeaning
with.
A.fools
B.pranks
C.pranksters
D.jokers
5.WhatcanweknowaboutPlentaandMicra?
A.Theywerecupsofmanyuses.
B.Theywerebiggercoffeecups.
C.Theydidn'texistatallindeed.
D.Theyhelpedmakemoremoney.
★B
阅读下面短文,从每题所给的A、B、C、D四个选项中选出最佳答案.
Ifyoufeellikeyou'vebeenpayingthroughthenosefbryourgroceries,you
couldbeclosertothetruththanyouthought.Supermarketshoppersspendmorewhen
there9sasmelloffreshfruitintheair,accordingtoresearch.
Nowthefindingscouldexplainsupermarkets5attemptstomakeusspendour
cash.Astudytimed300customersinandoutofthesupermarketandthenquizzed
themabouthowtheyfeltastheyshopped,whattheysmelledandwhetherthey'd
boughtmoreorlessthanplanned.Noscentwasusedinthefirstweek,theninthe
secondweekaweakaromaofartificialmelonwasdiffusedintothefoodhalland
checkoutareas.Inthefinalweek,theodourwasmademoreintense,bythe
researchersfromtheNetherlandsandAustralia.Theevidence,publishedin
theJournalofRetailingandConsumerServices,showedthatthestrongerthescent
was,thelongercustomersstayedintheshop.
Store-widedatashowedthesalesrosetwopercentinthesecondweekand14
percentwhenthescentwasstrongest.Theproportionofunplannedpurchasesby
studiedshoppersalsorosefrom33percentto43percent.SomeUKsupermarkets
havepreviouslytriedwaftingthesmellofbakingbreadfromtheovenstotheirfront
doors.AndWaitrosejumpedontheidealastwinter,testingoutaspicyscenton
customerstomakethemfeelmorefestiveduringChristmasshoppingtrips.Lastnight,
aWaitrosespokesmansaid,“Thiswaspopularwithcustomersandwewillexplore
furtheropportunitiestousescentinshopsinthefuture.Wealwaysaimtoengageall
thesensesofcustomersshoppingwithus."Sainsbury'ssaiditdoesn'tusethescents
buthasnotruledthemoutinthefuture,whileTescoandAsdadidnotrespondto
requestsforacomment.
1.Whenpeople“paythroughthenose”,theywill.
A.savemuchmoneyfromtheshops
B.spendlesstimeinshopping
C,getmoreinterestedinthesmells
D.belikelytobuymoregoods
2.Whatdoestheunderlinedword“aroma“inthesecondparagraphmean?
A.Time.
B.Price.
C.Odour.
D.Research.
3.Whatwouldhappenifthestoreusesstrongerscent?
A.Thecustomerswillleavethestoremorequickly.
B.Thestorewillsellmoregoods.
C.Thestorecangivelessbargaintocustomers.
D.Thecustomerswillbeabletosavemoremoney.
4.Whatdidsomesupermarketswaftthesmellofbakingbreadtodo?
A.Theyusedittoattractthecustomers.
B.Theywantedtocelebratethefestivals.
C.Theywouldjustcleantheirfrontdoors.
D.Theyaimedtohelppeopleshoponline.
★C
阅读下面短文,从每题所给的A、B、C、D四个选项中选出最佳答案.
USonlineretailgiantAmazonhassetupshoponthebusiness-to-consumer
platformofAlibabaasitseeksagreaterpresenceinthemassiveChinesemarket.
TheSeattle-basedfirmisofferingfood,women'sdress,toysandkitchenware
throughitsstoreonTwhichwas“quietly”launchedonThursday,Chinese
mediareported.Amazon'sstorefrontcarriesthemessage:"It'sDay1.”
AmazonandAlibabaareconsideredcompetitorsinsomeareasbutunliketheUS
firmtheChinesecompanyhasnoproductstocksofitsown,simplyprovidinga
tradingplatform.t6WewelcomeAmazontotheAlibabaecosystemandtheirpresence
willfurtherbroadentheselectionofproductsandelevatetheshoppingexperiencefor
ChineseconsumersonTmall,“anAlibabaspokeswomansaidinastatementprovided
toAFPFriday.TmallisestimatedtoholdmorethanhalfthemarketinChinafor
business-to-consumertransactions.
AmazonisnotnewtoChina.ItopenedanofficialstoreonTmallforitsKindle
e-bookreaderlastyear.ThefirmmadeitsfirstappearanceinChinainAugust2004
throughtheacquisitionofJ,anonlineretailerofbooks,musicandvideos.
Thewebsitewasre-brandedasAin2011.
“China'se-commerceindustryisfast-growingandnobodywantstomissit,“
YangXiaoofe-commerceservicesproviderHCInternationaltoldAFP."Amazon
wantstoaddanadditionaldistributionchannelinChina.^^Hesaidthemovecouldbe
aimedmoreatChina'sJD.com,whichhasasimilarbusinessmodeltoAmazonand
alsocompeteswithAlibaba."It'sasimplegamelogic—anenemy9senemyisa
friend,“Yangsaid.uAmazonismorelikelytargetingJD.comandit'sawin-win
situationforTmall?9
Amazonisinitiallysellingnearly500items,withmoreexpectedtobemade
availablelater.AsofFridaymorning,thetopsellersontheAmazonstoreincludeda
220-yuan($36)Germandrinkscontainer,andcannedalmondsimportedfromtheUS
withapricetagof44yuan($7).
1.WhydidAmazonchooseAlibabatosetupshop?
A,BecauseAmazonisafirmbaseinSeattle.
B.BecauseAlibabahasverygoodplatform.
C.BecauseChinahasaverygoodmarket.
D.BecauseAmazonknowslittleab
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