2010年4月自考00096外刊经贸知识选读试题及答案

外刊经贸知识选读年月真题

0009620104

1、【单选题】Owingtothefinancialcrisis,economicproblemswere

【exacerbated】allovertheworld.

deteriorated

improved

A:

enlarged

B:

transformed

C:

答D:案：A

2、【单选题】Theauthoritiesarewillingtopermita【run-down】inthe

country’sinternationalreservesoverthenextfewyears.

runaway

reduction

A:

enhancement

B:

downward

C:

答D:案：B

3、【单选题】Figuresshowthatthebulkofourforeign【obligations】consist

ofnon-banktrade-relatedcredits.

investments

profits

A:

revenues

B:

debts

C:

答D:案：D

4、【单选题】Foreigninvestorswanttoenjoythesametax【status】asthe

domesticones.

treatment

decline

A:

support

B:

objection

C:

答D:案：A

5、【单选题】MorethanadecadeoffastgrowthmakesChinato【supplant】Japan

asWest’smaintradeworryinAsia.

exceed

replace

A:

agree

B:

defeat

C:

答D:案：B

6、【单选题】Manygovernmentshavepromisedtotake【measures】tohelpthe

unemployed.

action

size

A:

degree

B:

care

C:

答D:案：A

7、【单选题】【Discrimination】againstgoodsfromforeigncountriesis

prohibitedbyWTO.

equality

fairness

A:

differenttreatment

B:

strictpolicy

C:

答D:案：C

8、【单选题】America’s【embrace】ofthefree-tradeagreementsbalancedall

thecriticismfromthedevelopingcountries.

suggestion

insistence

A:

opposition

B:

acceptance

C:

答D:案：D

9、【单选题】Becauseofthemutualbenefitsnoonewouldtakea【breach】of

thoselawlightly.

offence

obedience

A:

strike

B:

C:

rest

答D:案：A

10、【单选题】Economists【reckon】Japanesebilateraltradesurpluswith

Americaisalsogrowingrapidly.

recognize

calculate

A:

predict

B:

suggest

C:

答D:案：B

11、【单选题】Korea’sambitiousplansincludeawholesale【revamping】ofthe

country’sbasicindustries.

reconstructing

retracting

A:

releasing

B:

reverting

C:

答D:案：A

12、【单选题】Eventhewellestablishedconsultantsarefindingithardto

securedefinitive【lucrative】projects.

profitable

reasonable

A:

safe

B:

risky

C:

答D:案：A

13、【单选题】Japanesemanagersactmorelikewesternmanagers,puttingprofits

beforetheirfirm’smarket【share】.

opportunity

prospect

A:

protection

B:

part

C:

答D:案：D

14、【单选题】IntheU.S.softdrinkindustryis【dominated】byCoca-Colaand

PepsiCo.

competed

balanced

A:

made

B:

controlled

C:

答D:案：D

15、【单选题】Investmentfundshavemovedoutofcommoditiesandinto【liquid】

assets.

intheformofwater

moving

A:

easilychangedintocash

B:

clear

C:

答D:案：C

16、【判断题】Passage1Culturedifferencesaresometimesignoredinmarketing

campaigns.Cultureawarenessinmarketingisalotmorethancarefultranslation

ofyourproducts.Therearesubtletiesandnuances(细微差别)toeveryculture.

Almostmostpeoplewouldn’tbeabletolisttherulesoftheirownculture,they

certainlyknowwhenhoserulesareviolated.InJapan,forexample,amajor

householdproductscompanyspentmanymillionsofdollarsonamarketingcampaign

inadvanceofintroducingitslaundrydetergent(清洁剂).Nevertheless,whenthe

detergentwasmadeavailable,saleswereminiscule.Infact,fewshopsstockedthe

soap.Non-tarifftradebarriers?No,itwassomethingmuchsimpler.Thetypically

American“large,economy-sized”boxeswerefartoobigforthetinyJapanese

retailestablishments.AndJapanesehousewivesdon’tusuallyhavecars——they

walktothestoresandcarrytheirpurchasehome,toverysmalllivingspaces.It

canbeabigmistaketoassumeaPan-Asiamarket(泛亚市场)ora

“LatinAmerican”or“European”buyer.Neighboringcultureselsewhere

don’tnecessarilysharebuyingpreferencesanymorethanaUSbuyerdoeswith

aMexicoconsumer.Furthermore,nationalbordersdon’talwaysdelineate(描

绘)buyingbehavior;regionalpatternscanbejustasstrong.42.Advertisingand

couponsareexamplesofmarketingcampaigns.

True

False

A:

答B:案：A

17、【判断题】Passage1Culturedifferencesaresometimesignoredinmarketing

campaigns.Cultureawarenessinmarketingisalotmorethancarefultranslation

ofyourproducts.Therearesubtletiesandnuances(细微差别)toeveryculture.

Almostmostpeoplewouldn’tbeabletolisttherulesoftheirownculture,they

certainlyknowwhenhoserulesareviolated.InJapan,forexample,amajor

householdproductscompanyspentmanymillionsofdollarsonamarketingcampaign

inadvanceofintroducingitslaundrydetergent(清洁剂).Nevertheless,whenthe

detergentwasmadeavailable,saleswereminiscule.Infact,fewshopsstockedthe

soap.Non-tarifftradebarriers?No,itwassomethingmuchsimpler.Thetypically

American“large,economy-sized”boxeswerefartoobigforthetinyJapanese

retailestablishments.AndJapanesehousewivesdon’tusuallyhavecars——they

walktothestoresandcarrytheirpurchasehome,toverysmalllivingspaces.It

canbeabigmistaketoassumeaPan-Asiamarket(泛亚市场)ora

“LatinAmerican”or“European”buyer.Neighboringcultureselsewhere

don’tnecessarilysharebuyingpreferencesanymorethanaUSbuyerdoeswith

aMexicoconsumer.Furthermore,nationalbordersdon’talwaysdelineate(描

绘)buyingbehavior;regionalpatternscanbejustasstrong.43.Thedetergent

waspopularinJapan.

True

False

A:

答B:案：B

18、【判断题】Passage1Culturedifferencesaresometimesignoredinmarketing

campaigns.Cultureawarenessinmarketingisalotmorethancarefultranslation

ofyourproducts.Therearesubtletiesandnuances(细微差别)toeveryculture.

Almostmostpeoplewouldn’tbeabletolisttherulesoftheirownculture,they

certainlyknowwhenhoserulesareviolated.InJapan,forexample,amajor

householdproductscompanyspentmanymillionsofdollarsonamarketingcampaign

inadvanceofintroducingitslaundrydetergent(清洁剂).Nevertheless,whenthe

detergentwasmadeavailable,saleswereminiscule.Infact,fewshopsstockedthe

soap.Non-tarifftradebarriers?No,itwassomethingmuchsimpler.Thetypically

American“large,economy-sized”boxeswerefartoobigforthetinyJapanese

retailestablishments.AndJapanesehousewivesdon’tusuallyhavecars——they

walktothestoresandcarrytheirpurchasehome,toverysmalllivingspaces.It

canbeabigmistaketoassumeaPan-Asiamarket(泛亚市场)ora

“LatinAmerican”or“European”buyer.Neighboringcultureselsewhere

don’tnecessarilysharebuyingpreferencesanymorethanaUSbuyerdoeswith

aMexicoconsumer.Furthermore,nationalbordersdon’talwaysdelineate(描

绘)buyingbehavior;regionalpatternscanbejustasstrong.44.Japanese

consumersusuallylikelargeboxesbecausetheyarelowerinprices.

True

A:

False

答B:案：B

19、【判断题】Passage1Culturedifferencesaresometimesignoredinmarketing

campaigns.Cultureawarenessinmarketingisalotmorethancarefultranslation

ofyourproducts.Therearesubtletiesandnuances(细微差别)toeveryculture.

Almostmostpeoplewouldn’tbeabletolisttherulesoftheirownculture,they

certainlyknowwhenhoserulesareviolated.InJapan,forexample,amajor

householdproductscompanyspentmanymillionsofdollarsonamarketingcampaign

inadvanceofintroducingitslaundrydetergent(清洁剂).Nevertheless,whenthe

detergentwasmadeavailable,saleswereminiscule.Infact,fewshopsstockedthe

soap.Non-tarifftradebarriers?No,itwassomethingmuchsimpler.Thetypically

American“large,economy-sized”boxeswerefartoobigforthetinyJapanese

retailestablishments.AndJapanesehousewivesdon’tusuallyhavecars——they

walktothestoresandcarrytheirpurchasehome,toverysmalllivingspaces.It

canbeabigmistaketoassumeaPan-Asiamarket(泛亚市场)ora

“LatinAmerican”or“European”buyer.Neighboringcultureselsewhere

don’tnecessarilysharebuyingpreferencesanymorethanaUSbuyerdoeswith

aMexicoconsumer.Furthermore,nationalbordersdon’talwaysdelineate(描

绘)buyingbehavior;regionalpatternscanbejustasstrong.45.AUSbuyerhas

thesamebuyingbehaviorasaMexicoconsumer.

True

False

A:

答B:案：B

20、【判断题】Passage1Culturedifferencesaresometimesignoredinmarketing

campaigns.Cultureawarenessinmarketingisalotmorethancarefultranslation

ofyourproducts.Therearesubtletiesandnuances(细微差别)toeveryculture.

Almostmostpeoplewouldn’tbeabletolisttherulesoftheirownculture,they

certainlyknowwhenhoserulesareviolated.InJapan,forexample,amajor

householdproductscompanyspentmanymillionsofdollarsonamarketingcampaign

inadvanceofintroducingitslaundrydetergent(清洁剂).Nevertheless,whenthe

detergentwasmadeavailable,saleswereminiscule.Infact,fewshopsstockedthe

soap.Non-tarifftradebarriers?No,itwassomethingmuchsimpler.Thetypically

American“large,economy-sized”boxeswerefartoobigforthetinyJapanese

retailestablishments.AndJapanesehousewivesdon’tusuallyhavecars——they

walktothestoresandcarrytheirpurchasehome,toverysmalllivingspaces.It

canbeabigmistaketoassumeaPan-Asiamarket(泛亚市场)ora

“LatinAmerican”or“European”buyer.Neighboringcultureselsewhere

don’tnecessarilysharebuyingpreferencesanymorethanaUSbuyerdoeswith

aMexicoconsumer.Furthermore,nationalbordersdon’talwaysdelineate(描

绘)buyingbehavior;regionalpatternscanbejustasstrong.46.Perhapsbuying

preferencesarequitedifferentamongnationalborders.

True

False

A:

答B:案：A

21、【判断题】Passage2Startingfromthemid-1990s,theinternational

financialcrisishashitalmostthewholeworld.Theglobalfinancialsystemis

breakingapartanditishurtlingevermorenationaleconomiesintheabyss(深渊)

withit.Inordertoearnforeignexchange,theeconomiesareforcedtodumpthe

restoftheirproductionontotheshrinkingworldmarketatbargain-basement

prices.Thatiswhytheaveragepricesofrawmaterialsarecurrentlyattheir

lowestlevelsincethemid-1970s.Butitwasnotonlythepricesforrawmaterials

thatcollapsed;collapsingpricesandreduceddemandhasalsohittrade

inautomobiles,ships,chemicalproducts,andcomputerchips.Nowitishittingthe

coreoftheWesternindustrialcountries,whichareheavilyexport-dependent.

LookingatworldeconomicdevelopmentsfromthewestEuropeanpointofview,the

galewarningsareup.EastAsia,whichhadaccountedformorethanhalfofthe

additionalworldwidedemandforindustrialgoodsofallkindssincethebeginning

of1990s,haslargelydroppedawayasanimporter.Thesupposedlandofeconomic

miraclesofthepastyear,theUnitedStates,whichincreaseditsimportsfrom

Germanyin1997by30%,isfinallyshowingthetracesoftheglobaleconomic

collapse.OnNov.8，1998,representativesoftheUSgovernmentthreatenthe

EuropeanUnionwithtradewar.Theywarnedthata“protectionistfire”would

takeholdintheUnitedStatesiftheEuropeanwerenotwillingtomassively

reducetheirtradesurplus.USrepresentativeshadmadesimilarthreatsagainst

Japanoneyearbefore.Thebackdropofthesethreatsis,ofcourse,theexplosive

growthoftheUSbalanceofpaymentsdeficit.47.“bargain-basementprices”

meanshighprices.

True

False

A:

答B:案：B

22、【判断题】Passage2Startingfromthemid-1990s,theinternational

financialcrisishashitalmostthewholeworld.Theglobalfinancialsystemis

breakingapartanditishurtlingevermorenationaleconomiesintheabyss(深渊)

withit.Inordertoearnforeignexchange,theeconomiesareforcedtodumpthe

restoftheirproductionontotheshrinkingworldmarketatbargain-basement

prices.Thatiswhytheaveragepricesofrawmaterialsarecurrentlyattheir

lowestlevelsincethemid-1970s.Butitwasnotonlythepricesforrawmaterials

thatcollapsed;collapsingpricesandreduceddemandhasalsohittrade

inautomobiles,ships,chemicalproducts,andcomputerchips.Nowitishittingthe

coreoftheWesternindustrialcountries,whichareheavilyexport-dependent.

LookingatworldeconomicdevelopmentsfromthewestEuropeanpointofview,the

galewarningsareup.EastAsia,whichhadaccountedformorethanhalfofthe

additionalworldwidedemandforindustrialgoodsofallkindssincethebeginning

of1990s,haslargelydroppedawayasanimporter.Thesupposedlandofeconomic

miraclesofthepastyear,theUnitedStates,whichincreaseditsimportsfrom

Germanyin1997by30%,isfinallyshowingthetracesoftheglobaleconomic

collapse.OnNov.8，1998,representativesoftheUSgovernmentthreatenthe

EuropeanUnionwithtradewar.Theywarnedthata“protectionistfire”would

takeholdintheUnitedStatesiftheEuropeanwerenotwillingtomassively

reducetheirtradesurplus.USrepresentativeshadmadesimilarthreatsagainst

Japanoneyearbefore.Thebackdropofthesethreatsis,ofcourse,theexplosive

growthoftheUSbalanceofpaymentsdeficit.48.EconomyoftheWestern

industrialcountrieshighlydependedontheirexport.

True

False

A:

答B:案：A

23、【判断题】Passage2Startingfromthemid-1990s,theinternational

financialcrisishashitalmostthewholeworld.Theglobalfinancialsystemis

breakingapartanditishurtlingevermorenationaleconomiesintheabyss(深渊)

withit.Inordertoearnforeignexchange,theeconomiesareforcedtodumpthe

restoftheirproductionontotheshrinkingworldmarketatbargain-basement

prices.Thatiswhytheaveragepricesofrawmaterialsarecurrentlyattheir

lowestlevelsincethemid-1970s.Butitwasnotonlythepricesforrawmaterials

thatcollapsed;collapsingpricesandreduceddemandhasalsohittrade

inautomobiles,ships,chemicalproducts,andcomputerchips.Nowitishittingthe

coreoftheWesternindustrialcountries,whichareheavilyexport-dependent.

LookingatworldeconomicdevelopmentsfromthewestEuropeanpointofview,the

galewarningsareup.EastAsia,whichhadaccountedformorethanhalfofthe

additionalworldwidedemandforindustrialgoodsofallkindssincethebeginning

of1990s,haslargelydroppedawayasanimporter.Thesupposedlandofeconomic

miraclesofthepastyear,theUnitedStates,whichincreaseditsimportsfrom

Germanyin1997by30%,isfinallyshowingthetracesoftheglobaleconomic

collapse.OnNov.8，1998,representativesoftheUSgovernmentthreatenthe

EuropeanUnionwithtradewar.Theywarnedthata“protectionistfire”would

takeholdintheUnitedStatesiftheEuropeanwerenotwillingtomassively

reducetheirtradesurplus.USrepresentativeshadmadesimilarthreatsagainst

Japanoneyearbefore.Thebackdropofthesethreatsis,ofcourse,theexplosive

growthoftheUSbalanceofpaymentsdeficit.49.EastAsiacountrieskepton

importingmoreundertheinternationalfinancialcrisis.

True

False

A:

答B:案：B

24、【判断题】Passage2Startingfromthemid-1990s,theinternational

financialcrisishashitalmostthewholeworld.Theglobalfinancialsystemis

breakingapartanditishurtlingevermorenationaleconomiesintheabyss(深渊)

withit.Inordertoearnforeignexchange,theeconomiesareforcedtodumpthe

restoftheirproductionontotheshrinkingworldmarketatbargain-basement

prices.Thatiswhytheaveragepricesofrawmaterialsarecurrentlyattheir

lowestlevelsincethemid-1970s.Butitwasnotonlythepricesforrawmaterials

thatcollapsed;collapsingpricesandreduceddemandhasalsohittrade

inautomobiles,ships,chemicalproducts,andcomputerchips.Nowitishittingthe

coreoftheWesternindustrialcountries,whichareheavilyexport-dependent.

LookingatworldeconomicdevelopmentsfromthewestEuropeanpointofview,the

galewarningsareup.EastAsia,whichhadaccountedformorethanhalfofthe

additionalworldwidedemandforindustrialgoodsofallkindssincethebeginning

of1990s,haslargelydroppedawayasanimporter.Thesupposedlandofeconomic

miraclesofthepastyear,theUnitedStates,whichincreaseditsimportsfrom

Germanyin1997by30%,isfinallyshowingthetracesoftheglobaleconomic

collapse.OnNov.8，1998,representativesoftheUSgovernmentthreatenthe

EuropeanUnionwithtradewar.Theywarnedthata“protectionistfire”would

takeholdintheUnitedStatesiftheEuropeanwerenotwillingtomassively

reducetheirtradesurplus.USrepresentativeshadmadesimilarthreatsagainst

Japanoneyearbefore.Thebackdropofthesethreatsis,ofcourse,theexplosive

growthoftheUSbalanceofpaymentsdeficit.50.TheUSeconomywasnot

influencedbythefinancialcrisis.

True

False

A:

答B:案：B

25、【判断题】Passage2Startingfromthemid-1990s,theinternational

financialcrisishashitalmostthewholeworld.Theglobalfinancialsystemis

breakingapartanditishurtlingevermorenationaleconomiesintheabyss(深渊)

withit.Inordertoearnforeignexchange,theeconomiesareforcedtodumpthe

restoftheirproductionontotheshrinkingworldmarketatbargain-basement

prices.Thatiswhytheaveragepricesofrawmaterialsarecurrentlyattheir

lowestlevelsincethemid-1970s.Butitwasnotonlythepricesforrawmaterials

thatcollapsed;collapsingpricesandreduceddemandhasalsohittrade

inautomobiles,ships,chemicalproducts,andcomputerchips.Nowitishittingthe

coreoftheWesternindustrialcountries,whichareheavilyexport-dependent.

LookingatworldeconomicdevelopmentsfromthewestEuropeanpointofview,the

galewarningsareup.EastAsia,whichhadaccountedformorethanhalfofthe

additionalworldwidedemandforindustrialgoodsofallkindssincethebeginning

of1990s,haslargelydroppedawayasanimporter.Thesupposedlandofeconomic

miraclesofthepastyear,theUnitedStates,whichincreaseditsimportsfrom

Germanyin1997by30%,isfinallyshowingthetracesoftheglobaleconomic

collapse.OnNov.8，1998,representativesoftheUSgovernmentthreatenthe

EuropeanUnionwithtradewar.Theywarnedthata“protectionistfire”would

takeholdintheUnitedStatesiftheEuropeanwerenotwillingtomassively

reducetheirtradesurplus.USrepresentativeshadmadesimilarthreatsagainst

Japanoneyearbefore.Thebackdropofthesethreatsis,ofcourse,theexplosive

growthoftheUSbalanceofpaymentsdeficit.51.ThetradewaragainstJapanhad

successfullydecreasedtheUS’stradedeficit.

True

False

A:

答B:案：B

26、【问答题】(中译英)最惠国待遇

答案：most-favorednationtreatment

27、【问答题】(中译英)企业家精神

答案：entrepreneurship

28、【问答题】(中译英)人均收入

答案：percapitaincome

29、【问答题】(中译英)贸易制裁

答案：tradesanctions

30、【问答题】(中译英)资本市场

答案：capitalmarket

31、【问答题】(中译英)（企业等的）总部

答案：headquarters

32、【问答题】(中译英)有价证券

答案：securities

33、【问答题】(中译英)批发商

答案：wholesaler

34、【问答题】(中译英)市场力量

答案：marketforces

35、【问答题】(中译英)新兴工业

答案：fledglingindustries

36、【问答题】(英译中)coupon

答案：赠券

37、【问答题】(英译中)fiscalpackages

答案：财政一揽子计划(方案)

38、【问答题】(英译中)visibletrade

答案：有形贸易

39、【问答题】(英译中)GrossDomesticProduct

答案：国内生产总值

40、【问答题】(英译中)tradebalance

答案：贸易差额

41、【问答题】(英译中)countervailingduty

答案：反补贴税

42、【问答题】(英译中)consumergoods

答案：消费品

43、【问答题】(英译中)exportquotasystem

答案：出口配额制

44、【问答题】(英译中)convertiblecurrency

答案：可兑换货币

45、【问答题】(英译中)futures

答案：期货

46、【问答题】Passage1AmericawantsJapantomeetimporttargetsforsome

Americangoods.AnunwillingJapanhasdecidedtodrawtheline.Itisthe

persistentsurplusthathasprovokedangerinWashington——andMrClinton’s

remarkthat“thepossibilityofobtainingreal,evenaccesstotheJapanese

marketissomewhatremote”.Thisyearthesurplushasbeengrowingfast.A

JapaneseeconomistestimatesthatJapan’ssurpluscouldreach$200billionifthe

yenstaysatcurrentlevel.Withtheeconomystillbarelygrowing,despitetwo

fiscalpackagesinthepastninemonths,Japan’scriticssaythatthecountryis

oncemoreexportingitswayoutofrecession.MITIargues【apersistentsurplus

isinevitableaslongasJapanesehouseholdssavemorethanAmericanones,and

America’sbudgetdeficitremains】.Thisisafamiliarpoint:tradebalancesare

determinedbymacroeconomicfactors,notbytradepolicy.36.What’sthemeaning

of“drawtheline”here?

答案：tosetlimits,to.setalimiteonwhatoneiswillingtodo.

47、【问答题】Passage1AmericawantsJapantomeetimporttargetsforsome

Americangoods.AnunwillingJapanhasdecidedtodrawtheline.Itisthe

persistentsurplusthathasprovokedangerinWashington——andMrClinton’s

remarkthat“thepossibilityofobtainingreal,evenaccesstotheJapanese

marketissomewhatremote”.Thisyearthesurplushasbeengrowingfast.A

JapaneseeconomistestimatesthatJapan’ssurpluscouldreach$200billionifthe

yenstaysatcurrentlevel.Withtheeconomystillbarelygrowing,despitetwo

fiscalpackagesinthepastninemonths,Japan’scriticssaythatthecountryis

oncemoreexportingitswayoutofrecession.MITIargues【apersistentsurplus

isinevitableaslongasJapanesehouseholdssavemorethanAmericanones,and

America’sbudgetdeficitremains】.Thisisafamiliarpoint:tradebalancesare

determinedbymacroeconomicfactors,notbytradepolicy.37.What’sthemeaning

of“exportingitswayoutofrecession”?

答案：Getthroughtherecessionbyexporting.

48、【问答题】Passage1AmericawantsJapantomeetimporttargetsforsome

Americangoods.AnunwillingJapanhasdecidedtodrawtheline.Itisthe

persistentsurplusthathasprovokedangerinWashington——andMrClinton’s

remarkthat“thepossibilityofobtainingreal,evenaccesstotheJapanese

marketissomewhatremote”.Thisyearthesurplushasbeengrowingfast.A

JapaneseeconomistestimatesthatJapan’ssurpluscouldreach$200billionifthe

yenstaysatcurrentlevel.Withtheeconomystillbarelygrowing,despitetwo

fiscalpackagesinthepastninemonths,Japan’scriticssaythatthecountryis

oncemoreexportingitswayoutofrecession.MITIargues【apersistentsurplus

isinevitableaslongasJapanesehouseholdssavemorethanAmericanones,and

America’sbudgetdeficitremains】.Thisisafamiliarpoint:tradebalancesare

determinedbymacroeconomicfactors,notbytradepolicy.38.Howdoyou

understandtheunderlinedsentence?

答案：Withhighersavingrate,Japanesewouldnotbuymoregoodsfrom

foreigncountries.AndthebiggertradebudgeddeficitincreasedtheAmerican

needstoimportgoodsfromabroad.

49、【问答题】Passage2ThesleeperamongtheproductsturnsouttobeCherry

Coke,whichcontainsnofruitjuiceatall.CherryCokehascapturedsharesof4%

to8%intestmarket.Thedrinkprobablywon’tdoaswellwhenitisrolledout

nationally,sincepricepromotionshavebeenhelpingitalong.Butbeverage

analystsbelieveCherryCokecouldeventuallydisplaceDrPepperasthenation’s

fifth-best-sellingsoftdrink.Evenifconsumersswillthenewsodasbythe

literintestmarket,however,Coca-ColaandPepsiCostillfaceastrugglein

persuadingbottlersacrossthenationtotaketheproducts.Oneofthebiggest

battlesinthesodawars,infact,maynotbefordrinkersbutforbottlers.

Bottlershaveasymbioticbutoccasionallyfractiousrelationshipwiththesyrup

makers.AlthoughCoca-ColaandPepsiCoownsomeoftheirownbottlingcompanies,

mostbottlersarestillindependent.39.What’syourunderstandingof“price

promotions”here?

答案：promotesalesbymeansofvariouspricereduction.

50、【问答题】Passage2ThesleeperamongtheproductsturnsouttobeCherry

Coke,whichcontainsnofruitjuiceatall.CherryCokehascapturedsharesof4%

to8%intestmarket.Thedrinkprobablywon’tdoaswellwhenitisrolledout

nationally,sincepricepromotionshavebeenhelpingitalong.Butbeverage

analystsbelieveCherryCokecouldeventuallydisplaceDrPepperasthenation’s

fifth-best-sellingsoftdrink.Evenifconsumersswillthenewsodasbythe

literintestmarket,however,Coca-ColaandPepsiCosti