《世纪商务英语》课件-第四章

世纪商务英语综合教程基础篇ⅡLearningObjectivesInthisunit,youarerequiredto:knowsomebasictypesofbusinesscontact;learnhowtoconductaneffectivebusinesscontact;understandthetworeadingpassagesandmastertheimportantwordsandexpressionsinthem;developskillsinusingcompoundwords;Developskillsinwritinggraphcompositions.BusinessContactWarm-upListeningandSpeakingIn-depthReadingFurtherReadingUnit4PracticalWritingReal-LifePractice√√√√SNSAdvantagesDisadvantagesMyspaceFacebookInstagramWeChatWeiboLineWhatsAppQQWorkingroupsandtrytolisttheadvantagesanddisadvantagesofeachAPPwehavementionedabove.closetodailylife;updated;accessible;bringpeople

together;helpestablishconnectionmostofthecontactsareforpersonalusecolorful;fullofpictures;diversifiedonlyforentertainmentinstant;latest;containmanycontacts;moreformsofconnectionmostofthecontactsareforpersonaluseinteractive;instant;self-creativerestrictoninformationScriptAEBCDBackScenario1Peoplehavepassions.Theyjoingroupstodogoodandsharetheirenthusiasmwithothers.Usuallythemembershipincludesagoodnumberofthelocalmoversandshakers.Ifyouareaworkerbee,peopleshouldtakealikingtoyou.Scenario2Yourschoollikelyhasseveralon-campusevents,likereunions.Theyusuallyhavelocalclubsinmetroareas,peoplewhogettogetheronceamonthforlunchoranevent.Everyoneisboundbytheoldschooltie,yetthealumniassociationspansallagesandindustries.Scenario3Youlikelybelong.Yousharethesamefaith.That’sastrongtie.Multipletimesofservicemeansacongregationinsilos.Eventsareoftenorganizedtobringthesesilostogether.Inmostcommunities,thecongregationisanormaldistributionofwealthandsocialstatusalongthespectrum.Scenario4Mostfamilieshaveanorganizer.Theyplanamassivegettogethereveryfewyears.AccordingtoGroupT,65.8percenttakeplaceduringthesummerandmorethan57percenthavebetween50and149attendees.Thereareplentyofextendedfamilymembersyou’venevermet.Scenario5Manyprofessionshavecontinuing-educationrequirements.Otherpeopleattendclassoutsidebusinesshourstoearnadvanceddegrees.Theycomefromallwalksoflife.Theyareusuallymotivated.Script

AccordingtotheU.S.BureauofLaborStatistics,70%ofbusinesscontactsarefoundthroughnetworking.However,withthousandsofbusinessappsoutthere,sortingthroughtheoptionscanbeabitofatask.BelowisalistoffiveusefuliPhoneappsthatwillhelpyoubecomeabetterbusinessnetworker.

Thefirststepinnetworkingismakingconnections.So,getoutthereandmeetpeople!HappeningallowsyoutofindnearbyeventsandRSVPfromthecomfortofyouriPhone.Youcanalsobrowseyourfriends’eventsandviewyourownupcomingevents.TheappreliesonYahoo!Upcoming,asocialeventscalendarsystem,tosupplynearbyeventdata.

Therearesomanywaystoexchangecontactinformation.Somepeopleprefertraditionalbusinesscards.Intheworldoffragmentedinformationexchange,thereisonebusinessstandardthatwemaybeabletorelyon:LinkedIn.ThefreeiPhoneappgivesyouthepowertoconnectwithover60millionprofessionalsworldwide.MyfavoritefeatureistheabilitytoconnectinstantlywithnearbyusersbyenablingBluetoothwithinthe“InPerson”feature.Youcanalsosetyourstatus,invitecontacts,acceptinvitations,readandrespondtomessagesandkeepupwithyourcontacts'updates.

There'snothingmoreannoyingthanemailingbackandforthwithacolleaguetotrytofigureoutwheretomeetupforcoffee,lunchordrinks.Forthesesituations,there'sMeetMe,anappdesignedtohelppeoplemeetinthemiddle.Youinputtwolocationsanditlocatessuitablevenuesinthemiddle.Thesearchcanbenarroweddownbytypeofvenue,andyoucanstorecontactsandvenuesinyourfavoritesforfutureuse.Fromthere,youcanemaildirectionstoyourselfandyourcolleague.

Oneofthedifficultieswithstayingintouchwithbusinessacquaintancesiskeepingtrackoftheirbusinesscardsandtransferringtheirinformationintodigitalformforeasieruse.WorldCardMobileisjustoneoftheoptionsoutthereformobilebusinesscardscanningandstorage.Afteracardisscannedin,theappidentifiesasmuchinformationfromthecardaspossibleandstoresitinyourcontacts,whereyoucaneditanyscanningerrorsthatmayhaveoccurred.

OtherbusinesscardscanneroptionsincludeBusinessCardReaderandScanBizCards.Thesteeppricingontheseappsmayjustbeworthitifyou’reonthesearchforasolutiontolosingormaimingbusinesscards.TheonlycatchisthatallofthesescannersonlyworkwiththeiPhone3GSoriPhone4,astheiPhone3Gcameraisn’tcapableofhandlingsuchdetailedimages.

Tomakesureyoustayintouchwithyournetworks,tryatoollikeContactsJournal,acontactsrelationshipmanagementsystemthathelpsyoukeeptrackofinteractionswithindividuals.Overtime,thedetailsofarelationshipcanstarttofade.ContactsJournalallowsyoutokeepdetailednotesonallofyourinteractionswitheachcontactandtoplanforthefuturebyusingtheto-dolist.

ThesefiveiPhoneappsareonlyaglanceattheofferingsavailabletohelpbusinesspeopleperfecttheirnetworkingskills.Whichappsdoyoupreferforbusinessnetworking?Back

1.SendOutaQuickBirthdayWish

Youcanutilizetheaforementionedlisttokeeptrackofallyourcontacts’birthdays,andjustsendthemaquicknote(1)____________________________.

2.SayHellowithanEmail

Ifyouhaveanemailaddress,youcansendoutaquickmessagesimplysayinghelloandremindingapartnerthat(2)_________________________________.

3.Don’tIgnoreMessages

Whenyoudohearfromapartnerorcolleague,youmightaswellrespondassoonas(3)_____________________.

4.LikeandCommentonTheirPosts

Ithelpsalotto“like”andcommentonthepostseverynowandthen.Youwillstayinformedabout(4)_______________________________aswell.

5.GivePeopleSincereComplimentsinPerson

Youshouldfindsomethingaboutthem(5)______________________andmakethemfeelgoodaboutthemselveswithoutoverdoingittoomuch.ScriptwhenthatdaycomesaroundWaystoMaintainConnections:youhaven’tforgottenaboutthemtheyreachouttoyouotherbusinessesonsocialmediathatistrulyadmirableEveryday,aswegetbusywithallthechoresthatarenecessarytokeepabusinessrunning,itisveryeasytoneglectthepeoplewithwhomwehaveformedprofessionalrelationshipsalongtheway.Nowyouwillhearafewwaysinwhichyoucanmaintainallofthoseconnections,withouttakinguptoomuchofyourtime.1.Sendoutaquickbirthdaywish.Thoughyouneverreallyneedagoodreasontodropalinetoyourpartnersandcolleaguesfromtimetotime,thisistheperfectexcusetogetintouchwithsomeone.

Firstofall,youcanutilizetheaforementionedlisttokeeptrackofallyourcontacts’birthdays,andjustsendthemaquicknotewhenthatdaycomesaround.Ifyoureallywanttobeanerdaboutit,youcanevensetupscheduledemailswithapreloadedbirthdaymessage,eventhoughit’snotquiteaspersonal.2.SayHellowithanemail.Itdoesn’ttakemuchtoconnectwithpeopleeveryonceinawhile,andstayintouch.Ifyouhaveanemailaddress,youcansendoutaquickmessagesimplysayinghelloandremindingapartnerthatyouhaven’tforgottenaboutthem.Thiswillliterallytakenomorethanacoupleofminutes,andyoumaybepreservingarelationshipthatcouldprovetobeveryvaluabletoyourbusinessinthefuture.3.Don’tignoremessages.Sofarwe’vebeengoingoverwaysinwhichyoucantaketheinitiativeinmaintainingyourprofessionalrelationships,butthis,ofcourse,worksbothways.Whenyoudohearfromapartnerorcolleague,youmightaswellrespondassoonastheyreachouttoyoubecause,again,itwillonlytakeacoupleofminutesoutofyourday.Stayingincontactisnotdifficult,butweallgetlazyordistractedsometimesanddecidetojustignoreit.4.Likeandcommentontheirposts.Iftheyareactiveonsocialmedia,thenyouhaveagreatopportunitytostayconnectedbysimplybeingapartoftheirconversation.Youcanstayontheirradarifyou“like”orcommentonaposteverynowandthen,whichishelpfulforyoutostayinformedaboutotherbusinessesonsocialmedia,aswell.5.Givepeoplesincerecomplimentsinperson.Onewaytoconnectwithpeoplesociallyistogivethemsincerecompliments.Thismeansthatyoushouldfindsomethingaboutthemthatistrulyadmirableandmakethemfeelgoodaboutthemselveswithoutoverdoingittoomuch.Youdon’twanttosoundlikeyou’resuckingup,butlikeyou’regenuinelyadmiringthem.Justgivingonegoodcomplimentperconversationwilldojustfine.Aslongasyouavoidcomplimentingphysicalattributesoroverlypersonalsubjects,youwon’tbecomingontoostrong.BackReadthepassageaboutbusinesscontactandanswerthefollowingquestions.

(1)Whatarethedisadvantagesofattendingprofessionaleventstomakebusinessconnections?

(2)Accordingtotheauthor,whichwayismostcost-effectivetomeetpotentialbusinesscontactsthroughapersonalcontact?

(3)DoyouthinkSNSisessentialforbusinessnetworking?Why?

(4)Howmanysocialnetworkingtoolsarementionedinthepassage?Whatarethey?

(5)WhataretheadvantagesanddisadvantagesofusinganSNSforprofessionalnetworking?SocialNetworkingforBusinessContact

MyspaceandFacebookaregenerallyviewedaspersonaltoolsfortrackingfriendsandmeetingotherswhosharesimilarinterests,andanumberofcompaniesareincorporatingSNSintotheprofessionalrealmandaimingforstrongerbusinessconnections.Networkingatprofessionaleventsremainsoneoftheleadingwaystomakebusinesscontact.However,attendinganeventcancostmoneyandconsumevaluabletimewhileprovidinglittleguaranteeyouwillactuallyconnectwithaviablecontact.Now,growingevidencesuggeststhatSNSisamorecost-effectivewaytomeetpotentialbusinesscontactsthroughapersonalcontact.Moreimportantly,it’safasterwaytoturnacoldleadintoawarmone.TravisKalanick,FounderandCEOofRedSwoosh,believesSNSisessentialforbusinessnetworking.Ifyoudon’tplug

intoit,youwillbeoutdonebybetter-connected,hyper-networkedcolleaguesandcompetitors.LinkedInisverygoodforbrowsingrelationshipsandhookingintoyourcontacts’networks.Ithelpsusersinclosingvariousdeals.But,it’snotallaboutbusiness;SNScanalsoturnemployeesintofriendsandcreateamoresociableworkingenvironment,resulting

inincreasedproductivity.SerenaSoftware,forinstance,haswhatitcalls“FacebookFridays”,whereits800employeesspendtimeeachFridaygettingtoknowfellowworkers.ApressreleasesentoutbythecompanybasedinSanMateo,California,quotedCEOJeremyBurtonassaying:“SocialnetworkingtoolslikeFacebookcanbringusbacktogether,helpusgettoknoweachotheraspeople,helpusunderstandourbusinessandourproducts,andhelpusbetterserveourcustomers.”WhileSerenadoesnottrackindividualuseofFacebookorInstagram,MaryHelenWaldo,Serena’svicepresidentofglobalHR,receivesaregularcountoftotalusageandestimatesthatemployeesusethetoolsonaverageforlessthan10minutesperweek,whichindicatesemployeesaren’tspendinganinordinateamountoftimeonsocialnetworking.SNS,accordingtoWaldo,alsosucceedsinhelpingemployeesconnectwithoneanotheronapersonallevelandcreatingamorehomogeneousworkenvironment.“Fromaculturalstandpoint,bringingtogetheralotofdisparatecorporateculturescanbeachallenge,andweseeFacebookashelpingthateffort,”saidWaldo.

On

the

upside,SNSintheofficecanprovideemployeeswiththatlittlebitofsociabilitytheycraveonadailybasis,encouragingthemtoformconnectionswithotheremployeesbasedoninterestsbeyondworkingforthesamecompany.Moreover,beingintroducedtoanewcontactbyapersonalfriendmakesbusinessnetworkinglessstressfulandmoreinformal.On

the

downside,usinganSNSforprofessionalnetworkingcanleadtoproprietaryinformationleaks.Part1Choosethebestanswertoeachofthefollowingquestions.(1)WhichSNSisnotmentionedinthepassageasawayofbusinesscontact?

A.Facebook.

B.LinkedIn.

C.Line.

D.Instagram.(2)WhichoneisNOTthebenefitofusinganSNSinmakingbusinessconnections?

A.Itbringspeopletogetherandgetsthemtoknoweachother.

B.Ithelpsusersinclosingvariousdeals.

C.Ithelpsusunderstandourbusinessandproductsandhelpsusbetterserveourcustomers.

D.Itencouragesemployeestospendalotoftimeonsocialnetworking.(3)SNS,accordingtoWaldo,alsosucceedsinhelpingemployeesconnectwithoneanotheronapersonallevelandcreatingamorehomogeneousworkenvironment.Whichofthefollowingwordscanreplacetheunderlinedword?

A.Identical.

B.Genuine.

C.Humorous.

D.Generous.Part2TrytolisttheadvantagesanddisadvantagesofusinganSNSforBusinessContactmentionedinthetext,andfilloutthefollowingform.1.amorecosteffectivewaytomeetpotentialbusinesscontacts;2.goodforbrowsingrelationshipsandhookingintocontacts’

networks;3.helpusersinclosingvariousdeals;4.turnemployeesintofriendsandcreateamoresociableworkingenvironment,resultinginincreasedproductivity;5.bringpeoplebacktogether,helpthemgettoknoweachotheraspeople,helpthemunderstandbusinessandproductsandhelpthembetterservetheircustomers;6.beingintroducedtoanewcontactbyapersonalfriendmakesbusinessnetworkinglessstressfulandmoreinformal.UsinganSNSforprofessionalnetworkingcanleadtoproprietaryinformationleaks.Part1Matchthewordsontheleftwiththedefinitionsontheright.Part2Fillineachoftheblankswiththeproperformofthewordinbrackets.

(1)Lastyear,acivilservantwasimprisonedfor_______________(leak)adocumenttothepress.

(2)Manycustomerscomplainedaboutthe_________________(inordinate)highpricesofthisrestaurant.

(3)Wageratesdependonlevelsof_______________(product).

(4)Wehave_______________(incorporate)allthelatestsafetyfeaturesintothedesign.

(5)Theyaredemandingcertain_______________(guarantee)beforetheysignthetreaty.leakinginordinatelyproductivityincorporatedguaranteesTranslatethefollowingsentencesintoChinese.

(1)However,attendinganeventcancostmoneyandconsumevaluabletimewhileprovidinglittleguaranteeyouwillactuallyconnectwithaviablecontact.

_______________________________________________________________________________________________

(2)SNScanalsoturnemployeesintofriendsandcreateamoresociableworkingenvironment,resultinginincreasedproductivity._______________________________________________________________________________________________

(3)SocialnetworkingtoolslikeFacebookcanbringusbacktogether,helpusgettoknoweachotheraspeople,helpusunderstandourbusinessandourproducts,andhelpusbetterserveourcustomers.

_______________________________________________________________________________________________

(4)SNS,accordingtoWaldo,alsosucceedsinhelpingemployeesconnectwithoneanotheronapersonallevelandcreatingamorehomogeneousworkenvironment.

_______________________________________________________________________________________________

(5)“Fromaculturalstandpoint,bringingtogetheralotofdisparatecorporateculturescanbeachallenge,andweseeFacebookashelpingthateffort,”saidWaldo.

_______________________________________________________________________________________________然而，参加一个活动可能会花费金钱和消耗宝贵的时间，同时几乎不能保证你和每一个人建立联系。社交网络服务也可以把员工变成朋友，创造更加适合社交的工作环境，提高生产力。像“脸书”这样的社交网络工具能使我们重新走到一起，帮助我们了解彼此，以及我们的业务和产品，并帮助我们更好地服务我们的客户。据沃尔多说，社交网络服务成功地帮助员工在个人层面上建立相互联系，创造出更加同质化的工作环境。沃尔多说：“从文化的角度来看，把许多分散的企业文化聚集在一起可能是一个挑战，我们认为“脸书”正致力于此”。复合词（CompoundWords）一、复合名词：复合名词在英语中很常见。它们通常在句中作主语、宾语，偶尔也可用作定语。二、复合形容词：复合形容词通常在句中作定语，少数也可以作表语。三、复合代词主要有由some/any/no等构成的不定代词或者由物主代词（或人称代词宾语）加-self/-selves构成的反身代词。四、复合动词的常见构成方式主要有名词+动词、副词+动词、形容词+动词、副词+名词、动词+副词。

ASamplefromthePassage:

Ifyoudon’tplugintoit,youwillbeoutdonebybetter-connected,hyper-networkedcolleaguesandcompetitors.这句话中，better-connected和hyper-networked就是两个复合词。Completethesentenceswithcompoundwords.

(1)These______________________(新设计的)machineswillappearatthetradefairnextmonth.

(2)Ihavebeenmakingenquiriesaboutthepriceof______________________(环球旅行).

(3)Althoughthefeeof______________________(长途电话)isincreasing,thechargeforlocalcallswillnotbechanged.

(4)Ideemitisappropriatethathe_____________________(交心谈一谈)withhismanagerbeforehegaveupthejob.

(5)Computertechnologymakesitpossibletostorehugeamountsofdatain._____________________(可机读的文档里)newly-designedround-the-worldtriplong-distancecallheart-to-hearttalkmachine-readablefilesAfterlearningthispassage,youmayhavegotmoreideasabouthowtomakebusinesscontacts.Workinpairsandrole-playaccordingtothefollowingsituation.Youmayrefertotheusefulexpressionsgivenbelow.Situation:Youareanoverseassalesrepresentativeofaforeigntradecompany.YouaregoingtomeetamanagerfromanAmericanimportcompanydiscussingcooperationpossibilities.NetworkingforBusinessContacts

Theabilitytonetworkisoneofthemostcrucialskillsanyentrepreneurcanhave.Howelsewillyoumeettheclientsandcontactsnecessarytogrowyourbusiness?Whatdoesagoodnetworkerdo?Howdoesheorsheact?Whatishisorherbasicattitude?You’llprobablybesurprisedathowmuchyouinstinctivelyknowaboutthesubject.Youmaydecide,forexample,thatagoodnetworkershouldbeoutgoing,sincere,friendly,supportive,agoodlistenerorsomeonewhofollowsupandstaysintouch.Todetermineotherskillsaneffectivenetworkerneeds,simplyaskyourself“HowdoIliketobetreated?WhatkindsofpeopledoItrustandconsidergoodfriends?”

Nowthatyouhaveanideaofwhatattributesagoodnetworkermusthave,takeanobjectivelookatyourowninteractiveabilities.Doyouconsideryourselfshyandregardnetworkinggroupsasthreatening?Doyoutendtodoallthetalkinginaconversation?Doyougiveotherpeoplereferralsandideaswithoutathoughttoyourownpersonalgain?

Manypeoplegotonetworkingevents,butveryfewknowhowtonetworkeffectively.Networkingismorethanjustgettingoutandmeetingpeople.Networkingisastructuredplantogettoknowpeoplewhowilldobusinesswithyouorintroduceyoutothosewhowill.

Thebestwaytosucceedinnetworkingistomakeaplan,committoit,learnnetworkingskillsandexecuteyourplan.Tomakethebestplan,askyourself:WhatdoIwanttoachieve?Wheredomycustomersandprospectiveclientsgotonetwork?Whatbusinessorganizationswouldbenefitmybusiness?HowcanIbuildmyimageandmybusiness’simage?

Makeafive-yearnetworkingplanlistingyourfivebestcustomers,fivetargetedprospectiveclientsandfivetargetedorganizations.Setgoalsforinvolvementineachorganization,determinehowmuchtimeyouwillneedtocommittoeachorganizationandprospectiveclient,anddecidewhatkindsofresultsyouexpect.

Nowthatyouhaveaplan,becommitted.Tellyourselfthatyouwilldevoteenoughtimeandefforttomakingitwork.Theotherhalfofthebattleislearningtonetworkeffectively.Typically,ineffectivenetworkersattendseveralnetworkinggroupsbutvisitthesamefriendseachtime.Ifyoustickwithfamiliarfaces,younevermeetanyonenew.Andsincemostpeoplestaywithintheircircleoffriends,newcomersviewtheorganizationasagroupofcliques.Thisisonereasonpeoplefeargoingtoneworganizationsbythemselves—they’reafraidnoonewillnoticethem.

Thetrickwithnetworkingistobecomeproactive.Thismeanstakingcontrolofthesituationinsteadofjustreactingtoit.Networkingrequiresgoingbeyondyourcomfortzoneandchallengingyourself.Herearesomestatementsabouthowtobuildanetworkforbusiness.Putthefollowingstatementsintherightorderaccordingtothepassage.2–3–1–5–4Matchthewordsontheleftwiththedefinitionsontheright.TranslatethefollowingsentencesintoEnglishwiththehelpoftheEnglishwordsinbrackets.

(1)这所学校相信互动（interactive）教学法。_______________________________________________________________________________________________

(2)我们的高尔夫球俱乐部由一个不友好的小集团（clique）经营着。_______________________________________________________________________________________________

(3)要在竞争中生存下来，我们公司不应该消极应变，而应当先发制人（proactive）。_______________________________________________________________________________________________

(4)我选择出国工作以求在事业上有更好的发展（prospect）。_______________________________________________________________________________________________

(5)企业家（entrepreneur）不仅要能承担风险，还应富于远见。_______________________________________________________________________________________________Theschoolbelievesininteractiveteachingmethods.Ourgolfclubisrunbyaveryunfriendlyclique.Inordertosurvivethecompetitionourcompanyshouldbeproactivenotreactive.Ichosetoworkabroadtoimprovemycareerprospect.Anentrepreneurisnotonlyarisktaker,butalsoavisionary.

(1)You’llprobablybesurprisedathowmuchyouinstinctivelyknowaboutthesubject.Youmaydecide,forexample,thatagoodnetworkershouldbe___________________________________,agoodlistenerorsomeonewhofollowsupandstaysintouch.

(2)Networkingis_________________togettoknowpeoplewhowilldobusinesswithyouorintroduceyoutothosewhowill.

(3)Thebestwaytosucceedinnetworkingisto____________aplan,

____________

toit,

____________networkingskillsand_____________

yourplan.

(4)_____________forinvolvementineachorganization,_________________howmuchtimeyouwillneedtocommittoeachorganizationandprospectiveclient,and_________________whatkindsofresultsyouexpect.

(5)Thetrickwithnetworkingisto_________________

.Thismeanstakingcontrolofthesituationinsteadofjustreactingtoit.Networkingrequiresgoingbeyondyourcomfortzoneandchallengingyourself.outgoing,sincere,friendly,supportivePart1Completethefollowingstatementswithnomorethan4wordsaccordingtothepas