在线网课知道《Consumer Behavior(上海商学院)》单元测试考核答案

第一章单元测试第二章单元测试第三章单元测试第四章单元测试第五章单元测试第六章单元测试第七章单元测试第八章单元测试第九章单元测试第十章单元测试第十一章单元测试第一章单元测试1【判断题】ConsumerbehaviorisanongoingprocessA.对B.错2【单选题】(2分)whichoccurswhenacompanymakesanefforttointeractwithcustomersinaregularbasis,givingthemreasonstomaintainabondwiththecompanyovertime.A.RelationshipmarketingB.consumermarketingC.onlinemarketingD.datamarketing3【单选题】(2分)Whichoneisnotbelongtodarksideofconsumerbehavior?A.difficulttomakeadecisionB.ConsumedconsumerC.additiveconsumptionD.Compulsiveconsumption4【单选题】(2分)Consumerscanbesegmentedalongmanydimensions.Onesuchdimensionis（），whichisthestatisticsthatmeasuretheobservableaspectsofapopulation.A.popularcultureB.demographicC.regionD.country5【判断题】(1分Addictiveconsumptionreferstorepetitiveandoftenexcessiveshoppingperformedasanantidotetotension,anxiety,depression,orboredom.A.对B.错第二章单元测试1【单选题】(2分)TheabilityofasensorysystemtodetectchangesordifferencesbetweentwostimulibelongtoA.SubliminalperceptionB.AbsolutethresholdC.Differentialthreshold2【判断题】PerceptualdefensemeansconsumersaremorelikelytobeawareofstimulithatrelatetotheircurrentneedsA.对B.错3.【多选题】正确答案：ABDMarketingmessagealwayshasthreebasiccomponents:A.ansignB.aninterpretantC.animageD.anobject4【判断题】Mostmarketerswantstocreatemessagesbelowconsumers’thresholdssopeoplewillnoticethem.A.错B.对5【判断题】Perceptionisathree-stageprocessthattranslatesrawstimuliintomeaning.A.错B.对第三章单元测试1.【多选题】正确答案：BCTwomajorapproachestobehaviorallearningincludingA.cognationlearningB.instrumentalconditioningC.ClassicalconditioningD.observationlearning2【判断题】Repetitionaapplicationofclassicalconditioning.A.对B.错3.【多选题】正确答案：ABDMarketingapplicationsofclassicalconditioningincludeA.repetitionB.stimulusgeneralizationC.lookalikeD.conditionedproductassociation4【判断题】reinforcementalwaysleadtoapositiveoutcomeA.对B.错5【单选题】(2分)Whichkindisnotbelongtomemory?A.longtermmemoryB.shorttermmemoryC.durablememoryD.sensorymemroy第四章单元测试1【单选题】(2分)Wearmasksbelongstowhichhierarchyofneeds?A.EsteemneedsB.SecurityneedsC.SocialneedsD.Physiologicalneeds2【判断题】Wesatisfyphysiologicalneedswhenweusewebtoresearchtopics.A.对B.错3【判断题】Themotivationthatconsumeriswillingorabletoexpressiscalledrecessivemotivation.A.对B.错4【单选题】(2分)ApersonmustchoosebetweentwodesirablealternativesbelongstoA.ApproachapproachconflictB.AvoidanceavoidanceconflictC.multipleconflictD.Approachavoidanceconflict5.【多选题】正确答案：BCDConsumerinvolvementincludesA.MessageinvolvementB.Message-responseinvolvementC.ProductinvolvementD.Purchasesituationinvolvement第五章单元测试1.【多选题】正确答案：BCDFreudiantheoryiscarriedoutinthemindamongthreesystemsA.UnderegoB.SuperegoC.EgoD.ID2【判断题】Motivationalresearchismoreexpensivetoconductthanlarge-scale,quantitativesurveydatacollectiong.A.对B.错3【判断题】Establishingasuccessfulbrandpersonalityofteniskeytobuildingbrandloyalty.A.错B.对4.【多选题】正确答案：ABCWhichwecallAIOsA.InterestsB.ActivitiesC.OpinonsD.Affect5【单选题】(2分)WhichgroupisthetopgroupintheVALSsystemA.InnovatorsB.BelieversC.StriversD.Makers第六章单元测试1【单选题】(2分)AttitudesweformtoprotectourselveseitherfromexternalthreatsorinternalfeelingperformA.knowledgefunctionB.ego-defensivefunctionC.D.utilitarianfunction2【单选题】(2分)Think-Feel-DobelongstoA.Low-involvementhierarchyB.StandardlearninghierarchyC.High-involvementhierarchyD.Experientialhierarchy3【判断题】CompliancehelpsustogainrewardsoravoidpunishmentA.错B.对4【单选题】(2分)WhichpartreflecttherelativepriorityofanattributetotheconsumerA.ImportantweightsB.AlternativesC.BeliefsD.Attributes5【单选题】(2分)WhichelementisnotbelongtocommunicaitonmodelA.MessageB.SourceC.MediumD.Marketers6【判断题】Attractivenesssourceismoreeffectiveforreceiverswhotendtobesensitiveaboutsocialacceptanceandother'sopinions.A.错B.对7.【多选题】正确答案：ABCDWhichkindofmessagecanbeusedinthecommunicationmodel?A.FearappealsB.HumorousappealsC.EmotionalappealsD.Sexualappeals第七章单元测试1【单选题】(2分)Whichkindofdecisionmakinghastocollectasmuchinformationaspossible?A.ExtendedproblemsolvingB.LimitedproblemsolvingC.Habitualdecisionmaking2【判断题】Needrecognitionoccurswhenwecomeintocontactwithdifferentorbetterqualityproducts.A.对B.错3【判断题】Deliberatesearchbelongtoactivesearch.A.错B.对4【判断题】Lossaversionmeansweemphasizeourlossesmorethanwegains.A.错B.对5.【多选题】正确答案：ABCWhichrulesarebelongtononcompensatorydecisionrules?A.LexicographicruleB.Limination-by-aspectsruleC.ConjunctiveruleD.Simpleadditverule第八章单元测试1【判断题】Crowdingisequaltodensity.A.对B.错2【判断题】Unplannedbuyingexperiencesasuddenurgewesimplycan'tresist.A.对B.错3【判断题】RepeatbuyersarealsotheloyalcustomersA.错B.对4【判断题】Recycleisagoodwaytoreducewasteandincreaseenvironmentallyresponsiblebehavior.A.对B.错5【单选题】(2分)"Youcanappealdirectlytotheretailerforredress"belongstoA.privateresponseB.publicresponseC.voiceresponseD.third-partyresponse第九章单元测试1【单选题】(2分)Whoconductstheinformationsearchandcontrolstheflowofinformation?A.GatekeeperB.InfluencerC.InitiatorD.Buyer2【判断题】Organizationalpurchasedecisionsdotendtohaveahighereconomicorfunctionalcomponentcomparedtoindividualconsumerchoices.A.错B.对3【判断题】Membersagreeonthedesiredpurchase,theydisagreeonlyintermsofhowtheywillmakeithappen.A.错B.对4.【多选题】正确答案：BCDChildrenmakeupthreedistinctmarkets:A.CurrentmarketB.FuturemarketC.PrimarymarketD.Influencemarket5【判断题】Business-to-customer(B2C)e-commercereferstoInternetinteractionsbetweentwoormorebusinessesororganizations.A.错B.对第十章单元测试1【单选题】(2分)ThepurchaseofuseaparticularbrandwillenhancetheimageothershaveofhimorherbelongstoA.BrandinfluenceB.Value-expressiveinfluenceC.UtilitarianinfluenceD.Informationinfluence2【判断题】GroupcohesivenessmeansthedegreetowhichmembersofagroupareattractedtoeachotherandhowmucheachA.错B.对3【判断题】OpinionleadermustbeacelebrateA.错B.对4.【多选题】正确答案：ABDThreebasicthemesofdissatifiedconsumptionincludeA.IdentityB.Injus