全球市场百宝书-日本-TikTok for Business

Part1:Part2:Part3:Part4:确3CPart5:Part6:TikTokTikTokPart7:

CONFIDENTIAL&PROPRIETARY23

GDP$5.0540+17.5%YoY10$2,675Source:WorldBank2021

15~64_2018-202220182019202020212022

1.26,

GDP ,208.78218.05221.47239.39258.96

CONFIDENTIAL&PROPRIETARY4模模纸3%)Source:Wikipedia;ResearchGate;GCCSTAT;WorldBank

GDP赠够567.52022GDP540.54%777.6680775.2146.46 150.46 154.4680274.22077.2464.32062.8202020212022455.3131.62022 154.495.5102017)

CONFIDENTIAL&PROPRIETARY5••锋65%>10041%24%>20012%6%10%2%10%Source:WorldBank2021;Brookings2021

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, 1.74⼿机PC平板电视

CONFIDENTIAL&PROPRIETARY187177⼿机11498656354PC3474645947平板电视10代20代30代40代50代60代Source:MinistryofInternalAffairsandCommunications

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1736%21% 24% 27% 30% 32% 36%2017 2018 2019 2020 2021 2022X91512018-202279%19%14%10% 15%Source:MUFG;SBPaymentServiceCorp

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CONFIDENTIAL&PROPRIETARY1942% 58%纸/5581% $900+55%60-69vs.20%20-39:Source:e-stat;Kantar;IMRG;WagayaJapan

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GamingPlayStation 纸7,000 20222021 207 178 告务纸4.8 20192019-202251.638.72019 2022

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CONFIDENTIAL&PROPRIETARY26Source:ECN;Statista&务 TopPC,$189,,,,1895122179,PC,+28%YoY62178$178130,,,171,,,,+21%YoY

$171+22%YoY$179+16%YoY

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CONFIDENTIAL&PROPRIETARY:28Source:e-stat;METI;IMRG;WagayaJapan;GrandViewResearch;IpsosMarketingResearchCamp3C千务千20252022-20256.9%354202285%纸201764%202794%1.15纸91.58% 92.95%94.05%89.9%87.83%85.3%82.22%78.54%74.34%68.74%2018 2019 2020 2021 2022 2023* 2024* 2025* 2026* 2027*

CONFIDENTIAL&PROPRIETARY29Source:StatistaGlobaldata5G5G111139功能手机20255G2062676.75G智能手机83%11411205含SIMFree的智20202021能手机2023SoftBank35.2%26.1%20.8%KDDIGroup21.5%9.3%27%30.9%19.9%12.5%5.8%NTTDocomo（移7.8%4.5%8.3%动虚拟运营商）4.3%35.8%0.7%auNTTDocomodocomoLINEMORakutenUN-LIMITVIahamoUQmobileSoftBank乐天mobile(MVNO)2023povoY!mobile

3CCONFIDENTIAL&PROPRIETARY30Source:ITmediaMobile;3COSiOS ,

10-20去 iOS47%46%102030405060IOS10203040506018%14%14%11%8%7%5%4%4%3%iPhoneSE(iP7纸iP8&8PlusiP11iP12iPXRiP12miniiP12ProiPXSiPX去)31%24%14%6%5%5%4%3%2%2%AQUOSXperiaGalaxyarrowsOPPOHUAWEIGoogleAndroidXiaomiRakutenPixelOne

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CONFIDENTIAL&PROPRIETARY34Source:METI;21stCenturyBusinessReview; 2022.04.06;54321务5G35

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CONFIDENTIAL&PROPRIETARY41Source:TikTokInternalDataB1对告对12 63

CONFIDENTIAL&PROPRIETARY42TikTok43

TikTok180%*89%*2018 2019 2020 2021Vlog

CONFIDENTIAL&PROPRIETARY44Source:TikTokInternalData2021;MacromillTIkTokusersurey2021尊 尊的62% 1.12xTikTokvs.尊逢Q A X X

51%4…X

71%67%65%59%67%够APPAAPPBAPPCAPPD16%10%12%10%13%*Source:MacromillTikTokusersurvey2021;TikTokMarketingScienceresearch2021

45TikTok2021TikTokTikTok (TikTok )2021 Trendy14 best301.3

CONFIDENTIAL&PROPRIETARY85000 2 UP+BLSSource: ;MacromillTIkTokusersurey2021

4647TikTok3077% 84%1TikTok (TikTokvs.167%136% 144%TikTok1.47xTikTokSNS 务1.91x

TikTok81%PROPRIETARY163%&TikTokIALCONFIDENTKantarNo.1No.2 A No.3 BNo.4 C No.5 D47Source:Kantar2021;MacromillTikTokusersurvey2020-202110% ,10%13%49%14%务19%38%19%37%TikTok)+92%+28%(TikTokvs. )1.35x1.24x2x SNS

TikTok( TikTok )+30% check+74%社 务+21%TikTok

CONFIDENTIAL&PROPRIETARY48Source:MacromillTikTokusersurvey2020-2021TikTokZ48% 28%Z去 TikTok11% 17%20%TikTok

34%28%51%Z TikTok (vs. )

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CONFIDENTIAL&PROPRIETARY去42%36% TikTok务38%TikTok

PR (vs. )#1273100 #2221 #3务#4149愿#5

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51%务 28%TikTok (vs. )

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CONFIDENTIAL&PROPRIETARY去+6%+4.5%+4.4%51Source:MacromillTikTokusersurvey2020-2021TikTok的TikTokTikTok

TikTokTikTok务的Fibe-MiniTikTokLSource:Yahoo;mainichi.jp;

TikTokLTikTokTikTok锋TikTok# #41+#asmr #39+#TikTok #19+#TikTok #务++5.73+2.49+

CONFIDENTIAL&PROPRIETARY52TikTokTikTokTikTokTikTokTikTok FinoTikTok逢 ••••TikTok5的TikTok10封Source:Yahoo;;TokyoBargainMania

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