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May-June2010TransformationalICTTheBenefitsofSocialMediaforBusinessIdentity2WEBTREATSetcHowmanyiconsdoyourecognise?#TICTEM10AgendaSocialMedia–Quickreminder7RoadsmethodologySocialMediainactionSuccessfulengagementMakingitsimple3PointActionPlanWheredowegofromhere?OldMediavs.NewMedia“Don'taddtechnologytothewayyoudothings,changethewayyoudothingswhenyouseewhatthetechnologycando.”MarcusRomerArtisticDirector-PilotTheatreCompany.SocialMediaTheonlinetoolsandplatformsthatpeopleusetoshareopinions,insights,experiences,andperspectiveswitheachother.Socialmediacantakemanydifferentforms,includingtext,images,audio,andvideo.Popularsocialmediumsincludeblogs,

messageboards,podcasts,wikis.7RoadsofSocialMediaGeneratenewleads/findwork?Providecustomerservice?Improvecustomerretention?Increaseyourknowledge?Competitorsalignment&metrics?Establishyourauthorityasanexpert?Dobusinessmoreproductively?BusinessBenefitsCosteffectivewebupdatesGreatercontrolofyourwebcontentBoostedorganicGooglelistingsCostreductiononprintedmaterialsStrengthensnetworkedconnectionsCollaborativeknowledgesharingWhatcanitdo?GreateraccessmarketingmaterialsGreaterreachmarketingmaterialsFacilitateswordofmouthsharingEnablesviralsharingIncreasesrepeatbusinessRewardsadvocacyTellme...Whendoyoufeelleastincontrolofyouronlineactivity?Whendoyoufeelmostincontrolofyouronlineactivity?TimeEmailupdatesMobileupdatesUsergeneratedcontentVoicetotextWebinarsRSSWebinarsTeambuildingCostsavingThebigthreeFacebook–isitsafe?http://nyti.ms/bAj58M

Facebook–what’sonoffer?StatusUpdatesGroups&FanPagesForumdiscussionsNoticeBoards/WallRSSFeedsPPCtargetedadvertisingVideo&PhotosIMlivechatTheStateofFacebookNewsFeedProfileGroupsPagesApplicationsLikesNov20081,623membersFacebookGroups20641195140745341800August20093,539members6ScotlandbasedGroupsMay20105,285membersDotheylikeyou?Showsupin“NewsFeed”IndividualproductsSpecificproductmarketingPageapprovalTwitterMicrobloggingTwitter-landStats&Analyticstools TackingconversationsManyTweetsinonestreamTwittercentralcontrolPromotionsBackchannelResearchEngage&ListenReinforceexistingconnectionsStayinformedCommunity&CollaborationRecentactivityStatusupdatesPersonalprofilesGroupsForumsBlog/NoticeboardEventscalendarIMlivechatPhotos/Video/AudioMeasurablestatsSocialMediainactionSamplecampaignCampaignGoalsPromotionCosttocreate(includingtimespent)ReactionSlideshowandaccompanying

blogpostdemonstratingROIAddingperspectiveVisitortimespentatthetargetmediaFlickrandTwitterviewsViewfromembedsURLshortenerclicksFigurestakenfromanoriginalpresentationcreatedbyJulieDelvauxROIPriceListUniquevisittotheblogpost-£1(timedbyav.timeonpost)Eachreturningblogvisit-£1.50AviewonSlideShare(excl.embeds)-£1Aviewfromembeds-£2AviewofthescreengrabonFlickr-£0.50AviewofthelinkonTwitter/bit.ly-£0.50Acomment-£1.50ASlideSharedownload-£1.50AfaveonSlideShare-£1.50AnembedfromSlideShare-£1.50AFlickrclick-through-£1.50ATwitterclick-through-£1.50ROI–Worthvs.ReturnCanyourelatesocialmediaengagementtopurchases?WhatmetricarecurrentlyinplacetomeasureexistingbusinessROI?Whatisyourgoalwitheachsocialmediacampaign?Howareyougoingtomeasurethegoal?Doesauthorityandreputationhaveamonetaryequation?SocialMediainactionManchesterInternationalFestivalOldMediameetsNewMediaMagazinesPapersFliersPostersProgramsBusinessCardsBusesSignsT-ShirtsEngagementQRcodesGeo-locationhttp://bit.ly/b71cEe

Events&conferencesAmbientparticipationMorethanonpaper…MakingitWorkStartsmall.Schedulesocialmediatime.Makethewebpartofyourprocess.Pickyourplatforms.Defineyourgoals&expecta

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