商务英语广告的语言特点及其翻译技巧研究

I商务英语广告的语言特点及其翻译技巧研究摘要随着中国经济的发展，我国对外交往不断加深，越来越多的海外公司及其产品不断进入中国市场，在这种产品市场争夺战中最有用的手段就是商业广告。翻译工作者所面对的一项重要任务就是恰当翻译商品信息，又不乏创新性，使其在目的语国家仍然具有其广告功能，吸引更多的消费者。为了使商务英语广告翻译语言更好地被大众理解和接受，从而达成广告商的经济效益和文化效应，本文以商务英语广告为研究对象，分析了商务英语广告的语言特点，根据商务英语广告的功能、目的及语言特点，以及商务英语广告应该遵循的翻译原则，使商务英语广告的译文能够充分的发挥其商业功能,为我国未来的商务英语广告翻译提供一些启示。关键词：商务英语广告；语言特点；技巧IIABSTRACTWiththedevelopmentofChina'seconomy,China'sforeignexchangesaredeepening,andmoreandmoreoverseascompaniesandtheirproductsareconstantlyenteringtheChinesemarket.Themostusefulmeansinthebattleforthisproductmarketiscommercialadvertising.Animportanttaskfortranslatorsistoproperlytranslatecommodityinformation,andthereisnolackofinnovation,sothattheystillhavetheiradvertisingfunctioninthedestinationlanguagecountriestoattractmoreconsumers.In

order

to

make

the

translation

language

of

business

English

advertisements

better

understood

and

accepted

by

the

public,

and

thus

achieve

the

economic

and

cultural

benefits

of

advertisers,

this

article

takes

business

English

advertisements

as

the

research

object,

analyzes

thelanguage

characteristics

of

business

English

advertisements,

and

based

on

the

function,

purpose,and

language

characteristics

of

business

English

advertisements,

as

well

as

the

translation

principles

that

should

be

followed

in

business

English

advertisements,

enables

the

translation

of

business

English

advertisements

to

fully

utilize

their

commercial

functions,

Provide

someinspiration

for

the

future

translation

of

business

English

advertisements

in

China.Keywords：businessEnglishadvertising;linguis