【名师课堂·北京】Unit 7 Period 5教学设计

教学设计

课程基本信息课例编号2020QJ07YYRJ048学科英语年级初一学期上学期课题Unit7Howmucharethesocks?Period5以读促写——撰写商业广告教科书书名：Goforit出版社：人民教育出版社出版日期：2013年6月教学人员姓名单位授课教师李晴晴清华大学附属中学永丰学校指导教师朱莹清华大学附属中学教学目标教学目标：Bytheendofthelesson,thestudentswillbeabletomakeanoutlineforaclothingad;writeaboutclothesonsalebasedontheoutlineandaddacatchyslogantomakeadsattractive.教学重点：通过学习其他广告范例，撰写自己摊位的广告。教学难点：基于广告的语言特点，修改润色自己的广告。教学过程时间教学环节主要师生活动10mins1.LearnhowtowriteaclothingadfromtwoadsTeacher’sactivities:1.Theteacherguidesstudentstoreadtwoadsandfindouttheelementsaclothingadshouldhavefirst.Instruction:Beforewewritesomething,weneedtoknowwhatwecanwriteanditsstructure.Nowlet’sreadthemagainandfindoutwhatweneedtowriteinourad.2.Then,theteacherasksstudentstofindoutthestructureofaclothingad,byreadingandanalyzingthesametwoads.Instruction:However,howcanweputthemtogether?Howtodevelopaclothingad?Let’sfindouttheanswerinthesetwoads.3.Last,theteacherhelpsstudentstoreviewthelanguagefeaturesofclothingadswithsomeexamples.Instruction:Withaclearstructure,wenowneedtofocusonourlanguage.Doyourememberthefeaturesofthelanguageinads?Let’sreviewtogether.Student’sactivities:1.Studentsfirstreadandanalyzetwoadstofindouttheelementsaclothingadshouldhave.Forinstance,wordslike‘purple,black’inMr.Cool’sadshowusweshouldwriteaboutcolorsofclothesinourad.2.Then,studentstrytofindoutthestructureofaclothingad,byreadingandanalyzingthesametwoads.Forinstance,“Doyouneedtrousers?”,thisisthebeginningofMr.Cool’sad.3.Last,studentsreviewthelanguagefeaturesofclothingadswithsomeexamples.Forinstance,imperativesentenceslike“Comeandbuyyourclothes…”arecommonlyusedatthebeginningofaclothingad.7mins2.WriteourownadstepbystepTeacher’sactivities:1.Theteacherguidesstudentstowriteanoutlineforthelateradwriting.Instruction:Afterlearningfromotherclothingads.Nowlet’swriteourownadtogether.First,weneedtowriteanoutlineforthead.2.Theteacherguidesstudentstotrywritingeachpointindetailswithvarioussentencestructuresandexamples,basedontheoutline.Student’sactivities:Studentstrytowritetheoutlineandeachpointwiththehelpofsentencestructuresandexample.Forinstance,theyusedifferentexpressionstodescribethreekindsofclothesweplantosell.6mins3.RevisetheadtomakeitbetterTeacher’sactivities:1.Theteacherasksstudentstoputeachparttogetherandreviseitfortime.2.Then,theteacherguidesstudentstoreadandlearnfromtheversionteacherrevises.Student’sactivities:1.Studentssimplyputeachparttogetherandthenreviseitbydeletinguselesssentences.2.Studentslearnfromtheversionteacherrevisesbyreadingandanalyzingitslanguage.2mins4.SummarizehowtowriteanadTeacher’sactiviti