unit-1-(slogan-writing)市公开课一等奖省赛课微课金奖课件

AbriefintroductionofpracticalEnglishwritingcourse

1/221.Courseobjective--tolearnhowtowritedifferenttypesandgenresofpracticalEnglishwriting(eg:publicspeeches,noticesandnotes,posters,ads,CV.Businessletters,etc)--topracticepracticalEnglishwriting--tolearntoworkingroup2/222.Coursearrangement--textbook&teacher’sPowerPointsinclass--activities:questions;discussions;groupwork;grouppresentations--suggestion:thinkandworkactively3/223.Examination--totalscore100--10%:classattendance--30%(classperformanceforquestion-answering,grouppresentationandwritingtasks)--60%:aclosebooktestattheendoftheterm(writingtasks)4/224.Groupdivision--tochooseyourgroupmembers(4-5studentsforagroup)--tochooseagroupleader5/22Howtowriteaslogan?6/22Task1.

lookatthefollowingbusinessslogans.Canyouguesswhatproductsorcompaniestheyarefor?

7/221.Timeiswhatyoumakeofit.--(Swatch)

2.Engineeredtomovethehumanspirit.--(Mercedes-Benz)

3.StartAhead.--(Rejoice)4.Feastyoureyes.--(Pond’sCucumberEyeTreatment)5.Focusonlife.--(Olympus)8/226.Goodtothelastdrop--（Maxwellcoffee）7.Welead.Otherscopy--(Ricohphotocopier)

8.Wheredoyouwanttogotoday?--(Microsoft)9.Poetryinmotion,dancingclosetome．--(Toyota)10.Weintegrate,youcommunicate.--(MitsubishiElectric)11.Rightherewritingforyou--(PracticalEnglishCourse)9/22Task2:

haveafreediscussionwithyourpartneraboutthefeaturesofasloganYoucancoverFunctionsLinguisticfeatures(语言特点)Styles…..10/22Part3:featuresofslogans1)functions--communicativefunction--informativefunction--reflectivefunction--artisticfunction11/222)syntacticfeatures(句法特点)--simplesentencesEg;Timeiswhatyoumakeofit.

Impossibleisnothing--imperativesentences(祈使句)Eg:CometowheretheflavorisJustdoit.--interrogativesentences(疑问句)Eg:Wheredoyouwanttogotoday?HaveyoudrivenFordlately?

12/22--ellipsissentences(省略句)Eg:morethanatimepiece.AmasterpieceShapedbythewind;bornfortheroad--disjunctivesentence(分离句)Eg:Mybestchoice.ForMarriottThetastelasts!Forever13/223)phonologicalfeatures(语音特点)--alliteration(头韵)Eg:sea,sun,sand,seclusion..AndSpainHi-Fi,high-fun,high-fashion,onlyforSony--rhyme(尾韵)Eg:Talkglobal,playlocalGoforthesunandfun14/224)rhetoricalfeatures(修辞特点)--metaphor(暗喻)Eg:PickanAceforToshibaYourhomeintheair--Parody(仿似)Eg:NotallcarsarecreatedequalWherethereisaway,thereisaToyota.--pun(双关)Eg:Welead.OthersCopyStartAhead.Spoilyourselfnotyourfigure15/22--personalization(拟人)Eg:Wheneverithurts,we’llhealit.Holdme,touchme,talktome.Itspeaksyoulanguage.--hyperbole(夸大)Eg:Inthisworld,thereisonethingwecan'tbindtogether,abrokenheartendlesstime&space.Unchangedbeauty16/22WritingTask1:

thefollowingareinterestingadvertisementsillustrations,firstguesswhatproductstheyare.Then,workinyourgroupandwriteslogansforeachother.Pleaserefertowhatwelearnedaboutsloganwriting17/2218/22