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1/54ContentsComposingYourMessageReferenceExpressionsSampleQuestionnairesCheckYourselfWritingYourMessage2/54ComposingYourMessage3/54Lead-inQuestionsWhendoweneedtodesignaquestionnaire?Whatshouldbeincludedinaquestionnaire?Howtoaskquestionsinaquestionnaire?Howtointerprettheresultsofquestionnaires?Thequestionnaireisaformthatconsistsofaseriesofquestionsonatopicorgroupoftopicsdesignedtobeansweredbyanumberofpeople.Itiscommonlyusedtogatherinformationforreportorapresentation
4/54StructureofaQuestionnaireAppreciationQuestionsclosedquestionsopen-endedquestionspurposeIntroductioninstructions
way&deadlinetoreturn5/54IntroductionPurpose:whyshouldtherespondentsanswerthequestions?6/54IntroductionInstruction:howwilltherespondentsanswerthequestions7/54IntroductionWay&deadlinetoreturn:howandwhentherespondentssendthequestionnaireback?
8/54TypesofQuestionsClosedquestionsOpen-endedquestionsFeaturesAwiderangeofchoicesoftheanswersareprovidedThereisnofixedanswerstothequestionsAdvantagesa.Timesavingforrespondentsb.Easytoanalyzeforsurveyorsa.Freetoexpressopinionsforrespondentsb.MoredetailedandunexpectedinformationforsurveyorsDisadvantagesSurveyorsmaymisssomepossibleanswersbeyondthechoices,therefore,theymaydrawanincorrectconclusion.Respondentsmayspendmoretimeandeffortonthequestions,therefore,uneagertofinishthequestionnaires.9/54QuestionsClosedQuestionsEither-orQuestions
2choices:
a.yesb.no;a.trueb.false;
3choices:
a.trueb.don’tknowc.false
a.likeb.notsurec.dislikeWouldyoufavorafour-dayworkweek?Yes_______No_________Notsure_________10/54QuestionsClosedQuestionsMultiple-choiceQuestions
morethat3choices:What’syourroleonline?A.ThesameasinrealityB.Theperfectman,which,inreality,Iamnot.C.Sometimesreal,sometimesnotD.Acompletelydifferentpersonality11/54QuestionsClosedQuestionsListQuestions
alistofpossibleanswerstobechecked:12/54QuestionsClosedQuestionsScaleQuestions/LikertScaleQuestionschoicesarrangingbyratingscales:Foreachofthestatementsbelow,circlethenumberthatbestindicatesyouranswertothatquestion.VeryLikelyVeryUnlikelyWhenyougoshopping,howLikelyareyoutopurchaseN/A12345Lotterytickets?doesnotapplytome13/54QuestionsClosedQuestionsDemographic
Questions
people’spersonalinformationsuchasage,gender,maritalstatus,nationality,race,occupation,income,andreligion,politicalpartyoreducationalbackground
:14/54QuestionsOpen-endedQuestionsOpen-ended
Questions
nochoices,freetoanswer(maycombinewithclosedquestions:
15/54ResultsinterpretationsGraphicAdvantageDisadvantageTableAllowscomparisonbetweenlargeamountsofdataDifficulttoconnectdataquicklyBarChartSimplifiescomparisonsbetweenitemsorperiodsSizeandproportionscanbehardtointerpretPieChartShowsrelativeproportionandimportanceofeachparttothewholeunitDifficulttojudgedifferencesbetweenareaandsizeLineChartIndicatesclearlymovementandtrendsindataInappropriatelabelsandscalescanmakeitdifficulttointerpret16/54ResultsinterpretationsTablesTables:alistoffactsornumbersarrangedinspecialorder,usu.InrowsandcolumnsYearIncome$12,000$16,000ExpensesFood18%22%Housing25%32%Medical10%12%Entertainment7%7%Savings5%5%Others35%23%TheAverageFamilyIncomeandExpensesinChina17/54ResultsinterpretationsTablesAnalysisThetableaboveshowstheaveragefamilyincomeandexpensesinChinainand.In,theaveragefamilyincomewasdistributedinthefollowingways:18%wasspentonfood,25%onhousing,whichaccountedformostofthefamilyexpenditure,10%onmedicalexpenses,7%onentertainmentand5%wenttosavinginthebank.Theremaining35%waschanneledtootherfamilyexpenses.In,withthetotalfamilyincomeincreasingto$16,000,peoplewerespendingmorethaninonfood,housingandmedicalcare.Foodexpenseincreasedby4%to22%ofthetotalincome;housingincreasedevenby7%to32%;andtheincreaseintheexpenseinmedicalservicewas2%to12%.Thepercentageoffamilyentertainmentandsavingsremainedthesame,whilethepercentageofmoneyputtootherusesdroppedfrom35%to25%.generaldescriptiondetailedanalysisdetailedanalysis18/54ResultsinterpretationsBarChartsBarCharts:adiagramwhichusesnarrowbandsofdifferentheightstoshowdifferentamounts,sothattheycanbecompared.VerticalBarChartHorizontalBarChart19/54ResultsinterpretationsBarchartAnalysisAscanbeseenfromtheabovegraph,generally,therewasnotmuchdifferencebetweenthenumberofboysandthatofgirlsusingInternetatRedwoodSecondarySchooleachyearfrom-.Intheyearsof,and,thereweremoreboysusingInternetthangirls;whilefrom,therewerealmostequalnumbersofgirlsandboysinInternetuse;sometimes,evenmoregirlswereusingInternetthanboys.Generally,duringthefirst4years,therewasasharpincreaseinthenumberofboysandgirlsusingInternet,withthenumbersalmosttripledfromjustover100intoonearly300eachofboysandgirlsin;whilefromtheyearon,theincreasehasbeenveryslow.20/54ResultsinterpretationsPieChartsPieCharts:adiagramconsistingofacirclethatisdividedintosectionstoshowthesizeofparticularamountsinrelationtothewhole.3-dimentionPie
Chart
Broken-uppiechart21/54ResultsinterpretationsLineChartsLineCharts:orgraphaplanneddrawing,consistingofalineorlines,showinghowtwoormoresetsofnumbersarerelatedtoeachother.22/54ReferenceExpressions23/54Verbs
to
show
upward
trend
togoup/moveupward
torise/ toincrease/togrowtojump
toclimb/upturn/upsurge/soar/skyrocket
toexceedv.超出
toimprovev.改进
torecover/torebound恢复
topeakv.抵达顶峰
toshootup
快速成长
toreach/cometo/amountto
apeak
抵达顶峰
24/54
Nouns
to
show
upward
trend
arise
anincrease
growth
animprovement
arecovery
reachapeak25/54Verbs
to
show
downward
trend
togodown/fall/decline/decrease
toslide/slip
toreduce(v.降低)
todip
tocollapse
tomoredownward
toreachatrough(降到谷底)
toslump/plummet/collapse/plunge
tofluctuatewildly26/54Nouns
to
show
downward
trend
afall
adecrease
adecline
adrop
areduction:
e.g.toseefurtherreductions
acollapse27/54Verbs
to
show
level
off
remainthesame/aplateau
remainconstant(adj.不变)
remainstable(adj.不变)
remainsteady(adj.平稳)
remainunchanged
standat
showlittlechange
leveloff稳定下来
(过去式:levelledoff)28/54adj.&adv.toshowtrendsAdjectivesAdverbssteadysteadilygradualgraduallyslightslightly
slowslowlyconsiderableconsiderablyNoticeablenoticeablysharpsharplysignificantsignificantlysubstantialsubstantiallyenormousenormouslydramaticdramatically29/54Using
approximationsjustunder
approximatelywellunder
around
aboutjustover
roughlywellover
nearly
almost30/54Data
analysis
Asfortheincrease,Ithinkthereareafewfactorsbehindit.Thefactthatthereisabigincreasein...Isattributedtothefollowingreasons.Thereasonstoaccountforthedecreaseofthesalesaresuch.Ithinkthatanumberoffactorscouldaccountfor/leadtothechangein...Thereareseveralreasonsforthisphenomenon/trend/change.Inthefirstplace,...Foronething,;foranotherPerhapstheprimaryreasonis...Thereexistsagreatvarietyofreasonstoaccountforthissocialphenomenon/thisproblem,butingeneral,itcomesdowntothreemajoronesAsfortheincrease,Ithinkthereareafewfactorsbehindit.31/54SampleQuestionnaires32/54
QuestionnaireonteachingP7ofNationalAssessments(美国成人读写能力评定)33/54Questionnaireon
Englishstudyofstudents
34/54Surveyonactivities
onEnglishlanguagelessons
35/54A
Business
Questionnaire
36/54Holiday
Destinations
Questionnaire
37/54Survey
on
Airline
services
38/54Client
Lifestyle
Questionnaire
39/54Home-based
Working
QuestionnaireHome-basedWorkingQuestionnaire
Pleasecompletethequestionsandusethisdocumentindiscussionswithyourlinemanager.1.Onaverage,howmuchtimedoyoucurrentlyspendeachdaycommuting?A.Lessthan30minutesB.30minutes--59minutesC.60minutes89minutesD.90minutes120minutesD.Morethan120minutes2.Whatpercentageofyourtimeiscurrentlyspentonthefollowing?
<10%10%-25%25%-50%50%-75%TravelingonbusinessAttendingmeetingsDealingwithpaperworkWorkingoncompanynetwork3.Howmanytimesaweekdoyouneedtoseethefollowingpeopleface-to-face?Daily2-3timesoncelessYourmanagerYourcolleagues4.Whatdoyouseeasthepotentialbenefitsofhome-basedworkingtoyou?_____________________________________________________________________________________________________________________THANKYOUVERYMUCH!40/54WritingYourMessage41/54Situation
Youareaskedtomakeasurveyonpeople’spreferenceofdifferenttransportationvehicles.Trytodesignaquestionnaireanduseittocollectinformationforyourstudy.42/54WaysofThinking
1.Introduction
Purposeofthequestionnaires
Inordertoimprove…,Pleasetakeseveralminutestofinishthequestionson…You’reaskedtopleasefinishthisquestionnairebytickingyouranswerforeachquestion,andtellingusyourconstructiveopinionsonourservices(onthereversesideofthepage.)
Waytoreturn
Pleaseputthecompletedquestionnaireintotheattachedreturnenvelopeanddropitinthemail.Thepostagehasbeenprepaid.Pleasereturnthequestionnairetoanyofoursalespeopleordropitintooneoftheboxesattheentrancesofourchainstores.43/54WaysofThinking2.AppreciationThankyouforyourassistance.Thankyouforyourpatienceandcooperation.Thankyouverymuchforyourcustom.Thankyouforhelpinguswithoursurvey.44/54KeytoCheckYourself45/54CheckYourself46/54Task1RefineCindy’squestionnaire47/54Task2DearCustomer,Thankyouverymuchforyourpatronage.________________________________________________________________________________________________________________________________________________________________________________________________.Postagehasbeenprepaid.Manythanksforyourinterestandyourtime.ABCAuto
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