阿联酋移动应用程序使用情况分析报告-培训课件外文版2024.4

REPORTMobileappsusageinUAECHAPTER

01OverviewCountrieswiththefastestaveragemobileinternetspeedsasofApril2023(inMbps)Countrieswiththefastestaveragemobileinternetspeed2023MobileinternetspeedinMbps80

1000204060120140160180200189.98QatarUnitedArabEmiratesMacau(SAR)Kuwait175.34171.73139.03131.16NorwayDenmark118.83115BahrainSouthKoreaChina110.59110.1Netherlands109.133Description:AsofApril2023,Qatarhadthefastestaveragemobileinternetconnectionworldwide,nearly190Mbps.TheUnitedArabEmirates(UAE)andMacaufollowed,witheachofthesecountriesregisteringaveragemedianspeedsabove170Mbps.

ReadmoreNote(s):Worldwide;April2023Source(s):SpeedtestNumberofinternetusersintheUnitedArabEmiratesfrom2013to2023(inmillions)NumberofinternetusersUAE2013-2022109.389.319.239.169.088.9798.568.118.037.957.66876543210201320142015201620172018201920202021202220234Description:ThenumberofinternetusersintheUnitedArabEmiratesreached9.38millioninJanuary2023,upby0.8percentfromthepreviousyear.ReadmoreNote(s):UnitedArabEmirates;2013to2022Source(s):DataReportal;Meltwater;Varioussources;WeAreSocialShareofwebtrafficbydeviceintheUnitedArabEmiratesin2022ShareofwebtrafficbydeviceUAE202270%63.65%60%50%40%34.58%30%20%10%0%1.75%0.02%MobilephoneLaptopordesktopTabletdevicesOtherdevices5Description:InNovember2022,theshareoftotalwebpagesservedtowebbrowsersrunningonmobilephonesintheUnitedArabEmiratesreachedaround63.65percent.ThenumberofusersintheUAEreached9.38millionasofJanuary2023.

ReadmoreNote(s):UnitedArabEmirates;November2022Source(s):DataReportal;Meltwater;StatCounter;WeAreSocialAveragedailytimespentusingtheinternetonmobileforusersworldwideasof3rdquarter2022,byregion(inhours.minutes)Dailytimespentonlineviamobileforusersworldwide2022,byregionTimespentonlineinhours.minutes0123456PhilippinesBrazil5.315.28SouthAfricaThailandNigeria5.135.055.02ArgentinaIndonesiaColombiaChileMexicoMalaysiaTurkey4.554.534.54.464.324.284.264.25Ghana6Description:Duringthethirdquarterof2022,internetusersinPhilippinesspentmorethanfivehoursand31minutesusingtheinternetontheirmobilephonesperday.UsersinBrazilfollowed,withroughlyfivehoursand28minutesofdailyonlineactivitiesonmobile,whileSouthAfricarankedthird.Intheexaminedperiod,Japanregisteredthelowestnumberofdailyhoursspentonlineonmobilephones,withusersinthecountryspendinganaverageofonehourand52minutesperdayusingtheinternet.

ReadmoreNote(s):Worldwide;Q32022;14-64years;mobilephonesonlySource(s):DataReportal;Meltwater;WeAreSocialShareofGenZmobileshoppersinselectedcountriesworldwideasofMarch2023GenZe-shoppermobileaudienceshareworldwide2023,bycountryShareofmobileaudience30%

40%0%10%20%50%60%70%80%MexicoArgentinaBrazilSpainPeruColombiaJapan72.2%54.4%53.1%52.8%51.4%50.9%50.3%UnitedStatesIsrael46.9%44.3%FranceGermanySweden35.8%35.4%23.2%Ireland19.7%UnitedArabEmiratesUnitedKingdom18.6%17.9%7Description:Outofthecountriesexamined,MexicostoodoutwiththehighestproportionofGenZmobilee-commerceshoppers.AsofMarch2023,almostthree-quarters(72.2percent)ofMexicanmobileshoppersbelongedtotheyoungadultdemographicaged18to24.WhileLatinAmericancountriestooktheleadinGenZmobileonlineshoppingaudience,theUnitedKingdomhadthelowestshareofmobileshopperswithinthisagerange,accountingforonly18percent.ReadmoreNote(s):Worldwide;March2023;18-24yearsSource(s):Start.ioCHAPTER

02MobileinternetusageNumberofmobileinternetusersintheUnitedArabEmiratesfrom2019to2028(inmillions)MobileinternetusersintheUnitedArabEmirates2019-202812109.819.879.749.679.599.529.449.379.299.218642020192020202120222023202420252026202720289Description:ThenumberofmobileinternetusersintheUnitedArabEmirateswasforecasttocontinuouslyincreasebetween2024and2028byintotal0.4millionusers(+4.2percent).Aftertheninthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach9.87millionusersandthereforeanewpeakin2028.Notably,thenumberofmobileinternetusersofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedArabEmirates;2019to2028;allvaluesareestimatesSource(s):MobileinternetusagepenetrationintheUnitedArabEmiratesfrom2009to2028MobileinternetusagereachintheUnitedArabEmirates2009-202812010095.85

96.06

96.296.3

96.38

96.43

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95.5694.4893.591.9789.4985.4478.8280604020068.4253.6936.3420.569.782009

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202810Description:ThepopulationsharewithmobileinternetaccessintheUnitedArabEmirateswasforecasttocontinuouslyincreasebetween2024and2028byintotal0.4percentagepoints.Afterthenineteenthconsecutiveincreasingyear,themobileinternetpenetrationisestimatedtoreach96.47percentandthereforeanewpeakin2028.Notably,thepopulationsharewithmobileinternetaccessofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedArabEmirates;2009to2028;allvaluesareestimatesSource(s):Numberofmobilesubscriptionsper100inhabitantsintheUnitedArabEmirates(UAE)fromJanuary2020toJune2022NumberofmobilesubscriptionsinUAE2020-2022,bymonth210204.9204.4204

204.1204.1204205200195190185180175202.2201.2198.9197.2195.1192.6188.5188.4187.8187.2187.4186.4186.2183.1179.6186.1185.2185.4185.3

185183.1181.5182179.111Description:InJune2022,thenumberofmobilesubscriptionsintheUnitedArabEmirates(UAE)amountedto204subscriptionsperhundredinhabitants.ThetotalnumberofactivemobilesubscriptionsintheUAEreachedaround18.7millionsubscriptionsinthatmonth.ReadmoreNote(s):UnitedArabEmirates;January2020toJune2022Source(s):TelecommunicationsRegulatoryAuthority(UAE)DevicesusedtoaccesstheinternetintheUnitedArabEmiratesasof3rdquarter2022DevicesusedtoaccesstheinternetUAE2022100%91.4%89.7%90%80%70%60%50%40%30%20%10%0%74.7%65.7%39.7%33.8%31.9%16.7%12.6%6.5%MobilephoneLaptopordesktopSmartphone

Featurephone

TabletdevicePersonallaptopordesktopWorklaptopor

ConnectedTV

Smarthome

Gamesconsoledesktop

device12Description:Asofthethirdquarterof2022,theleadingdeviceusedtoaccesstheinternetamongusersintheUnitedArabEmirateswasmobilephoneat91.4percent.ThenumberofusersintheUAEreached9.38millionasofJanuary2023.

ReadmoreNote(s):UnitedArabEmirates;Q32022;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialCHAPTER

03SocialmediaShareofsocialnetworkusersintheUnitedArabEmiratesin2022,byplatformShareofsocialnetworkusersUAE2022,byplatformShareofusers50%0%10%20%30%40%60%70%80%90%100%YoutubeFacebookInstagramTwitter87.4%81.6%77.5%51.7%LinkedInPinterestTumblr44.9%29.4%18.7%TelegramTiktok39%59.7%Snapchat39.1%14Description:In2021,thesocialnetworkwiththehighestshareofusersintheUnitedArabEmirateswasYoutubeatabout87.4percent.ItwasfollowedbyFacebookatashareof81.6percent.Thetotalnumberofactivesocialmediausersinthecountryforthatyearwasabout9.98million.ReadmoreNote(s):UnitedArabEmirates;2022Source(s):GlobalMediaInsightNumberofmessengerapplicationusersintheUnitedArabEmiratesin2022,byapp(inmillions)NumberofmessengerappusersUAE2022,byappNumberofusersinmillions0123456789WhatsappFacebookMessengerTikTok8.086.494.27Skype3.393.37SnapchatWeChat2.43Viber2.0915Description:In2022,themessengerapplicationwiththehighestnumberofusersintheUnitedArabEmirateswasWhatsAppatabout8.08millionusers.ItwasfollowedbyFacebookMessengeratabout6.49millionusers.Thetotalnumberofactivesocialmediausersinthecountryforthatyearwasabout9.98million.ReadmoreNote(s):UnitedArabEmirates;2022Source(s):GlobalMediaInsightNumberofWhatsAppusersintheUnitedArabEmiratesfrom2019to2028(inmillions)WhatsAppusersintheUnitedArabEmirates2019-202898.278.278.228.148.0787.957.917.887.79876543210201920202021202220232024202520262027202816Description:ThenumberofWhatsAppusersintheUnitedArabEmirateswasforecasttocontinuouslydecreasebetween2024and2028byintotal0.3million.Accordingtothisforecastin2028,theWhatsAppuserbasewillhavedecreasedfortheseventhconsecutiveyearto7.88millionusers.ReadmoreNote(s):UnitedArabEmirates;2019to2028;allvaluesareestimatesSource(s):NumberofInstagramusersintheUnitedArabEmiratesfrom2018to2027(inmillions)InstagramusersintheUnitedArabEmirates2018-202765.014.944.815432103.923.573.183.062.962.862.77201820192020202120222023202420252026202717Description:ThenumberofInstagramusersintheUnitedArabEmirateswasforecasttocontinuouslydecreasebetween2024and2027byintotal0.4million.Afterthesixthconsecutivedecreasingyear,theInstagramuserbaseisestimatedtoreach2.77millionusersandthereforeanewminimumin2027.ReadmoreNote(s):UnitedArabEmirates;2018to2027;allvaluesareestimatesSource(s):NumberofTwitterusersintheUnitedArabEmiratesfrom2018to2027(inmillions)TwitterusersintheUnitedArabEmirates2018-20274.54.154.03.53.02.52.01.51.00.50.03.683.533.553.553.553.553.543.533.5201820192020202120222023202420252026202718Description:ThenumberofTwitterusersintheUnitedArabEmirateswasforecasttocontinuouslydecreasebetween2024and2027byintotal0.02million.TheTwitteruserbaseisestimatedtoamountto3.53millionusersin2027.

ReadmoreNote(s):UnitedArabEmirates;2018to2027;allvaluesareestimatesSource(s):CHAPTER

04PaymentsDistributionofpaymentmethodsfore-commercetransactionsintheUnitedArabEmirates(UAE)in2023,bytypeMostpopularonlinepaymentmethodsintheUAE2023,bytypeShareofpaymentmethod0%5%10%15%20%25%30%35%40%45%50%55%CardWallets48%23%BanktransferCash11%10%Other8%20Description:ThemostpopularonlinepaymentmethodintheUnitedArabEmirates(UAE)in2023wasbycardatapproximately48percent.ItwasfollowedbyWalletsat23percentinthatyear.ThemostcommoncardschemeforthatyearwasVisa.

ReadmoreNote(s):UnitedArabEmirates;2023Source(s):PPROPenetrationrateofmobilePOSpaymentsin34countriesworldwidein2022MobilePOSpaymentpenetrationratein34countriesworldwide2022Penetrationrate15%

20%0%5%10%25%30%35%40%ChinaVietnam37.97%29.25%SouthKoreaSaudiArabiaSweden28.47%23.47%22.01%UnitedArabEmiratesIndia21.73%21.36%DenmarkUnitedKingdomJapan20.46%19.88%19.53%18.71%18.21%18.17%CanadaIsraelUnitedStates21Description:Chinaisleadingtherankingbypenetrationrateinthe'MobilePOSPayments'segmentofthefintechmarket,recording37.97percent.FollowingcloselybehindisVietnamwith29.25percent,whileItalyistrailingtherankingwith8.59percent,resultinginadifferenceof29.38percentagepointstotherankingleader,China.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsPenetrationrateofonlinepaymentswithwalletsine-commerceof40countriesandterritoriesworldwidein2022Onlinewalletpaymentpenetrationratein40countriesworldwide2022Estimatedshareoftransactionvalueinonlineshopping0%10%20%30%40%50%60%70%80%90%ChinaIndiaWorldwideIndonesiaUnitedKingdomItaly81%50%49%39%35%35%PhilippinesSingaporeUnitedStatesVietnam33%32%32%31%AustraliaSpainHongKongSAR31%31%31%22Description:Walletsmadeupmorethanhalfofallpaymentsvalueine-commerceinChinaandIndia,significantlyoutpacingEuropeortheUnitedStates.Thistrendcanbeseeningeneral:Asia-Pacificuseswalletsnoticeablemorethanotherpartsoftheworld.Thisisfueledinpartbydomesticwallets,includingPhonePeinIndiaorAlipayinChina.EuropeancountriestendtorelyonPayPal,withApplePayandGooglePaylargelybeingoptionformobileproximitypaymentsinanofflinePOSenvironment.ReadmoreNote(s):Worldwide;2016to2022;IncludeswalletslikeApplePayandGooglePay,butalsoPayPal,AlipayordomesticproviderssuchasLINEorPixSource(s):GlobalData;IMF;McKinsey&Company;WorldBank;WorldpayNumberofusersofselectedmobilewalletsintheUnitedArabEmiratesin2020,withforecastsfrom2021to2025(inmillions)UsersofvariousmobilepaymentappsintheUAEin2020,withforecaststo2025eWallet(Etisalat)BeamklipPayit4.03.53.02.52.01.51.00.50.03.412.592.472.212.051.961.841.711.541.491.431.281.181.131.11.070.980.920.880.770.650.530.540.4420202021202220232024202523Description:ApredictiononhowmobilewalletusersintheUnitedArabEmirateswilldevelopstatesthatklip-launchedonlyinlate2020-willhaveovertakenotherappsby2025.Thisexpectationcomesfromklipbeingpartofajointnationwideinitiativetoreplacephysicalcashwithdigitalpayments,andwasrolledoutbyseveralfinancialinstitutionsatthesametime-includingtheUAEBanksFederation,theCentralBankandseveralnationalbanks.Theapp'sdeveloper,EmiratesDigitalWalletor[...]ReadmoreNote(s):UnitedArabEmirates;May2021;Thesourcedoesnotprovideanyinformationregardingconsumersusingmorethanoneappatthesametime.Itmay,therefore,bethatthetotalusersofallappscombinedishigherthanthecountry'spopulationSource(s):JuniperResearch;Website(Boku)CHAPTER

05FooddeliveryPenetrationrateoftheonlinefooddeliverymarketintheUnitedArabEmiratesfrom2019to2028PenetrationrateofonlinefooddeliveryintheUAE2019-202860%50%55.44%53.89%52.33%50.55%48.56%46.68%44.5%44.63%40.39%40%30%20%10%0%32.52%201920202021202220232024202520262027202825Description:ThepenetrationrateintheonlinefooddeliverymarketintheUnitedArabEmirateswasforecasttocontinuouslyincreasebetween2023and2028byintotal8.8percentagepoints.Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach55.44percentandthereforeanewpeakin2028.Notably,thepenetrationrateoftheonlinefooddeliverymarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedArabEmirates;2019to2028Source(s):DigitalMarketInsightsShareofpreferredpaymentmethodforTalabatfooddeliveryintheUnitedArabEmiratesfromJanuarytoMay2022,bytypeShareofpaymentmethodTalabatUAE2022,bytypeTalabatpay8%Applepay19%Creditcard44%Cash29%26Description:FromJanuarytoMay2022,themostpreferredpaymentmethodforTalabatfooddeliveryservicesintheUnitedArabEmirates(UAE)wascreditcardatabout44percent.Incomparison,only8percentofuserspaidthroughTalabatpay.