巴西互联网应用行业市场前景及投资研究报告-培训课件外文版2024.4

DIGITAL

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TRENDSInternetusageinBrazilCHAPTER

01OverviewCountrieswiththelargestdigitalpopulationsintheworldasofJanuary2023(inmillions)Countrieswiththehighestnumberofinternetusers2023Numberofinternetusersinmillions400

60002008001,0001,200ChinaIndia1,050692UnitedStatesIndonesiaBrazil311.3212.9181.8RussiaNigeria127.6122.5JapanMexicoPhilippinesEgyptVietnamGermany102.5100.685.1680.7577.9377.534Description:AsofJanuary2023,Chinarankedfirstamongthecountrieswiththemostinternetusersworldwide.World'smostpopulatedcountryhad1.05billioninternetusers,morethantriplethethird-rankedUnitedStateswithjustaround311millioninternetusers.Overall,allBRICmarketshadover100millioninternetusers,accountingforfouroftheninecountrieswithmorethan100millioninternetusers.ReadmoreNote(s):Worldwide;January2023Source(s):DataReportal;Meltwater;WeAreSocialNumberofinternetusersinselectedLatinAmericancountriesasofJanuary2023(inmillions)NumberofinternetusersinLatinAmerica2023,bycountryOnlinepopulationinmillions80

1000204060120140160180200BrazilMexico181.8100.6ArgentinaColombiaPeru39.7939.3424.31Chile17.6917.59VenezuelaEcuadorGuatemalaBoliviaHondurasParaguayCostaRica14.7210.868.126.445.554.665Description:AsofJanuary2023,Brazilhadapproximately181.8millioninternetusers.ThatismorethanMexicoandArgentinacombined,thetworankingsecondandthirdrespectively.Meanwhile,intheCaribbean,theDominicanRepublicfeaturedthelargestnumberofinternetusers.ReadmoreNote(s):January2023Source(s):DataReportal;Meltwater;WeAreSocialNumberofinternetusersinBrazilfrom2020to2029(inmillions)InternetusersinBrazil2020-2029250218.53212.93205.95198.85191.6520015010050184.37177.01168.87168.85169.71020202021202220232024*2025*2026*2027*2028*2029*6Description:ThenumberofinternetusersinBrazilwasforecasttocontinuouslyincreasebetween2024and2029byintotal34.2millionusers(+18.55percent).Aftertheeighthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach218.53millionusersandthereforeanewpeakin2029.ReadmoreNote(s):Brazil;2020to2029;*Forecast.Individualsofanyagewhousetheinternetfromanylocationviaanydeviceatleastoncepermonth.ReadmoreSource(s):InternetuserpenetrationinBrazilfrom2019to2029Brazil:internetuserpenetration2019-2029120%100%98%95.9%93.19%90.42%87.59%84.71%81.79%79.21%78.78%78.82%80%60%40%20%0%71.77%201920202021202220232024*2025*2026*2027*2028*2029*7Description:Itwasforecastthat,in2023,around81.79percentoftheBrazilianpopulationwouldhaveaccessedtheweb.TheinternetpenetrationrateinthatSouthAmericancountrywasprojectedtoreachover90percentthreeyearslaterand98percentby2029.Inthesamer,BrazilwasthelargestconnectedmarketinLatinAmericaandhadthefifth-biggestonlinepopulationworldwide.ReadmoreNote(s):Brazil;2019to2029;*Forecast.ReadmoreSource(s):InternetusergrowthinBrazilfrom2013to2024Brazil:internetusergrowth2013-202414%11.7%12%10%8%10.9%7.9%7.8%5.8%6%5.2%5.2%5.1%4%3.3%20232%0.3%20210%-0.2%2020-2%201320142015201620172018201920228Description:In2024,Brazilregisteredayear-on-yeargrowthof3.3percentinthenumberofitsinternetusersOvertheanalyzedperiod,thecountryhasgained77milliononlineusers,thusmanagingtoincreasethesizeofitsonlineaudiencein6millionmoreuserssince2023.ReadmoreNote(s):Brazil;2013-2024Source(s):DataReportal;Kepios;Meltwater;WeAreSocialDegreeofinternetfreedomintheAmericasaccordingtotheFreedomHouseIndex2023,bycountry(indexpoints)Americas:internetfreedominselectedcountries2023Indexpoints010203040506070809088100CanadaCostaRicaUnitedStatesArgentinaColombiaBrazil857673656464EcuadorMexico62NicaraguaVenezuelaCuba4229209Description:AccordingtotheFreedomHouseIndex,CanadaoccupiedfirstplaceintheinternetfreedomindexamongtheselectedcountriesintheAmericas,with88outof100indexpointsin2022.CostaRicafollowedwith85indexpoints,whileCubarankedlastwith20indexpoints.ReadmoreNote(s):NorthAmerica,CentralandSouthAmerica;2023;70countries;among89percentoftheworld'sinternetusersSource(s):FreedomHouseCHAPTER

02AccessShareofhouseholdsthatusedtheinternetinBrazilfrom2018to2023Brazil:internethouseholdpenetration2018-202390%84%83%82%80%70%60%50%40%30%20%10%0%71%67%61%20182019202020212022202311Description:Amongover23,975BrazilianhouseholdssurveyedbetweenOctober2021andMarch2022,around84percenthadaccesstotheinternet.Fiveyearsearlier,61percentofhouseholdssurveyedinBrazilreportedaccesstotheweb.NearlyallinternetuserssurveyedinBrazilsaidtheyaccessedtheinternetviamobilephones.ReadmoreNote(s):Brazil;2018to2023;21.271*;*Countingofsurveyedindividualsfor2023.Precedingfigurescomefromearlierreleases.Datafor2023wascollectedbetweenMarchtoJuly2023.Datafor2022wascollectedbetweenOctober2021and[...]

ReadmoreSource(s):CETIC;CGI.brNumberoffixedbroadbandinternetconnectionsinBrazilfrom2016to2023,bytransmissionspeedrange(in1,000s)FixedbroadbandinternetconnectionsinBrazil2016-2023,byspeed0-512kbps512kbps-2Mbps2-12Mbps12-34Mbpsmorethan34Mbps50,00045,00040,00035,00030,00025,00020,00015,00010,0005,00002016201720182019202020212022202312Description:FixedbroadbandinternetsubscriptionsinBrazilhavebeenincreasingbothintermsofquantityandvelocity.In2023,therewereover42.5millionfixedsubscriptionswithatransmissionspeedabove34megabitspersecond(Mbps)intheSouthAmericancountry,upfromapproximately2.91millionofsuchsubscriptionsrecordedin2016.ConsideringmobilephonesubscriptionsinBrazil,thefourthgenerationofwirelessmobiletelecommunications(knownas4G)hasbeenexpanding.ReadmoreNote(s):Brazil;2016to2023Source(s):AgênciaNacionaldeTelecomunicações(Brazil);TelecoMedianmobileandfixed-linebroadbandinternetdownloadanduploadspeedsinBrazilasofMay2023(inMbps)Mobile&fixedbroadbandinternetdownload&uploadspeedinBrazil2022DownloadUpload120100806040200111.0481.9742.1312.13MobileFixedbroadband13Description:InMay2023,themedianfixed-linebroadbandinternetdownloadspeedinBrazilwas111.04Mbps.Fixedbroadbandinternetoutperformedmobileintermsofdownloadanduploadspeeds.Moreover,in2020,approximately81percentoftheBrazilianpopulationusedtheinternet.ReadmoreNote(s):Brazil;May2023Source(s):SpeedtestInternetusagefrequencyinBrazilin2023Brazil:frequencyofonlineaccess2023100%90%80%70%60%50%40%30%20%10%0%95%4%1%0%DailyoralmostdailyAtleastonceaweekAtleastonceamonthLessoftenthanonceamonth14Description:DuringasurveyfieldedinBrazilfromMarchtoJuly2023,around95percentofrespondinginternetusersinBrazilsaidtheyaccessedthewebeverydayoralmosteveryday.Aroundonepercentofrespondentsstatedthattheyhadaccessedtheinternetonceamonthorlessoften.ReadmoreNote(s):Brazil;MarchtoJuly2023;21.271;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3monthsSource(s):CETIC;CGI.brDailytimespentusingtheinternetinBrazilasof3rdquarter2023,bydevice(inhours.minutes)Brazil:dailytimeusinginternetQ32023,perdevice109.139876543215.193.540AcrossalldevicesOnmobilephonesOncomputersandtablets15Description:Asofthethirdquarterof2023,internetusersinBrazilspent3hoursand54minutesdailyonlineviacomputersandtablets.Ofthetotalninehoursand13minutesofdailyonlineusage,thetimespentonmobilephoneswas5hoursand19minutes,representingaround57.6percentofthetotal.ReadmoreNote(s):Brazil;Q32023;16to64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialDegreeofinternetfreedomintheAmericasaccordingtotheFreedomHouseIndex2023,bycountry(indexpoints)Americas:internetfreedominselectedcountries2023Indexpoints010203040506070809088100CanadaCostaRicaUnitedStatesArgentinaColombiaBrazil857673656464EcuadorMexico62NicaraguaVenezuelaCuba42292016Description:AccordingtotheFreedomHouseIndex,CanadaoccupiedfirstplaceintheinternetfreedomindexamongtheselectedcountriesintheAmericas,with88outof100indexpointsin2022.CostaRicafollowedwith85indexpoints,whileCubarankedlastwith20indexpoints.ReadmoreNote(s):NorthAmerica,CentralandSouthAmerica;2023;70countries;among89percentoftheworld'sinternetusersSource(s):FreedomHouseCHAPTER

03MobileinternetNumberofmobileinternetusersinBrazilfrom2020to2029(inmillions)MobileinternetusersinBrazil2020-2029250211.97206.54196.5620015010050178.53161.06144.25128.19113.0386.886.79202102020202220232024*2025*2026*2027*2028*2029*18Description:ThenumberofsmartphoneusersinBrazilwasforecasttocontinuouslyincreasebetween2024and2029byintotal67.7millionusers(+46.93percent).Aftertheeighthconsecutiveincreasingyear,thesmartphoneuserbaseisestimatedtoreach211.97millionusersandthereforeanewpeakin2029.ReadmoreNote(s):Brazil;2020to2029;*Forecast.ReadmoreSource(s):MobileinternetusagepenetrationinBrazilfrom2020to2029MobileinternetusagereachinBrazil2020-2029100%87.29%90%80%70%60%50%40%30%20%10%0%86.39%85.38%84.22%82.91%81.42%79.72%77.8%75.61%73.12%20202021202220232024*2025*2026*2027*2028*2029*19Description:ThepopulationsharewithmobileinternetaccessinBrazilwasforecasttocontinuouslyincreasebetween2024and2029byintotal5.9percentagepoints.Aftertheninthconsecutiveincreasingyear,themobileinternetpenetrationisestimatedtoreach87.29percentandthereforeanewpeakin2029.Notably,thepopulationsharewithmobileinternetaccessofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Brazil;2020to2029;*ForecastReadmoreSource(s):NumberofinternetusersinBrazilin2023,byaccesschannel(inmillions)Brazil:numberofinternetusers2023,bydevice180156154.441601401201008090.4790.4763.84PC**604015.6201.560TotalMobileMobileonly*TVGameconsoleOther20Description:In2023,around156millionpeopleinBrazilaccessedtheinternet,ofwhich90.47milliondidsoexclusivelyeitherthroughmobilephonesortelevisiondevices.ThenumberofBrazilianswhoaccessedthewebthroughapersonalcomputer,includingdesktop,notebook,andtabletdevices,amountedtoapproximately63.84million.ReadmoreNote(s):MarchtoJuly2023;21.271*;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3monthsSource(s):CETIC;CGI.br(NIC.br);InternetusagerateinBrazilfrom2015to2023,byaccessdeviceBrazil:internetuserpenetration20215-2023,bydeviceMobilephone96%TelevisionComputer(total)Gameconsole99%Otherdevices99%99%99%99%97%100%90%80%70%60%50%40%30%20%10%0%93%57%89%65%58%42%55%38%51%50%36%44%43%30%42%37%42%22%9%17%8%13%8%10%10%1%10%1%9%9%9%1%20152016201720182019202020212022202321Description:Approximately99percentofinternetuserssurveyedinBrazilbetweenMarchtoJuly2023saidtheyhadaccessedtheWorldWideWebusingmobilephones.Meanwhile,over58percentofrespondentsmentionedsmartTVs,while42percentstatedthattheyhadaccessedtheinternetonacomputer.Additionally,desktopcomputersconcentratedmorethan43percentofthewebtrafficinBrazil.ReadmoreNote(s):Brazil;2015to2023;21.271*;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3months;*Countingofsurveyedindividualsfor2023.Figurespreceding2023comefromearlierreleases.Datafor2023was[...]

ReadmoreSource(s):CETIC;CGI.br(NIC.br)AnnualshareofwebtrafficinBrazilfrom2012to2023,bydeviceBrazil:annualwebtrafficshare2012-2023,bydeviceDesktopMobileTabletConsole95.66%100%90%80%70%60%50%40%30%20%10%0%91.29%78.54%73.27%72.08%71.04%70.78%67.36%65.82%33.52%56.32%42.82%55.46%43.81%49.6463%30.95%1.53%27.99%26.9%2%27.05%24.26%2.42%18.17%3.25%6.78%1.89%3.93%1.12%0.11%0.75%0.12%0.56%0.8%0.11%0.78%0.08%00.

1.

63%%00.

0.

41%%20120.04%20130.04%20140.05%20150.06%20160.15%201720182019202020212022202322Description:In2023,around55.5percentofthewebtrafficinBrazilwasgeneratedviamobiledevice,whilethewebtrafficviadesktopsincreasedto43.8.Meanwhile,GooglewasthedominantsearchengineintheSouthAmericancountry,accountingformorethan97percentofthemarketshare.ReadmoreNote(s):2012to2023;basedonStatCounterenvironemt,widerindustrymetricsmayvary;basedoneachdevice'sshareofallpagesservedtowebbrowsersSource(s):StatCounterCHAPTER

04DemographicsInternetusagepenetrationinBrazilin2023,byagegroupBrazil:shareofinternetusers2023,byagegroup100%90%80%70%60%50%40%30%20%10%0%95%94%92%92%85%51%10-1516-2425-3435-4445-5960+24Description:DuringasurveyconductedinBrazilfromMarchtoJuly2023,around94percentofrespondentsagedbetween16and34yearshaveaccessedtheinternet.AmongBraziliansaged60andover,theinternetpenetrationratestoodat51percent.Overall,ithasbeenforecastthatover79percentofthepopulationofBrazilwasonlinein2023.ReadmoreNote(s):Brazil;MarchtoJuly2023;21.271;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3monthsSource(s):CETIC;CGI.brInternetusagepenetrationinBrazilin2023,bygenderBrazil:internetusagereach2023,bygender100%90%80%70%60%50%40%30%20%10%0%86%83%FemaleMale25Description:AccordingtoasurveyconductedinBrazilfromMarchtoJuly2023,around86percentoffemalerespondentshadaccessedtheinternet.Around83percentoftheirmalecounterpartsusedtheweb.Overall,ithasbeenestimatedthatover79percentofthepopulationofBrazilwasonlinein2022.ReadmoreNote(s):Brazil;MarchtoJuly2023;21.271;10yearsandolderSource(s):CETIC;CGI.brInternetusagepenetrationinBrazilfrom2015to2023,byurbanityBrazil:internetusagereach2023,byurbanityUrbanRuralTotal95%85%75%65%55%45%35%25%85%84%78%83%82%81%81%77%74%74%53%72%71%67%70%70%65%61%63%58%49%44%39%34%2015201620172018201920202022202326Description:AccordingtoasurveyconductedinBrazilfromMarchtoJuly2023,around85oftherespondingresidentsinurbanareasofthecountryusedtheinternet.Meanwhile,78percentofresidentsinruralregionsofBrazilhaveaccessedtheweb,representingagrowthof44percentagepointssincethebeginningoftheanalyzedperiod.Overall,ithasbeenestimatedthatover79percentofthepopulationofBrazilwasonlinein2023.ReadmoreNote(s):Brazil;2015to2023;21.271*;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3months;*Countingofsurveyedindividualsfor2023.Figurespreceding2023comefromearlierreleases.Datafor2023was[...]

ReadmoreSource(s):CETIC;CGI.brInternetusagepenetrationinBrazilin2023,bysocialgradeBrazil:internetusagereach2023,bysocialgrade120%97%100%80%60%40%20%0%95%88%69%ABCD-E27Description:AccordingtoasurveyconductedinBrazilfromMarchtoJuly2023,around97percentofrespondentsinsocialgradeAaccessedtheinternet.Meanwhile,only69percentofrespondentsfromsocialgradesDandEhaveusedtheweb,representing18percentagepointsfewerthanrespondentsfromsocialgradeC.Overall,ithasbeenestimatedthatover79percentofthepopulationofBrazilwasonlinein2023.

ReadmoreNote(s):Brazil;MarchtoJuly2023;21.271;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3monthsSource(s):CETIC;CGI.brInternetusagepenetrationinBrazilin2023,byeducationlevelBrazil:internetusagereach2023,byeducationlevel120%97%100%80%60%40%20%0%93%75%32%HighereducationHighschoolElementaryschoolChildhhodeducationNon-alphabetized28Description:AccordingtoasurveyconductedinBrazilfromMarchtoJuly2023,around97percentofrespondentswithhighereducationhadaccessedtheinternet.Meanwhile,75percentofrespondentswithaneducationlevelofupuntilelementaryschoolaccessedthewebinthesameyear.Overall,ithasbeenestimatedthatover79percentofthepopulationofBrazilwasonlinein2023.ReadmoreNote(s):Brazil;MarchtoJuly2023;21.271;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3monthsSource(s):CETIC;CGI.brPreferreddevicesforaccessingtheinternetaccordingtousersinBrazilin2023,byagegroupPreferreddevicesforinternetaccessinBrazil2023,byagegroupMobilephoneonlyBothmobilephoneandPCPConly120%100%80%60%40%20%0%0%2%0%0%2%0%27%29%35%47%48%51%72%60+69%63%53%51%48%10-1516-2425-3435-4445-5929Description:In2023,58percentofinternetuserssurveyedinBrazilstatedthattheyaccessedtheinternetexclusivelythroughmobilephones,regardlessoftheirage.Thispreferenceratewashigheramongrespondentsagedbetween45to59yearsand10and15years,butespeciallyamongintervieweesaged60andover.Likewise,morefemaleinternetusersinBraziluseonlymobilephonestoaccesstheweb.

ReadmoreNote(s):MarchtoJuly2023;21.271;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3monthsSource(s):CETIC;CGI.br(NIC.br)PreferreddevicesforaccessingtheinternetinBrazilin2023,bygenderBrazil:preferreddevicesforinternetaccess2023,bygenderMaleFemale70%60%50%40%30%20%10%0%64%52%47%35%1%0%PConlyMobilephoneonlyBothmobilephoneandPC30Description:DuringasurveyfieldedinBrazilfromMarchtoJuly2023,around64percentoffemalerespondentssaidtheyaccessedtheinternetonlythroughmobilephones.Approximately52percentofmalerespondentsstatedthesame.Ithasbeenforecastthat77.8percentoftheBrazilianpopulationusedmobilephoneinternetin2022.ReadmoreNote(s):MarchtoJuly2023;21,011individuals;10yearsandolderSource(s):CETIC;CGI.br(NIC.br)CHAPTER

05UsageMostpopularreasonsforonlineusersinBraziltousetheinternetasof3rdquarter2023ReasonsforinternetusageinBrazilQ32023Shareofrespondents30%0%10%20%40%50%60%70%80%90%FindinginformationReasearchinghowtodothingsStayingintouchwithfriendsandfamilyResearchingproductsandbrandsWatchingvideos,TVshows,andmoviesFindingnewideasorinspirationKeepingup-to-datewithnewsandeventsAccessingorlisteningtomusicBusiness-relatedresearch78.7%74.2%70.5%69.8%67.5%66.9%65.9%64.9%57.6%Educationandstudy-relatedpurposesResearchingplaces,vacationsandtravelResearchinghealthissuesandproductsManagingfinancesandsavingsBusiness-relatednetworking53.4%52.9%47%44.3%44.3%42.2%Gaming32Description:AsurveyofinternetusersinBrazilduringthethirdquarterof2023foundthatfindinginformationandresearchinghowtodothingswerethemostpopularreasonsforusingtheinternetinthecountry.Approximately78.7and74.2percentofonlineaudiencesinBrazilusedtheinternetfortheseactivities,respectively,followedbystayingintouchwithfriendsandfamilyandresearchingproductsandbrands,with70.5and69.8percenteach.ReadmoreNote(s):Brazil;Q32023;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialMainreasonsfornotusingtheinternetinBrazilin2023ReasonsfornotusingtheinternetinBrazil2023Shareofrespondents0%10%20%30%40%50%48%60%70%67%65%80%LackofcomputerskillsLackofinterestTooexpensiveLackofnecessity44%AvoidsdangerouscontentConcernswithsecurityorprivacyThereisnowheretouseitOther40%40%33%2%33Description:DuringasurveyconductedinBrazilbetweenMarchtoJuly2023,around69percentofrespondentswhosaidtheyhadneverusedtheinternetmentionedalackofcomputerskillsasonereasonwhytheyhadnotaccessedtheWorldWideWeb.Approximately48percentofrespondentsstatedthatusingtheinternetwastooexpensive.Ithasbeenestimatedthatover79percentofthepopulationofBrazilwasonlinein2023.ReadmoreNote(s):Brazil;MarchtoJuly,2023;21.271*;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3monthsSource(s):CETIC;CGI.brLeadinginternetactivitiesinBrazilin2023Brazil:leadinginternetactivities2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%SendinginstantmessagesVoiceorvideocall92%81%80%SocialmediauseListenedtomusiconlineWatchingvideos,showsorseriesonlineSharingcontentonline75%74%67%Sending/receivinge-mails60%58%55%54%54%SearchingforproductorserviceinformationReadingonlinenewspapers,magazinesandnewsSearchingforhealthorhealthservicesinformationFinancialconsultations,paymentsorothertransactionsListening/watchingaudio/videolivestreamsSchoolactivitiesorresearches48%43%34Description:DuringasurveyfieldedinBrazilfromMarchtoJuly2023,around92percentofrespondentssaidtheyhadusedtheinternettosendinstantmessages.Meanwhile,81percentofBrazilianssurveyedstatedthatmadevoiceorvideocalls,80percentusedsocialmedia,and75percentmentionedconsumingmusicandvideostreaming.IthasbeenestimatedthatBrazilwashometoover177millioninternetusersin2022.ReadmoreNote(s):MarchtoJuly2023;21.271*;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3months;*Countingofsurveyedindividualsfor2023.Figurespreceding2023comefromearlierreleases.Datafor2023was[...]

ReadmoreSource(s):CETIC;CGI.br(NIC.br)OnlinemessagingpenetrationinBrazilfrom2017to2023Brazil:onlinemessagingreach2017-2023100%93%93%92%92%92%90%89%90%80%70%60%50%40%30%20%10%0%201720182019202020212022202335Description:Around92percentofinternetuserssurveyedinBrazilfromJunetoOctober2023saidtheysentonlinemessages,upfromaround89percentofrespondentsfouryearsearlier.Furthermore,instantmessagingwasthemostpopularinternetactivityinBrazil.ReadmoreNote(s):Brazil;2018to2023;21.271*;10yearsandolder;individualswhoaccessedinternetatleastonceinthepast3months;*Countingofsurveyedindividualsfor2023.Precedingfigurescomefromearlierreleases.Datafor2023wascollected[...]

ReadmoreSource(s):CETIC;CGI.br(NIC.br)PenetrationrateofmusicstreamingamonginternetusersinBrazilfrom2017to2023MusicstreamingpenetrationrateinBrazil2017-202374%75%73%73%72%71%70%63%60%50%40%30%20%10%0%20172018201920202021/2022**2022**202336Description:DuringasurveyfieldedinBrazilfromJunetoOctober2022,around75percentofrespondinginternetuserssaidtheylistenedtomusiconline.In2017,thefigurestoodat63percent.Asofearly-2022,aboutone-thirdofsmartphoneownersinBrazilsubscribedtopaidmusicstreamingapps.ReadmoreNote(s):Brazil;2017to2023;21.271*;10yearsandolder;userswhoaccessedinternetatleastonceinthepast3months;*Countingfor2023.Precedingfigurescomefromearlierreleases.Datafor2023wascollectedbetweenMarchtoJuly2023.[...]

ReadmoreSource(s):CETIC;CGI.br(NIC.br)PercentageofinternetuserslisteningtopodcastsinBrazilfrom2020to2023ShareofinternetuserslisteningtopodcastsinBrazil2020-202334%35%30%25%20%15%31%28%13%10%5%0%20202021/2022**2022**202337Description:DuringasurveyfieldedinBrazilfromJunetoOctober2022,approximately34percentofrespondinginternetuserssaidtheylistenedtopodcastsonline.Threeyearsearlier,thesharestoodat13percent.GrupoFolhaandGrupoFolha,bothfromBrazil,producedsomeofthemostdownloadedpodcastsinLatinAmericainlate2022.ReadmoreNote(s):Brazil;2020to2023;10yearsandolder;userswhoaccessedinternetatleastonceinthepastthreemonths;*Countingfor2023.Precedingfigurescomefromearlierreleases.Datafor2023wascollectedbetweenMarchtoJuly2023.Data[...]

ReadmoreSource(s):CETIC;CGI.br(NIC.br)PenetrationrateofvideostreamingamonginternetusersinBrazilfrom2017to2023VideostreamingpenetrationinBrazil2017-202390%80%80%74%74%73%73%71%68%70%60%50%40%30%20%10%0%20172018201920202021/2022**2022**202338Description:DuringasurveyconductedinBrazilfromMarchtoJuly2023,74percentofrespondinginternetuserssaidtheywatchedvideos,programs,movies,orseriesonline.In2017,thesharestoodbelow70percent.Furthermore,accordingtothesamestudy,around55percentofinternetusersinBrazilsaidtheyreadnewsonlinein2022.ReadmoreNote(s):Brazil;2017to2023;21.271*;10yearsandolder;userswhoaccessedinternetatleastonceinthepast3months;*Countingfor2023.Precedingfigurescomefromearlierreleases.**ThedatawascollectedbetweenOctober2021and[...]

ReadmoreSource(s):CETIC;CGI.br(NIC.br)Percentageofinternetusersreadingonlinenewspapers,magazines,andthenewsinBrazilfrom2017to2022OnlinenewsconsumptionrateinBrazil2017-202255%56%56%56%55%54%50%50%40%30%20%10%0%20172018201920202021/2022*2022*202339Description:DuringasurveyfieldedinBrazilfromMarchtoJuly2023,approximately55percentoftherespondinginternetuserssaidtheyreadnewsonline-anincreaseoftwopercentagepointscomparedtotheprevioussurveyperiod.Asof2023,thepenetrationrateofonlinenewsinBrazilwashigheramonginternetusersaged25to44.Readm