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Unit6Risk1/25WarmerBusinessBriefRiskThechanceofharm,injuryorloss=threatThechanceofchangeofdirection,growingandmakingprofits=opportunity2/25Warmer"Theworldismuchriskiertoday,""Becauseeverythingismuchmoreinterconnected."
---risk-managementexpertRonDembo(gaveupaprofessorshipatYaleUniversitytolaunchhiscompany.)---Hasthereeverbeenariskiertimetobeinbusiness?Allbusinessisbuiltonrisk.3/25WarmerRisksinbusiness
KidnappingofmangersConfiscationofassets(没收,充公)Devaluationofshares,currencyBeextorted:illegallybeforcedtogivemoney.(勒索)Beinginsolvency:nothavingenoughmoneytopaydebts(无力偿还债务)Facingfraudandcorruption4/25WarmerIndustrialespionage(商业间谍行为)Invest:puttingmoneyintoanewventureVenturecapitalist:whoputmoneyintosuchbusinessesspreadtheirrisksothatthepaybackfromoneortwosuccessfulventureswillhopefullymorethancompensateforthemoneylostinthefailures.5/25WarmerReputationalrisk,brandsuicide,productliabilityclaim(产品质量承诺书)Productrecalls(产品召回)Theriskofmanagementcomplacency(自满)6/25WarmerNoRisk,NoReward
you'llmeetpeopleandorganizationsthatarestillpreparedtogamble--intelligently,shrewdly,selectively--eveninaperiodofinsecurityandinstability.Theirstoriesofferlessonsinstrategy,marketing,leadership,R&D,andinnovation.Theyalsoremindusthatthegoodmoveswedon'tmakecanbeasconsequentialasthebadmoveswedomake--thatplayingitsafeisn'talwaysplayingitsmart.7/25WarmerFormphraseswith"risky".RiskybusinessRiskydealRiskyinvestmentRiskylendingRiskyprojectRiskystrategyRiskyundertaking
冒险事业8/25Vocabulary:describingriskPredictMeetAssessManageForeseeEncounterFaceCalculateEstimateePrioritiseEliminateMinimiseReduceSpread9/25Vocabulary:describingriskTaskB1e2f3g4d5c6b7a10/25Vocabulary:describingriskTaskCHigh:Great,huge,serious,significant,substantial,terrible,tremendousLow
:Faint,low,negligible,remote,slight11/25Listening:ManagingriskTaskA1doingnothing2creditorguaranteerisk3politicalrisk4riskofcatastropheordisruption12/25Listening:Managingrisk1a)trueB)trueC)false21)thecompanywillendupwithobsoleteproductinanobsoletemarket
2)thecustomermaynotpay
3)governmentactionsmaychangethesituation.
4)acompanymayencounterfraudorcriminaldamage.13/25Listening:ManagingriskTaskB1companiesshouldhavegoodquality,up-to-dateandreliableinformationavailable.2theyshouldhaveagoodmanagementteaminplacetoidentifyanddealwithrisks.3thereshouldbegoodlinesofcommunicationbetweenthepeopleinthecompanywhowillplayanimportantroleindealingwithanyrisk.14/25Reading:Risksfromglobalization
TaskB1e2g3d4f5a6c7bTaskD1globalization2thedevelopmentofcommunicationtechnologies15/25Reading:RisksfromglobalizationTaskEa)personalsecurityrisk:terrorism,kidnapping,pettycrimeb)reputationalrisk:directactionbypressuregroups,consumeractivism,humanrightsdemandsc)politicalrisk:internationalsanctions,currencydevaluationd)financialrisk:organisedcrime,fraud,corruption,extortion,pettycrime16/25Reading:RisksfromglobalizationTaskF
Forexample,theSsmightmentionoilcompaniesandenvironmentalprotest,pharmaceuticalscompaniesandprotectorsagainstrecessionthatparticularlyaffectscertaintypesofcompany.17/25Internetresource:
TheFastCompanywebsitefeaturesthreearticles,thefirstlooksattheroleofRiskManagersinmoderncompanies,anotherarticlefeaturesadviceonhowtomanagerisk,andthefinalarticlearguesthatthereisnorewardwithoutrisk.18/25Casestudy:AriskbusinessCompanytypeClassicEnglishsportscarBrandnameSupremaCarsImage
qualityandcraftsmanshipClassicdesignandexcellentperformanceMainproductHandmadecarsCurrentconsumerperceptionsWillingtopaytheexistingpricesforthecars;notcertainwithoutlosingmorecustomersifraisingpricessignificantlyCompany'scurrentsituationLosingsalesandmarketshare,
madealossinlasttwoyears;problemswithlaborforceswhodemandhigherwagesandbetterworkingconditionsproblemsWhethertoincreaseproductionornot;Thedilemmabetweenquantityandquality19/25WritingTaskAsmembersoftheSupremaCarsmanagementteam,writeareportintheformofMemorandumforJackDexter.Remember:1analyzealltheoptionsyouconsidered2makerecommendationsonwhatSupremaCarsshoulddo.20/25MemoWriting
Amemorandumisaclear,short,effectiveandconcisedocumentthatallowsyoutocommunicateyourideasandinitiativesinwriting.Itiscommonlyusedforroutinematters.Itcanbeusedforconveyingmessagesinwritingforcomments.Memorandumsmaybesentupward,downward,orwithintheorganization.Mostinformationtransmittedwithintheofficeisbymemorandums.21/25
备忘录:商业机构和工商企业用来联络工作、交流信息、处理普通公务一个简便函件,是企业之间或者内部用来传递信息一个文本形式。
备忘录能够在不一样单位之间使用,也能够在本单位各个部门之间使用;既能够在上级和下级之间使用,又能够在同事之间使用;既能够对单位使用,也能够对个人使用。备忘录作用类似便条,不过比便条要愈加庄重,主要用来提醒、督促收件人,交际功效能够了解为“以此为证”意思。22/25Theformatofamemo:MEMORANDUMTO:
FROM:
DATE:
SUBJECT:
BODYATTACHMENT23/25Fo
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