实+用商务英语智慧树知到期末考试答案章节答案2024年嘉兴大学

实用商务英语智慧树知到期末考试答案+章节答案2024年嘉兴大学Tomakeagoodimpressioninaforeigncountry,itisimportanttolearnlocaletiquette.()

答案:对Abusinesstripisatypeoftravelthatcanbeundertakenforavarietyofentertainment-relatedreasons.()

答案:错Enhancinge-commercebrandshelpsChineseenterprisesmakemoresalesandprofits.()

答案:对Customerservicedoesnotbenefittheoperation,asitincreasesthecostoflabor,partsandmaterials.()

答案:错Banneradsusuallypromoteproductsdirectlywhilenativeadspromoteproductsindirectly.(）

答案:对Nativeadvertisingisunpaidadvertisingwheretheadmatchestheform,feelandfunctionofthecontentofthemediaonwhichitappears.(）

答案:错Themostimportantdepartmentinabusinessisthefinance,marketingtakesthesecond,andoperationsmanagementistheleastimportantofthethree.()

答案:错Overseaswarehousesarebeneficialforcross-bordere-commerceenterprisesinmanagingtheirlogistics.()

答案:对Ifyoudecidedtostartabusinesssellingservice,youmayuseyourhomeasastorefront.()

答案:对Wearingearplugssendsamessagetocolleaguesthatyouwanttobeleftalonewhichissurelyanunfriendlygesture.()

答案:对Howdoespositivecorporatecultureinfluenceacompany?()

答案:Fosterpositiveworkingmood###Attractclients###Retainemployees###IncreaseteamsenseDigitaladvertisingisastrategythatpromotesaproductoraservicetopeopleonthe____.()

答案:InternetWhichofthefollowingistheEnglishequivalentfor“注意力持续时间”?()

答案:attentionspanWhichofthefollowingisnotafunctionofabusinessreport?()

答案:ToinformemployeestoattendmeetingsorworkshopsWhichofthefollowingistheEnglishequivalentfor“库存管理”?()

答案:inventorymanagementWhatsocialnetworkingelementsareoftenappliedtotheprocessofsocial-commerce?()​

答案:alloftheaboveAsolicitedproposaliscomposedandsubmittedincompliancewiththerequestforgoodsorservicesbysomeoneinauthorityoraprocuringorganization.InChinese,“solicitedproposal”means______.()

答案:非主动提供的建议书______conceptinvolvesidentifyingandeliminatingnon-value-addingactivitiessoastoimprovetheefficiencyofabusiness.()

答案:LeanmanufacturingWhichofthefollowingisNOTagoodtiptowriteabusinessproposal?()

答案:Usingtechnicaljargonandlong-windedsentencestoshowyourprofessionalism.Shortandcatchy()inmobiledevicesaredefinitelythetrendofnativeadvertising.

答案:videosA___________notonlyincreasesyourreachandtheamountofpeoplewhoknowyourname,butitalsobringsthatawarenessfromasourcethatpeopletrust––theirownfriendsandfamily.()

答案:referralprogramAfullyresponsivewebsite”meansthat__________.()

答案:thepromotionisalwaysthesameonyoursite,regardlessofthemediumInastrongcorporateculture,frontdeskpersonnelusuallydress_______.()

答案:formallyIfitisaninternationalflight,businesstravelersneedtoarriveattheairportthirtyminutesbeforetheflight.()

答案:错Apromisingbusinessconceptcouldattractbothangelinvestorsandventurecapitalists.()

答案:对Adetailedbusinessplanhelpsassuresuccessofbankloans.()

答案:对Whatcanangelinvestorsprovideforstart-ups?()

答案:Usefulnetworking###Businessexperience###AheftysumofcapitalComparedwithtraditionaladvertising,____is/arethebenefitsofdigitaladvertising.()

答案:reducedcost###higherengagement###real-timeresultThe______companycanenjoytheprivilegethatthestart-upcanneverget.()

答案:establishedBuyingafranchisemeansthefranchiseehasrighttogetthefollowingitemsexcept______.()

答案:thefinancialdocumentsWhatistheChineseequavalentfor“totalqualitymanagement(TQM)”_________.()

答案:全面质量管理Whatdotheetiquettecounselorssuggestwhenitcomestocommunication？()

答案:Notsayinganythingine-mailorinstantmessagingthatyoudonotmindbeingbroadcast.WhichofthefollowingistheEnglishexpressionof“裂变式增长”?()

答案:fissionablegrowthAbusinesscaninvite______tomarketitsproductsorservicesinitscustomercommunity.()

答案:mediainfluencersWeChatis________inChinaandisusedforeverythingfromgettingnewstomakingelectronicpayments.()

答案:ubiquitousAbusinesscandothefollowinginacustomercommunityexcept______.()

答案:collectingcustomers’privateinformation________isastyleofclothingthatislessformalthantraditionalbusinesswear,butisstillintendedtogiveaprofessionalandbusinesslikeimpression.()

答案:BusinesscasualattireSettingupanopenhouseatyourphysicallocationisineffectiveincreatingacommunityforyourcustomers.()

答案:错WhichofthefollowingisNOTafeatureofmemowriting?()

答案:complexsentencesWhichofthefollowingisNOTthefeaturesofafranchisebusiness.()

答案:Youhavemorecontrolandfreedom.Inordertoexpandtheofflinebusiness,hedecidedtoinvestmorebricks-and-mortarinbigcities.InChinese,“bricks-and-mortar”means______.()

答案:实体店铺ItisimpossibleforeverybrandtobecomeoneoftheworldfamousbrandssuchasMcDonald’sandDisney,soitisvitalto___________.()

答案:focusontherightaudienceWorkplacecultureisavitalpartofbusinesssuccess.()

答案:对Excessinventorycostsmoneytomanage,thusmaycausewastestoabusinessanddecreaseitsefficiency.()

答案:对Brandrecallistheemotionally-chargeddecisionofaconsumerforpurchasingaparticularbrandagainandagain.()

答案:错Companieswithclanculturevaluecommunication.()

答案:对Improvingefficiencyisthecentralgoalofoperationsmanagement,whichmayultimatelyhelpabusinessgainacompetitiveedge.()

答案:对Emergingmarketslagfarbehinddevelopedeconomiesinbothtraditionalcommerceandcross-bordere-commerce.()

答案:错Abusinessreportisabriefandpersonalaccountorstatementofcompanyactivities.（）

答案:错Yourinterest,expertiseandexperiencewillhelpyounarrowdownthebroadrangeofchoiceswhenstartingbusiness.()

答案:对WhenyouseethedistinctredcolorofCoca-Cola,youautomaticallythinkofitsbeverages.Thisisbrandloyalty.()

答案:错Brandawarenessisthefoundationofallfuturemarketingstrategies.()

答案:对IfyoureceiveanotefromyourbossonaSaturday,youcannotignoreitbecauseitisnotpolite.()

答案:错Friendsandfamilymembersareusuallyunwillingtoprovideastart-upfinancialsupportasfinancingwillharmrelationships.()

答案:错Heavyrelianceonmoderntechnologiesforcommunicationisabetterwaytogaincustomersatisfactionthanface-to-facemeeting.()

答案:错Etiquetteisasetofwrittenrulesthatapplytosocialsituations,professionalworkplacesandrelationships.()

答案:错Whichofthefollowingdocumentsshouldbusinesstravelersprepareiftheywanttotravelbetweencountries?()

答案:passport###traveltickets###visaWhatmakesEuropeanandAmericancountriesthemaintargetmarketsofChina'scross-bordere-commerce?()

答案:onlineshoppingispopularamongthepublic###completeinfrastructureandonlineshoppingpolicies###convenientlogisticssystemsWhatcanemployersdotoimproveteammorale?()

答案:Createspaceforcoffeebreak.###Organizeteambuildingactivities.###Encourageemployeestoturntheirwork-relatednotificationsoffwhentheyendtheirday.###Congratulateemployeesinpubliciftheycollaboratewell.Whichofthefollowingreasonsexplain(s)somepeople’sreluctancetotravelforbusiness?()

答案:feelinghomesick###pollutingtheenvironment###gettingexhaustedeasilyInordertohaveyourprospecttrustyoutofixtheproblem,itiscriticaltoinclude_________inyourbusinessproposal.()

答案:qualificationsofyourteam_____canbeusedtotargetspecifictypesofconsumers.（）

答案:BehavioraldataItisclearthatimprovementintheproductionandoperationalprocessesmayleadtoimprovedcustomersatisfactionandultimatelythebusinessgainsa_________(竞争优势)inthemarket.()

答案:competitiveadvantageWhichofthefollowingistheEnglishequivalentfor“品牌认知”?()

答案:brandrecognitionAngelinvestorshelp__________thefoundingofanewcompany.()

答案:financeWhichofthefollowingisNOTanactivitypassengersareallowedtodowhileflying?()

答案:openinganemergencyexitAboutbusinessetiquette,whichofthefollowingiscorrect?()

答案:Businessetiquettechangedoverthepastfewdecades.Whichofthefollowingdoesnotbelongtonativeadvertising?()

答案:TVcommercialsTheventurecapitalcompanyisoftenexpectedtobeoffered_________(优先股份)inastartupenterprise.()

答案:preferredstockHeiscompletelyhonestandtrustworthy,andhisrecordofservicetohispatientsissecondtonone.InChinese,“secondtonone”means______.()

答案:首屈一指UserGeneratedContent(UGC)maynotinclude?()

答案:purchase-linksharingamongfriendsLivestreamingexplosionisboostingChina'scross-bordere-commerce,NOTbecause.()

答案:itlowersthecostsofcross-bordertransactionWhichofthefollowingistheEnglishequivalentfor“托运行李”?()

答案:checkedluggageCustomcontentunitsreferstoadswhoseform,contentanddisplayarecustomizedbasedon______needsandmediaenvironment.（）

答案:customer________ismostcommonintechandmediacompanies.()

答案:CasualattireIfyouarenotatrainedprofessional,thekeytodecidingwhichbusinesstostartis______.()

答案:yourtalentandinterestAnonlinecommunitymaytaketheformofawebinar,messageboardofbusinessofficialwebsiteora(n)______.()

答案:socialmediaplatformBusinesstravelcan_________becauseitallowspeopletoexperiencedifferentculturesandprovidepeoplewithanewwayoflookingatthings.()

答案:enhancecreativityWhichofthefollowingstatementisNOTtrueaboutthesubjectofanemail?()

答案:Allwordsshouldbecapitalizedinsubjects.WhichofthefollowingistheEnglishexpressionof“可视曝光”?（）

答案:viewableimpressionWhatistheChineseequivalentfor“draftfolder”_________.()

答案:草稿文件夹WhichofthefollowingexpressionistheEnglishversionof“公司文化”?()

答案:CorporatecultureWhatisadeviceatanairportthatdeliverscheckedluggagetothepassengersatthebaggagereclaimarea?()

答案:carouselInChinese,“venturecapital”is_________.()

答案:风投WhichofthefollowingistheEnglishexpressionof“高净值”?()

答案:highnetworthWhichofthefollowingistheEnglishequivalentfor“直播营销”?()

答案:livestreammarketingCustomercommunitiescan______astheycanbethemostvaluableandhonestsourceoffeedbackforbusinessesandhelpgivebrandsadeeperunderstandingofcustomerneedsanddesires.()

答案:providecustomerdiscoveryInChinese,“OriginalEquipmentManufacturer”means_________.()

答案:原始设备制造商WhichofthefollowingisNOTawayof“OwnPockets”funding？()

答案:WritingabusinessplanSomepeoplerunuptheircompetitors'advertisingbillsbycreatingcomputerprograms(bots)thatautomaticallyclickads.InChinese,“runup”is______.()

答案:积欠Asinglepoorperformerinateamwon’tresultinlowteammorale.()

答案:错Corporatecultureisoftencalledthecharacterofanorganization.()

答案:对Acompanyshouldkeepitsphysicalconditionspleasant.()

答案:对Whatsectionsdoesabusinessreportusuallyinclude?（）

答案:Introduction###Findings###Recommendation###ConclusionWhichofthefollowingdescriptionsaboutcorporatecultureistrue?（）

答案:Companieswithadhocracyculture（发展式文化）valueindividuality.Mobiletechnologyhasledtotheinstantgratificationgenerationandpatienceisnolongeravirtue.（）

答案:对Therearevariousetiquettesintheworld,likechurchetiquette,drinkingetiquette,concertetiquette,andsoon.（）

答案:对BusinessformalisappropriatefortheprofessionsEXCEPT()

答案:techcompaniesTobeefficient,youcancheckyoure-mailmessagesanywhere,evenintheelevator.（）

答案:错Theelementsthatshouldbeincludedinbusinessinvitationwritingare()

答案:moredetailssuchasspecialguestsoractivities###reasonorpurposeofthebusinessevent###representative’sname,designation,andthenameofthecompany###date,time,andvenueofthebusinesseventThankstothetechnologicaladvances,automatedself-servicesystemscanreplacehumansinhandlingcustomercareissues.()

答案:错Repliestoclaimsshouldalwaysbecourteous,eveniftheclaimisunfounded.()

答案:对Anonlinecustomercommunitycanbeintheformof().

答案:wechatsubscriptions###messageboard###weibogroup###webinarProvidingqualitycustomerserviceisawin-winstrategyforbothbusinessesandcustomers.()

答案:对Anonlinebusinesscanbuildcustomertrustifitcan（）.

答案:addaphysicaladdressIfyoutravelbyair,youarelikelytobecontributingtoenvironmentalpollution.()

答案:对Byhandlingpotentialundesirablesituations,businesstravelerscandeveloptheir_________.()

答案:problem-solvingskillsThereisnoneedtoputapoweradapterinyoursuitcasebeforeyoutraveltoothercountriesbecauseitisuniversalinmostcountries.()

答案:错Itemssuchasspraypaintandfireworksarenotprohibitedatsecuritycheck.()

答案:错Inwritingaformalbusinessletter,writersshouldaddacommaaftercomplimentaryclose.()

答案:对ThemaintargetmarketsofChina'scross-bordere-commerceareRussiaandBrazil.()

答案:错Whichofthefollowingstatementsaboutemailwritingisnottrue?()

答案:Youcanusethesameclosingsentencesinformalandinformalemails.Cross-bordere-commerceinvolvesthesaleorpurchaseofproductsviaonlineshopsacrossnationalborders.()

答案:对User-generatedcontent(UGC)isaneffectivewaytoimprovecustomerexperience,whichisdeliveredandsharedininteractivewayslike?()

答案:livestreaming###posts###shortvideos###VR/ARWhichofthefollowingmakesitconvenienttodeliverlargegoodsfromonecountrytoanother?()

答案:overseaswarehousesThecommonaspectsthatneedtobeconsideredinoperationsmanagementareasfollows_________?()

答案:supplychain###inventorymanagement###productionprocessInproductionprocess,leanmanufaturingtrainingisadoptedtohelpmanufacturerstoimprovegreatermarkup.()

答案:对Whichofthefollowingconceptiscommonlyadoptedtomanagetheinventoryofacompany?()

答案:Just-in-time(JIT)Theelementsthatneedtobeincludedinminuteswritingare__________.()

答案:timeandplaceofthemeeting###topicsdiscussedandresolutionsmadeatthemeeting###afollow-upmeetingschedule###attendeesandabsenteesofthemeetingThedutiesoftheoperationsdepartmentaretofindoutwhattheconsumerswantthroughmarketingresearch.()

答案:错_______aregenerallyusedine-commercelikeeBayandAmazon.()

答案:PromotedlistingsBehavioraldataproviderscanrelyon_______tocollectacustomer'sinformation.(）

答案:internetbrowsinghabits###onlinesearches###purchasinghistoryHigherEngagementisoneofthebenefitsofdigitaladvertising.()

答案:对Theadvanceofhigh-speedmobilenetworksandthepenetrationofmobiledevicescontributestothethegrowthofonlineadvertising.（）

答案:对Thelanguageofnoticeandannouncementshouldbestraightforward,concise,simple,accurateandformal.()

答案:对Brandawarenessiscrucialinpersuading,informingandremindingbothpotentialandexistingcustomerstowardsmakingabranddecision.()

答案:对Inwritingabusinessproposal,itisimportanttoremembernott