英文版建交信介绍

ESTABLISHINGBUSINESSRELATIONSWiththedevelopmentofeconomy,internationaltradebecomesincreasinglyimportantinChinaandaroundtheworld.Andestablishingbusinessrelationsisthebeginningtodobusinesswithothercountries.Warm-upActivitiesWhydoesestablishingbusinessrelationsplayanimportantroleininternationaltrade?Toestablishbusinessrelationswithanewtargetfirmisaveryimportantandfundamentalstepinimportandexportbusiness,becauseaforeignfirmneedsextensivebusinessconnectionstoseeknewcustomers,toconsolidateexistingrelations,toexpandnewmarketsandtoenterintonewfieldsofbusinessactivities.2.Howcanyouobtaininformationaboutanewforeignfirm?Warm-upActivitiesUsuallyinformationaboutthenewtargetfirmisobtainablethroughthefollowingmiddlemen:1)banks;2)ChamberofCommerce(商会);3)CommercialCounselor’soffice(商务参赞处);4)Adsinnewspaperandperiodicals;5)Contactsatexhibition/exposition/tradefair;6)recommendationbyothers.7)internetNewWordsStudy

CommercialCounselor’sOfficeChineseCommercialCounselor’sofficeinothercountries:onesectionoftheEmbassyofthePeople'sRepublicofChinainothercountries,includingpromotingbilateraleconomicandtradingdevelopmentbetweenChinaandothercountries;negotiatingwithothercountries’departmentsrelatedonforeigntradeandeconomicissues;participatinginsignatureofmultilateralnegotiationsandtreatments;propagandizingandintroducingforeigntradeandeconomicpoliciesofChina;providingconsultativeserviceonimportandexportbusinessforbusinesscirclesfrombothChinaandothercountries;helpingresolvingcommercialdisputesbetweenenterprisesfromChinaandothercountries;sendingpropagandisticmaterialsandinvitationletterstoforeigncompaniesonallkindsofexhibitionsandfairs.ContentsofanInitialletter

Afterwehaveobtainedthenameandaddressofthetargetfirm,wemaystartcommunicatingwitheachother.Usuallylettersonestablishingbusinessrelations,whichisaninitialletter,mustbefriendly,simpleandhelpful.Beforeyouwritethisletter,youshouldconsiderthefollowingquestions:Whatisyourobjective?2)Whoisyourreader?3)Whatkindofpresentationshouldyouuse?BasicstructureoftheinitialletterSourceofinformationandyourintentionIntroducingyourcompanyandproductDetailedrequirements(catalogue,priceorsamples)ExpectationofearlyreplyContentsofInitialLetterThesourceofinformation.Theinitiallettershould,inthefirstparagraphbeginbytellingtheotherpartyhowhisnameandaddressareobtained.Eg.我们从贵国驻我国的商务处获知你方姓名和地址。WehaveobtainedthenameandaddressofyourcorporationfromtheCommercialCounselor’sOfficeofyourEmbassyinourcountry.Example1.贵公司由日本东京商会推荐给我公司。YourfirmhasbeenrecommendedtousbytheChamberofCommerceinTokyo,Japan.2.我方从互联网获悉贵公司是美国主要女士服装的进口商和经销商之一。Welearn/notefromtheInternetthatyouareoneoftheleadingimportersanddistributorsofladies’dressesintheUS.AdditionalExpressionsWeoweyournameto….,throughwhomwelearn…Thankstosb….Wearepleasedtobeinformedthatyouareinthemarketfor…..2)IntentionofwritingtheletterWecanexpressourdesiretoenterintothebusinessrelationswiththefirmwearewritingto.1.我们与您联系是希望有可能与您建立贸易关系。Weareverypleasedtocommunicatewithyouforthepossibilityofestablishingbusinessrelations.Wearegettingintocontactwithaviewto____(把你们产品引入我们市场）.3)IntroduceyourcompanyandproductsSometimesyoushouldgivegeneralinformationaboutyourcompanyandthebusinessyouarehandling.1.我们从1990起一直从事运动鞋进口,并且在这一行享有很高的声誉。Wehavebeeninbusinessasanimporterofsportsshoessince1990andenjoyahighreputationinthisline.2.Ourlinesaremainly_________(从事电子产品进出口).AdditionalExpressionWeareinthelineof…Wespecializein….Wedealin/with….Eg.本公司主要经营各类运动服。本公司主要从事中国工艺品的出口。

4)Providingtheinformationofyourproducts随函附寄我方最新产品目录表和价格表。我方将航空邮寄你方要求的样品。现将我方最新图解目录传真给你。Wearesendingyouhereourlatestcatalogueandpricelist.EnclosedpleasefindWeareairmailingyouthesamplesyourequired.Wearefaxingyouourlatestillustratedcatalogue.6）Ending我们相信通过双方的努力，贸易往来定会朝着互利的方向发展。Weareconvincedthatwithjointeffortsbusinessbetweenuswillbedevelopedtoourmutualbenefit.B.RGDSPLSRPLYASAP.Lookforwardtoyourearlyreply.Awaitingyourfavorablereply.SampleOne

DearManager:YouwererecommendedtoourcompanybytheBankofChina,NewYorkBranch,whichtoldusthatyouexportChinesetextilesandcottonpiecegoods.Wearewritingtoyouwithaviewtoestablishingbusinessrelationswithyou.Ourcompanyimportsgeneralmerchandise.Wehavebeeninbusinesssince1960,andthereforehavewideexperienceinallthelineswehandle.OurbankersareChaseManhattanBank.Theycanprovideyouinformationaboutourbusinessandfinances.Pleaseinformusofyourtradetermsandforwardsamplesandproductbrochures.Welookforwardtoaproductivetrade.

Sampletwo:DearSirsWelearnedfromtheCommercialCounselorofourEmbassyinOttawathatyoudealintablecloths.WesellChinesetablecloths.Theyareofgoodqualityandhavefineworkmanship.ChinesetableclothsareverypopularinEurope.WewouldliketoworkwithyoutomarkettheminCanada.Wearesendingyouunderseparatecoverbyairmailacopyofthelatestcatalog.Pleaseletusknowifthereareanyitemswhichareofinteresttoyouandwewillsendyouquotationandsamples.Wehopetohearfromyousoon.Sincerely,

PracticeCase:上海宏生贸易公司（ShanghaiGrandLifeTradingCo.,)海外销售部经理刘海伦小姐经济贸易伙伴RoyRoher先生介绍，获悉澳大利亚的乐源公司(HappySourcesCo.)有意购买各类塑料玩具，希望与该公司建立贸易关系并发去产品目录。上海宏生贸易公司网址：DearSirWeoweyournameto______,throughwhomwelearnedthatyouareinterestedintheimportof______.Asthisitemfallsintoourscopeofbusiness,wewouldliketoestablishbusinessrelationswithyou.Inordertoletyouhaveageneralideaaboutourproducts,wearenowemailingyouour_______.Ifyouwanttogetmoreinformationaboutourproducts,pleaseclickon________.Key:1.Mr.RoyRoher2.variouskindsofplastictoys3.Catalogue4.http://

Putthefollowingintothecorrectorder1.Oursilkgarmentsaremadeofsuperpuresilkmaterialsandinthetraditionalskills.Theyaremagnificentandtastefulandhavelongenjoyedagreatfamebothathomeandabroad.Weencloseacatalogueforyourreferenceandtrustsomeoftheitemslistedwillbeofinteresttoyou.2.WehaveheardfromChinaCouncilforthePromotionofInternationalTradethatyouareinthemarketforsilkgarments.3.Wewouldbeverymuchinterestedinreceivingyourinquiries,againstwhichweshallsendyouourquotations.4.Welookforwardtoyourreply.5.Asweareoneoftheleadingexportersinthislineofbusiness,wewouldliketoestablishbusinessrelationswithyouonthebasisofequality,m