ViceMediaGroup全球青少年体检和健康的未来之路英文版

AUGUST2020

APRESCRIPTION

FORTHEFUTURE

Globalyouthcheckupandthewayforwardforwellness

insightsfrom

MARKETS

N.AMERICA

Canada,USA

EMEA

Austria,Belgium,Britain,Denmark,

France,Germany,Greece,Ireland,Italy,

Netherlands,Romania,Spain,

Switzerland,UAE

COVID-19hasledyoungpeoplearoundtheworldtoreexaminetheiroverall

healthandwellbeing.Astheynavigatethroughthepandemicanditsside

effects,theyarewritingnew

prescriptionstoachieveoptimal

wellbeingforthemselvesandothers.

APAC

Australia,India,Indonesia,Japan,

Korea,Philippines,Singapore,

Thailand,Vietnam,China,Malaysia

LATAM

Argentina,Brazil,

Columbia,Mexico

SAMPLESIZE

METHODOLOGY

GENERATION

AnonlinequantitativestudyfieldedfromMay29-June8,viaVICE,Refinery29,andi-Dwebsitesandsocialchannels.

AdditionalqualitativequestionsfieldedtoVICEMediaGroup’sproprietaryinsightscommunities,VICE

VoicesandMadChatter.

LOCATION

N=4,041

48%

MEN

48%

WOMEN

4%

NON-BINARY/NA

45%

GENZ

29%

MAJORCITY(1MM+PEOPLE)

2

47%

MILLENNIAL

8%

GENX

10%

RURAL

22%

SUBURBAN

39%

URBAN

APRESCRIPTIONFORTHEFUTURE

WELLNESS

CHECKUP

3

4

”

Themostlastingsocietalchangewillbethevaluewegivetoscientistsanddoctors.

-MILLENNIALMAN,THAILAND

COVID-19willhavealastingeffectonhowyoungpeoplethinkabouthealth.

TopPredictionsforLastingSocietalChanges

“

Themostlasting

societalchangeofthepandemicwillbethewayweworryabouthealth.

-MILLENNIALMAN,BRITAIN

01Thewaywework

02Thewaywesocialize

Thewaywetakecareofourhealth

03

04Thewayoureconomyoperates

05Thewayweengagewithourcommunity

…

42%

112%

*Basedon9-10ratingsona10-pointscale

EMOTIONALWELLBEING-Feelinggoodinternally

51%

64%

MEDICALWELLBEING-Beingfreefromillness

49%

63%

SOCIALWELLBEING-Havingstrongfriendships

41%49%

INTELLECTUALWELLBEING-Learningnewthings

CAREER/PURPOSEWELLBEING-Enjoyingwhatyoudoeveryday

RELATIONSHIPWELLBEING-Beinginaloving,supportingintimatepartnership

PHYSICALWELLBEING-Beingphysicallycapableandenergized

FINANCIALWELLBEING-Feelingcomfortablewithyoureconomicstatus

COMMUNITYWELLBEING-Engagingandentrustingthosearoundyou

38%

38%

46%

47%

36%

36%

45%

51%

33%

48%

26%

36%

TraffictoR29Wellnesscontentincreased42%YoYatthestartofthepandemic.

Everyaspectofwellbeingisincreasinginimportance.

MOSTIMPORTANTBEFORECOVID-19

MOSTIMPORTANTAFTERCOVID-19

BEFOREAFTER

+13ppts

+14ppts

+15ppts

22%

SPIRITUALWELLBEING-Believinginahigherpower

16%

Avg.trafficperVICE

generalhealtharticlewas

up112%YoYinJuly.

+15ppts

5

Prioritiesareshiftingbacktobasicneedsforsurvival,withemotionalwellbeingremainingmostessential.

MOSTIMPORTANTBEFORECOVID-19

#1EMOTIONALWELLBEING-Feelinggoodinternally

#2MEDICALWELLBEING-Beingfreefromillness

#3SOCIALWELLBEING-Havingstrongfriendships

#4INTELLECTUALWELLBEING-Learningnewthings

#5CAREER/PURPOSEWELLBEING-Enjoyingwhatyoudoeveryday

#6RELATIONSHIPWELLBEING-Beinginaloving,supportingintimatepartnership

#7PHYSICALWELLBEING-Beingphysicallycapableandenergized

#8FINANCIALWELLBEING-Feelingcomfortablewithyoureconomicstatus

#9COMMUNITYWELLBEING-Engagingandentrustingthosearoundyou

#10SPIRITUALWELLBEING-Believinginahigherpower

MOSTIMPORTANTAFTERCOVID-19

#1EMOTIONALWELLBEING-Feelinggoodinternally

#2MEDICALWELLBEING-Beingfreefromillness

#3PHYSICALWELLBEING-Beingphysicallycapableandenergized

#4SOCIALWELLBEING-Havingstrongfriendships

#5FINANCIALWELLBEING-Feelingcomfortablewithyoureconomicstatus

#6CAREER/PURPOSEWELLBEING-Enjoyingwhatyoudoeveryday

#7INTELLECTUALWELLBEING-Learningnewthings

#8RELATIONSHIPWELLBEING-Beinginaloving,supportingintimatepartnership

#9COMMUNITYWELLBEING-Engagingandentrustingthosearoundyou

#10SPIRITUALWELLBEING-Believinginahigherpower

6

7.2

6.2

6.8

7.1

Optimalhealthis

justoutofreach

foryoungpeople

aroundthe

world.

AVERAGEGLOBALWELLBEINGSCORE

10-MostOptimalStateofWellbeing

6.9

1-LeastOptimalStateofWellbeing

7

LackofpurposeFinancialhardship

Specifichealthissues

Lowwellbeingscoresarelargelylinkedto

mentalhealth.

Fear,stress,anxiety

““““

Mymentalhealthhasfallenoffa

cliff…feelingsofhelplessness,

loneliness,andlossthateveryone

isfeeling.

–MILLENNIAL,WOMAN,US

Mymentalanxietyaboutthe

future.

–GENZ,MAN,INDIA

Mylifeisonpause.AsmuchasI

wanttoresumeit,Isimplycannot

doit.

–GENZ,MAN,BELGIUM

Depression,nosenseofpurpose

andemptyfeelings.There’sno

future.

–MILLENNIAL,WOMAN,ITALY

Losingeducation/jobopportunity

andallaroundbeingverybrokefora

longtime.

–GENZ,MAN,AUSTRALIA

IknowIcanbeinbetterhealth,but

financiallythatjustisn’tfeasible.

–MILLENNIAL,WOMAN,US

Treatmentofcancer,diabetes,and

bipolarmooddisorder.

–MILLENNIAL,WOMAN,BRAZIL

Backpain,loss,grief,tired,overeating,lackofphysicalactivity…overallshittymentalstate.

–MILLENNIAL,WOMAN,AUSTRALIA

Myscoreisentirelydowntomy

IhaveeverythingIneed,butlacka

Notbeingtogetherwithlovedones

Lackofphysicalactivityandmental

mentalhealthdeterioratingan

incredibleamountduringthe

senseofpurposeandfulfillment.

andfearoflosingmyjob.

anxiety.

pandemic.

–MILLENNIAL,WOMAN,US

–MILLENNIAL,WOMAN,INDIA

–MILLENNIAL,MAN,AUSTRALIA

–MILLENNIAL,WOMAN,IRELAND

8

56%

54%

52%

40%

30%

Youth’smentalhealth

strugglehasbecome

chronic.

NEGATIVEEMOTIONSREMAINHIGHERTHANBEFORECOVID-19

Howwouldyoudescribeyouremotionstodaycompared

toanaveragedaybeforetheCoronavirus?

%answeringhigh/veryhigh

STRESS

ANXIETY

DEPRESSION

58%

MARCHJUNEMARCHJUNEMARCHJUNE

HowToCopeWithYour

CoronavirusAnxiety

Traffictomental

healthstories

increased197%MoMinJune2020.

ASSEENONR29

9

Theyarestuckinaneverendingloopasthepoorstateoftheiremotionalhealthfuelstheiranxiety.

THINGSCAUSINGTHEMOSTFEAR/ANXIETY:

MYEMOTIONAL/MENTALHEALTH

(52%)

MYCOUNTRY’S

GOVERNMENT

(40%)

MYCOUNTRY’S

ECONOMY

(39%)

AFRIENDORFAMILY

MEMBERGETTINGTHE

CORONAVIRUS

(39%)

QUALITYOFLIFEINMYCOUNTRY

(37%)

MYPHYSICALHEALTH

(31%)

MYJOBSECURITY

(31%)

MYPERSONALFINANCES

(44%)

THEGENERALHEALTHOFMY

FRIENDSANDFAMILY

(41%)

THEENVIRONMENT/CLIMATE

CHANGE

(35%)

THENEWS/MEDIA

(28%)

MYRELATIONSHIPS

(30%)

MYCOUNTRY’SSOCIAL

EQUALITY

(35%)

GETTING

CORONAVIRUS

MYSELF

(26%)

FAMILYDEMANDS/

PRESSURE

(24%)

EDUCATION

(22%)

LONELINESS/DISCONNECTION

(42%)

GLOBALPOLITICS

(33%)

SOCIALMEDIA

(23%)

WORKPLACE

CULTURE

(19%)

RUNNINGOUTOF

FOOD/HOME

SUPPLIES

(16%)

Abilitytosupportself&others

Freefromillnessorphysicalailment

Thosewhofeeltheyarelivingtheirhealthiestlivesattributeittobeingabletomanagetheiremotionalandphysicalwellbeing.

Selfawareness&self-care

“

“

“

Ihaveeatenhealthier,takenbreaths,practicedexercises,

Myfamily,friendsandIarestillalive,healthy,ableinour

Ihavenoserioushealthproblems.Ifeelhealthy-thespirit,

yoga,meditation,moisturizing,tryingnottostressand

mindsandbodies,andoverallsecurewithfoodand

thesoul,andinmybody-themajorityofdays.

isolateasmuchaspossible.

finances.

-MILLENNIAL,WOMAN,GREECE

-MILLENNIAL,MAN,BRAZIL

-GENZ,MAN,US

Nothavingthetemptationtodistractmyselfwithnightlifehas

Havinghealthyfoodanddoingexercisetostayfitandbe

IamphysicallyhealthyandneitherInormyfamilyhave

forcedmetofocusonmyself.IfeellikeIknowmyselfwaybetternowthaneverbefore.

wellifIgetCOVID-19.

becomeillfromtheCoronavirus.

-GENZ,MAN,INDIA

-GENZ,WOMAN,GREECE

-GENZ,NON-BINARY,US

Igotbackintoshape,andfoundaninnerpeacethatIhadnotseenformanyyears.

-GENZ,MAN,ITALY

Takingtimeformyselfandorganizingmytime/money/projects.

-MILLENNIAL,MAN,CANADA

Iamhealthyandsoismyfamily.Weareallfineandthat’stheonlythingthatmatterstome.

-GENZ,WOMAN,ITALY

11

THEWAY

FORWARDFOR

WELLNESS

12

13

Gettingbacktobasics.

EMOTIONALWELLBEING-feelinggoodinternally

MEDICALWELLBEING-beingfreefromillness

PHYSICALWELLBEING-beingphysicallycapableandenergized

14

Gettingbacktobasics:PhysicalWellbeing

PHYSICALWELLBEING-beingphysicallycapableandenergized

YoungpeoplewillinvestmoretimeandmoneyintotheirphysicalwellbeingthantheyhadbeforeCOVID-19.

willinvestjustasmuchorevenmoreTIMEinto

physicalfitness/activityafterCOVID-19

91%

52%SAYMORETIME

willinvestjustasmuchorevenmoreMONEYintophysicalfitness/activityafterCOVID-19

77%

20%SAYMOREMONEY

TraffictoVICE

Fitnesscontent

hasincreased

MoMsinceQ1;

up145%MoM

inJuly.

15

16

Theywillexercisetheir

bodiestoenergizetheir

minds.

REASONSTOWORKOUT/GETPHYSICALACTIVITYSINCECOVID-19:

#1

一#2

Tofeelgood

Tomanagemyemotional&

mentalhealth

“

[I’vebeenmoremotivated

togetphysicalactivity]asI

trytokeepthecrippling

depressionandanxietyI

experiencefrom

overwhelmingme.

-WOMAN,GENZ,BRITAIN

“

[I’vebeenmoremotivated

togetphysicalactivity]

toenjoymyselfandexperiencethecomfort

ofahealthybalancebetweenbodyandmind.

-WOMAN,MILLENNIAL,BELGIUM

1IN2

Theywillusetheir

workoutroutineto

findstabilityin

ofyoungpeoplesaythatsince

COVID-19,theyaremoremotivatedtoworkoutinordertomaintainaroutine

unpredictable

times.

1IN3

startedanewexerciseroutinesincethestartofCOVID-19

17

ASSEENONR29

TopR29Fitnessstorieshavefeaturedat-homeworkoutinspiration.

Theywilloftendoitalone.

10EasyCardioDanceVideosYou

CanDoInYourLivingRoom

47%

willusetheirownat-home

workoutroutineaspartoftheirworkoutroutineafterCOVID-19

56%

willexercise/workoutaloneaspart

oftheirworkoutroutineafterCOVID-19

65%NorthAmerica

18

64%

willgoforrunsandwalksaspartoftheirworkoutroutineafterCOVID-19

38%

willgoforbikeridesaspartoftheirworkoutroutineafterCOVID-19

35%

willgohikingaspartoftheirworkoutroutineafter

COVID-19

19

Naturewillbecometheirgym.

TopR29fitnessstoriesare

roundingupproducts&attire

thatfueltheirpreferred

workouts.

ASSEENONR29

11BikeShortsThatAre

GreatForWorkingOut

Foodwillbeasourceofnutritionandenergy.

#1

NUTRITION

Isthe#1food/drinkattributethatwillincreasein

importanceafterCOVID-19

MILLENNIAL,MAN,US

20

45%

ofyoungpeoplewantmore

informationonfoodthathelpsbuildtheirimmunity

Ifeellikemydietplaysaroleinfeelingbetterandallowingforbetterworkouts.Ithinkit'sagoodhabittocontinueafterthepandemic.

“

21

Gettingbacktobasics:MedicalWellbeing

MEDICALWELLBEING-beingfreefromillness

PHYSICALWELLBEING-beingphysicallycapableandenergized

TheseDIYFaceMaskMaterialsAreBest,AccordingToScientists

They’retuningintostories

backedbyscience.

6,000%+

abovebenchmarkforvisits

ASSEENONR29

SCIENCE

53%

10%

Youngpeoplewillshift

theirfaithtowards

science.

HEALTH&WELLBEING

Whenitcomestotheirgeneralhealthandwellbeing,youngpeoplewill…

RELYONMORETHAN

BEFORECOVID-19

RELYONLESSTHAN

BEFORECOVID-19

3%

35%RELIGION

22

ASSEENONVICE

CoronavirusVaccineUpdate:A

CandidateFauciCalled‘Impressive’JustGotSomePromisingResults

TraffictoCOVID-relatedhealthstoriessurged4,859%MoMinMarchandhasremainedhighthroughJuly2020.

Theywillentrust

modernmedicineand

vaccinations.

HEALTH&WELLBEING

Whenitcomestotheirgeneralhealthandwellbeing,youngpeoplewill…

RELYONMORETHAN

BEFORECOVID-19

RELYONLESSTHAN

BEFORECOVID-19

6%VACCINATIONS40%

6%

6%MODERNMEDICINE33%

25%ALTERNATIVEMEDICINE17%

23

50%

ThesameasbeforeCOVID-19

ParentsAreEavesdroppingonTheirKids’VirtualTherapy

Sessions

ASSEENONVICE

TopVICEarticlesarefocusedonalternativestoin-person

therapyandcoachingsessions.

Theywillrelymoreon

digitalconsultations.

WILLRELYONDOCTORCONSULTATIONSONLINE

30%MORE

38%Millennial

20%LESS

24

25

“

I’llwaituntilthesciencegenuinelypointstoitbeingsafeformeandothers.

Theywilldoeverythingtheycantotakecareofthemselvespersonally.

-GENZ,MAN,BRITAIN

74%

ofyoungpeoplegloballysay:

“Iamfocusedonstayingwellto

lookoutformyself.”

78%Millennial;71%GenZ

63%

ofyoungpeoplesay:“Ifeelpersonallyresponsibleforthehealthofothers.”

(66%Millennial;59%GenZ)

Theyare

assumingtheresponsibilityofoneanother’shealthand

77%

ofyoungpeoplesaytheywillbemore

consciousoftheiroverallhealthandhowitaffectsothersafterCOVID-19

(80%Millennial;75%GenZ)

26

safety.

ONLY

“

Ifeellikemystateis

goingtoofast,soI’m

tryingnottogooutif

Ican.

-GENZ,WOMAN,US

Theyareconcerned

otherswillnottakethe

samecommunityhealth

approach.

(Only33%NorthAmerica)

46%

ofyoungpeoplesay:

“Itrustthatotherswillbemoreconscious

oftheiroverallhealthandhowitafects

othersafterCOVID-19.”

27

ASSEENONR29

Trump’sPushFor

HydroxychloroquineToTreat

COVID-19IsNowLife-

Threatening

95%

ofyoungpeoplegloballysay:

“Thegovernmentshould

ensureeveryonehasaccesstohealthcare.”

Youngpeople

believeit’stheir

government’s

responsibilityto

provide

.

healthcare

28

“

[Afterthispandemic,the

mostlastingsocietal

Over3,000%abovebenchmark.

changewillbe]howtheUS

prioritizestheimportance

ofthesocialsafetynetand

accesstohealthcare.

-MILLENNIALWOMAN,CANADA

ONLY

Fewbelievetheycan

dependontheircurrent

coverage.

(14%LatinAmerica)

36%(25%NorthAmerica)

ofyoungpeoplesay:“ThehealthcaresysteminmycountryhasbeeneffectivelyabletohandletheCOVID-19pandemic.”

(67%NorthAmerica)

57%

ofyoungpeoplesay:"Nothaving,orpotentiallylosing,healthcarecoveragemakesmeevenmoreanxiousaboutCOVID-19.”

29

ONLY

Thereisacallforchangeinthewaygovernmentssupporttheircitizens’health.

82%

ofyoungpeoplesaythe

governmentneedstomake

changestohowtheir

healthcaresystemfunctions

35%

saythepandemicmadethemseethevalueinprivate

healthcaresystems

95%LATAM

87%NorthAmerica

30

31

Gettingbacktobasics:EmotionalWellbeing

EMOTIONALWELLBEING-feelinggoodinternally

MEDICALWELLBEING-beingfreefromillness

PHYSICALWELLBEING-beingphysicallycapableandenergized

197%

Moreyoungpeoplehaveimplementedemotionalself-caresincethebeginningofCOVID-19.

IMPLEMENTEDA

NEWSELF-CAREROUTINE

ADDEDORINCREASEDA

MEDITATIONPRACTICE

SPOKETOA

COACHORTHERAPIST

DOWNLOADEDORINCREASEDUSEOFA

MENTALHEALTHAPP

MARCH2020JUNE2020

31%Women

19%Men

18%

24%25%

13%

12%

11%

3%

6%

TraffictoR29Mental

Healthcontentwasup

197%MoMinJune2020.

32

73%

80%Women

66%Men

Thetabooof

seeking

saytheyhaveorwillseekprofessionalhelpfortheirmental/emotionalwellbeing

1in3alreadyhave

professional

helphasbeen

lifted.

42%Women

29%Men

36%

saytheywillrelymoreontherapy/coachingafterCOVID-19

40%LATAM;39%NA;38%APAC

29%EMEA

33

59%

Ahighervalue

willbeplaced

willbemoregratefulforthetime

theyspendwithpeopleinperson

thantheywerebeforeCOVID-19

on

relationships.

1IN3

haveexperiencedhigherlevelsoflovecomparedtoanaveragedaybeforeCOVID-19

34

Therewillbea

meaningful

49%

evolutionofhowyoungpeople

53%

46%

findandmaintainlove.

64%

ASSEENONR29

TopR29relationshipstorieshavefocusedonfindingromance

andconnectioninnew,creativeways.

DatingInQuarantine:A

ComprehensiveGuideTo

RomanceInTheAgeOfSocialDistancing

44%

35%

ENHANCINGTHECONNECTIONWITHYOURPARTNER

OFTHOSECURRENTLYINRELATIONSHIPS…

REASSESSEDWHAT’SIMPORTANTTOMAKINGTHEIRRELATIONSHIPWORK

INCREASEDCOMMUNICATIONINTHEIRRELATIONSHIP

EXPERIENCEDHIGHERLEVELSOFEMPATHYINTHEIRRELATIONSHIP

TAKINGDATINGSERIOUSLYTOFINDTHEONE

OFTHOSENOTCURRENTLYINRELATIONSHIPS…

WILLSEEKMOREMEANINGFULCONNECTIONS

WILLBEMOREOPENTOSERIOUSRELATIONSHIPS

WILLBELESSOPENTOFLINGS

35

“

81

%

ofyoungpeoplesay:“Keepingmy

friendsandfamilyhealthyismoreimportanttomenowthanbeingabletoseetheminperson.”

(84%Millennial)

AsIamhighriskworkingina

publichospital,IwillendeavortokeepawayfromvulnerablefamilyandfriendsuntilIcanseethattheriskreduction

hassignificantlyimproved.Itsucks,butit’sforthebest.

ASSEENONVICE

IfYouLoveYourFamily,Stay

theHellAwayFromThem

-MILLENNIALWOMAN,AUSTRALIA

36

1IN2

saytheyareconstantlytornbetweentheprosandconsofseeingtheirfriendsandfamilyrightnow

Stayinghealthy

winsinthebattle

betweenlooking

outforeachand

seeingeachother.

TopVICEstorieshave

addressedthefamilyvs.

safetybattle.

TAKECONTROLANDCALLMEINTHEMORNING

Inaworldofuncertainty,themostimportantaspectsof

healthandwellnessaregroundedinwhatpeoplecan

con