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INDUSTRIES

&

MARKETSIncontinence:

market

data&

analysisMarket

InsightsreportOctober2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Incontinence

market

ispartof

the

Tissue

&HygienePapermarket.10sectors190+geographicalentities1,000+markets400+reportsGoto

Tissue

&HygieneFind

out

more

on:Tissue&

Hygiene

PaperPaper

market3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue1013161922252627AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaPriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit4CHAPTER

1OverviewThe

Incontinence

marketis

a

fast

growing

marketOverview:

SummarySummaryTheincontinence

products

market

isagrowing

industry,

driven

bytheincreasingagingpopulationandthe

rising

prevalence

of

incontinence.

Despite

thisgrowth,the

market

isfacingseveral

challenges,

including

cost,stigma,and

limited

accesstocare.of

stigmasurrounding

incontinence.

Despite

these

challenges,

theincontinenceproducts

market

isexpected

tocontinue

togrow,

driven

bytheincreasingagingpopulationandthe

growing

demandforproductsthatprovide

comfort

andconvenience.Thecost

ofincontinence

products

canbeabarrier

formany

individuals,

astheproductsareoften

not

covered

byinsuranceandcanbe

expensive.

Thishasledtoagrowing

demand

formore

affordableand

accessible

options,aswell

asforgovernment-funded

programs

toprovide

supporttothoseinneed.

Thestigmasurroundingincontinence

remains

amajor

challenge

forthe

market,

asmanyindividualsarereluctant

to

discusstheirneeds

and

seek

treatment.

Thiscanleadtoadelay

intreatment

andincreased

difficultymanagingincontinence.Limitedaccess

tocare,

particularlyinrural

or

underserved

communities,

canalsobeachallenge

forthe

incontinence

productsmarket.

Thiscanlead

to

alack

ofaccess

toappropriateproducts

andservices,

andcanfurtherexacerbate

the

issue6Sources:Market

Insights

2023Incontinence

is

an

important

part

of

the

Tissue

&

Hygiene

Paper

marketOverview:

Market

DefinitionMarket

definitionTheIncontinence

market

segment

covers

adultdiapers.

Themarket

includesretail

sales.

Theglobalmarket

leader

inincontinence

products

is

Sweden’s

SCAwith

itsTena

brand.7Sources:Market

Insights

2023Incontinence

accounted

for

4.38%

of

the

Tissue

&

Hygiene

Paper

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheIncontinence

segment

amountsto

US$16.12bn

in2023.

Themarketisexpected

to

grow

annuallyby

4.82%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$4,059.00m

in2023).•AdultDiapers•BabyDiapers•Other,non-tissue

medical

productsforcontinence

managementInrelation

to

totalpopulation

figures,per

person

revenues

of

US$2.10

aregenerated

in2023.IntheIncontinence

segment,

volume

isexpected

to

amount

to

2.11bn

kgby2027.TheIncontinence

segment

isexpected

to

show

avolume

growth

of2.6%

in2024.Theaverage

volume

perperson

intheIncontinence

segment

is

expected

toamountto0.25kg

in2023.8Sources:Market

Insights

2023CHAPTER

2Market

NumbersIncontinence

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

4.4%

from

2014to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$19.4618.8617.92+4.4%(1)14.3217.0116.1214.7113.3012.8912.4811.8011.1611.0510.662014201520162017201820192020202120222023202420252026202710

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

5.4

billion,

Asia

is

the

biggestmarket

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+5.3%(1)+5.8%(1)6.946.44+5.8%(1)5.364.864.633.50+8.6%(1)+5.7%(1)1.120.740.330.252022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

3.7

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+5.6%(1)4.893.73+8.2%(1)+4.6%(1)+6.3%(1)+4.8%(1)1.170.790.700.530.560.530.390.422022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Incontinence

average

revenue

per

capitas

are

estimated

to

increase

at

a

CAGR(1)of

3.4%

from

2014

to

2027Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$2.452.392.29+3.4%(1)1.902.202.101.931.781.741.701.631.591.541.502014201520162017201820192020202120222023202420252026202713

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

6.1

,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+4.3%(1)+5.1%(1)7.54+5.8%(1)6.206.125.464.844.12+4.6%(1)+6.4%(1)1.491.190.820.602022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

11.1

,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+5.0%(1)14.2011.14+4.6%(1)+4.6%(1)+6.2%(1)8.388.057.596.706.445.63+8.2%(1)0.800.542022202720222027202220272022202720222027ChinaUnitedStatesUnitedKingdomGermanyFrance15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Incontinence

volume

are

estimated

to

increase

at

a

CAGR(1)

of

2.5%

from

2014to

2027Market

Size:

GlobalVolume

forecast

inbillionkilograms+2.5%(1)1.852.112.072.021.981.931.801.811.761.711.671.621.581.542014201520162017201820192020202120222023202420252026202716

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.7billion

kilograms,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionkilograms+3.2%(1)0.82+1.9%(1)+3.6%(1)0.700.570.550.520.46+3.4%(1)+5.9%(1)0.130.110.040.032022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.4billion

kilograms,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionkilograms+1.5%(1)0.410.38+5.4%(1)+2.1%(1)+3.1%(1)0.13+3.7%(1)0.100.100.090.070.060.060.052022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Incontinence

average

volume

per

capita

in

kilograms

are

estimated

to

increasefrom

2014

to

2027Market

Size:

GlobalAveragevolume

per

capita

forecast

inkilograms0.300.270.260.260.250.250.250.240.240.240.250.200.150.100.050.000.230.230.230.220.222014201520162017201820192020202120222023202420252026202719Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Incontinence

average

volume

percapita

in

kilograms

in

2027Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

forecast

inkilograms0.870.650.550.860.640.550.90.840.620.530.850.630.540.830.820.810.810.800.590.510.790.580.500.780.570.490.770.760.8

0.750.70.610.530.600.520.590.510.560.490.6

0.550.50.550.480.540.510.480.40.30.20.10.00.180.170.170.170.160.160.150.150.150.140.140.130.130.120.080.0920270.090.090.090.090.090.0920240.0920250.0920260.0820150.0820160.0820170.0820142018Africa2019Asia2020202120222023AmericasEuropeAustralia&Oceania20Sources:Market

Insights

2023With

average

volume

per

capita

in

kilograms

of

1.1,

the

United

States

is

thebiggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

forecast

inkilograms1.221.231.201.41.21.00.80.60.40.20.01.181.151.191.181.211.171.131.141.111.121.161.111.131.081.091.101.061.081.091.131.031.051.031.070.940.931.010.830.910.920.900.890.880.870.860.850.840.840.810.930.910.900.890.880.860.850.840.830.820.810.800.790.780.090.080.080.080.070.070.060.060.060.050.050.050.040.0420142015201620172018201920202021202220232024202520262027ChinaFranceUnitedKingdomGermanyUnitedStates21Sources:Market

Insights

2023Incontinence

price

per

unit

are

estimated

to

increase

from

2014

to

2027Market

Size:

GlobalPrice

perunit

forecast

inUS$109.219.128.868.6198765432108.368.117.757.337.377.277.287.076.756.802014201520162017201820192020202120222023202420252026202722Sources:Market

Insights

2023Americas

has

the

highest

Incontinence

price

per

unit

in

2027Market

Size:

Regional

Comparison

(1/2)Price

perunit

forecast

inUS$11.378.291211.258.7510.9010.437.927.267.937.388.399.957.777.026.686.657.837.767.768.097.66

9.441086.826.508.20

8.137.127.50

8.937.368.438.416.987.067.017.988.477.308.356.746.977.617.928.667.558.087.227.5766.917.288.43

8.257.007.986.376.306.356.826.716.17

6.246.75

5.976.716.966.046.416.465.9745.762020142015201620172018Africa2019202020212022Asia20232024202520262027Australia&OceaniaEuropeAmericas23Sources:Market

Insights

2023With

price

per

unit

of

US$9.9,

the

United

States

has

the

highest

price

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

forecast12.09.011.89.211.48.71210810.98.510.48.39.98.09.47.88.97.68.57.38.17.47.67.07.26.07.17.06.56.86.25.966.76.86.66.76.56.66.35.95.95.85.742020142015201620172018201920202021202220232024202520262027ChinaFranceGermanyUnited

KingdomUnited

States24Sources:Market

Insights

2023In

2022,

Private

Label

had

the

highest

share

in

IncontinenceFurtherMarket

AnalysisBrand

share

in

202225Sources:Market

Insights

2023Inthe

Incontinence

market,

online

revenue

share

reached

2.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share1.00%1.00%2.00%2.00%2.00%2.00%3.00%3.00%4.00%4.00%5.00%99.00%99.00%98.00%98.00%98.00%98.00%97.00%97.00%96.00%96.00%95.00%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share26Sources:Market

Insights

2023Inthe

Incontinence

market,

mobile

revenue

share

reached

50.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.00%100.00%100.00%43.00%100.00%45.00%100.00%48.00%100.00%50.00%100.00%52.00%100.00%53.00%100.00%55.00%100.00%56.00%100.00%57.00%36.00%40.00%64.00%201760.00%201857.00%201955.00%202052.00%202150.00%202248.00%202347.00%202445.00%202544.00%202643.00%2027Desktop

Revenue

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