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INDUSTRIES
&
MARKETSIncontinence:
market
data&
analysisMarket
InsightsreportOctober2023MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/2MARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsThe
Incontinence
market
ispartof
the
Tissue
&HygienePapermarket.10sectors190+geographicalentities1,000+markets400+reportsGoto
Tissue
&HygieneFind
out
more
on:Tissue&
Hygiene
PaperPaper
market3Table
of
ContentsOverviewAppendixSummary678Product
OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket
NumbersRevenue1013161922252627AverageRevenue
per
CapitaVolumeAverageVolumeper
CapitaPriceper
UnitBrandshareOnlineRevenueShareMobile/DesktopSplit4CHAPTER
1OverviewThe
Incontinence
marketis
a
fast
growing
marketOverview:
SummarySummaryTheincontinence
products
market
isagrowing
industry,
driven
bytheincreasingagingpopulationandthe
rising
prevalence
of
incontinence.
Despite
thisgrowth,the
market
isfacingseveral
challenges,
including
cost,stigma,and
limited
accesstocare.of
stigmasurrounding
incontinence.
Despite
these
challenges,
theincontinenceproducts
market
isexpected
tocontinue
togrow,
driven
bytheincreasingagingpopulationandthe
growing
demandforproductsthatprovide
comfort
andconvenience.Thecost
ofincontinence
products
canbeabarrier
formany
individuals,
astheproductsareoften
not
covered
byinsuranceandcanbe
expensive.
Thishasledtoagrowing
demand
formore
affordableand
accessible
options,aswell
asforgovernment-funded
programs
toprovide
supporttothoseinneed.
Thestigmasurroundingincontinence
remains
amajor
challenge
forthe
market,
asmanyindividualsarereluctant
to
discusstheirneeds
and
seek
treatment.
Thiscanleadtoadelay
intreatment
andincreased
difficultymanagingincontinence.Limitedaccess
tocare,
particularlyinrural
or
underserved
communities,
canalsobeachallenge
forthe
incontinence
productsmarket.
Thiscanlead
to
alack
ofaccess
toappropriateproducts
andservices,
andcanfurtherexacerbate
the
issue6Sources:Market
Insights
2023Incontinence
is
an
important
part
of
the
Tissue
&
Hygiene
Paper
marketOverview:
Market
DefinitionMarket
definitionTheIncontinence
market
segment
covers
adultdiapers.
Themarket
includesretail
sales.
Theglobalmarket
leader
inincontinence
products
is
Sweden’s
SCAwith
itsTena
brand.7Sources:Market
Insights
2023Incontinence
accounted
for
4.38%
of
the
Tissue
&
Hygiene
Paper
marketrevenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheIncontinence
segment
amountsto
US$16.12bn
in2023.
Themarketisexpected
to
grow
annuallyby
4.82%
(CAGR2023-2027).Thismarket
includes:Thismarket
excludes:Inglobalcomparison,
most
revenue
isgenerated
intheUnited
States(US$4,059.00m
in2023).•AdultDiapers•BabyDiapers•Other,non-tissue
medical
productsforcontinence
managementInrelation
to
totalpopulation
figures,per
person
revenues
of
US$2.10
aregenerated
in2023.IntheIncontinence
segment,
volume
isexpected
to
amount
to
2.11bn
kgby2027.TheIncontinence
segment
isexpected
to
show
avolume
growth
of2.6%
in2024.Theaverage
volume
perperson
intheIncontinence
segment
is
expected
toamountto0.25kg
in2023.8Sources:Market
Insights
2023CHAPTER
2Market
NumbersIncontinence
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
4.4%
from
2014to
2027Market
Size:
GlobalRevenue
forecast
inbillionUS$19.4618.8617.92+4.4%(1)14.3217.0116.1214.7113.3012.8912.4811.8011.1611.0510.662014201520162017201820192020202120222023202420252026202710
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
5.4
billion,
Asia
is
the
biggestmarket
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
forecast
inbillionUS$+5.3%(1)+5.8%(1)6.946.44+5.8%(1)5.364.864.633.50+8.6%(1)+5.7%(1)1.120.740.330.252022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
3.7
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
forecast
inbillionUS$+5.6%(1)4.893.73+8.2%(1)+4.6%(1)+6.3%(1)+4.8%(1)1.170.790.700.530.560.530.390.422022202720222027202220272022202720222027ChinaUnited
StatesUnited
KingdomGermanyFrance12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Incontinence
average
revenue
per
capitas
are
estimated
to
increase
at
a
CAGR(1)of
3.4%
from
2014
to
2027Market
Size:
GlobalAveragerevenue
percapita
forecast
inUS$2.452.392.29+3.4%(1)1.902.202.101.931.781.741.701.631.591.541.502014201520162017201820192020202120222023202420252026202713
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
6.1
,
Australia
&
Oceania
is
the
biggestmarket
among
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
forecast
inUS$+4.3%(1)+5.1%(1)7.54+5.8%(1)6.206.125.464.844.12+4.6%(1)+6.4%(1)1.491.190.820.602022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
11.1
,
the
United
States
is
the
biggestmarket
among
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
forecast
inUS$+5.0%(1)14.2011.14+4.6%(1)+4.6%(1)+6.2%(1)8.388.057.596.706.445.63+8.2%(1)0.800.542022202720222027202220272022202720222027ChinaUnitedStatesUnitedKingdomGermanyFrance15
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Incontinence
volume
are
estimated
to
increase
at
a
CAGR(1)
of
2.5%
from
2014to
2027Market
Size:
GlobalVolume
forecast
inbillionkilograms+2.5%(1)1.852.112.072.021.981.931.801.811.761.711.671.621.581.542014201520162017201820192020202120222023202420252026202716
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
0.7billion
kilograms,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Volume
forecast
inbillionkilograms+3.2%(1)0.82+1.9%(1)+3.6%(1)0.700.570.550.520.46+3.4%(1)+5.9%(1)0.130.110.040.032022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania17
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
0.4billion
kilograms,
the
United
States
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
forecast
inbillionkilograms+1.5%(1)0.410.38+5.4%(1)+2.1%(1)+3.1%(1)0.13+3.7%(1)0.100.100.090.070.060.060.052022202720222027202220272022202720222027ChinaUnited
StatesUnited
KingdomGermanyFrance18
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Incontinence
average
volume
per
capita
in
kilograms
are
estimated
to
increasefrom
2014
to
2027Market
Size:
GlobalAveragevolume
per
capita
forecast
inkilograms0.300.270.260.260.250.250.250.240.240.240.250.200.150.100.050.000.230.230.230.220.222014201520162017201820192020202120222023202420252026202719Sources:Market
Insights
2023Australia
&
Oceania
has
the
biggest
market
in
Incontinence
average
volume
percapita
in
kilograms
in
2027Market
Size:
Regional
Comparison
(1/2)Averagevolume
per
capita
forecast
inkilograms0.870.650.550.860.640.550.90.840.620.530.850.630.540.830.820.810.810.800.590.510.790.580.500.780.570.490.770.760.8
0.750.70.610.530.600.520.590.510.560.490.6
0.550.50.550.480.540.510.480.40.30.20.10.00.180.170.170.170.160.160.150.150.150.140.140.130.130.120.080.0920270.090.090.090.090.090.0920240.0920250.0920260.0820150.0820160.0820170.0820142018Africa2019Asia2020202120222023AmericasEuropeAustralia&Oceania20Sources:Market
Insights
2023With
average
volume
per
capita
in
kilograms
of
1.1,
the
United
States
is
thebiggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagevolume
per
capita
forecast
inkilograms1.221.231.201.41.21.00.80.60.40.20.01.181.151.191.181.211.171.131.141.111.121.161.111.131.081.091.101.061.081.091.131.031.051.031.070.940.931.010.830.910.920.900.890.880.870.860.850.840.840.810.930.910.900.890.880.860.850.840.830.820.810.800.790.780.090.080.080.080.070.070.060.060.060.050.050.050.040.0420142015201620172018201920202021202220232024202520262027ChinaFranceUnitedKingdomGermanyUnitedStates21Sources:Market
Insights
2023Incontinence
price
per
unit
are
estimated
to
increase
from
2014
to
2027Market
Size:
GlobalPrice
perunit
forecast
inUS$109.219.128.868.6198765432108.368.117.757.337.377.277.287.076.756.802014201520162017201820192020202120222023202420252026202722Sources:Market
Insights
2023Americas
has
the
highest
Incontinence
price
per
unit
in
2027Market
Size:
Regional
Comparison
(1/2)Price
perunit
forecast
inUS$11.378.291211.258.7510.9010.437.927.267.937.388.399.957.777.026.686.657.837.767.768.097.66
9.441086.826.508.20
8.137.127.50
8.937.368.438.416.987.067.017.988.477.308.356.746.977.617.928.667.558.087.227.5766.917.288.43
8.257.007.986.376.306.356.826.716.17
6.246.75
5.976.716.966.046.416.465.9745.762020142015201620172018Africa2019202020212022Asia20232024202520262027Australia&OceaniaEuropeAmericas23Sources:Market
Insights
2023With
price
per
unit
of
US$9.9,
the
United
States
has
the
highest
price
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Price
perunit
forecast12.09.011.89.211.48.71210810.98.510.48.39.98.09.47.88.97.68.57.38.17.47.67.07.26.07.17.06.56.86.25.966.76.86.66.76.56.66.35.95.95.85.742020142015201620172018201920202021202220232024202520262027ChinaFranceGermanyUnited
KingdomUnited
States24Sources:Market
Insights
2023In
2022,
Private
Label
had
the
highest
share
in
IncontinenceFurtherMarket
AnalysisBrand
share
in
202225Sources:Market
Insights
2023Inthe
Incontinence
market,
online
revenue
share
reached
2.0%
in
2022FurtherMarket
AnalysisOnline
revenue
share1.00%1.00%2.00%2.00%2.00%2.00%3.00%3.00%4.00%4.00%5.00%99.00%99.00%98.00%98.00%98.00%98.00%97.00%97.00%96.00%96.00%95.00%20172018201920202021202220232024202520262027OfflineRevenue
ShareOnlineRevenue
Share26Sources:Market
Insights
2023Inthe
Incontinence
market,
mobile
revenue
share
reached
50.0%
in
2022FurtherMarket
AnalysisMobile/desktop
split100.00%100.00%100.00%43.00%100.00%45.00%100.00%48.00%100.00%50.00%100.00%52.00%100.00%53.00%100.00%55.00%100.00%56.00%100.00%57.00%36.00%40.00%64.00%201760.00%201857.00%201955.00%202052.00%202150.00%202248.00%202347.00%202445.00%202544.00%202643.00%2027Desktop
Revenue
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