高职英语教学课件：Unit 7Big Data

Unit7BigDataAfterlearningthisunit,you’llbeableto:talkabouttheapplicationofbigdata;readarticlesontheuseofbigdata;completeadataanalysisreport.CONTENTSWarming-UPListeningandSpeakingReadingWritingProfessionalValuesandEthicsWarming-UPI.Choosethewordorexpressionfromtheboxandwriteitonthespaceprovidedbeloweachpicture.Warming-UP2.____________1.____________3._______________dataanalysisprogramminglanguageneuralnetworkserverdatasharingdataminingdatamodelcloudcomputingdataanalystserverdataanalystcloudcomputing5.______________4.____________6._________________Warming-UPdataanalysisdatasharingdatamining8.__________________7.______________9.______________neutralnetworkprogramminglanguagedatamodelII.Discussthefollowingquestions.Warming-UP1.Whatdoyouthinkoftheadvantagesanddisadvantagesofbigdata?2.Canyoulistwherebigdataisbeingusedinourdailylife?ListeningandSpeakingReadthewords.Guesswhatwillhappen.ListeningandSpeakingDialogue1

BigDataandPeople’sDailyLifepersonalize/'pɜːsənəlaɪz/v.为个人特制（或专设），个人化benefit/'benɪfɪt/

v.对（某人）有用，使受益traffic/'træfɪk/n.交通pattern/'pætn/n.模式；方式pollution/pə'luːʃn/n.污染transportation/trænspɔː'teɪʃn/n.运输I.Listentothedialogueandfillinthemissinginformation.(AnnandBellaaretalkingabouthowbigdatachangespeople’slife)

Ann:Haveyouheardhowbigdatacanchangepeople’slife?Bella:Notreally.Howcoulditdothat?

Ann:Well,bigdatacanbeusedtomakepersonalisedrecommendationstopeople.①

_____________,youronlineshopping②_____________couldbeimprovedby

understandingwhatotherpeoplewithsimilar③_____________haveboughtinthepast.Bella:Thatsoundsreallycool!Whatotherwayscouldbigdatabenefitpeople?

Ann:Bigdatacanalsobeusedtohelp④_____________

trafficpatterns,reducepollution,

andimprovepublictransportation.Allofthiscanleadtomoreefficientcitiesand⑤

_____________qualityoflife.ListeningandSpeakingForexampleexperienceinterestsmanagebetterII.Listentothedialogueagainandticktrue(T)orfalse(F).ListeningandSpeaking（

）1.Annthinksthatbigdatacanchangepeople'slife.（

）2.Bellaknowshowbigdatacanchangepeople'slife.（

）3.Bigdatacanbeusedtomakepersonalisedrecommendationsto

people.（

）4.Bigdatacannotbeusedtohelpmanagetrafficpatterns.（

）5.Bigdatacanleadtomoreefficientcitiesandbetterqualityoflife.TFTFTIII.Role-play.ListeningandSpeakingSupposeyouandyourpartneraretalkingabouttheuseofbigdata.Makeadialogueandactitoutwithyourpartner.ListeningandSpeakingUsefulExpressionsBigdataisahottopicthesedays.Doyouknowsomethingaboutit?Really?Howso?Wow,that’simpressive!Inwhatwayscanbigdatabenefitpeople?Yes,ofcourse.Bigdataplaysimportantrolesinourdailylife.It’sbeingusedtoanalysecon-sumerbehaviourand...Andthegreatthingisthatitcanbeusedtoimprovepeople’slives.Forexample,itcanbeusedto...PartnerAPartnerBReadthewords.Guesswhatwillhappen.ListeningandSpeakingDialogue2

WhyIsBigDataSoPowerful?powerful/'paʊəfl/adj.强有力的；力量大的；很有效的source/sɔːs/n.来源；出处organisation/ɔːɡənaɪ'zeɪʃn/n.组织；团体；机构spot/spɒt/v.注意到，发现trend/trend/n.趋势，动态outcome/'aʊtkʌm/n.结果，效果I.Listentothedialogueandfillinthemissinginformation.(AnnandNeilaretalkingaboutthepowerofbigdata)Ann:Haveyou①_____________aboutbigdata?Neil:Yeah,Iheardit’sapowerfultoolfor②_____________now.Ann:Whyisthat?Neil:Well,it’ssopowerful③_____________itcancollectlargeamountsofdatafrom

differentsources.Ann:Andthiscanhelporganisationsspottrendsthatcanbeusedtomakebetter④_________.Neil:That’sright.Ann:That’sreallyabighelp!Neil:Plus,itcanalso⑤___________businessestoaccuratelypredictoutcomesinthefuture.ListeningandSpeakingheardbusinessesbecausedecisionsallowII.Listentothedialogueagainandwritetrue(T)orfalse(F).ListeningandSpeaking（

）1.Bigdataisapowerfultoolforbusinesses.（

）

2.Bigdatacanhelpbusinessesmakebetterdecisions.（

）

3.Bigdatacanpredictthefutureofmankind.TTFIII.Listentothedialogueoncemoreandanswerthequestions.ListeningandSpeaking1.Inwhatwayisbigdatasopowerful?2.Howisbigdatabeingusedinbusinesses?It’ssopowerfulbecauseitcancollectlargeamountsofdatafromdifferentsources.Itcanhelporganizationsspottrendsthatcanbeusedtomakebetterdecisionsandalsoallowbusinessestoaccuratelypredictoutcomesinthefuture.IV.Role-play.ListeningandSpeakingSupposeyouandyourfriendaretalkingabouttheuseofbigdata.Makeadialogueandactitoutwithyourpartner.ListeningandSpeakingUsefulExpressionsHowcanbigdatahelpbusi-ness?Canyougivemeanexample?Sowhatareyougoingtodowiththisdata?Thepossibilitiesareendless!Bigdatacanhelpbusinessesinavarietyofways.Itcanprovideinsightsintocustomer...Ihaven’tfigureditoutyet.Butthat’snotimportant.Everyone’stalkingaboutbigdata.Itcertainlyis!Bigdatacanalsobeusedto...PartnerAPartnerBReadingThinkanddiscuss.ReadingTextA

1.Whatdoyouthinkaretheadvantagesanddisadvantagesofbigdata?2.Whatarethechallengesforbigdata?ReadingTheEraofBigDataReadingTheworldisquicklyenteringtheeraofbigdata.Bigdatareferstothelarge,diversesetsofinformationthatgrowatever-increasingrates.Bigdatacanhavedifferentkindsofinformationfrommanysources,suchasinformationthatcomesfromschools,socialmediasites,companies,andgovernments.Bigdatacanbeusedinmanyways.Someschoolsusebigdatatounderstandwhichchildrenmayneedextrahelpinclass.Theteachercanthengivecertainstudentsmorehelporsupportsothosestudentscansucceedinschool.Companiesusebigdata,too.Ithelpsthemunderstandwhobuystheirproducts.Forexample,onecompanyusesweatherdatatoseewhenpeopleeatthemosticecream.TheEraofBigDataReadingBigdatacanbeusedforgoodreasons.Somehospitalsusebigdatatopredictifababywhoisborntooearlywillgetsick.Bigdatacanalsobemisused.Bigdatamisuseinvolvesprivacyviolation,fakenews,unfairness,andthreatstofreedom,needingoversightforresponsibleuse.Inconclusion,theeraofbigdataistransformingthewayweliveandwork.Theabilitytocollect,process,andanalysevastamountsofdatahasopenedupnewopportunitiesforbusinesess,governments,andindividuals.However,withtheseopportunitiescomenewchallengesthatneedtobeaddressedtoensurethatbigdataisbeingusedinaresponsibleandethicalmanner.ReadingWordsandExpressionseradiverseever-increasingextratransformprocessamount/'ɪərə/

n./daɪ'vɜːs/

adj./'evəɪnkri:sɪŋ/

adj./'ekstrə/

adj./træns'fɔːm/

v./'prəʊses/

v./ə'maʊnt/

n.时代，年代不同的，各式各样的日益增长的额外的改变；转换处理，加工数量；总额Readinganalyseaddresssocialmediaicecreambelikelytogetsickopenup/'ænəlaɪz/

v./ə'dres/

v.分析处理，设法解决社交媒体冰激凌很有可能生病；患病打开；开发ReadingNotes

1.Somehospitalsusebigdatatopredictifababywhoisborntooearlywillgetsick.一些医院利用大数据预测早产的婴儿是否会生病。if引导的宾语从句作predict的宾语，在宾语从句中又包含了一个由关系代词who引导的定语从句，修饰先行词baby,who在定语从句中作主语。Reading2.However,withtheseopportunitiescomenewchallengesthatneedtobeaddressedtoensurethatbigdataisbeingusedinaresponsibleandethicalmanner.然而，伴随这些机遇而来的是新的挑战。我们需要应对这些挑战，以确保以负责任和符合道德的方式使用大数据。withtheseopportunities为介词短语作状语，后面的comenewchall-enges...为倒装结构；关系代词that引导定语从句，修饰先行词challenges；不定式短语toensure后的that引导的是宾语从句，宾语从句的谓语动词是现在进行时的被动语态；inaresponsibleandethicalmanner为介词短语作状语。ReadingLanguageinUseI.MatchthewordswiththeirChinesemeanings.1.sickA.确定，确实2.eraB.收集，采集3.ideaC.预言，预计4.certainD.时代，年代5.extraE.想法，主意6.predictF.法律，法规7.collectG.生病的，恶心的8.lawH.违反9.mediaI.额外的10.breakJ.媒体GDEAICBFJHІІ.Matchthewordswiththeirdefinitions.Reading1.process2.extra3.diverse4.predict5.sourceA.tosaythatsthwillhappeninthefutureB.anythingorplacefromwhichsomethingcomesC.verydifferentfromeachotherandofvariouskindsD.additionalE.toperformaseriesofoperationsondatainacomputerIII.CompletethefollowingsentenceswiththewordsfromExerciseII.Changetheformwherenecessary1.Itisimpossibleto_____________

whatwillhappen.2.Oursocietytodayisquiteculturally_____________

.3.The_____________

oftheriverissomewhereinthemountains.4.Heearns_____________

moneybydoingmagicatchildren’sparties.5.Acomputerisadevicefor_____________

information.predictdiversesourceextraprocessingReadingIV.Writetrue(T)orfalse(F)accordingtothetext.（

）1.Bigdatareferstothelarge,diversesetsofinformationthatgrowat

ever-increasingrates.（

）2.Someschoolsusebigdatatounderstandwhichchildrenmayneed

extrahelpinclass.（

）3.Onecompanyusesweatherdatatoseewhenpeopleeatthemost

icecream.（

）4.Nohospitalsusebigdatatopredictifababywhoisborntooearly

willetsick.（

）5.Bigdatacanonlybeusedforgoodreasons.TTTReadingFFV.Readagainandanswerthefollowingquestions.1.Whatisthemainideaofthelastparagraph?2.Whatisthistextmainlyabout?ReadingThinkanddiscuss.TextB1.Whatisasmartcity?Reading2.Howcanhazardsbeprevented?ReadingTheRoleofBigDatainSmartCitiesAscitiesgrowlargerandmorecomplex,itbecomeshardertomanagethemefficiently.That’swheretheconceptof“smartcities”comesin.Smartcitieshavebecomeincreasinglypopularinrecentyears.Asmartcityisacitythatusestechnologytoimprovethequalityoflifeofitscitizens.Oneofthekeytechnologiesthataredrivingthedevelopmentofsmartcitiesisbigdata.Readingsuchastrafficpatterns,airquality,andenergyconsumption.Smartcitiesusebigdatatomakeinformeddecisionsabouthowtoimprovethecity.Forexample,asmartcitymightusedatafromtrafficsensorstooptimisetrafficflowandreducecongestion.Itmightalsousedatafromairqualitysensorstoidentifyareasofthecitywithhighlevelsofpollutionandtakestepstoaddresstheproblem.Inadditiontoimprovingthequalityoflifeofcitizens,smartcitiescanalsosavemoney.Byusingdatatooptimisecityservices,suchaswastecollectionandenergyconsumption,smartcitiescanreducecostsandimproveefficiency.Overall,bigdataisakeyfactorofsmartcities.Byusingdatatomakeinformeddecisions,smartcitiescanimprovethequalityoflifeoftheircitizensandsavemoneyatthesametimeReadingWordsandExpressions/'kɒmpleks/

adj./ɪn'kriːsɪŋli/

adv./draɪv/

v./'ɪnsaɪt/

n./'veəriəs/

adj./'æspekt/

n.复杂的越来越多地，不断增加地驱动洞悉，了解各种各样的方面complexincreasinglydriveinsightvariousaspectReadingoptimizeidentifyoverallsmartcitycomeingaininsightsinto/'ɒptɪmaɪz/v.identify/aɪ'dentɪfaɪ/v.overall/əʊvər'ɔːl/adv.优化认出，识别全部，总共智慧城市(新的观点)流行起来深入了解；洞察Readingtrafficflowtakestepsinadditiontoenergy

consumptionreducecostsimproveefficiency交通流量采取措施除……之外(还有，也)能源消耗降低成本提高效率ReadingNotes

1.Bigdatacanbeanalysedtogaininsightsintovariousaspectsofcitylifesuchastrafficpatterns,airquality,andenergyconsumption.（我们）可以对大数据进行分析，以便深入了解城市生活的各个方面，如交通模式、空气质量和能源消耗。canbeanalysed为情态动词的被动语态形式，不定式短语togaininsightsintovariousaspects在句中作目的状语。Reading2.Itmightalsousedatafromairqualitysensorstoidentifyareasofthecitywithhighlevelsofpollutionandtakestepstoaddresstheproblem.它还可能使用空气质量传感器的数据来识别城市中污染严重的区域，并采取措施解决问题。withhighlevelsofpollution为介词短语作后置定语，修饰areasofthecity；句中两个不定式短语toidentifyareas...和toaddresstheproblem都作目的状语。ReadingLanguageinUseІ.MatchthewordswiththeirChinesemeanings.1.conceptA.交通2.popularB.对……进行分析3.technologyC.概念，观念4.analyseD.污染；污染物5.trafficE.科技，技术6.pollutionF.传感器7.collectionG.流行的8.factorH.（交通）堵塞9.sensorI.收集10.congestionJ.因素，要素CGEBADIJFHІІ.Matchthewordswiththeirdefinitions.Reading1.complex2.increasingly3.drive4.various5.overallA.asawholeB.tocause(someone)tobehaveinaparticularwayC.notsimpleD.moreandmoreE.ofdifferentkindsorsortsIII.CompletethefollowingsentenceswiththewordsfromExerciseII.Changetheformwherenecessary.1.Dream___________hertosucceed.2.Hemadeafewmistakesbutdidwell___________.3.Peoplearebecoming_____________awareofthisproblem.4.Thesituationismore___________thanyourealize.5.___________bandswillbeperformingattheconcert.droveincreasinglycomplexVariousoverallReadingIV.Readandchoosethebestanswer.1.Whatisasmartcity?

A.Acitythatusestechnologytoimprovethequalityoflifeofitscitizens.

B.Acitythatismanagedefficiently.

C.Acitythatislargeandcomplex.Reading2.Whatisbigdatausedforinsmartcities?

A.Tomonitorpassengersonthebus.

B.Toreducecostsandimproveefficiency.

C.Tooptimizeeconomicstructure.AB3.Whatisoneexampleofhowasmartcitymightusedatatoimprovetraffic

flow?

A.Usedatafromairqualitysensorstoidentifyareasofthecitywithhigh

levelsofpollution.

B.Usedatafromtrafficsensorstooptimizetrafficflowandreduce

congestion.

C.UsedatafromwastecollectionservicestoreducecostsReadingBReading4.Whatisthemainbenefitofusingbigdatainsmartcities?

A.Increasedcomplexity.

B.Increasedprivacyandsecurity.

C.Reducedcostsandimprovedefficiency5.Whatistherelationshipbetweenbigdataandsmartcities?

A.Bigdataisakeyfactorofsmartcities.

B.Bigdataisnotimportanttosmartcities.

C.Smartcitiesarenotinterestedinusingbigdata.CAV.Thinkdeeply.1.Howcanbigdatabeusedtoimprovethequalityoflifeofitscitizens?Reading2.Whataresomespecificexamplesofhowsmartcitiescanusebigdatatooptimizecityservicesandreducecosts?WritingWritingDataAnalysisReport数据分析报告(dataanalysisreport)是一种以清晰有序的方式呈现事实和解释数据结果的写作体裁。它是一种与他人交流信息的方式。数据分析报告应包括数据收集方式、数据分析解释，以及分析结果和结论。这种类型的写作在商业、科学等很多领域都很重要。WritingSampleReadingInterestsofSeniorMiddleSchoolStudentsRecently,asurveyhasbeendonetofindoutthereadinginterestsofseniormiddleschoolstudents.Inthissurveyonethousandstudentsfromtenseniormiddleschoolswereinterviewed.Theywereaskedwhatarticlestheylikedreadingmost:news,stories,popularscienceorarticlesaboutlearningmethods.数据收集方法WritingThesurveyshowsthatmorethanhalfofthestudentsliketoreadnewsmost.TwentysixpercentofthestudentssaythatEnglishstoriesaretheirfavorite.Onlysevenpercentofthestudentsaremostinterestedinreadingarticlesaboutlearningmethods.However,thenumberofstudentswhoenjoyreadingpopularsciencearticlesdoublesthatofthosewhopreferreadingarticlesaboutlearningmethodsAnyway,nomatterwhatkindofEnglisharticlestheylikereading,theirreadingabilityforEnglishwillcertainlyimprovetheirEnglishlearningabilitybyreadingdifferentkindsofEnglisharticles.数据分析解释得出结论WritingRecently,asurveyhasbeendone...Inthesurvey...wereinterviewed.Theywereaskedwhetherthey...Ascanbeseenfromthechart.../Asisshowninthechart...Thechartshowsthatabout53%ofstudentslike...Thegraphshowsthechangesinthenumberof...overtheperiodfrom...to...Therefore,Isuggest/recommendthatweshould...WritingUsefulLanguagePleasecompletethefollowingdataanalysisreportaccordingtothegiven

information.WritingWritingPracticeSurveyonhomeworkpreferencewithsecondaryvocationalschoolstudentsRecently,asurveyonhomeworkpreferencehasbeenconductedamong①_________________________________

(中职生),Wecanseefromthepiechartthatmorethanhalfofthestudents,about54%,usuallyputtheirmathhomework②_________________

(放在首位).Only7%ofthemlikeChinesehomeworkmost.Meanwhile,Englishhomeworkisregardedassomethingfavouriteby18%ofthem.Twenty-onepercentofthestudentsareattractedbythehomeworkoftheothersubjects.WritingsecondaryvocationalschoolstudentsinthefirstplaceWithoutdoubt,morestudentslikedoingmathhomeworkthanthatofChinese.Somestudentsholdtheviewthatmathisthemost③_____