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长沙市一中2023届高三月考试卷(四)
英语
时量:120分钟满分:150分
第一部分听力(共两节,满分30分)
做题时,先将答案标在试卷上。录音内容结束后,你将有两分钟的时间将试卷上的答案转涂
到答题卡上。
第一节(共5小题海小题1.5分,满分7.5分)
听下面5段对话。每段对话后有一个小题,从题中所给的A、B、C三个选项中选出最佳选项。
听完每段对话后,你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。
例:Howmuchistheshirt?
A.£19.15.
B.£9.18.
C.£9.15.
答案是C。
1.【此处可播放相关音频,请去附件查看】
Whatwillthespeakersprobablydonext?
A.Quitthegame.
B.Comeupwithanewplan.
C.Selectmoreplayersfortheirteam.
【答案】B
【解析】
【原文】M:Theotherteamisbeatingusbecausetheyhavemoreplayers.Ifwe'regoingtowin,weneedtomakea
betterplan.
W:Ialmostfeellikegivingup,butyouareright.
2.【此处可播放相关音频,请去附件查看】
Whydoesthewomanapproachtheman?
A.Togetajob.
B.Towalkwithhim.
C.Togivehimnotice.
【答案】A
【解析】
[原文】W:Goodmorning,sir.Iwasjustwalkingbyandsawyournotice:SecretaryWanted.
M:Thafsright.Wouldyouliketohaveatry?
3.【此处可播放相关音频,请去附件查看】
Whatdoes-thewomantellthemanaboutthebookherequested?
A.Itisdue.
B.Itislost.
C.Itisready.
【答案】C
【解析】
[原文]W:Hello,thisisMarionfromthelibrarycalling.We'vefoundthebookthatMr.Smithrequested.It'snow
waitingforhiminourreservedsection.IsthatMr.Smith?
M:Yes,thankyou.Tilpickituptoday.
4.【此处可播放相关音频,请去附件查看】
Whichchocolateflavordoesthemanthinkisthewoman'sfavorite?
A.Milk.
B.Nut.
C.Fruit.
【答案】B
【解析】
【原文】W:Therearethreechocolatesleftinthebox.Whichwouldyoulike?
M:Iwon'tbecruelandtakethenutone.Iknowyouadoreit.
W:There'salsoamilkchocolateandafruitone.Theyarebothdelicious.
5.【此处可播放相关音频,请去附件查看】
Howmuchwillthewomanpay?
A.$10.
B.$15.
C.$25.
【答案】C
【解析】
[原文]M:Thecakesare$10each,butifyoubuyanothertwoormore,weUltake$5offyourtotal.
W:Well,I'mhavingabigpartytonight.So,I'lltakethree.Andcouldyouputtheminabagforme,please?
第二节(共15小题;每小题1.5分,满分22.5分)
听下面5段对话或独白。每段对话或独白后有几个小题,从题中所给的A、B、C三个选项中
选出最佳选项。听每段对话或独白前,你将有时间阅读各个小题,每小题5秒钟;听完后,各
小题将给出5秒钟的作答时间。每段对话或独白读两遍。
听下面一段较长对话,回答以下小题。【此处可播放相关音频,请去附件查看】
6.Howdoesthewomanfeelaboutfootball?
A.Shewouldratherplayit.
B.Shelikestowatchit.
C.Shedoesn'tlikeit.
7.Whatwillthewomandotonight?
A.Workovertime.
B.Goiceskating.
C.Haveherfriendsover.
【答案】6.A7.B
【解析】
【原文】W:Doyouwanttohangouttonight?Mybrotherishavinghisfriendsovertowatchthefootballgame.I
don'twanttobethereforit.
M:Youdon'tlikefootball?
W:Ilikeplayingit,butIhatewatchingit.Ifinditreallyboring.
M:Doyouhaveanythinginmind?Wecouldgoiceskating.
W:Yes!That'smusictomyears.TilcallyouwhenIamoutofwork.Tilneedtogobackhomeandgetmyice
skates,though.
M:Iwillneedtorentsome.Maybeifwebegintogotogetheralot,Iwillbuyapair.
听下面一段较长对话,回答以下小题。【此处可播放相关音频,请去附件查看】
8.Whaidoesthewomanthinkofthemannow?
A.He'sfunny.
B.He'sloud.
C.He'sshy.
9.Whatisthemaintopicoftheconversation?
A.Startinganewclass.
B.Gettingtoknowaclassmate.
C.Learninghowtomakejokes.
【答案】8.A9.B
【解析】
【原文】W:Ihavetosay,you'renotquitewhatIexpected.Usuallyinclassyouareveryquiet.
M:Well,Idon'tliketoanswerquestionsoutloud.Iprefertolistenandabsorbtheknowledge.
W:Well,youshouldspeakoutmore.Ithinkyourideasareveryhumorous.Thewayyoudescribedthemathproblem
reallymadesensetome.Itmademelaughaswell,soIwouldprobablyrememberitbetter.
M:Thanks.MaybeIwillspeakoutmore.InaclasslikeMr.Williams's,Ithinkit'sabitmoreimportanttolisten.
Therearemanyfactsaboutoldwarsandgovernmentleadersthatweneedtomemorize.Hopefully,mylisteningskills
inthisclasswillhelpuswithourproject.
W:Thafstrue.IsupposeIdotalkmoreinmyEnglishandP.E.classesbecausetheyrequiredifferenttypesof
thinking.
听下面一段较长对话,回答以下小题。【此处可播放相关音频,请去附件查看】
10.Whatistheman?
A.Anurse.
B.Adoctor.
C.AnITworker.
11.Whowouldbethelasttogetthemedicine?
A.Awomanof89.
B.Ahospitalcleaner.
C.Acollegestudent.
12.Whichmedicinedidthemanprefer?
A.TheBritishone.
B.TheGermanone.
C.TheAmericanone.
【答案】IO.C11.c12.A
【解析】
【原文】M:FvejusthadmyCOVID-19preventionmedicine.Theneedlehasmademyarmreallysore.
W:What?Howcomeyoucouldhaveitsoearly?You'renotveryold.You'renotadoctororanurse.
M:Everybodywhoworksinthehospitalisakeyworker,soIamgiventhemedicine.
W:Ididn'trealizetheywouldgiveittotheITworkers.
M:Yes,thekeyworkersgetitfirst,alongwiththeelders.Youngpeoplecomelast.
W:Whenifsmyturn,IwanttheBritishmedicine.
M:ThafstheoneIhavepreferred,buttheygavemetheAmericanone.SomepeopleIworkwithhavehadthe
Germanone.
W:Isupposeitdoesn'tmatter,aslongasitkeepsyousafe.
M:Ihavetogobackforasecondshotinafewweeks.ThenIshouldbefullyprotected.
听下面一段较长对话,回答以下小题。【此处可播放相关音频,请去附件查看】
13.Whatisthepictureof?
A.Theman'scat.
B.Theman'ssister.
C.Theman'stable.
14.Whatdoesthemanhaveproblemswith?
A.Paintinghands.
B.Paintinghair.
C.Paintingeyes.
15.Whatistherelationshipbetweenthespeakers?
A.Friends.
B.Artistandmodel.
C.Artistandcustomer.
16.Wherearethespeakers?
A.Inabookstore.
B.Attheman'shouse.
C.Inanartgallery.
【答案】13.B14.A15.A16.B
【解析】
【原文】W:Thatpaintingonthewallisreallygreat.
M:Thankyou.
W:It'salmostlikeaphotographofher.Howdoyougettheeyestolooksorealistic?
M:Iliketoputsomelightintheeyes.Idoitwithalittlespotofwhitepaintonthetipofmybrush.
W:Itmakesyoursisterlooklikeshe'slaughing.Herhairisgoodaswell.It'sreallytrue-to-life.Youshouldhangthis
pictureinyourgallerysomeday.
M:Ihopeso.Fvehadlotsofpracticeonhairbydrawingpicturesofmycat.Shealwayssitsonthetablenexttome
whenI'mworking.
W:Inoticethatwheneveryoupaintapicture,themodelshavetheirhandsintheirpockets.Whydoyoulikethatpose
somuch?
M:Tobehonest―Ijustdon'tlikepaintingthem.Ifindthemreallydifficult.
W:Thehands,youmean?
M:Yes,Ineverseemtobeabletogetthemright.
W:Youcanpracticeonmineinmybookstore,ifyoulike.Tmafriend,soIwon'ttellanybodyifyougetthemwrong.
M:Imayjustdothat.Ishouldn'tletathinglikethatdefeatme.
W:Especiallywhenyoupainteverythingelsesoperfectly.Thanksforinvitingmetoyourhomeanyway.
听下面一段独白,回答以下小题。【此处可播放相关音频,请去附件查看】
17.WhichsystemwasFulaniwritteninbefore?
A.Arabic.
B.Chinese.
C.Latin.
18.HowmanypeoplespeakFulaniaccordingtothetalk?
A.Around10million.
B.About14million.
C.Morethan40million.
19.WhatweretheBarrybrothersprobablytryingtodo?
A.Sellaproduct.
B.Learnanewlanguage.
C.Createanalphabetfortheirlanguage.
20.Whathappenedin2016?
A.Thenewalphabetwasemployedtotype.
B.DrawingwastaughtinFulanischools.
C.TheBarrybrothersweresponsoredbyabigcompany.
【答案】17.A18.C19.C20.A
【解析】
【原文】It'snoteverydaythatanewalphabetisborn.Onedayin1989,theBarrybrotherswonderedwhytheir
languagedidn'thaveitsownalphabet.Now,theyknewthatmanylanguagesusethesamefewalphabets.Nearlyall
EuropeanlanguagesusetheLatinalphabet.ThewritingofseverallanguagesisbasedonChinesecharacters.The
brothers'ownAfricanlanguage,Fulani,hadbeenwrittenintheArabicalphabetoverthecenturies.Buttheyalso
knewthatmanysoundswhichwereparticulartotheirlanguagecouldn'tberepresentedbytheirlanguage.For
example,therewasnoletterfora"b"thatispronouncedwhilesuckinginair.Morethan40millionpeoplespeak
Fulaniinabout20countries,andaproperalphabetwouldbewidelyused.So,theBarrybrothers一whowereonly10
and14yearsoldatthetime—wouldspendtheirafternoonsdrawingshapestostandforFulanisounds.Theiralphabet
wassosuccessfulthatitwaseventuallytaughtinFulanischools.In2016,theMicrosoftcompanyevengotinvolved
bymakingitpossibletotypeusingthenewalphabet.
第二部分阅读(共两节,满分50分)
第一节供15小题海小题2.5分,满分37.5分)
阅读下列短文,从每题所给的A、B.C、D四个选项中选出最佳选项。
A
Children'sLiterature-ResearchTips:FindingInformationonAuthors
Yourauthorstudyrequiresyoutowrite,inatleast3pages,asummaryofwhattheauthorhaswritten,howthe
workshavebeenreceived,whatawardstheauthorhasbeengiven,aswellasanyconnectionsyouhavemadeby
readingmuchoftheauthor'spublishedbooks.
Belowisalistofplacestofindsuchinformation.Youwillhavemostsuccesswiththeitems,ifyoulookatthem
intheordertheyarelisted.
LiteratureResourceCenter
Providesbiographicalinformation,summariesofworks,bookreviews,andliterarycriticism.Onceyouhave
completedyoursearch,besuretolookatallthetabs(标签)thataredisplayed.Youcanalsochange/narrowyour
searchbyusingthelinksontheleftsideofthescreen.
BiographyinContext
YoumayfindmanyofthesameresourcesinthisdatabaseasyoufoundinLiteratureResourceCenter.Thetwo
databasesareproducedbythesamecompany.However,thereisenoughdifferentinformationthatitisworth
checking.
Again,enteryourauthor'sname,lastnamefirst,likethis:Erdrich,Louise.
BloomsLiteraryReferenceCollection
Searchbyyourauthor\name,lastnamefirst,likethis:erdrich,louise.
Theresultswillbepresentedwithtabsacrossthetop.Selectthe“Biographies"tab.
21.Whyistheaboveinformationgiven?
A.Tohelpreaderslearnsomewritingskills.
B.Tohelpreadersknowmoreaboutawriter.
C.Tohelpreaderscollectalltheworksofacertainwriter.
D.Tohelp9readersknowpeople'sreviewsaboutaliterarywork.
22.WhatcanwedoatLiteratureResourceCenter?
A.Writebookreviews.
B.Downloadliteraryworks.
C.Findmasteipiecesofartists.
D.Learnaboutthesummaryofabook.
23.Whereistheaboveinformationfrom?
A.Atextbook.B.Sciencefiction.
C.Awebpage.D.Aresearchpaper.
【答案】21.B22.D23.C
【解析】
【导语】本文是一篇说明文。主要介绍了在网页上查找作者相关信息的方法。
【21题详解】
推理判断题。根据第一段“Yourauthorstudyrequiresyoutowrite,inatleast3pages,asummaryofwhattheauthor
haswritten,howtheworkshavebeenreceived,whatawardstheauthorhasbeengiven,aswellasanyconnections
youhavemadebyreadingmuchoftheauthor'spublishedbooks.(你的作者研究要求你至少用3页纸写一篇作者
所写作品的总结,作品是如何获得的,作者被授予了什么奖项,以及你通过阅读作者大量出版的书籍而获
得的任何联系)”以及第二段“Belowisalistofplacestofindsuchinformation.(以下是查找此类信息的位置歹!J
表)”可知,提供上述信息是为了帮助读者收集信息,更多地了解作家。故选B项。
【22题详解】
细节理解题。根据LiteratureResourceCenter部分uProvidesbiographicalinformation,summariesofworks,book
reviews,andliterarycriticism4提供传记信息、作品摘要、书评和文学评论)”可知,在文献资源中心,我们可
以了解一本书的摘要。故选D项。
【23题详解】
推理判断题。根据LiteratureResourceCenter部分“Youcanalsochange/narrowyoursearchbyusingthelinkson
theleftsideofthescreen4你还可以使用屏幕左侧的链接更改/缩小搜索范围)”以及最后一段“Theresultswill
bepresentedwithtabsacrossthetop.Selectthe“Biographies”tab.(结果将在顶部显示选项卡。选择“传记”选
项卡)”可推知,以上信息出现在网页上。故选C项。
B
HoursbeforethesunrisesoverVan,acityinthefareastofTurkey,preparationsarealreadyunderwayforthe
mostimportantmealoftheday.By5a.m.,thescentofoven-hotflatbreadandfreshTurkishteahasbeenwafting(飘
荡)acrossKahvalticilarQar^isi-Van'sfamous"BreakfastStreet”.
"Thereisnothingexceptbreakfastduringthedayhere,^^saysKenanCoskun,who,alongwithhisbrother,runs
SiitqiKenan,oneoftheoldestbreakfastjointsinthecity.Thebreakfastcancontainupto30differentdishes,andoften
hasaheavyemphasisontheprizeddairyproducefromnearbylivestock.
TheoriginsofVan'sbreakfastculturearethesubjectofdebate.AccordingtoAylinOneyTan,oneofTurkey's
leadingfoodwriters,itemergedinthemid-20thcenturyasfarmersfromthenearbyvillageswouldbringtheir
producetothecity'sbusstationsearlyinthemorningforsale.OtherspointtoVan'slocationontheSilkRoad,an
ancienttraderoutelinkingtheWesternworldwiththeMiddleEastandAsiathatwouldhavesuppliedaconstantflow
ofhungrytravelers.
ButlocalssaythemoremodemhistoryofVanbreakfastcancertainlybelinkedtothedevelopmentofso-called
“milkhouses^^一whichwouldserveearlymorningmealsofmilk,cheeseandbreadtothosedoingphysicalwork
nearby——inthe1940s.Siit9uKenan,whichtranslatesinTurkishas“MilkmanKenan”,wasitselfopenedbyCoskun's
great-grandfatherKenanasamilkhousein1946.
AwayfromBreakfastStreet,BakHeleBak,whichwasfoundedin1975,isanotherrestaurantintheoldtradition
ofmilkhouses."Oursisaplacecomingfrommilkhouseculture,saysYusufKonak,thetalkative67-year-oldowner.
“Wehaveallkindsofcustomersfromages7to70.IsVanthebreakfastcapitaloftheworld?Definitely!^^
Thatmightseemlikealofty(高傲的)claim,butVanhasitsplaceintherecordbookstobackupthestatement.
In2014,morethan50,000peoplegatheredatrowsandrowsoftablesinfrontoftheVanFortress,whichwasbuiltin
the9thcentury,tobreaktheGuinnessWorldRecordforthe"largestfullbreakfastattendance,,.
24.Howdoestheauthorintroducethetopicofthetext?
A.Bytellingastory.
B.Bydescribingascene.
C.Byansweringaquestion.
D.Byexplainingaphenomenon.
25.Whatisstilluncertainaccordingtothetext?
A.WhenSiitqiiKenanwasopened.
B.WhetherVanhadalotofmilkhouses.
C.WhenVan'sbreakfastculturewasstarted.
D.WhetherVanwassituatedontheSilkRoad.
26.WhomdidSiitqiiKenanmainlyserveattheverybeginning?
A.Nearbylaborers.B.Wealthybusinessmen.
CForeigntravelers.D.Localmilkmen.
27.Whatdoesthephrase“backup“underlinedinthelastparagraphmean?
A.Support.B.Challenge.
C.Replace.D.Benefit.
【答案】24.B25.C26.A27.A
【解析】
【导语】本文为一篇说明文,介绍了土耳其城市Van独特的早餐文化。
【详解】1.推理判断题。根据文章第一段“HoursbeforethesunrisesoverVan,acityinthefareastofTurkey,
preparationsarealreadyunderwayforthemostimportantmealoftheday.By5a.m.,thescentofoven-hot
flatbreadandfreshTurkishteahasbeenwaftingacrossKahvalticilarQar§isi-Van^famous''BreakfastStreet”.(在太
阳升起的几个小时前,土耳其最东部的城市Van已经开始为一天中最重要的一餐做准备。早上5点,卡瓦
尔塔奇基亚勒Gar§isi-Van著名的“早餐街”已经弥漫着烤箱热大饼和新鲜土耳其茶的香味。)”可知,作者
一开始描述了土耳其城市Van的早餐街的一个场景来引出本文的话题。故选B项。
2.细节理解题。根据文章第三段“TheoriginsofVan'sbreakfastculturearethesubjectofdebate.(Van早餐文化
的起源一直是争论的焦点)”及第三、四段中关于不同时间的早餐起源的说法可知,Van的早餐文化是何时
形成的这一问题还存在争议。故选C项。
3.细节理解题。根据文章第四段“ButlocalssaythemoremodernhistoryofVanbreakfastcancertainlybelinked
tothedevelopmentofso-called“milkhouses“一whichwouldserveearlymorningmealsofmilk,cheeseandbread
tothosedoingphysicalworknearby-inthe1940s.SiitqiiKenan,whichtranslatesinTurkishas“MilkmanKenan”,
wasitselfopenedbyCoskurfsgreat-grandfatherKenanasamilkhousein1946.(但当地人说,Van早餐更现代的
历史可以肯定与所谓的“牛奶屋”的发展有关一一在20世纪40年代,“牛奶屋”为附近的体力劳动者提供
牛奶、奶酪和面包作为早餐。SutQuKenan,在土耳其语中翻译为“送奶工Kenan”,本身是科斯肯的曾祖父
Kenan在1946年开设的一家牛奶屋。)”可知,SiitqiiKenan一开始为附近的体力劳动者服务。故选A项。
4.词句猜测题。根据倒数第二段“IsVanthebreakfastcapitaloftheworld?Definitely!(Van是世界早餐之都吗?
当然)”及最后一段划线词后的句子“In2014,morethan50,000peoplegatheredatrowsandrowsoftablesin
frontoftheVanFortress,whichwasbuiltinthe9thcentury,tobreaktheGuinnessWorldRecordforthe"largest
fullbreakfastattendance".(2014年,超过5万人聚集在建于9世纪的范城堡酒店前的一排排桌子前,打破了
“最大的早餐出席人数”的吉尼斯世界纪录)”可知,在Van创造的吉尼斯世界纪录是能“支持”“Van是世
界早餐之都”这一说法的。backup与suppprt同为“支持”含义。故选A项。
C
Eightyearsago.AlNixondecidedtobegineachdayfromabenchwithaspectacularviewofSt.Petersburg's
waterfrontinFlorida."Icallit'liferising'becausewatchingasunrisemakesmefeelpositiveandcenteredbeforeI
startmyday,“saysNixon,whoworksforthecity'swaterdepartment.ItisNixon'sownversionofdailymotivation.
Ayearlater,awomanstoppedtosayhello,andshesaidsomethingthatchangedhisperspectiveonhisdaily
ritual."Shesaid,4Youknow,everymorningwhenIseeyousittinghere,IknowthateverythingisgoingtobeOK,“'
Nixonrecalls."ThatwaswhenIknew:Ineededtopayattentiontothepeoplewalkingpast.Ineededtomakeeye
contactandletpeopleknowthatwemattertoeachother.”
Insteadofstaringstraightaheadatthewaterfront,Nixonstartedsmilingatpeopleandstrikingupconversations.
Andprettysoon,morethanafewearlyrisersbeganjoininghimonthebench,sometimesunburdeningthemselves
andtellinghimtheirrelationship,careerorpersonalproblems.washappytolisten.Iwantedthemtowalkaway
knowingtheydidn'thavetofeellonely,Nixon,now59,says."Whenyou'reinyour50sand60sorbeyond,alotof
peoplefeeltheirpurposehasn'tbeenfulfilled.Atthisstageinlife,thisisdefinitelymypurpose.^^
So,everymorning,weatherpermitting,Nixonrisesat4:30a.m.Heputsonahat,sipsacupofcoffee,andthen
drivessevenmilestothewaterfront,wherehe'llstayfortwohours.Hispresence,hisopennesstolistenandhis
kindnesstowardsstrangershaveledthemtonicknamehimtheSunshineMayor.
Nomatterwhatproblemapersonwantstoair,Nixonlendsanear.Butsomepeoplejustsitdownanddon'twant
totalkorsharestories.Theysimplywanttositnexttosomeoneandsharethesilence.4tAwomanstoppedonceand
said,6Ijustwanttositherewithyou,“'Nixonrecalls.ctWestaredatthewaterforanhour,andthenshesaidthankyou
andwalkedaway.Shejustwantedamomentofpeaceandtoknowshewasn'talone.Andinthatmoment,inthathour,
onthatmorning,shetrulywasn,t.^^
28.WhydidNixondecidetobeginhisdayfromthebencheightyearsago?
A.Todevelopahabit.B.Toseekmentalpower.
C.Toenjoyseasideviews.D.Tointeractwithstrangers.
29.HowmightNixonfeelafterhearingthewoman'swordsinparagraph2?
A.Inspired.B.Relaxed.
C.Touched.D.Worried.
30.WhatdoesNixon'snicknametheSunshineMayorimply?
A.Heislaughedatbyothers.
B.Heisaresponsibleofficial.
C.Hewarmsstrangers9hearts.
D.Helikessunnydaysparticularly.
31.Whatcanbelearnedfromthelastparagraph?
A.Onehastolearntolisten.
BNoteveryoneisagoodstoryteller.
C.Ifsnoteasytofulfilldifferentneeds.
D.Silentcompanymatterstosomepeople.
【答案】28.B29.A30.C31.D
【解析】
【导语】这是一篇记叙文,文章讲述了AlNixon在八年前决定用坐在长凳上欣赏海滩风光来开始自己的一
天,但是一年后他改变了想法,不仅仅只是欣赏风光,他开始对人们微笑,展开对话,学会倾听过往的人
们,从而被人们称为“阳光市长”的故事。
【28题详解】
细节理解题。根据第一段中的“"Icallit'liferising,becausewatchingasunrisemakesmefeelpositiveandcentered
beforeIstartmyday,“saysNixon,whoworksforthecity'swaterdepartment.ItisNixon'sownversionofdaily
motivation.(“我称之为'生活的上升',因为看日出能让我在开始新的一天之前感到积极和专注,”在该市
水务部门工作的Nixon说。这是Nixon自己对日常动机的诠释)”可知,八年前,Nixon为了寻找精神力量,
决定从长凳开始他的一天,故选B。
【29题详解】
推理判断题。根据第二段中的uAyearlater,awomanstoppedtosayhello,andshesaidsomethingthatchangedhis
perspectiveonhisdailyritual.(一年后,一个女人停下来跟他打招呼,她说的话改变了他对日常生活的看法)”
和Nixon所说的“ThatwaswhenIknew:Ineededtopayattentiontothepeoplewalkingpast.Ineededtomakeeye
contactandletpeopleknowthatwemattertoeachother.(这时我明白了:我需要注意路过的人。我需要眼神交
流,让人们知道我们对彼此很重要)”可知,Nixon当时应该是很受启发的。故选A。
【30题详解】
推理判断题。根据第三段中Nixon的行为和第四段中的"Hispresence,hisopennesstolistenandhiskindness
towardsstrangershaveledthemtonicknamehimtheSunshineMayor.(他的存在,他的倾听和他对陌生人的善良,
让他们给他起了一个“阳光市长”的绰号)”可知,Nixon温暖了陌生人的心,所以才得到这个昵称。故选C。
[31题详解】
细节理解题。根据最后一段中“Theysimplywanttositnexttosomeoneandsharethesilence.(他们只是想坐在
某人旁边,分享沉默)”以及“Shejustwantedamomentofpeaceandtoknowshewasn'talone.(她只是想要片
刻安宁,知道她并不孤单)”可知,对一些人来说,安静的陪伴反而能给他们带来慰藉。故选D。
D
Mostbrands9marketingstrategiestargetourvision-thinkaboutlogos,adsandothersymbols.Sometryto
stimulateuswithupbeatmusicorrelaxingsounds.Buttargetingournosescanbeanevenmorepowerfultoolfor
brands,saymarketingexperts.
Anindustry,knownasscentmarketing,isdedicatedtodevelopingcustomfragrances(香味).ScentAir,for
example,isoneofthelargestsellersoffragrancediffusers(扩散器)toleadingbrands.Thecompanydesigns9
''fragranceexperiences“rangingfrom"luxuriousandsophisticated^^to"passionateandsensual”.Ontheflipside,it
alsotriestomaskandneutralize(中和)awfulsmellsfrombathroomsorkitchens.
AccordingtoLaurenceMinsky,aprofessorfromColumbiaCollegeChicagowhostudiesbranding,oursenseof
smellrunsstraighttoourlimbicsystem,andthusdeployingapleasantfragranceinastorecaninfluencecustomers'
feelingsaboutitandhelpitstandoutinacrowdedmarket.Itcanalsocueuppastmemories,Minskysaid.
Thepresenceofapleasantscentinstoresresultedina3%salesincreasecomparedtostoreswithoutone,found
astudypublishedinTheJournalofMarketing.Andbeyondjustbeingpleasant,thespecificsofscentmatter.Another
studypublishedinTheJournal.Of.Retailingfoundthatconsumersspentmoreandpurchasedmoreitemsinstores
withasimpleorangeorlemonscentthaninstoreswithcomplexscents.
Theopportunitytocreateanambiance(格调)whileincreasingsaleshasledretailersandotherbusinessesto
experimentwithdifferentscentsandcreatetheirownfragranceexperiences.BrandssuchasPlay-DohandJohnson&
Johnsonweresomeofthefirsttousescentasamarketingtool.Play-Dohevensuccessfullytrademarkeditsown
fragrancein2018.
Sincethe1990s,SingaporeAirlineshasalsobeenusingitsownfragrance.Flightattendantswearitasperfume;
itismixedintohottowelsservedbeforetakeoffandwaftsthroughthecabinduringtheflight.HotelssuchasHyatt
andWestinpumpsmellsintotheirlobbies,whilemanysupermarketsmovetheirbakeriesfromthebackofthestoreto
thefront.
Butstoresshouldkeepadelicatebalancewhentheyengineertheirsmells.TheUSA'ssubway,forexample,has
beencriticizedbysomecustomersfbranunpleasantbreadsmell.WhenStarbucksintroducedbreakfastsandwiches
in2008,itfoundthesmellofsandwichescookingintheovenwasoverpoweringitscoffeefragrance.
32.Whatmaybethefunctionofthelimbicsystem?
A.Improvingourfashionsense.
B.Gettingridofsomebadmemories.
C.Changingourperspectivesonthings.
D.Regulatingouremotionsandmemories.
33.Whatdoparagraphs5-6mainlytellus?
A.Thehistoryofscentmarketing.
B.Thesignificanceofscentmarketing.
C.Thewideapplicationofscentmarketing.
D.Theinfluenceofvariousscentexperiments.
34.Whatisthepurposeofthelastparagraph?
A.Totryoutanidea.
B.Toissueawarning.
C.Todrawaconclusion.
D.Togiveapieceofadvice.
35.Whichisthemostsuitabletitleforthetext?
A.Payattentiontoyourbrandimage
B.Usesmelltogetyoutospendmore
C.Increasesalesoffragrancediffusers
D.Attractcustomerswithexcellentservice
【答案】32.D33.C34.D35.B
【解析】
【导语】本文是一篇说明文。文章主要是说气味也是一种强大的营销工具,被很多商家用来吸引顾客。
【详解】L细节理解题。根据文章第三段uAccordingtoLaurenceMinsky,aprofessorfromColumbiaCollege
Chicagowhostudiesbranding,oursenseofsmellrunsstraighttoourlimbicsystem,andthusdeployingapleasant
fragranceinastorecaninfluencecustomers9feelingsaboutitandhelpitstandoutinacrowdedmarket.Itcanalso
cueuppastmemories,Minskysaid.(芝加哥哥伦比亚大学研究品牌的教授劳伦斯•明斯基表示,我们的嗅觉直
接进入大脑边缘系统,因此在商店里散发一种令人愉悦的香味可以影响顾客对它的感觉,帮助它在拥挤的
市场中脱颖而出。明斯基说,它还能唤起过去的记忆)”可知,thelimbicsystem应该是能控制我们的情绪和
记忆。故选D项。
2.主旨大意题。根据第五段的“Theopportunitytocreateanambiancewhileincreasingsaleshasledretailersand
otherbusinessestoexperimentwithdifferentscentsandcreatetheirownfragranceexperiences.Brandssuchas
Play-DohandJohnson&Johnsonweresomeofthefirsttousescentasamarketingtool.Play-Dohevensuccessfully
trademarkeditsownfragrancein2018.(在增加销售额的同时营造一种氛围的机会,促使零售商和其他企业尝
试不同的香味,创造自己的香水体验。培乐多和强生等品牌是最早将气味作为营销工具的品牌之一。培乐
多甚至在2018年成功注册了自己的香水商标)”和第六段的"Sincethe1990s,SingaporeAirlineshasalsobeen
usingitsownfragrance.Flightattendantswearitasperfume;itismixedintohottowelsservedbeforetakeoffand
waftsthroughthecabinduringtheflight.HotelssuchasHyattandWestinpumpsmellsintotheirlobbies,whilemany
supermarketsmovetheirbakeriesfromthebackofthestoretothefront.(自上世纪90年代以来,新航也一直在使
用自己的香水。空乘人员把它当香水用;它被混合在起飞前提供的热毛巾中,并在飞行过程中飘过机舱。
凯悦和威斯汀等酒店等将香味注入大堂,而许多超市则将面包店从商店的后面搬到前面)”可知,这两段主
要讲述的是气味营销的广泛应用。故选C项。
3.推理判断题。根据最后一段的内容,特别是该段的第一句话“Butstoresshouldkeepadelicatebalancewhen
theyengineertheirsmells.(但商店在设计气味时应该保持微妙的平衡)”可知,在最后一段,作者是为了提出
建议。故选D项。
4.主旨大意题。本文的主要内容是:气味也是一种强大的营销工具,被很多商家用来吸引顾客。所
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