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长沙市一中2023届高三月考试卷(四)

英语

时量:120分钟满分:150分

第一部分听力(共两节,满分30分)

做题时,先将答案标在试卷上。录音内容结束后,你将有两分钟的时间将试卷上的答案转涂

到答题卡上。

第一节(共5小题海小题1.5分,满分7.5分)

听下面5段对话。每段对话后有一个小题,从题中所给的A、B、C三个选项中选出最佳选项。

听完每段对话后,你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。

例:Howmuchistheshirt?

A.£19.15.

B.£9.18.

C.£9.15.

答案是C。

1.【此处可播放相关音频,请去附件查看】

Whatwillthespeakersprobablydonext?

A.Quitthegame.

B.Comeupwithanewplan.

C.Selectmoreplayersfortheirteam.

【答案】B

【解析】

【原文】M:Theotherteamisbeatingusbecausetheyhavemoreplayers.Ifwe'regoingtowin,weneedtomakea

betterplan.

W:Ialmostfeellikegivingup,butyouareright.

2.【此处可播放相关音频,请去附件查看】

Whydoesthewomanapproachtheman?

A.Togetajob.

B.Towalkwithhim.

C.Togivehimnotice.

【答案】A

【解析】

[原文】W:Goodmorning,sir.Iwasjustwalkingbyandsawyournotice:SecretaryWanted.

M:Thafsright.Wouldyouliketohaveatry?

3.【此处可播放相关音频,请去附件查看】

Whatdoes-thewomantellthemanaboutthebookherequested?

A.Itisdue.

B.Itislost.

C.Itisready.

【答案】C

【解析】

[原文]W:Hello,thisisMarionfromthelibrarycalling.We'vefoundthebookthatMr.Smithrequested.It'snow

waitingforhiminourreservedsection.IsthatMr.Smith?

M:Yes,thankyou.Tilpickituptoday.

4.【此处可播放相关音频,请去附件查看】

Whichchocolateflavordoesthemanthinkisthewoman'sfavorite?

A.Milk.

B.Nut.

C.Fruit.

【答案】B

【解析】

【原文】W:Therearethreechocolatesleftinthebox.Whichwouldyoulike?

M:Iwon'tbecruelandtakethenutone.Iknowyouadoreit.

W:There'salsoamilkchocolateandafruitone.Theyarebothdelicious.

5.【此处可播放相关音频,请去附件查看】

Howmuchwillthewomanpay?

A.$10.

B.$15.

C.$25.

【答案】C

【解析】

[原文]M:Thecakesare$10each,butifyoubuyanothertwoormore,weUltake$5offyourtotal.

W:Well,I'mhavingabigpartytonight.So,I'lltakethree.Andcouldyouputtheminabagforme,please?

第二节(共15小题;每小题1.5分,满分22.5分)

听下面5段对话或独白。每段对话或独白后有几个小题,从题中所给的A、B、C三个选项中

选出最佳选项。听每段对话或独白前,你将有时间阅读各个小题,每小题5秒钟;听完后,各

小题将给出5秒钟的作答时间。每段对话或独白读两遍。

听下面一段较长对话,回答以下小题。【此处可播放相关音频,请去附件查看】

6.Howdoesthewomanfeelaboutfootball?

A.Shewouldratherplayit.

B.Shelikestowatchit.

C.Shedoesn'tlikeit.

7.Whatwillthewomandotonight?

A.Workovertime.

B.Goiceskating.

C.Haveherfriendsover.

【答案】6.A7.B

【解析】

【原文】W:Doyouwanttohangouttonight?Mybrotherishavinghisfriendsovertowatchthefootballgame.I

don'twanttobethereforit.

M:Youdon'tlikefootball?

W:Ilikeplayingit,butIhatewatchingit.Ifinditreallyboring.

M:Doyouhaveanythinginmind?Wecouldgoiceskating.

W:Yes!That'smusictomyears.TilcallyouwhenIamoutofwork.Tilneedtogobackhomeandgetmyice

skates,though.

M:Iwillneedtorentsome.Maybeifwebegintogotogetheralot,Iwillbuyapair.

听下面一段较长对话,回答以下小题。【此处可播放相关音频,请去附件查看】

8.Whaidoesthewomanthinkofthemannow?

A.He'sfunny.

B.He'sloud.

C.He'sshy.

9.Whatisthemaintopicoftheconversation?

A.Startinganewclass.

B.Gettingtoknowaclassmate.

C.Learninghowtomakejokes.

【答案】8.A9.B

【解析】

【原文】W:Ihavetosay,you'renotquitewhatIexpected.Usuallyinclassyouareveryquiet.

M:Well,Idon'tliketoanswerquestionsoutloud.Iprefertolistenandabsorbtheknowledge.

W:Well,youshouldspeakoutmore.Ithinkyourideasareveryhumorous.Thewayyoudescribedthemathproblem

reallymadesensetome.Itmademelaughaswell,soIwouldprobablyrememberitbetter.

M:Thanks.MaybeIwillspeakoutmore.InaclasslikeMr.Williams's,Ithinkit'sabitmoreimportanttolisten.

Therearemanyfactsaboutoldwarsandgovernmentleadersthatweneedtomemorize.Hopefully,mylisteningskills

inthisclasswillhelpuswithourproject.

W:Thafstrue.IsupposeIdotalkmoreinmyEnglishandP.E.classesbecausetheyrequiredifferenttypesof

thinking.

听下面一段较长对话,回答以下小题。【此处可播放相关音频,请去附件查看】

10.Whatistheman?

A.Anurse.

B.Adoctor.

C.AnITworker.

11.Whowouldbethelasttogetthemedicine?

A.Awomanof89.

B.Ahospitalcleaner.

C.Acollegestudent.

12.Whichmedicinedidthemanprefer?

A.TheBritishone.

B.TheGermanone.

C.TheAmericanone.

【答案】IO.C11.c12.A

【解析】

【原文】M:FvejusthadmyCOVID-19preventionmedicine.Theneedlehasmademyarmreallysore.

W:What?Howcomeyoucouldhaveitsoearly?You'renotveryold.You'renotadoctororanurse.

M:Everybodywhoworksinthehospitalisakeyworker,soIamgiventhemedicine.

W:Ididn'trealizetheywouldgiveittotheITworkers.

M:Yes,thekeyworkersgetitfirst,alongwiththeelders.Youngpeoplecomelast.

W:Whenifsmyturn,IwanttheBritishmedicine.

M:ThafstheoneIhavepreferred,buttheygavemetheAmericanone.SomepeopleIworkwithhavehadthe

Germanone.

W:Isupposeitdoesn'tmatter,aslongasitkeepsyousafe.

M:Ihavetogobackforasecondshotinafewweeks.ThenIshouldbefullyprotected.

听下面一段较长对话,回答以下小题。【此处可播放相关音频,请去附件查看】

13.Whatisthepictureof?

A.Theman'scat.

B.Theman'ssister.

C.Theman'stable.

14.Whatdoesthemanhaveproblemswith?

A.Paintinghands.

B.Paintinghair.

C.Paintingeyes.

15.Whatistherelationshipbetweenthespeakers?

A.Friends.

B.Artistandmodel.

C.Artistandcustomer.

16.Wherearethespeakers?

A.Inabookstore.

B.Attheman'shouse.

C.Inanartgallery.

【答案】13.B14.A15.A16.B

【解析】

【原文】W:Thatpaintingonthewallisreallygreat.

M:Thankyou.

W:It'salmostlikeaphotographofher.Howdoyougettheeyestolooksorealistic?

M:Iliketoputsomelightintheeyes.Idoitwithalittlespotofwhitepaintonthetipofmybrush.

W:Itmakesyoursisterlooklikeshe'slaughing.Herhairisgoodaswell.It'sreallytrue-to-life.Youshouldhangthis

pictureinyourgallerysomeday.

M:Ihopeso.Fvehadlotsofpracticeonhairbydrawingpicturesofmycat.Shealwayssitsonthetablenexttome

whenI'mworking.

W:Inoticethatwheneveryoupaintapicture,themodelshavetheirhandsintheirpockets.Whydoyoulikethatpose

somuch?

M:Tobehonest―Ijustdon'tlikepaintingthem.Ifindthemreallydifficult.

W:Thehands,youmean?

M:Yes,Ineverseemtobeabletogetthemright.

W:Youcanpracticeonmineinmybookstore,ifyoulike.Tmafriend,soIwon'ttellanybodyifyougetthemwrong.

M:Imayjustdothat.Ishouldn'tletathinglikethatdefeatme.

W:Especiallywhenyoupainteverythingelsesoperfectly.Thanksforinvitingmetoyourhomeanyway.

听下面一段独白,回答以下小题。【此处可播放相关音频,请去附件查看】

17.WhichsystemwasFulaniwritteninbefore?

A.Arabic.

B.Chinese.

C.Latin.

18.HowmanypeoplespeakFulaniaccordingtothetalk?

A.Around10million.

B.About14million.

C.Morethan40million.

19.WhatweretheBarrybrothersprobablytryingtodo?

A.Sellaproduct.

B.Learnanewlanguage.

C.Createanalphabetfortheirlanguage.

20.Whathappenedin2016?

A.Thenewalphabetwasemployedtotype.

B.DrawingwastaughtinFulanischools.

C.TheBarrybrothersweresponsoredbyabigcompany.

【答案】17.A18.C19.C20.A

【解析】

【原文】It'snoteverydaythatanewalphabetisborn.Onedayin1989,theBarrybrotherswonderedwhytheir

languagedidn'thaveitsownalphabet.Now,theyknewthatmanylanguagesusethesamefewalphabets.Nearlyall

EuropeanlanguagesusetheLatinalphabet.ThewritingofseverallanguagesisbasedonChinesecharacters.The

brothers'ownAfricanlanguage,Fulani,hadbeenwrittenintheArabicalphabetoverthecenturies.Buttheyalso

knewthatmanysoundswhichwereparticulartotheirlanguagecouldn'tberepresentedbytheirlanguage.For

example,therewasnoletterfora"b"thatispronouncedwhilesuckinginair.Morethan40millionpeoplespeak

Fulaniinabout20countries,andaproperalphabetwouldbewidelyused.So,theBarrybrothers一whowereonly10

and14yearsoldatthetime—wouldspendtheirafternoonsdrawingshapestostandforFulanisounds.Theiralphabet

wassosuccessfulthatitwaseventuallytaughtinFulanischools.In2016,theMicrosoftcompanyevengotinvolved

bymakingitpossibletotypeusingthenewalphabet.

第二部分阅读(共两节,满分50分)

第一节供15小题海小题2.5分,满分37.5分)

阅读下列短文,从每题所给的A、B.C、D四个选项中选出最佳选项。

A

Children'sLiterature-ResearchTips:FindingInformationonAuthors

Yourauthorstudyrequiresyoutowrite,inatleast3pages,asummaryofwhattheauthorhaswritten,howthe

workshavebeenreceived,whatawardstheauthorhasbeengiven,aswellasanyconnectionsyouhavemadeby

readingmuchoftheauthor'spublishedbooks.

Belowisalistofplacestofindsuchinformation.Youwillhavemostsuccesswiththeitems,ifyoulookatthem

intheordertheyarelisted.

LiteratureResourceCenter

Providesbiographicalinformation,summariesofworks,bookreviews,andliterarycriticism.Onceyouhave

completedyoursearch,besuretolookatallthetabs(标签)thataredisplayed.Youcanalsochange/narrowyour

searchbyusingthelinksontheleftsideofthescreen.

BiographyinContext

YoumayfindmanyofthesameresourcesinthisdatabaseasyoufoundinLiteratureResourceCenter.Thetwo

databasesareproducedbythesamecompany.However,thereisenoughdifferentinformationthatitisworth

checking.

Again,enteryourauthor'sname,lastnamefirst,likethis:Erdrich,Louise.

BloomsLiteraryReferenceCollection

Searchbyyourauthor\name,lastnamefirst,likethis:erdrich,louise.

Theresultswillbepresentedwithtabsacrossthetop.Selectthe“Biographies"tab.

21.Whyistheaboveinformationgiven?

A.Tohelpreaderslearnsomewritingskills.

B.Tohelpreadersknowmoreaboutawriter.

C.Tohelpreaderscollectalltheworksofacertainwriter.

D.Tohelp9readersknowpeople'sreviewsaboutaliterarywork.

22.WhatcanwedoatLiteratureResourceCenter?

A.Writebookreviews.

B.Downloadliteraryworks.

C.Findmasteipiecesofartists.

D.Learnaboutthesummaryofabook.

23.Whereistheaboveinformationfrom?

A.Atextbook.B.Sciencefiction.

C.Awebpage.D.Aresearchpaper.

【答案】21.B22.D23.C

【解析】

【导语】本文是一篇说明文。主要介绍了在网页上查找作者相关信息的方法。

【21题详解】

推理判断题。根据第一段“Yourauthorstudyrequiresyoutowrite,inatleast3pages,asummaryofwhattheauthor

haswritten,howtheworkshavebeenreceived,whatawardstheauthorhasbeengiven,aswellasanyconnections

youhavemadebyreadingmuchoftheauthor'spublishedbooks.(你的作者研究要求你至少用3页纸写一篇作者

所写作品的总结,作品是如何获得的,作者被授予了什么奖项,以及你通过阅读作者大量出版的书籍而获

得的任何联系)”以及第二段“Belowisalistofplacestofindsuchinformation.(以下是查找此类信息的位置歹!J

表)”可知,提供上述信息是为了帮助读者收集信息,更多地了解作家。故选B项。

【22题详解】

细节理解题。根据LiteratureResourceCenter部分uProvidesbiographicalinformation,summariesofworks,book

reviews,andliterarycriticism4提供传记信息、作品摘要、书评和文学评论)”可知,在文献资源中心,我们可

以了解一本书的摘要。故选D项。

【23题详解】

推理判断题。根据LiteratureResourceCenter部分“Youcanalsochange/narrowyoursearchbyusingthelinkson

theleftsideofthescreen4你还可以使用屏幕左侧的链接更改/缩小搜索范围)”以及最后一段“Theresultswill

bepresentedwithtabsacrossthetop.Selectthe“Biographies”tab.(结果将在顶部显示选项卡。选择“传记”选

项卡)”可推知,以上信息出现在网页上。故选C项。

B

HoursbeforethesunrisesoverVan,acityinthefareastofTurkey,preparationsarealreadyunderwayforthe

mostimportantmealoftheday.By5a.m.,thescentofoven-hotflatbreadandfreshTurkishteahasbeenwafting(飘

荡)acrossKahvalticilarQar^isi-Van'sfamous"BreakfastStreet”.

"Thereisnothingexceptbreakfastduringthedayhere,^^saysKenanCoskun,who,alongwithhisbrother,runs

SiitqiKenan,oneoftheoldestbreakfastjointsinthecity.Thebreakfastcancontainupto30differentdishes,andoften

hasaheavyemphasisontheprizeddairyproducefromnearbylivestock.

TheoriginsofVan'sbreakfastculturearethesubjectofdebate.AccordingtoAylinOneyTan,oneofTurkey's

leadingfoodwriters,itemergedinthemid-20thcenturyasfarmersfromthenearbyvillageswouldbringtheir

producetothecity'sbusstationsearlyinthemorningforsale.OtherspointtoVan'slocationontheSilkRoad,an

ancienttraderoutelinkingtheWesternworldwiththeMiddleEastandAsiathatwouldhavesuppliedaconstantflow

ofhungrytravelers.

ButlocalssaythemoremodemhistoryofVanbreakfastcancertainlybelinkedtothedevelopmentofso-called

“milkhouses^^一whichwouldserveearlymorningmealsofmilk,cheeseandbreadtothosedoingphysicalwork

nearby——inthe1940s.Siit9uKenan,whichtranslatesinTurkishas“MilkmanKenan”,wasitselfopenedbyCoskun's

great-grandfatherKenanasamilkhousein1946.

AwayfromBreakfastStreet,BakHeleBak,whichwasfoundedin1975,isanotherrestaurantintheoldtradition

ofmilkhouses."Oursisaplacecomingfrommilkhouseculture,saysYusufKonak,thetalkative67-year-oldowner.

“Wehaveallkindsofcustomersfromages7to70.IsVanthebreakfastcapitaloftheworld?Definitely!^^

Thatmightseemlikealofty(高傲的)claim,butVanhasitsplaceintherecordbookstobackupthestatement.

In2014,morethan50,000peoplegatheredatrowsandrowsoftablesinfrontoftheVanFortress,whichwasbuiltin

the9thcentury,tobreaktheGuinnessWorldRecordforthe"largestfullbreakfastattendance,,.

24.Howdoestheauthorintroducethetopicofthetext?

A.Bytellingastory.

B.Bydescribingascene.

C.Byansweringaquestion.

D.Byexplainingaphenomenon.

25.Whatisstilluncertainaccordingtothetext?

A.WhenSiitqiiKenanwasopened.

B.WhetherVanhadalotofmilkhouses.

C.WhenVan'sbreakfastculturewasstarted.

D.WhetherVanwassituatedontheSilkRoad.

26.WhomdidSiitqiiKenanmainlyserveattheverybeginning?

A.Nearbylaborers.B.Wealthybusinessmen.

CForeigntravelers.D.Localmilkmen.

27.Whatdoesthephrase“backup“underlinedinthelastparagraphmean?

A.Support.B.Challenge.

C.Replace.D.Benefit.

【答案】24.B25.C26.A27.A

【解析】

【导语】本文为一篇说明文,介绍了土耳其城市Van独特的早餐文化。

【详解】1.推理判断题。根据文章第一段“HoursbeforethesunrisesoverVan,acityinthefareastofTurkey,

preparationsarealreadyunderwayforthemostimportantmealoftheday.By5a.m.,thescentofoven-hot

flatbreadandfreshTurkishteahasbeenwaftingacrossKahvalticilarQar§isi-Van^famous''BreakfastStreet”.(在太

阳升起的几个小时前,土耳其最东部的城市Van已经开始为一天中最重要的一餐做准备。早上5点,卡瓦

尔塔奇基亚勒Gar§isi-Van著名的“早餐街”已经弥漫着烤箱热大饼和新鲜土耳其茶的香味。)”可知,作者

一开始描述了土耳其城市Van的早餐街的一个场景来引出本文的话题。故选B项。

2.细节理解题。根据文章第三段“TheoriginsofVan'sbreakfastculturearethesubjectofdebate.(Van早餐文化

的起源一直是争论的焦点)”及第三、四段中关于不同时间的早餐起源的说法可知,Van的早餐文化是何时

形成的这一问题还存在争议。故选C项。

3.细节理解题。根据文章第四段“ButlocalssaythemoremodernhistoryofVanbreakfastcancertainlybelinked

tothedevelopmentofso-called“milkhouses“一whichwouldserveearlymorningmealsofmilk,cheeseandbread

tothosedoingphysicalworknearby-inthe1940s.SiitqiiKenan,whichtranslatesinTurkishas“MilkmanKenan”,

wasitselfopenedbyCoskurfsgreat-grandfatherKenanasamilkhousein1946.(但当地人说,Van早餐更现代的

历史可以肯定与所谓的“牛奶屋”的发展有关一一在20世纪40年代,“牛奶屋”为附近的体力劳动者提供

牛奶、奶酪和面包作为早餐。SutQuKenan,在土耳其语中翻译为“送奶工Kenan”,本身是科斯肯的曾祖父

Kenan在1946年开设的一家牛奶屋。)”可知,SiitqiiKenan一开始为附近的体力劳动者服务。故选A项。

4.词句猜测题。根据倒数第二段“IsVanthebreakfastcapitaloftheworld?Definitely!(Van是世界早餐之都吗?

当然)”及最后一段划线词后的句子“In2014,morethan50,000peoplegatheredatrowsandrowsoftablesin

frontoftheVanFortress,whichwasbuiltinthe9thcentury,tobreaktheGuinnessWorldRecordforthe"largest

fullbreakfastattendance".(2014年,超过5万人聚集在建于9世纪的范城堡酒店前的一排排桌子前,打破了

“最大的早餐出席人数”的吉尼斯世界纪录)”可知,在Van创造的吉尼斯世界纪录是能“支持”“Van是世

界早餐之都”这一说法的。backup与suppprt同为“支持”含义。故选A项。

C

Eightyearsago.AlNixondecidedtobegineachdayfromabenchwithaspectacularviewofSt.Petersburg's

waterfrontinFlorida."Icallit'liferising'becausewatchingasunrisemakesmefeelpositiveandcenteredbeforeI

startmyday,“saysNixon,whoworksforthecity'swaterdepartment.ItisNixon'sownversionofdailymotivation.

Ayearlater,awomanstoppedtosayhello,andshesaidsomethingthatchangedhisperspectiveonhisdaily

ritual."Shesaid,4Youknow,everymorningwhenIseeyousittinghere,IknowthateverythingisgoingtobeOK,“'

Nixonrecalls."ThatwaswhenIknew:Ineededtopayattentiontothepeoplewalkingpast.Ineededtomakeeye

contactandletpeopleknowthatwemattertoeachother.”

Insteadofstaringstraightaheadatthewaterfront,Nixonstartedsmilingatpeopleandstrikingupconversations.

Andprettysoon,morethanafewearlyrisersbeganjoininghimonthebench,sometimesunburdeningthemselves

andtellinghimtheirrelationship,careerorpersonalproblems.washappytolisten.Iwantedthemtowalkaway

knowingtheydidn'thavetofeellonely,Nixon,now59,says."Whenyou'reinyour50sand60sorbeyond,alotof

peoplefeeltheirpurposehasn'tbeenfulfilled.Atthisstageinlife,thisisdefinitelymypurpose.^^

So,everymorning,weatherpermitting,Nixonrisesat4:30a.m.Heputsonahat,sipsacupofcoffee,andthen

drivessevenmilestothewaterfront,wherehe'llstayfortwohours.Hispresence,hisopennesstolistenandhis

kindnesstowardsstrangershaveledthemtonicknamehimtheSunshineMayor.

Nomatterwhatproblemapersonwantstoair,Nixonlendsanear.Butsomepeoplejustsitdownanddon'twant

totalkorsharestories.Theysimplywanttositnexttosomeoneandsharethesilence.4tAwomanstoppedonceand

said,6Ijustwanttositherewithyou,“'Nixonrecalls.ctWestaredatthewaterforanhour,andthenshesaidthankyou

andwalkedaway.Shejustwantedamomentofpeaceandtoknowshewasn'talone.Andinthatmoment,inthathour,

onthatmorning,shetrulywasn,t.^^

28.WhydidNixondecidetobeginhisdayfromthebencheightyearsago?

A.Todevelopahabit.B.Toseekmentalpower.

C.Toenjoyseasideviews.D.Tointeractwithstrangers.

29.HowmightNixonfeelafterhearingthewoman'swordsinparagraph2?

A.Inspired.B.Relaxed.

C.Touched.D.Worried.

30.WhatdoesNixon'snicknametheSunshineMayorimply?

A.Heislaughedatbyothers.

B.Heisaresponsibleofficial.

C.Hewarmsstrangers9hearts.

D.Helikessunnydaysparticularly.

31.Whatcanbelearnedfromthelastparagraph?

A.Onehastolearntolisten.

BNoteveryoneisagoodstoryteller.

C.Ifsnoteasytofulfilldifferentneeds.

D.Silentcompanymatterstosomepeople.

【答案】28.B29.A30.C31.D

【解析】

【导语】这是一篇记叙文,文章讲述了AlNixon在八年前决定用坐在长凳上欣赏海滩风光来开始自己的一

天,但是一年后他改变了想法,不仅仅只是欣赏风光,他开始对人们微笑,展开对话,学会倾听过往的人

们,从而被人们称为“阳光市长”的故事。

【28题详解】

细节理解题。根据第一段中的“"Icallit'liferising,becausewatchingasunrisemakesmefeelpositiveandcentered

beforeIstartmyday,“saysNixon,whoworksforthecity'swaterdepartment.ItisNixon'sownversionofdaily

motivation.(“我称之为'生活的上升',因为看日出能让我在开始新的一天之前感到积极和专注,”在该市

水务部门工作的Nixon说。这是Nixon自己对日常动机的诠释)”可知,八年前,Nixon为了寻找精神力量,

决定从长凳开始他的一天,故选B。

【29题详解】

推理判断题。根据第二段中的uAyearlater,awomanstoppedtosayhello,andshesaidsomethingthatchangedhis

perspectiveonhisdailyritual.(一年后,一个女人停下来跟他打招呼,她说的话改变了他对日常生活的看法)”

和Nixon所说的“ThatwaswhenIknew:Ineededtopayattentiontothepeoplewalkingpast.Ineededtomakeeye

contactandletpeopleknowthatwemattertoeachother.(这时我明白了:我需要注意路过的人。我需要眼神交

流,让人们知道我们对彼此很重要)”可知,Nixon当时应该是很受启发的。故选A。

【30题详解】

推理判断题。根据第三段中Nixon的行为和第四段中的"Hispresence,hisopennesstolistenandhiskindness

towardsstrangershaveledthemtonicknamehimtheSunshineMayor.(他的存在,他的倾听和他对陌生人的善良,

让他们给他起了一个“阳光市长”的绰号)”可知,Nixon温暖了陌生人的心,所以才得到这个昵称。故选C。

[31题详解】

细节理解题。根据最后一段中“Theysimplywanttositnexttosomeoneandsharethesilence.(他们只是想坐在

某人旁边,分享沉默)”以及“Shejustwantedamomentofpeaceandtoknowshewasn'talone.(她只是想要片

刻安宁,知道她并不孤单)”可知,对一些人来说,安静的陪伴反而能给他们带来慰藉。故选D。

D

Mostbrands9marketingstrategiestargetourvision-thinkaboutlogos,adsandothersymbols.Sometryto

stimulateuswithupbeatmusicorrelaxingsounds.Buttargetingournosescanbeanevenmorepowerfultoolfor

brands,saymarketingexperts.

Anindustry,knownasscentmarketing,isdedicatedtodevelopingcustomfragrances(香味).ScentAir,for

example,isoneofthelargestsellersoffragrancediffusers(扩散器)toleadingbrands.Thecompanydesigns9

''fragranceexperiences“rangingfrom"luxuriousandsophisticated^^to"passionateandsensual”.Ontheflipside,it

alsotriestomaskandneutralize(中和)awfulsmellsfrombathroomsorkitchens.

AccordingtoLaurenceMinsky,aprofessorfromColumbiaCollegeChicagowhostudiesbranding,oursenseof

smellrunsstraighttoourlimbicsystem,andthusdeployingapleasantfragranceinastorecaninfluencecustomers'

feelingsaboutitandhelpitstandoutinacrowdedmarket.Itcanalsocueuppastmemories,Minskysaid.

Thepresenceofapleasantscentinstoresresultedina3%salesincreasecomparedtostoreswithoutone,found

astudypublishedinTheJournalofMarketing.Andbeyondjustbeingpleasant,thespecificsofscentmatter.Another

studypublishedinTheJournal.Of.Retailingfoundthatconsumersspentmoreandpurchasedmoreitemsinstores

withasimpleorangeorlemonscentthaninstoreswithcomplexscents.

Theopportunitytocreateanambiance(格调)whileincreasingsaleshasledretailersandotherbusinessesto

experimentwithdifferentscentsandcreatetheirownfragranceexperiences.BrandssuchasPlay-DohandJohnson&

Johnsonweresomeofthefirsttousescentasamarketingtool.Play-Dohevensuccessfullytrademarkeditsown

fragrancein2018.

Sincethe1990s,SingaporeAirlineshasalsobeenusingitsownfragrance.Flightattendantswearitasperfume;

itismixedintohottowelsservedbeforetakeoffandwaftsthroughthecabinduringtheflight.HotelssuchasHyatt

andWestinpumpsmellsintotheirlobbies,whilemanysupermarketsmovetheirbakeriesfromthebackofthestoreto

thefront.

Butstoresshouldkeepadelicatebalancewhentheyengineertheirsmells.TheUSA'ssubway,forexample,has

beencriticizedbysomecustomersfbranunpleasantbreadsmell.WhenStarbucksintroducedbreakfastsandwiches

in2008,itfoundthesmellofsandwichescookingintheovenwasoverpoweringitscoffeefragrance.

32.Whatmaybethefunctionofthelimbicsystem?

A.Improvingourfashionsense.

B.Gettingridofsomebadmemories.

C.Changingourperspectivesonthings.

D.Regulatingouremotionsandmemories.

33.Whatdoparagraphs5-6mainlytellus?

A.Thehistoryofscentmarketing.

B.Thesignificanceofscentmarketing.

C.Thewideapplicationofscentmarketing.

D.Theinfluenceofvariousscentexperiments.

34.Whatisthepurposeofthelastparagraph?

A.Totryoutanidea.

B.Toissueawarning.

C.Todrawaconclusion.

D.Togiveapieceofadvice.

35.Whichisthemostsuitabletitleforthetext?

A.Payattentiontoyourbrandimage

B.Usesmelltogetyoutospendmore

C.Increasesalesoffragrancediffusers

D.Attractcustomerswithexcellentservice

【答案】32.D33.C34.D35.B

【解析】

【导语】本文是一篇说明文。文章主要是说气味也是一种强大的营销工具,被很多商家用来吸引顾客。

【详解】L细节理解题。根据文章第三段uAccordingtoLaurenceMinsky,aprofessorfromColumbiaCollege

Chicagowhostudiesbranding,oursenseofsmellrunsstraighttoourlimbicsystem,andthusdeployingapleasant

fragranceinastorecaninfluencecustomers9feelingsaboutitandhelpitstandoutinacrowdedmarket.Itcanalso

cueuppastmemories,Minskysaid.(芝加哥哥伦比亚大学研究品牌的教授劳伦斯•明斯基表示,我们的嗅觉直

接进入大脑边缘系统,因此在商店里散发一种令人愉悦的香味可以影响顾客对它的感觉,帮助它在拥挤的

市场中脱颖而出。明斯基说,它还能唤起过去的记忆)”可知,thelimbicsystem应该是能控制我们的情绪和

记忆。故选D项。

2.主旨大意题。根据第五段的“Theopportunitytocreateanambiancewhileincreasingsaleshasledretailersand

otherbusinessestoexperimentwithdifferentscentsandcreatetheirownfragranceexperiences.Brandssuchas

Play-DohandJohnson&Johnsonweresomeofthefirsttousescentasamarketingtool.Play-Dohevensuccessfully

trademarkeditsownfragrancein2018.(在增加销售额的同时营造一种氛围的机会,促使零售商和其他企业尝

试不同的香味,创造自己的香水体验。培乐多和强生等品牌是最早将气味作为营销工具的品牌之一。培乐

多甚至在2018年成功注册了自己的香水商标)”和第六段的"Sincethe1990s,SingaporeAirlineshasalsobeen

usingitsownfragrance.Flightattendantswearitasperfume;itismixedintohottowelsservedbeforetakeoffand

waftsthroughthecabinduringtheflight.HotelssuchasHyattandWestinpumpsmellsintotheirlobbies,whilemany

supermarketsmovetheirbakeriesfromthebackofthestoretothefront.(自上世纪90年代以来,新航也一直在使

用自己的香水。空乘人员把它当香水用;它被混合在起飞前提供的热毛巾中,并在飞行过程中飘过机舱。

凯悦和威斯汀等酒店等将香味注入大堂,而许多超市则将面包店从商店的后面搬到前面)”可知,这两段主

要讲述的是气味营销的广泛应用。故选C项。

3.推理判断题。根据最后一段的内容,特别是该段的第一句话“Butstoresshouldkeepadelicatebalancewhen

theyengineertheirsmells.(但商店在设计气味时应该保持微妙的平衡)”可知,在最后一段,作者是为了提出

建议。故选D项。

4.主旨大意题。本文的主要内容是:气味也是一种强大的营销工具,被很多商家用来吸引顾客。所

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